Business The Management course will introduce students to the more independent nature of studying Management at degree level through critical engagement with the work of academics and live organisations; for example, at undergraduate level there is a much greater emphasis on the use of case studies. Students have the opportunity to pursue a topic of their own interest or to follow a suggested title such as: Is there real competitive advantage to be gained by embracing ethical management, corporate social responsibility and sustainability, or are these just marketing tactics? How do companies become truly innovative and how manageable is the innovation process? Is price the most important factor in the supermarket industry? Lesson Outline: 1 seminar per week with 1:1 support tutorial each week. Week 1: • Planning your approach, including identifying a title. • Understanding Harvard referencing. • Consideration of research techniques/notetaking. • Looking at the requirements of a degree level essay. Week 2: • Student research and analysis of case studies/videos of their choice with 1-1 support. Week 3: • Sharing initial question titles, research and plans. • Sharing questions and discussion of the topics. Week 4: • Sharing of projects. • Reflecting upon what you have learnt from the question you have investigated and the process. Project Outcome: One of the following: an essay of 1,000-1,500 words or a PowerPoint presentation (presented on Teams live or with recorded audio).
7
