MAKE MAG by Rodrigo Fuentes

MAKE EDITORIAL

Make is a fashion and lifestyle magazine that is published monthly in Guatemala and in other 23 countries around the world. Rodrigo Fuentes is the editor-inchief . He directed the focus towards new and accessible concepts of fashion for a wider audience. He started into the fashion industry as one of the most importants fashion bloggers in Guatemala City. Make Magazine takes the inspiration from the young and wild fashion society to give another concepts to our audience .

EDITOR

Rodrigo Fuentes

MARKETING Maria Gabriela Camacho

FASHION Alexander Ayala

BEAUTY

Lindsey Wixson

PHOTOS BY

Juan Pablo Anleu

ANUNCIO 1

MAKE CONTENIDO

adidas Originals = PHARRELL WILLIAMS “Polka Dot Pack” pag. 6

Karl Lagerfeld pag. 8

pag. 12

Moschino to Show SS15 Men’s Collection

COLOR

pag. 13

ANUNCIO 2

MAKE

NEWS

adidas Originals = PHARRELL WILLIAMS “Polka Dot Pack”

Cultural leader, Pharrell Williams continues exploring his ongoing love affair with two of adidas’ most celebrated design icons: the Superstar Track Jacket and the Stan Smith sneaker. The final adidas Originals = PHARRELL WILLIAMS product delivery for 2014 – with additional drops to follow in 2015 – finds Pharrell toying with the classic polka dot: a bold, fun print motif that signals both energy and joy. On November 28th, two different ‘Polka Dot Packs’ are being launched in-stores worldwide, with both assortments experimenting with different colors; fabrics and dot size proportions. One, showcasing a larger size polka dot throughout, offers Track Jackets and Stan Smith sneakers in 3 different shades each cut from fine leathers. In this edition, white dots are spread across both the footwear and jackets, applied over a background of red, blue or black. The other, simultaneously timed ‘dot’ delivery features a smaller scale dot,

ANUNCIO 3

printed in red. While the Stan Smith shoes in this assortment are leather, the track jackets are offered in satin. Both jackets and trainers are ranged in a palette of yellow with red micro-dots; blue with red micro-dots; and a fresh white, also featuring the smaller sized red dots. The campaign artwork accompanying these deliveries plays off the same optimistic and playful spirit of the spotted product. Once again captured through the lens of photographer, Ryan McGinley, art directed by Lloyd & Co. and styled by editor, Jay Massacret, the campaign visuals intend to express the most profound joy of all: love. Aerial shots of the same group of millennials – first seen in the Tennis Campaign / Equal Sign images – reveal the group has united once more, this time in the shape of a heart. This heart formation expresses the importance of love, respect and the power created through unconditional acceptance.

MAKE

Karl Lagerfeld

NEWS

“I don’t know what normal means, anyway”

rl L Ka

You can tell a lot about a person from the compliments they give. Karl Lagerfeld, king of fashion, likes to keep it niche. During our interview in a central London hotel room a couple of his actual friends pop in amid the assistants and PRs. One is Lady Amanda Harlech, his long-term muse and collaborator, whom Lagerfeld introduces rather gallantly as “an English inspiration”. The other is a fashion editor whose hands Lagerfeld guides in front of my face as he barks with gusto: “Look, she has the hands like the 17th-century painting by Van Dyck, no?” Like most of the designer’s pronouncements, he doesn’t really require an answer, but I’m forced to agree – her hands do have something of the Henrietta Marias about them. It’s an odd compliment that manages all at once to be grandiose, cultured, smart, silly and entirely on the money. Much like the designer.

e erf ag 8

Lagerfeld is widely viewed as a genius of modern fashion and right now he is at the very top of his game. He’s late for the interview, naturally. Two hours late – his jet is still circling above a private airfield outside London as we’re due to start. He’s in a rush, too, although his politeness doesn’t give that away. He has popped over from Paris to host a dinner to celebrate the launch of his first eponymous London store and, despite the two Chanel-branded suit bags he has brought with him, he’s not staying the night. He’s got to get back to Paris before the design studios close for two weeks, then sign a contract for a hotel he’s doing in Taiwan. But he’s charming and courteous and says of his infamous workload (which stands at 17 collections a year and includes designing for Chanel, Fendi and his own line): “If you like what you do, you don’t count.” 9

ANUNCIO 4

Right now, Lagerfeld is into trainers. It was the shock styling tactic he used at the most recent Chanel couture show, putting tweed trainers with £40,000 outfits. At his ready-to-wear show for Chanel earlier this month he created a parody of a supermarket, with models including Cara Delevingne and Stella Tennant in holographic trainers, emptying the shelves of Chanel-branded cognac and feather dusters. In the new Lagerfeld store, a whole wall is dedicated to Technicolor retro-styled trainers with a K initial on the side that resemble the New Balance pair that have been breeding on streetstyle blogs over the past 18 months. Crucially, the Karl trainers, like much in his shop, are more affordable than their Parisian cousins. Lagerfeld is clear about the business logic of pricing his eponymous brand below the two other lines he designs for. “You cannot dance at three parties on the same evening. I always said to my investors to put it on another level and make it affordable. I think that’s a modern attitude.” He also inadvertently turned fashion editors into shoplifters. As the show finished there was a rush for Chanel-branded supermarket

“souvenirs”. Did he realise that he would create an haute scrum? He raises his eyebrows high. “I saw it on film later and the bodyguards were removing things from people’s bags. I didn’t expect that of people who normally come to my shows.” The consumable stock, he says, was intended to go to homeless shelters, the empty packaging was destined for the Chanel window displays, not editors’ handbags. Despite such hunger for Lagerfeld and his relentless imagination, the man himself is never satisfied. “I’m never happy and pleased with what I’m doing,” he says, which is good news indeed for fans of his grand artistic gestures. He already knows how he will follow up the supermarket he says, although he won’t be drawn into discussion other than to say that couture will be “chic” and the next ready-to-wear show will be even “wilder”. “I always think I’m lazy, maybe I could do better, I could make more effort and I always have the feeling that there is a glass wall that I cannot get through. But maybe when I get through, then it’s over.”

MAKE

COLOR TRENDS

NEWS

Moschino to Show SS15 Men’s Collection During London Collections: Men Moschino Spring/Summer 2015 Men’s show will move to London for the first time ever this June. It promises to be a perfect meeting of cutting edge creative minds, with Jeremy saying: “It is fun!!!“. The choice of London originates from the desire to express wit and humor: a city where the crowd is international, the casting is interesting, the atmosphere

Today we’re talking about the hottest new trends this fall is bringing us when it comes to hair styles. I’m plucking the latest hair styles and colors, straight from the runways and red carpets so that you can all look like stars in the season ahead.

has the right and appropriate vibes for the first men’s collection designed entirely by Jeremy Scott.

Brown hair – It’s a tempting choice to embrace Blonde hair – Well, blonde hair is a 2014. favori-

the dark side seeing Emma Watson, Alexa Chung te (who would’ve guessed, right?). There’s a bunch and Mila Kunis with their dark brown shades that of ideas among our celebrities and models to go are more than lust-worthy. Inspiration is abundant. around. Light or dark blonde, all-out platinum, you name it. Ombre uplights are a strong trend right You can go for the deepest ebony or the warmest now, and they are here to stay. Especially with Nicomocha, au naturel or dip dye, the most stunning le Richie and Jessica Alba modeling some warmer, dark brown shades are yours to explore. Emma honey blonde shades. Ombre lights are excellent Watson carries long, glossy locks in very chic up- for darker shades; they add texture and depth, sidos for her red carpet events. Alexa Chung sti- multaneously resulting in dark caramel shade, only ll rules when it come to brunette beadhead, and without the issues with re-growth of the dark root. straight and shiny goes well with Mila Kunis. Short crops, glamorous updo or beachy waves are the styles to go for, depending on the occasion.

The show is scheduled on Monday, 1st December at 6pm.

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