09 June
MARTIN TRICKEY Group Head of Digital at Warner Brothers International TV Production
‘MAKING IT UP AS YOU GO ALONG: How storytelling has changed in the 21st Century’ Martin has had many jobs, including teaching, but he started working in media for an online games company in Budapest in the late 90s. There, he was responsible for the online versions of some really old TV game shows that nobody watches anymore. However, it allowed him to move in 2000 to the BBC, where he ran the early digital teams for Doctor Who, EastEnders and Strictly Come Dancing, as well as helping to develop new formats such as Celebdaq, which won a BAFTA. He left to start the educational channel Teachers TV, before returning to the BBC as an Entertainment and Comedy Commissioner, and ultimately as Head of Multiplatform Production. He is now the Group Head of Digital at Warner Brothers International TV Production, where he leads their global digital strategy. His teams manage content on YouTube, Instagram, Snap, TikTok, and future emerging platforms. Martin’s talk centres around the idea of adapting to change throughout your career. Martin has been lucky to work in an industry which has seen rapid change over the last 20 years. The way we tell stories has evolved with technology, while the fundamentals of storytelling have remained the same.
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