Rodeo Realty Brochure

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Local Expertise, Global Presence.

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Rodeo Realty Fine Estates®

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Rodeo Realty was founded in 1986 by Syd Leibovitch, who envisioned a dynamic boutique brokerage with the area’s finest real estate professionals. Operated under the direction and vision of a single owner, Rodeo Realty stands today as one of the largest independent real estate companies in the nation, while still maintaining the friendly approach of the neighborhood REALTOR®. As the largest independent real estate brokerage headquartered in Beverly Hills and operating throughout the Los Angeles area, with the highest sales volume, Rodeo Realty has the resources to provide the best tools in the industry to deliver the very best results.

THE FOUNDATION OF OUR SUCCESS: MANAGEMENT, AND SUPPORT STAFF Rodeo Realty is a partnership of real estate and support professionals whose MISSION is to perform brokerage and related services at the highest level, and to distinguish ourselves as the benchmark for excellence as an industry leader.

Our PEOPLE are the most important resource in the organization and the foundation of our success. With the finest, most qualified management staff and over 120 full-time support staff, Rodeo Realty is always available to provide assistance for our more than 1,200 agents and brokers.

“Rodeo Realty is committed to delivering the highest level of market expertise and commitment to superior customer service.”

-MSNBC

“A locally headquartered company committed to their community and the clients they serve.”

-LA Times

OUR REALTORS® Rodeo Realty’s agents have been carefully selected to ensure that the clients are represented by the very best the industry has to offer. Each agent is required to know all the latest legal, contractual and procedural changes that regularly impact a complex industry. Seminars, ongoing training, and weekly meetings are only a part of Rodeo Realty’s efforts to provide its clients with talented and knowledgeable agents.

Rodeo Realty continues to stay at the forefront of marketing and technology. They consistently strive to keep their agents up-todate on the most current trends, and supply them with cutting edge technology, and marketing techniques. There is no agent that has more tools and resources than a Rodeo Realty agent!

“Rodeo Realty surpasses far beyond what traditional Brokerages offer.”

-Los Angeles Business Journal

Advertising & Marketing

DESIGN & MARKETING STUDIO

NEWSPAPER AND PRINT ADVERTISING With an annual budget that exceeds $1 million, Rodeo Realty can provide the best newspaper advertising placement.

The Director of Advertising oversees the prime placement of multi-page advertisements in major Southern California newspapers. Rodeo Realty also regularly advertises in local, national, and international publications.

CUSTOM PROPERTY WEBSITES Our in-house web developer turns listing photos into an HD property tour which is uploaded for easy sharing. The websites are also easily viewable from mobile phones and tablets. Each property has its own URL. These property websites appear in all advertising and are featured on YouTube.

PUBLIC RELATIONS Rodeo Realty’s in-house publicist helps gain attention for the company, agents, and their properties. The publicist maintains relationships with reporters at local, national, and international media outlets so that Rodeo Realty is regularly featured in print publications, online, and on radio and television programs. Rodeo Realty releases regular press releases on significant listings and sales. Recently, Rodeo Realty agents and properties have been featured in over 100 major news stories.

INTERNET MARKETING The Internet marketing team assists agents in creating cutting-edge Internet marketing campaigns, e-marketing, social media campaigns and personalized or agent branding. Customized email blasts for targeted demographics promote properties and open houses. Properties are also shared with the thousands of followers on Rodeo Realty’s social channels.

PRINT SHOP Our printing department guides agents through the process of creating the best and most attention-grabbing brochures, direct mail campaigns, property brochures, postcards, and property business cards. Rodeo Realty uses the most up-to-date printing technology to deliver the highest quality materials.

FULL-SERVICE MAIL ROOM As part of the printing services, Rodeo Realty also has data equipment and a complete postage facility to handle all mailings to keep agents and their properties top-of-mind with clients and prospective clients. This mailing system helps ensure that all properties get the widest exposure possible.

PHOTOGRAPHY High-quality pictures are essential to marketing a property. Rodeo Realty has experienced real estate photographers who take beautiful photos of each listing, and work with the agent to show the home in its best light. These photos are then delivered directly to the graphic design team for the creation of email and print campaigns.

GRAPHIC DESIGN Rodeo Realty’s marketing team offers agents and their clients the best creative support in the industry. Drawing from the latest techniques and styles, the graphic artists enhance photos, create custom marketing pieces, and design personalized advertising and marketing materials.

LARGEST WORLDWIDE REAL ESTATE NETWORK

EUROPEAN MLS SERVICE

OVER 130,000 AGENTS

Who’s Who in Luxury Real Estate / LuxuryRealEstate.com Exclusive Board of Regents of Los Angeles

Prestige MLS (European MLS Service) Exclusive Business Affiliate

Rodeo Realty was selected as the exclusive Board of Regents in Los Angeles, for Who’s Who in Luxury Real Estate, the largest International Luxury Real Estate Network. The Board of Regents is an exclusive network of the world’s most elite luxury real estate brokers. Brokers with this distinction provide the highest level of personal services and commitment to their clientele. Through this alliance, all Rodeo Realty properties over $750k are featured on the world’s largest database of “for sale” luxury properties. LuxuryRealEstate.com’s award-winning website attracts over 200,000 million potential buyers and over 5 million page views in 193 countries per month. The site features more than a total of $12 billion dollars of active listings across the world.

Compared to other luxury real estate websites, LuxuryRealEstate.com has more than three times the number of properties over $1 million USD. No other website provides access to such detailed content in the luxury real estate niche.

Rodeo Realty is a business affiliate of Prestige MLS, a Business Club exclusively dedicated to Luxury Real Estate in Europe and throughout the world. Members are strictly selected for their experience and reputation in the Luxury Real Estate market. All Rodeo Realty listings over $1M are marketed internationally and can be translated into six different languages with the push of a button. Rodeo Realty’s listings are effectively marketed and advertised to the European market and investors worldwide.

Prestige MLS applies comprehensive tools that can target particular international markets. By pooling their exclusive offers, and combining their skills according to the MLS rules and principles, Prestige MLS members collaborate actively for the success of your real estate project: Purchase, Sale or Rental.

• Largest international luxury real estate network • Translate listings into 10 different languages • 5 million page views in more than 193 countries per month • 130,000 Agents in network • 5,588 offices in 64 countries

• Dedicated to luxury real estate in Europe & worldwide • Listings over $1M are marketed internationally • Comprehensive tools that can target particular International markets

Local Expertise, Global Presence.

ASIAN MLS SERVICE

INTERNATIONAL EXPERTISE, GLOBAL PRESENCE Caimeiju (Asian MLS Service) Exclusive Business Affiliate Rodeo Realty is an affiliate with Caimeiju, a site dedicated to advertising and marketing luxury California real estate to the active Chinese Market and Investors. Chinese buyers are playing an increasing role in purchasing US luxury real estate. A high-impact international strategy is necessary to effectively reach new markets. All Rodeo Realty listings over $1M are translated by professional linguists making our properties and company information search-able in China. Our listings are then shared through Chinese social media, real estate, and video sharing websites and can be found on top Chinese local search engines like Baidu, Google China, and Yahoo Taiwan. This service enables Rodeo Realty to be fully represented in Asian markets.

• Dedicated to luxury real estate in Chinese markets • Listings are found on top Chinese search engines • Listings over $1M are translated by professional linguists

Rodeo Realty is exclusively associated with the largest and most globally recognized luxury real estate networks. These affiliations position Rodeo Realty as the luxury leader for marketing elite properties internationally.

Rodeo Realty’s exclusive International Marketing Program is highly distinguished, offering agents and their clients the best networks, tools and resources to market properties globally. Rodeo Realty provides agents and clients access to real estate in more than 80 countries.

“Rodeo Realty has expanded its international networks, tapping into the Asian and European markets, utilizing the newest technology and resources to increase global exposure.”

Local Expertise, Global Presence.

-Top Agent Magazine

Rodeo Realty is a full-service luxury residential brokerage in its truest sense. Our agents are trained in all areas of real estate and our specialty divisions offer customized services for every client in every situation.

Rodeo Realty agents represent California’s premier properties and provide full service representation of fine custom homes, architecturally unique properties, new homes, historical landmark properties, trophy estates and luxury hi-rises. Our agents provide the highest level of expertise to a wide-range of clientele including real estate investors, prominent names in entertainment and sports, entrepreneurs, and business executives across the city and around the world.

ARCHITECTURAL

D I V I S I O N S

EXTENSIVE KNOWLEDGE IN EVERY ASPECT OF THE REAL ESTATE FIELD

Rodeo Realty considers it imperative that our agents are able to provide the best possible understanding of architecturally unique properties. These well-versed agents are a great resource for sellers and buyers of these special properties.

The Rodeo Realty Architectural Certification Program gives agents an understanding of style, structure, and the impact of design on luxury real estate. Rodeo Realty represents some of the most architecturally distinctive landmarks and historical properties throughout California.

COMMERCIAL PROPERTIES Rodeo Realty Commercial Properties Division is structured to provide full service to our investors and commercial clients.

Our commercial agents specialize in urban development of apartments, retail shopping centers, office buildings, restoration of mixed-use buildings, and land for development throughout Southern California.

ENTERTAINMENT AND SPORTS

PRIVATE BROKERAGE

Rodeo Realty’s Entertainment and Sports Division was

Rodeo Realty’s Private Brokerage has agents that specialize in

established to provide private representation for some of the

assisting bankers and financial planners working with high net

most notable people in the entertainment and sports industry,

worth clients.

including leading entertainers, professional athletes and business managers. Our agents adhere to strict confidentiality guidelines

BANKRUPTCY, PROBATE , AND TRUST SALES

to help protect their privacy. This exclusive division provides

A number of our associates are experienced in handling the sale

select buyers and sellers in the ultra-luxury sector access to an

of property upon bankruptcy, conservatorship and death of the

international network of leading real estate agents and properties

owner. Our highly qualified agents are experts with the processes

around the world. Rodeo Realty agents have represented the

involved in real property sales that are subject to the California

most prominent names in Hollywood entertainment, sports and

Probate Code. To ensure a timely and worry free transaction, our

business.

experts work closely with the Executors, Administrators, Trustees, Receivers or Conservators in concert with the attorney. From

NEW HOMES

time to time seminars are held with estate, bankruptcy and trust

Rodeo Realty’s New Homes Division provides builders

attorneys, and CPAs.

comprehensive sales, marketing solutions for new homes, estates, new condominium complexes, subdivisions and land for

RELOCATION

development. Our new homes experts will handle every phase

Rodeo Realty’s Relocation Network enables agents to relocate

of the process including marketing, staffing, and setting up sales

clients internationally and also represents buyers relocating to

offices.

Southern California from around the world.

SUCCESS IN ANY MARKET In 1986, Syd Leibovitch a successful licensed REALTOR®, envisioned a boutique real estate company that would provide clients with exceptional, personalized service, and at the same time, give agents the tools needed to achieve prominence in the marketplace. With this in mind, Syd founded Rodeo Realty. As an experienced, seasoned broker, Syd genuinely understands the needs of the agent, buyer and seller. His leadership assures that service for the client is Rodeo Realty’s number one priority.

Rodeo Realty is now one of the largest real estate firms in the country with 12 branch offices, more than 1,200 licensed agents and brokers, and annual sales exceeding $4 billion, yet maintains the friendly, hands-on quality of a neighborhood REALTOR®.

“Headquartered in Beverly Hills, Rodeo Realty has emerged as one of the most transcendent forces in luxury residential real estate representing buyers internationally.”

-Top Agent Magazine

AFFILIATED COMPANIES

L.A. MORTGAGE, INC. L.A. Mortgage, Inc. has been a leader in the industry. Many of our loan officers have owned their own mortgage company and have the expertise needed to provide buyers with the best loan program to fit their needs.

PROGRESSIVE TITLE COMPANY Progressive Title is a leader in the title business. You can always rely on them to provide you with the most accurate, up-to-date information available in the business today.

ENCORE ESCROW COMPANY, INC. Encore Escrow Company, Inc. is a premier licensed and bonded independent escrow firm. Most of its escrow officers have more than 15 years experience. Although Encore works with hundreds of buyers and sellers monthly, you’ll never feel like a number. Their hands-on approach and meticulous attention to detail will set your mind at ease in even the most stressful transaction.

Rodeo Realty Fine Estates®

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Our company mission is described in our slogan

“Setting the Highest Standards in Real Estate Service” For almost three decades, Rodeo Realty has set the benchmark for real estate service. Our agents have access to more tools and resources than any other Real Estate firm. This booklet has described some of the tools and resources that have allowed Rodeo Realty Realtor’s to deliver superior results.

If you want the best results, you need a Rodeo Realty agent!

Local Expertise, Global Presence.

Rodeo Realty F

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www.RodeoRE.com

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