2014-15 Rodeo Athletes Magazine Publications A Portfolio of Today and Tomorrows Brightest Rodeo Stars Rodeo Athletes Magazine, a national magazine publication out of St. George, Utah, provides up and coming rodeo athletes the opportunity to chase their rodeo and educational dreams. These young cowboys and cowgirls represent the ideals of America. By teaming up with businesses and sponsors athletes are able to gain an education and success in life and businesses brand with the best in the west!
2014-15 Rodeo Athletes Magazine Publications *Distribution In 2014 special issues will be printed quarterly and starting January 2015 monthly issues will be printed. Each issue will spotlight world champions, soon to be champions, and give both sponsors and athletes the kind of exposure it takes to succeed in the industry. Our standard of quality has set the bar. High definition images, 80# gloss text paper, the magazine is nearly impossible to tear from the hands of its viewer. The athletes come first and 10% of all proceeds from magazine advertisement fund the education for our nationals top rodeo High School and College athletes. The magazine consumer stands next to the athletes and receives these magazines at no cost. The highest demand come from the National Finals Rodeo Issue, College National Finals Rodeo Issue, Little Britches National Finals, High School National Finals Rodeo, and Timed Event Championships Issues. Over 40,000 magazines will be distributed during the youth finals this summer, 2014. We will be printing and distributing 20,000 of each issue and with special event issues an additional 10-20,000. The website is now open and developing more every day. With the same mission in mind we will continue to provide rodeo athletes and businesses the services to sponsor and represent the best in the west.
*Target Market Rodeo Athletes Magazine target market includes male and female athletes, 14 to 35 years old, competing in all levels of rodeo. This target audience actively buys and uses advertised products. The secondary target market is the family of rodeo athletes, from parents to grandparents, aunts and uncles, to friends and family supporting future world champions. The third target markets are universities and schools where rodeo athletes gain their education. The fourth target market is our sponsors and their employees that attend and compete in rodeo competitions. Rodeo Athletes Magazine has a target market of over 100,000 individual potential readers and growing.
2014-15 Rodeo Athletes Magazine Publications
*Mission Statement Our mission is to ensure Rodeo's place in the American lifestyle for many centuries to come. To accomplish this goal Rodeo Athletes Magazine is establishing a standard of success in all aspects of life for the rodeo athletes of tomorrow. From the classroom to the arena, rodeo athletes are being prepared for the future. Our company is about building opportunities for our athletes, and sponsors; to best market their products and talents across the nation while contributing to their economic and educational growth.
*Who we are Rodeo Athletes Magazine executive team is comprised of Garrett Baxter: 2013 International Career Development Advertising Campaign Marketer of the year, and 2014 top finalist in Entrepreneur Starting-a-Business. Matt Sherwood: Two-time World Rodeo Champion Team Roping Header. Wesley Silcox: Two-time World Rodeo Champion Bull Rider. Clint Post: 2014 Utah State Business-to-Business Sales Champion of the Year. Jody Sheffield: NFR Qualifier. Colby Siddoway: BFI Champion Header.
2014-15 Rodeo Athletes Magazine Publications Ad Specifications & Rate Card 2014/2015 Advertising Rates:
Position ¼ page ad ½ page ad Full page Inside Front Inside Back Back Cover *Front Cover
1x $750 $1200 $1700 $3000 $2800 $4000 $8000
2x $725 $1100 $1500 $2750 $2550 $3750 N/A
3x $700 $1000 $1300 $2500 $2200 $3500 N/A
4x $675 $900 $1100 $2000 $1900 $3000 N/A
*Front Cover may be an option; Rodeo Athletes Magazine approval required.
Article* ½ page (no interview) Full page article
Rate $1000 $1200
*Articles are limited due to editorial space. *Articles include coverage on our website and social media sources. *These prices are for Business Articles only.
Directory Listing Regular *Premium
1x $50 $75
3x $45 $70
6x $40 $65
12x $35 $60
*Premium listings are listed at the top or near the top of the list in bold/italicized lettering. **Directory listings includes an online listing on our website for 60 days.
Packages ½ page Ad or Full Page Ad
Offers Monthly Free listing; free article (1x) for 3x commitment or more.
Display Advertising & Design Specifications: Advertisements that are designed or require alterations by Rodeo Athletes Magazine are based on the following rates: $25 for minor changes, $45 for ¼ ad design, $65 for ½ page, $85 for full page ad design.
2014-15 Rodeo Athletes Magazine Publications Files: All files must be 300 dpi. 4-color images must be set to CMYK. Black & white images
must be set to grayscale. Digital files can be in PC or Mac format with the following acceptable file types: PDF, EPS, TIF
Advertising Sizes:
Full Page Only Bleed: Add .125” on all sides. Full Page Only Without Bleed: Subtract .50” on all sides. Full Page 8.375" x 10.875", Half Page 7.625" x 4.854", Quarter Page 3.729" x 4.854" Submissions: Files can be submitted by email
Email: Phone:
info@rodeoathletes.com 801-885-9353
The following deadlines are in place for the 2014 – 2015 calendar year: Issue Fall Issue/Circuit Finals
Reserve Space July 30
Copy Deadline August 18
PBR Finals NFR Publication Circuit Finals January Issue February Issue Timed Event Championship Issue April Issue State High School Finals Issue CNFR/JHSRF Issue High School/Little Britches Finals Issue August Issue September Issue
September 10 October 20 December 1
September 25 November 5 December 18
Distribution September 1 – 31 October 1 – 31 October 22 – 26 December 4 – 13 January 5th, 2015
January 1 February 1
January 18 February 18
February 5th, 2015 March 5th, 2015
March 1 April 1
March 18 April 18
April 5th, 2015 May 5th, 2015
May 1 June 1
May 18 June 18
June 5th, 2015 July 5th, 2015
July 1 August 1
July 18 August 18
August 5th, 2015 September 5th, 2015
The Advertising Process Step 1
Complete and sign the Advertising Agreement Form.
Step 2
Provide us with any pictures, photos, logos, files and images if applicable using the requirements listed in the specifications form by the monthly deadline.
Step 3
Rodeo Athletes Magazine will provide you with an electronic proof of your ad if you have asked us to design the ad no later than 2 weeks before our print date.
Step 4
If changes need to be made to your proof, provide feedback to our staff within 3 business days (info@rodeoathletes.com).
Step 5
The final proof will be sent to you within 2 business days following your request.
Step 6
Receive copies of the magazine at your place of business.
2014-15 Rodeo Athletes Magazine Publications Advertising Agreement
Advertiser Company Name: Address: Contact Name: Phone: Advertisement: Frequency: Size: Special: Directory Listing: Special Directory: Issue(s): Article: Comments:
E-mail: Account #:
1 time ( ) 2 times ( ) 3 times ( ) 4 times ( ) Ÿ page ( ) ½ page ( ) Full ( ) Back Cover ( ) Front Cover ( ) Inside Back ( ) Inside Front ( ) 1 time ( ) 2 times ( ) 3 times ( ) 4 times ( ) Premium ( ) Regular ( ) Timed Event Youth Finals Circuit Finals PBR Finals NFR Finals Issue(s) -
Special Requests: Ad Cost: Discounts: Total: Ad Representative: We agree to the terms and conditions specified in this Rodeo Athletes Magazine Advertising Agreement. Advertisers should follow the ad Advertiser Signature: specifications list in the Specifications Signature: & Rate Card form.
Printed Name: Title: Date:
Send artwork and advertising specifications to info@rodeoathletes.com or contact us at 801-885-9353.
Rodeo Athletes Inc, is a Utah Based company having offices at 531 S. 500 E., St. George, Utah, 84770 and Advertiser (as identified herein), enter into this Rodeo Athletes Inc. Advertising Agreement (“Agreement”) as of the first date by which this Agreement is executed. Rodeo Athletes Inc. publishes a magazine known as Rodeo Athletes (“Magazine”). Advertiser wishes to place one or more advertisements in the Magazine, and Rodeo Athletes Inc. is agreeable to this on the terms and conditions of this Agreement. The parties therefore agree as follows: 1. Advertisement. Advertiser shall submit all elements of the advertisement to be published, including properly formatted files and proofs, to Rodeo Athletes Inc. prior to the relevant advertisement materials due date, in accordance with the Rodeo Athletes magazine advertisement specifications, incorporated herein by reference. Advertiser understands and agrees that any changes necessary to prepare or modify the advertisement to conform to the size or production specifications listed will be added as additional charges to the advertiser. 2. Errors. Publisher accepts no responsibility for any errors in advertisements prepared or approved by the advertiser. Any substantial errors that are the fault of the publisher will be subject to a reduction or reimbursement of the amounts paid by the advertiser, but in no case will any claim arising from any error exceed the amount paid for the advertisement by the advertiser. Publisher shall not be liable for any consequential damages of any kind if for some reason the magazine does not publish an advertisement or the advertisement is published incorrectly. 3. Representations, etc. by Advertiser. Advertiser represents and warrants that it has authorization to publish advertisements submitted hereunder, and that such publication will not violate any law, infringe upon any right, or interfere with any obligation of any entity. Without limiting the foregoing, Advertiser represents and warrants that any advertisement submitted hereunder that includes a comparative claim; contest; game of chance; sweepstake; lottery; coupon; product performance demonstration; endorsement; testimonial; flag; “free” offer; geographic name; indication of geographic origin; certification mark, symbol, or claim; guarantee; look-alike; person’s name or likeness; price or savings claim; quotation; sales claim; song lyric; survey; 3rd-party trademark, service mark, or product; or warranty does not violate any law, infringe upon any right, or interfere with any obligation of any entity. Advertiser will defend, indemnify, and hold Rodeo Athletes Inc. harmless from all loss and liability (including attorneys’ fees) on account of claims resulting from any act, omission, or breach of this Agreement or a warranty or representation herein, by Advertiser (including Advertiser’s agents, employees, or subcontractors). 4. Publisher’s Discretion. Publisher reserves the right to place the word ADVERTISEMENT on any material the publisher believes to resemble or to be confusingly similar to the publication’s editorial or article format. Advertisers are permitted to advertise in the magazine at the publisher’s discretion; the publisher reserves the right to refuse or cancel any advertising for any reason at any time. 5. Indemnity. Advertiser’s materials are accepted and published upon the representation that the advertiser has the right to authorize publication of all contents of the advertisement and the representations made therein do not infringe or damage any third party. Advertiser agrees to indemnify and hold harmless the publisher from any and all claims and resulting damages, loss, and expense (including attorney’s fees) arising out of the publication of the advertiser’s material. These claims include, but are not limited to, claims or suits for libel, violation of right of privacy, plagiarism, and copyright infringement. 6. Payment Terms. Advertiser must pay in advance. Payment must be received by the “Space Reservation”
deadline unless other arrangements have been made in writing. 7. Cancellations. No cancellations are allowed after the “Space Reservation” deadline indicated on the Rodeo Athletes magazine deadline and copy specifications form unless other arrangements have been made in writing. 8. Frequency Discounts. Frequency discounts are based on the number of advertisements placed in the magazine within a publication year. Advertiser agrees that if the number of advertisements drops below the number required for the frequency discount, the publisher will adjust the rate of any remaining advertisements to reflect the higher advertising rate (as specified on the Rodeo Athletes magazine specifications form) and will bill the advertiser for the difference between the amount paid and the full rate for the number of advertisements previously run. 9. Conditions; Entire Agreement; Amendments. Conditions that conflict with this Agreement are not binding on Rodeo Athletes Inc. unless agreed to in writing by an authorized representative of Rodeo Athletes Inc. This Agreement is the entire agreement regarding its subject matter and supersedes all prior and contemporaneous agreements, representations, proposals, discussions, and communications, whether oral or in writing. This Agreement may be modified only in a mutually agreed upon and executed writing. 7. Circulation. For information concerning the magazine's circulation and audience profile, refer to the Rodeo Athletes Magazine Media Kit. 8. General. Utah law governs this Agreement. If either party cannot perform its obligations for reasons beyond its reasonable control, then the non-performing party will take reasonable steps to resume performance as soon as possible, and not be considered in breach during the period of non-performance. OTHER THAN FOR A BREACH OF A REPRESENTATION, WARRANTY, OR INDEMNIFICATION, NEITHER PARTY IS LIABLE FOR ANY CONSEQUENTIAL, INCIDENTAL, OR SPECIAL DAMAGES ARISING OUT OF ANY DEFAULT UNDER THIS AGREEMENT, WHETHER IN CONTRACT OR IN TORT, OR FOR ANY DAMAGES EXCEEDING FEES DUE UNDER THIS AGREEMENT.