A P O R T F O L I O O F T O DAY A N D T O M O R R O W ’ S B R I G H T E S T R O D E O S TA R S
TM
2017 CAL POLY RODEO
INNOVATORS INSIDE THIS ISSUE 2017 Cal Poly Rodeo | GSEM | Anthony Thomas | Katie Rice 2017 Summer Issue
Rodeo Athletes Magazine / Summer 2017
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The GSEM team is very excited about the ability to revolutionize sports and entertainment and have access to the world at a touch. For years sports and entertainment have had a positive impact on people’s lives, but viewing experiences have been on the decline. GSEM was looking for a way to increase a viewer’s experience thus creating the ability to instantaneously shop while watching any kind of streaming media. Now viewer’s will be able to purchase products that are directly tied to an athlete, entertainer, television program, etc. without being redirected to another screen. We believe that this is the wave of the future and are looking forward to
THE WORLD AT A
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TABLE OF
Contents
8 12 16
GSEM - Global Sports
Entertainment Marketing
2017 Cal Poly Rodeo
Anthony Thomas
20 24 28 32
Shane Frey
Will Smith
Logan Allen
Katie Rice
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Photos provided by the athletesâ&#x20AC;&#x2122; family members
For information on advertising or other inquiries, visit our website at www.RodeoAthletes.com or call us at (435) 668-3285 The publisher is not responsible for the accuracy of the articles in Rodeo Athletes Magazine. The information contained within has been obtained from sources believed to be reliable. Neither the publisher nor any other party assumes liability for loss or damage as a result of reliance on this material. Appropriate
36 40 44
Kash Cattoor
Christopher Byrd
Aaron Williams
46 51 54 59
Colton Farquer
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Jordan Moore
Jordan Olson
Josh Garner
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INNOVAT T
By Holly Wilson
he Cal Poly Rodeo team has truly been an innovator in the sport of college rodeo since it first began with 15 members in 1939.
But they still hold true to their founding values, to be top-notch student athletes advancing the world of college rodeo.
This small group of innovators created the first college rodeo team at Cal Poly, and fifteen students went to the first college rodeo in Victorville, California. And in 1960, Cal Poly Rodeo established the first women’s athletic team on the San Luis Obispo campus with the women’s barrel racing team.
In January, the Cal Poly Rodeo team partnered with Rodeo Athletes Inc. (RAI) and Global Sports Entertainment Marketing, LLC (GSEM) to push the boundaries of traditional college rodeo.
Over the years, the team has grown to 65 members. 8
Spearheaded by Garrett Baxter, RAI and GSEM were looking for the perfect team, and perfect opportunity, to test the first ever shoppable live stream of a college rodeo.
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photo by Phil Doyle
ATORS:
To introduce something new for the first time. Photos By Phil Doyle
But, it couldn’t just be any rodeo. It had to be something spectacular.
converted from a football field to a rodeo arena, and back again, in 96 hours.
They found it with the Cal Poly Rodeo program. Led by Coach Ben Londo, the Cal Poly Rodeo team was making the move to Spanos Stadium for the 77th Annual Poly Royal Rodeo.
It was opportunity that Baxter had been looking for.
Poly Royal was going to be the first athletic event to sell alcoholic beverages on campus, Cotton Rosser and Flying U Rodeo Company were putting together the arena, and Spanos Stadium was going to be
grass football field into a rodeo venue,” said Londo.
“When Garrett caught wind of our plans to move our
rodeo into Spanos Stadium, he called me immediately. He realized the magnitude of the task to transform a “Especially in such a narrow time window and to
preserve the integrity of the natural grass field surface.
He saw the value of our efforts and knew the potential Rodeo Athletes Magazine / Summer 2017
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“We were looking for a rodeo to take this idea to the next level,” Baxter said. “Without a doubt, Cal Poly Rodeo did that.”
photo by Phil Doyle 10
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we had to pack that stadium.” A partnership developed between Cal Poly Rodeo and RAI, which allowed Baxter the opportunity to use Poly Royal as a test subject for a future rodeo program.
“Through Cal Poly’s event, GSEM and RAI were able to beta-test a future software that allows the world to have the ability to interactively shop throughout a live broadcast”, said Baxter. “We can go to any rodeo, buy the simplicity of a code, and broadcast the rodeo. Within that, we created the ability for all brands to be touched and shopped at the same time.”
huge for our program. With the help of innovative minds like Garrett and RAI, we were able to once again put Cal Poly and Cal Poly Rodeo on the map,” said Londo. The 77th Annual Poly Royal Rodeo hosted a sold-out crowd of 14,000 fans, including future students.
“I like the marketability and access that this provides to interested student athletes in our program,” Londo said. “They can get a better feel of what our program “This partnership is huge for has to offer through the our program. With the help of student profiles, the team’s page linked through the live innovative minds like Garrett feed, and to see our rodeo in and RAI, we were able to once action.” again put Cal Poly and Cal Poly
Planning has already begun Rodeo on the map,” said Londo. This state-of-the-art software for the 78th Annual Poly allowed Cal Poly Rodeo fans Royal Rodeo, with the drive and supporters to shop Cal to improve on the foundation of success that was laid Poly apparel right alongside their livestream of the in April. Poly Royal Rodeo. “This years successes show the legacy and potential “We were looking for a rodeo to take this idea to the of cal poly rodeo to do great things. I’m excited to next level,” Baxter said. “Without a doubt, Cal Poly see how we can build upon the foundation we have Rodeo did that.” laid this year,” Londo said. “With partnerships like With the success of the program, Londo believes that the one we have started with GSEM, we will continue the partnership between Cal Poly Rodeo and RAI to expand our outreach and support.” will only continue to grow. “I’m excited to see how we can both build on this “This partnership is momentum; what we can do for this event, the Cal Poly program, and rodeo as a whole.”
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By: Brigham Duckett and Garrett Gallagher
A new and innovative platform was beta tested at the 77th Annual Cal Poly Rodeo. This historical event was the first college rodeo to be held inside a college football stadium. It transformed Alex G. Spanos Stadium, a football event center, into a rodeo arena. This transformation created an atmosphere like before. With a soldout crowd of fans and future students, it was a perfect opportunity for the world to experience GSEM’s revolutionary patented pending innovative technology. Rodeo Athletes and GSEM teamed up with Cal Poly Rodeo at this historic event to unveil the interactive live stream shopping platform. This technology has an influence that could change the world. It is the next step in the collaboration of sponsors and athletes to maximize their ability to market through broadcasting. While this broadcasting is taking place, viewers will also have the ability to instantaneously shop. The success of the shopping system at the Poly Royal Rodeo Athletes Magazine / Summer 2017
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Rodeo has helped Rodeo Athletes and GSEM develop a better understanding for how the interactive live stream shopping platform will be implemented into several different markets. A key feature of the interactive shopping platform is that it creates a way to target market specific products to select consumers. For example, at the Poly Royal Rodeo, Chancey Williams was performing and he wanted to display his products during his show. To upload his portfolio and products into our system was simple and convenient, vendors can do this seamlessly. Along with vendor portfolios, athletes can create and personalize a portfolio as well. An athlete portfolio is just as simple and easy, but it provides an in depth look at the athlete and their accomplishments.
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GSEM has carried on and expanded Rodeo Athletes’ original concept to help aspiring athletes, entertainers, and students. GSEM’s platform can streamline the marketability of athletes, entertainers, and students. This is possible by allowing them to gain exposure for college, employment, or team recruitment through online portfolios that create a visual online resume. A prospective recruiter or employer will be able to follow an applicant’s path to success in a detailed, chronological, and comprehensive fashion that enhances the entire process. These portfolios, along with highlighting the athletes’ talents, also connect sponsors to athletes that they feel would best represent and show their product to the world. To endorse an athlete in the future
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will mean that products can be shopped without delay. For example, each year at the National Finals Rodeo held in Las Vegas, Nevada. You will be able to see athletes, like Tuf Cooper, back into the box in preparation to rope a calf. As the camera pans in for a close up, fans will be able to instantly purchase all endorsed apparel that he is wearing (hat, shirt, boots, etc.). This will take brand marketing and product placement in the sport of Rodeo to a whole new level. Utilizing the GSEM live stream platform Rodeo Athletes has introduced the first ever streaming service to the rodeo world that goes all the way from high school, college, and up to the most elite professional rodeos, in the world today. With this technology millions of rodeo fans will now be able to watch their
family, friends, and favorite rodeo athletes compete at various rodeo venues across the country. This increased exposure of rodeo venues will broaden the exposure of many athletes that travel and compete tirelessly throughout the seasons. All in an effort to be seen and recognized for potential recruitment and sponsorships. GSEM is excited about the opportunity for our system to give back to communities. This is accomplished by providing vendors a vehicle to expose their brands in a way that allows them to monetize instant exposure. We were very honored to be able to take part in the event at Cal Poly and hope that it was just the first of many ground-breaking events to come.
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Anthony Thomas By Anthony Thomas & RAI Staff 16
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Anthony Thomas is bareback
rider with quite the story. Growing up in West Australia gave him a completely different rodeo experience than most because being involved in bareback riding isnâ&#x20AC;&#x2122;t nearly as common there. Anthony grew up in a rough childhood that he felt he needed to escape from. When he was only 12 years, old he felt God telling him to run away towards horses and cattle. He found himself at a cattle station that was one million acres and home to wild undomesticated stock that were dangerous to handle and thatâ&#x20AC;&#x2122;s how he became a cowboy. Ever since then, he has had little communication with his parents, brother and two sisters. While being at the cattle station he decided that he wanted to be a cowboy and learn about the rodeo for himself. In 2012 he spent some time in Canada but ended
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up in the states in 2013 and has stayed there ever since. He now lives in Palestine, TX and enjoys the culture and people there. In his younger years, he attended a boarding school that was “in the middle of nowhere”. The rodeo really started to become a big part of his life when he was 14 even though at that point he had only been able to attend no more than ten rodeos. Growing up he also indulged in playing Australian football and training horses. When he wasn’t in school he was practicing for the rodeo. Anthony has worked very hard through his life, and it has taken a lot of bravery and strength for him to move to America, create a life for himself, be independent from his parents, and to have to meet physical and financial demands at such a young age. He has been able to make a professional career out
of rodeo and is able to make a good living doing exactly what he has dreamt about doing since childhood. Being passionate about fitness, dieting, being heathy and physically active has always been a big part of his life so he is determined to keep it that way. He believes in learning to train and taking care of your body!
a home cooked meal because the travel causes him to miss out on them most nights. He loves getting to travel and has felt lucky to be able to experience so many different places, people, and sites. “Rodeo is a way of life, you live by it,” Anthony says. He tells of that he feels you should treat everyone with respect, develop friendships everywhere you go, and knows those aren’t things money can buy. He feels very blessed to have friends all over the globe and says he owes it all the rodeo. He says that without a strong faith in God, he wouldn’t be able to leap through the hurdles of life and the rodeo road.
Winning the Australian title, making a living for himself, and being the in top 25 for two years in a row are some of Anthony’s biggest accomplishments. “I am living the dream,” he tells us. He has big hopes, high aspirations, and a goal to make it to the NFR. “I am determined to make it there, I know I can make it”. From traveling to an average “Give it your all. Stay of 125 rodeos a year, he has felt determined, don’t quit until you himself become very good at got it, and give it your whole business and travel planning. life.” When he is not traveling, he loves the chance to cook himself
GIVE IT YOUR ALL
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don't quit until you got it,, and
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Rodeo Athletes Magazine / February 2017
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shane frey By Shane Frey & RAI Staff
Shane Frey has been surrounded by the rodeo his entire life, from his parents, aunts, uncles, siblings, and even all the way to his friends. When Shane was younger he would ask his mother Gaye, to put on his dad, Shawnâ&#x20AC;&#x2122;s, bareback riding tapes instead of cartoons. All his life he wanted to be involved in the rodeo, Rodeo Athletes Magazine / Summer 2017
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and all his life he has been. He grew up with his younger sister Sydney who is now 17, together they both love to ride, rope, and watch the rodeo. Since he was 3 years old he lived in a small town in Oklahoma with no more than 25,000 people. Shane loves to play basketball and watch all kinds of sports; he tells us if he wasn’t trying to make it big in steer wrestling, he would love to be a coach. In high school, he participated in lots of activities including playing on the basketball team. Shane graduated from Duncan High school and continued his education at Vernon College, and Western Oklahoma State College.
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hardest and when it’s all said and done, leave it in the arena”.
Shane sets weekly, monthly, and yearly goals. His main long term goal is to make it to the finals and get a gold buckle. He believes that if you fail at first, you can work hard and have a big turn-around. Nothing beats practice and passion! “Treat every run the same,” says Shane, “Try your absolute
Drawing inspiration from his family has always been easy for Shane, and he can always count on his family to support him. He loves the chance to be able to compete and loves a little competition. Shane loves to win and be successful! He has a strong passion towards steer wrestling, sports, and his family. Shane’s days consist of spending time with his family, friends, practicing, helping around the house, dating, going to the gym, and even more practicing! Getting the chance to grow up in a rodeo family has been something Shane has always loved. Following the footsteps of his father was something he was more than happy to do. He is a go-getter that always strives for accomplishments.
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Will Smith Rodeo Athletes Magazine / Summer 2017
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By Will Smith & RAI Staff
W
ill Smith grew up in a small town called Lugoff in South Carolina. Lucky for him his dad and grandfather were always interested in the rodeo, which made it easy for him to be involved in the sport. His grandfather was the owner of the first horse he ever rode. Wrestling was also a big part of Will’s childhood, he was on the mat before he could even walk. His father, Billy, is now a high school operations managers, but used to be the wrestling coach,
“I have a family of friends, the good Lord to take care of me, and buddies that keep my head up”, which created a lot of quality time for this father son duo. High school was also a time for Will to grow close to his mother, Lynn; he tells us she was an attendance secretary, so missing classes to hang out with friends was never an option. He loves his family and is grateful for his wonderful parents and loving older sister, Rebecca. Will attended a rodeo high school for four years, and in his senior year he got recruited to ride for Missouri Valley College and signed for four years. He tells us the story of his favorite high school memory: it was his last year in high Rodeo Athletes Magazine / Summer 2017
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school and it was his last competition, he loved the fresh Spring air and was happy to reflect on all he had done up to this point. While he competed in his final high school arena he had a hard fall, and hurt his arm. After his father looked at it, the two of them decided it was just a bruise, only to find out two weeks later is was actually broken. 2003 was the year he got his first bronc permit, and got his second in 2010 when he decided he wanted to join the rodeo full time. Winning the Circuit in 2010 was one of Will’s greatest accomplishments. He owes his success to the love and support he receives daily. “I have a family of friends, the good Lord to take care of me, and buddies that keep my head up”, he tells us, speaking of how blessed he feels. Along with his support,
Will also says he couldn’t have ever done it without a good education. He encourages anyone who wants to rodeo professionally to get a good education and to never underestimate the power of knowledge! When times get hard in or out of the arena, he tells himself, “Don’t quit, it’s bound to turn around”. Will is a very self-motivated man who works very hard to keep progressing and focuses on what he needs to find success. He loves the rodeo and how it brings him to new places and new friends. He will always remember what his grandfather said to him when his mother was feeling a little nervous about him leaving for college, “Sometimes you gotta be selfish, and chase after your dreams.”
Will also says he couldn’t have ever done it without a good education. He encourages anyone who wants to rodeo professionally to get a good education and to never underestimate the power of knowledge!
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LOGAN ALLEN By Logan Allen & RAI Staff 28
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L
ogan Allen grew up on a farm just outside of the city in a little town in Iowa. His hometown wasn’t much of a place for a rodeo career and as he grew up he attended high school where he was the only one who rode horses. His dad always wrestled and helped Logan wrestle throughout high school. However, while he was in school he didn’t have much time for a lot of other activities because all he had time for was practicing and training for the rodeo. “I did not have enough time for high school,” Logan tells us. When he had his rare free time, he would spend it either wrestling or cow chasing. Even though his hometown isn’t too big, the rodeo Rodeo Athletes Magazine / Summer 2017
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has always been big in his family. It all started with his grandpa and ever since his grandpa started, it has always been around. Logan has loved being a part of the rodeo and wouldn’t trade it for the world. After his high school days were over he went to attend college in Ranger, Texas. He attended that university for about two years and even won a college national. However, at the start of his third year he quickly learned that he needed shoulder surgery. He knew he wouldn’t be able to compete with his long recovery, so he then transferred to a small college and graduated from there. His parents were very supportive throughout his high school career and still are today. Logan has two sisters, Haley, and Savanah, who both were active rodeo-ers in high school as well. Logan tells us of a moment that in the time felt very embarrassing, but now that he looks back is able to get a laugh out of it. When he was just six years old he got the
opportunity to carry the flag into the area for the Star-Spangled Banner performance. As he rode his pony he felt nervous in front of the crowd and when the horse had almost made his trip, it bucked him off, landing Logan on his face in the dirt. He was mortified, but it quickly became a learning experience. He is a very dedicated rider who takes every opportunity to become better and to learn more. Being able to graduate high school and college have been some of his greater accomplishments.
whatever you do,
do it for the right reasons. 30
However, his greatest accomplishment is marrying his sweetheart. She grew up in the neighboring house of Logan’s grandparents. He has always known her, but never gotten to know her. However, in college she was looking to buy a horse, and he was selling his. “She came to look at my horse, and we’ve been talking ever since. It’s funny because she never bought the horse. But then again, I married her so now she technically has them all. She really played her cards right!” Together the two of them live happily and Logan tells us of the immense amount of support she offers him daily. Logan knows he wouldn’t be where he is without her. Logan strives to know his goals and resets them often. “Whatever you do, do it for the right reasons. If you do that, you’ll find your direction,” he tells us speaking of following your dreams. He has a goal of one day owning a ranch full of cows with the misses. He believes that if you try hard no matter what, you can achieve anything.
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Katie Rice
By: Katie Rice and RAI Staff Photos by: Phil Doyle 32
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Katie Rice
grew up in the small town of Clements, California, part of a third-generation cattle ranching family. She began junior rodeoing at a young age and participated in junior high and high school rodeo in California. While growing up, Katie and her family were either in the arena or out in the field gathering, doctoring, or branding cattle. In a ranching family, she learned the value of hard work and perseverance. Mornings were early and nights could be late. Katie attended high school in Lodi, California where she played volleyball and basketball. In 2010, Katie’s mother was diagnosed with terminal stage four-brain cancer. Katie continued to stay dedicated to her studies and rodeo career. She still graduated high school with a 4.0 gpa, was accepted into her top college choice at Cal Poly San Luis Obispo, and excelled in the rodeo arena, all while helping care for her mother. Katie began college at Cal Poly San Luis Obispo in the fall of 2013. In December if 2015, Katie’s mother lost her fight to cancer. Katie stayed in college and made the College National Finals all while grieving the loss of her mother. Katie and her family have remained close and supportive of each other’s dreams throughout
the loss of her mother. Katie found strength and determination to be her best self in and out of the arena knowing that is what her mother wanted for her. Katie is currently a senior at Cal Poly pursuing a degree in Agricultural Communications. During her time in college, she has been a member of the Dean’s Honor List, she has served as the women’s team captain all four years, made the college finals, and placed in go-rounds in the breakaway and team roping, and won the region in goat tying and reserve all-around. She is currently winning the women’s all-around for the 2016-2017 season heading into the final two rodeo weekends. Katie will graduate June of 2017. Education was always a very important value in her household while growing up. This is why she chose to attend such a renowned University such as Cal Poly. Not only has she been able to receive the highest level of education, but she has also been a part of one of the oldest and most successful college rodeo teams in history. After graduation, she plans to return to Cal Poly to pursue the master’s program in Agricultural Leadership, rodeo for the college an additional year, and help assistant coach the women’s team at Cal Poly. After she obtains a
Master’s degree through a oneyear program, she would like to continue circuit rodeoing, while helping coach at a college and writing for rodeo and agriculture magazines. Also, she hopes to one day be a part of rodeo broadcasting and advocating for the sport and western heritage. Katie is very dedicated when it comes to preparing and staying sharp inside the arena. She loves to work on young, green rope horses. She feels that it keeps her roping sharp and makes her a better horseman. She ties goats every day and goes to the gym to make sure she is in top competitive shape. She feeds supplements to her horses consistently to ensure they are feeling their best and can perform at the highest level. Katie enjoys giving roping and goat tying lessons to younger kids. She enjoys seeing how much fun the kids have and how badly they want to learn. She understands that what you accomplish in the arena does not define your life, it’s how you treat others and make them feel. Katie feels that the western and rodeo lifestyle pushes people to be the best version of themselves. It is a sport where everyone is competing against each other, yet everyone is friends and do whatever is needed to help another.
“What you accomplish in the arena does not define your life,
it’s how you treat others and make them feel.”
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H S KA R O O T T CA 36
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Kash Cattoor is a 16-year-old high school sophomore at Desert Hills High School in sunny St. George, Utah. Kash has loved the rodeo since he was born and has been surround by it his whole life. His dad, Troy, a wild horse catcher and his stay at home mom, Sandy, have always had the rodeo in their family. Kash tells us that he has
By: Kash Cattoor and RAI Staff Rodeo Athletes Magazine / Summer 2017
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loved getting to follow them and with three sisters he has quickly become the man of the house. He has two younger sisters named Kaybrie and Kazely and one older sister, Kassie. He loves the high school life and is having fun seeing where life will take him in the next couple of years. Along with team roping Kash also competes in football and baseball on his high school’s team. Being a part of team is something that comes naturally to Kash and he loves getting to play and work
hard with all his teammates. Kash tells us of an achievement that meant a lot to him when he was younger: winning the All-Around World Championship at the Little Richie’s Rodeo. However, as he has grown up he has worked hard and has now been able to qualify for the Junior Ironman Champiopnship. Working hard and never quitting are two very important things to Kash. He values passion and dedication. A motto he likes to live by is, “Stay positive, and don’t dwell on a bad run”. Rodeo is a sport that is full of progression
and change, and Kash is willing to move forward and ready to keep improving along the way. “A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals” (Larry Bird), that is a quote that Kash treasures and believe to be true. He appreciates his family and all the support they give him, and is excited to see how far he can make it. He has goals to make it to the finals and to compete with the big names!
“A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals” - Larry Bird
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hristopher Byrd is a 24-yearold bull rider that comes from Sunlit, California. He grew up with four siblings: his younger brother Matt, his older brother David and his two older sisters Krystal and Rene. When Chris was younger he and a few of his cousins were out on the look for work and came across a few horses on a beautiful ranch. It was then he took an interest in riding horses. He can trace the day he started to love to ride horses back to this experience with his cousins. As he grew older that love turned into a love of bull riding.
By Christopher Byrd & RAI Staff Rodeo Athletes Magazine / Summer 2017
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He attended Jordan High School in Long Beach, CA; he played on
mother Elaine and father David have supported him through all his years of riding and they love to watch him succeed.
IF YOU CAN THINK POSITIVELY, YOU CAN ALWAYS HAVE A POSITIVE OUTCOME. “STAY HAPPY AND KEEP MOVING FORWARD,” the football team and loved to play and compete. As he has grown up, he has put a few years of experience under his belt and has now been riding for fifteen years with five of which riding pro. His
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Chris has a strong mentality of staying positive! He believes if you can think positively, you can always have a positive outcome. “Stay happy and keep moving forward,” he shares. Setting short term and long term goals are very important
to the success of Chris. He believes in keeping your feet on the ground and your head in the sky. Set goals that aren’t too hard to achieve, but that will push you a little. The greatest advice Chris has ever been given is “Stay Humble”. Those are words that have guided his whole life and he hopes to remember always. He is very thankful for his family and the fun atmosphere they create along with the support they each individually give him. “All I do is rodeo, 24/7, and I love it.”
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Aaron
Williams By: Chistopher Byrd and RAI Staff 44
Photos By: Jim Doyle
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Aaron Williams is a bull rider by profession and cowboy by trade.
he is currently pursuing a Dairy Science Degree. Aaron started his own stall cleaning and horse care business, that he successfully ran on his own from the age of 11 to the age of 15, while also raising a small herd of bucking bulls alongside Steve Diaz.
He grew up in a rural town in Southern California named Norco. This is where he began his career at the ripe age of 2 years old in sheep riding at Along the road to success, the fair; and too much surprise encountered Aaron has there was no push from his many obstacles, injuries, and parents to get on. As he challenges but none more grew up he played multiple diďŹ&#x192;cult than the incident in sports ranging from baseball April of 2014, just prior to his and football to motocross High School graduation. Aaron and mixed martial arts, but was in a severe accident in his ultimately stuck with riding practice pen, on a great bull bulls. As Aaron progressed in raised by Steve, that left him his bull riding career, there were unconscious with a shattered multiple people behind him but femur and significant blood none more supportive than his loss. He was hospitalized and family. His mother Robbin, a in a wheelchair for some time. real estate agent, and father After leaving the hospital, with Russell,a Marine and Deputy no real assurance of if he was Sheriff, did whatever they could going to be able to ride again, to aid Aaron in his endeavors. he was determined not only to One man who made it all ride again but to WIN. Aaron possible was Steve Diaz. While was relentless in his therapy Aaronâ&#x20AC;&#x2122;s father was away in Iraq, and recovery process to ensure Steve Diaz, who raises bucking he would return a champion. A bulls, would load calves for year later he was back at it riding Aaron and his brother Sam on bulls. For the future Aaron the week nights and would take plans to continue his career them to their junior bull riding riding bulls with the PRCA and rodeos. Aaron graduate and PBR as well as continuing from Norco High school with raising bucking bulls. Aaron is honors and attended Cuesta currently supported by La Pine College for 2 years earning Septic Service and Pump and an Associateâ&#x20AC;&#x2122;s degree and Drilling Service.
transferring to Cal Poly where
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Colton r e u q Far
By Colton Farquer & RAI Staff
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Colton Farquer, resident of Oakdale, California, is an accomplished tie-down and team roping competitor. He got his start in local junior rodeo competitions in 2002. As his skill progressed so did his success. Colton honed his skills early. Through exposure in rodeos held throughout northern California, specifically at Northern California Junior Rodeo Association competitions, winning multiple events and year end championships. Both his parents are veterinarians, an introduction to the western culture and horsemanship was a natural occurrence in the Farquer family. Insistent upon improving horsemanship first, Colton’s parents encouraged him to compete in riding events in addition to roping. During his early youth rodeo, also included success in calf and steer riding, before making the decision to focus on roping. In fact one of his first buckles was earned in calf riding at the historic Oakdale Saddle Club in Oakdale, California; the infamous “Cowboy Capitol of the World”. Although rodeo became the primary focus for Colton, participation in youth football, baseball and basketball added athletic, team and conditioning skills, not commonly a part of rodeo and equestrian events. Knowing
the importance of good sportsmanship was a welcome lesson learned from team sports, a key essential to the western culture, and useful when working with others especially in Team Roping. As the rodeos continued so did the collection of buckles, trophy saddles, and earnings. He finished as yearend champion multiple years, in multiple events, and associations during his youth. In high school, he was a 4 time multi-event competitor at the Challenge of Champions, an invitation-only event held each spring in California, pitting the top cowboys and cowgirls against each other. In 2011, he walked away with the champion tie down roping title at the Challenge of Champions before going on to compete at the California High School Finals Rodeo. Here he made 4 consecutive appearances in Tie Down, Team Roping and Boy’s Cutting events. In 2013 he won the CHSRA state title in Tie Down Roping. Colton is also a 4 time competitor at the High School National Finals Rodeo with a personal best of 8th in the world finishing 4th in the short-go during 2011. This is
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one of many accomplishments he would accumulate in high school. In addition to roping events he competed in Boy’s Cutting, and made appearances in the shortgo all four years at Challenge of Champions and the California State High School Finals Rodeo.
Determined to pursue his dream of professional rodeo, Colton struck out on his own during the summer of 2015, rodeoing at amateur and professional rodeos throughout the northwest, a trip he repeated in 2016. This time traveling with other veteran professional ropers.
trained the tie down and team roping horses he’s ridden including horses that helped him win World Series Team Roping resulting in qualifying for the WSTR Finals in Las Vegas the first two years he was eligible to compete. Support is important for any athlete and
“Patience, practice, praise, and politeness continue to be key drivers of Colton’s personality” Although many competitors do not enter the amateur level of professional rodeo, Colton began competing in the California Cowboys Professional Rodeo Association during his sophomore year of high school, finishing the year as the CCPRA Tie Down Rookie of the Year. He’s been to the College National Finals Rodeo 3 times, and won the second round in 2016 with a 7.7 second round in Tie Down Roping on the heels, winning the 2016 National Intercollegiate Rodeo Association’s West Coast Region year end championship in tie down roping. Currently he is qualified to make his 4th appearance at the CNFR, leading the West Coast Region thus far in 2017. 48
For Colton however, life has been more than just rodeo. He’s a devoted Christian that finds time in his busy academic and rodeo schedule to attend church on a regular basis, something he says is an important part of his life that adds balance, perspective and meaning to his success. Both of his parents have doctorate degrees so the importance of academics was instilled at an early age. Colton will graduate with an engineering degree from California Polytechnic State University (Cal Poly) in the spring of 2017. Outside of the arena Colton enjoys bass fishing, and in 2016 qualified for the college national tournament. He’s also an accomplished horseman, having
he’s been continuously thankful for support from his family and sponsors. Always cognitive of the importance of acknowledging friends and family he’s quick to thank others that have helped him along the way, including his current sponsors: Kimes Ranch Apparel, Resistol, and RopeSmart. Colton has set yet another goal; to compete and qualify for the 2017 PRCA Circuit Finals. Three years in a row he has qualified to fill his PRCA card but has elected to defer it until he finished college. Patience, practice, praise, and politeness continue to be key drivers of Colton’s personality, and likely a direct influence on his success to date.
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Jordan Moore
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"Believe in yourself and get a good support system! Find people who you trust, that trust in you, and believe in yourself and you will do better than you ever imagined."
J
ordan Moore, from central Wisconsin, has been a pro in the WPRA for three years now and she has many amateur years under her belt. She graduated from Mauston high school and is currently enrolled as a sophomore at UW online college. Growing up, Jordan used to go ride ponies and soon started barrel racing. She met a friend that showed her the ropes of rodeo and she believes this friendship along with her early start are monumental to her success. Jordan comes from a small family, with one brother named Logan, who loves to hunt, fish, and just be outdoors. Her father Greg, is a diesel mechanic, and her mother Moiya, a family practitioner, have been great supports in her life. Jordan tells us that her mother is her number one fan who is always there to cheer for the good runs, and to pat her back on the bad runs. Placing 2nd in Denver, Colorado and winning at the circuit have been some of Jordan’s proudest moments. She hopes to continue to improve and make it to the NFR one day. Growing up, Jordan would play T-ball and soccer and it wasn’t too long after that she got her first horse. The horse was three years old when it was purchased, eleven years later the horse is still a part of the
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By Jordan Moore & RAI Staff family. After raising her horse, she has felt a strong bond grow between the two of them that she knew was unique. She tells us of her love for her horse and that she knows that her horse is special and is a big reason for her success. Setting goals is a big part of Jordan’s achievements, “Set goals that are realistic, and achievable, yet they must still be challenging!” She has goals to place more and to go nationwide. Jordan loves that the rodeo gives her opportunities to travel and live while she is young. She likes to live by a motto that is “If you think you can, you can. Believe in yourself, and you’re already half way there.” She looks up to her trainers and horse trainers that raise their own horses so they can feel pride that the went the extra mile. Being part of the rodeo fills her days but when she is back home, she would wake up, eat breakfast, work on the horses, and clean the barn until the day is gone. Jordan tells us of how blessed and loved she feels by her family, friends, and two sponsors (MVP Pharmaceuticals/Rudig Jensen Auto Mall). “Believe in yourself and get a good support system! Find people who you trust, that trust in you, and believe in yourself and you will do better than you ever imagined.”
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Jordan Olson By Jordan Olson & RAI Staff
In a small town in eastern South Dakota with a population of only 2,500 people, Jordan Olson was raised on his familyâ&#x20AC;&#x2122;s Quarter Horse ranch with his two siblings, Logan and Whitney. While he was younger, he developed a love for the sport of rodeo by watching his parents compete. Jordan was holding a rope in his hands as early as he can remember and has been practicing his craft ever since. As he grew up, he played sports in high school and 54
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competed in jackpots and rodeos. After high school, he focused all his efforts on Team Roping and qualifying for the College National Finals Rodeo two times. All while earning a degree in Agricultural Economics from the University of Wyoming. After graduating from college, Jordan moved to Surprise, AZ, where he currently resides. This allowed him to continually work on his roping, since the long cold
winters in South Dakota limit the ability to practice and compete on a regular basis. Arizona is the team roping capital of the world, which allows him to be able to compete regularly, along with being able to operate an insurance agency, as well as being a family man. He loves Arizona, and its unique atmosphere and appreciates the year-round warm weather. Jordan says some of his keys to
success are his work ethic and dedication, great horses, and network of friends. “I have a strong work ethic, and I’m not afraid to ask for advice”. To find success in this sport, Jordan tells us you must continually practice and compete. “It’s not something you can master,” Jordan explains, “It’s just something you need to work on every day.” Jordan is married to his wife Shanna, who was his high school
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“Everybody’s situation is unique. If you want to succeed, you can’t be afraid to fail. Don’t let a few failures stop you from trying to achieve your goals.” sweetheart. They have a daughter, Mataya Grace, who is 8 years old and is in 3rd grade. Mataya is developing a love for horses and likes to barrel race and rope with her dad. He loves his family and feels incredibly lucky to have their unconditional support. “Everybody’s situation is unique. If you want to succeed, you can’t be afraid to fail. Don’t let a few failures stop you from trying to achieve your goals.” 56
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Josh Garner the most important thing is knowing that you start at the bottom because that means there is only one way to go, up. Keep working hard, if you never try, youâ&#x20AC;&#x2122;ll never know.
By Josh Garner & RAI Staff Rodeo Athletes Magazine / Summer 2017
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Josh Garner lives in a small mountain rage in northern California surround by beautiful trees and farmland as far as the eye can see. Growing up he loved the sunny year round weather that allowed him to duck hunt, farm, and be outside. He was home schooled by his loving mother and was always able to work with his father on the farm. He had a few neighbors down the street that got him and his brother interested in rodeo when he was only four years old. Josh has two older sisters, Bethy and Sarah, and an older brother named Jeremy. Together, the four of them had a great childhood. After finishing high school, Josh went on to attend college at Southern River College and is now the assistant coach there.
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So many great childhood memories Josh owes to rodeo. He tells of his childhood horse named Royal, who is nicknamed the “Wonder Horse”. Royal was a 20-year-old horse
who did it all, and did it well. Josh would watch older men do hard tricks, and then go home and try them. As with many experiences, there were times those tricks he tried ended good, and there were times that they ended bad. Josh has always loved to try new things that challenged him and pushed him to become better. Winning the California Circuit rodeo was one of Josh’s proudest moments. He loves competing and loves how much it helps him grow. Before Josh was winning prizes and competing on a more serious level, he found himself feeling a little small-in-size. However, as he grew up he was able to learn from it and use it to
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“Try not to think too much, just try and make every run, your best run. It will all fall into place.” the best of his ability. He learned new techniques and figured out what worked best for him. “Keep up with the good hits, and don’t worry too much, just keep going,” he tells us is his motto after a hard run,
“Try not to think too much, just try and make every run, your best run. It will all fall into place.” Getting to talk with his friends and family before a rodeo is always able to get him ready and excited to compete. He’s been traveling with the rodeo for about two years now and loves to get to go new places. He owes his success
to all his support, and mainly his mother who always knows the right thing to say, and still helps him, rain or shine. Josh tells us that he feels the most important thing is knowing that you start at the bottom because that means there is only one way to go, up. Keep working hard, if you never try, you’ll never know.
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