Living+ Shopping

Living + Shopping Freek Bronsvoort, Roderick Trompert Instructor: Joost Mulders

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shopping for living space

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Living + Shopping Freek Bronsvoort, Roderick Trompert Instructor: Joost Mulders

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shopping for living space

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Living+ Shopping A lot of people in London are living small; too small for their liking. Though an extention of their home is often not possible either due to lack of space around their home or financial means. These people can now ‘shop’ for additional living space in an off-site location in the Robin Hood Gardens.. These rooms will be fully furnished for a specific use and ready to use at arrival. By involving strong brands to equip the rooms with their latest products, they are not only a pleasure to use, but also a permanent advertisement for these brands. To complete the shopping experience, most rooms are either part or completely transparent to ensure product visibility for unoccupied rooms ánd provide a glimps of the wide variety of uses while walking towards the room of your choice.

Freek Bronsvoort, Roderick Trompert Instructor: Joost Mulders

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concept scheme for a building that sells spaces as extention to a home

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MSc 1 Architecture and Modernity: Dwelling > Living + Shopping > Freek Bronsvoort, Roderick Trompert

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Organizing the building

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The building will consist of a collection of transparent spaces, furnished for specific uses by using branded products This way the building provides a double fuction; shopping for additional living space and shopping for interior products like furniture and appliances.

Rooms would never be unused by this system; when rented out people are using and experiencing the products. When unoccupied, the room functions as a showroom for the available space and for the products inside.

As a starting point, we wanted to provide for a variety of uses and therefor created spaces with different heights, floor sizes and installations.

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& shopping for space and shopping products shopping for space shoppingfor for products

space furnished by strong brands

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space furnished by strong brands shopping for products

transparant spaces furnished by strong brands

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diversity in height, floor space and installations

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MSc 1 Architecture and Modernity: Dwelling > Living + Shopping > Freek Bronsvoort, Roderick Trompert

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Location > Considering it’s commercial character, we placed the building along the highway’s entrance to the Blackwall Tunnel to ensure a certain amount of visibility.

The flow of pedestrians through the Robin Hood Gardens formed a natural entrance to the building. A third opening has been created towards the West as entrance for vehicles.

cuts according to location

atrium to showcase rooms 8

variety in floor heights

variety in floor size

mesh facade that wraps rooms together

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Facade Instead of trying to show all the individual rooms on the outside, that may easily look alike from a distance, we decided to keep the facade monolithic and use it as a billboard to promote the interior. A white mesh fabric wraps around the building and contains verbs of all the activities that are available in the building. By using the density of the mesh to show these words; the building will keep it’s monolithic look while only showing the words on specific angles while passing the building. On top of that, the translucent quality of the fabric provides an inverted look during the night; when the lights from the rooms will penetrate the white mesh and light up the building.

readability of the facade changes while passing the building

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in our building you can:

MSc 1 Architecture and Modernity: Dwelling > Living + Shopping > Freek Bronsvoort, Roderick Trompert

FACADE MATERIAL the text in the facade is made up by less dense parts in the fabric.

FACADE BUILDUP load bearing construction curtain wall white mesh fabric text integrated in mesh

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Floor plans Upon entering the building you will arrive in the central atrium on the ground floor.

By cutting out several volumes to open up the atrium from the centre, a showcase of rooms has been created surrounding the visitor. From here you can check in and use one of the elevators to move up into the building. Every floor in the building consists of individually used rooms. According to the amount of space, installations and privacy needed for a function, a room is allocated. The three volumes in the building each house a different typology of rooms.

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MSc 1 Architecture and Modernity: Dwelling > Living + Shopping > Freek Bronsvoort, Roderick Trompert

open floorplan rooms single rooms studio rooms

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Single room typology The most common typology in the building are rooms meant for one specific use. These rooms lend themselfves to the widest range of functions. Room sizes and heights vary.

Open floorplan typology In the open floor plans the rooms are scattered across the floor, providing an adventurous route with unexpected inspirations. The ‘negative’ spaces are used by functions that do not require fixed boundaries.

Studio typology Several activities require a longer use. These can be accomodated in the form of studios; single-use rooms with the addition of a bed/bathroom combination on a second floor. Room sizes and heights vary.

single room typology

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open floorplan typology

studio typology

FLOOR CONNECTIONS

duplex rooms

ELEVATOR EXPERIENCES

LOAD BEARING STRUCTURE

surrounded by rooms

glass curtain wall

duplex rooms duplex rooms

north tower access

wing-floor systems spanning from facade to facade flanked by rooms; partial view of atrium

steel beams connecting the columns

load bearing columns panorama view of atrium

south tower access floor span direction

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