ARTIGA portfolio

NEW YORK • NEW YORK TREND FORECASTER DESIGNER MERCHANDISER artigadesign.com roger artiga ROGER@ARTIGADESIGN.COM

Fashion Forecasting

Fall/Winter Trend 2015

Role: Team Leader - Creative Director • Graphic Design

Image Curator

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Sana Moda is a contemporary fashion brand catered to the Kazakhstan career women market. Before working with Sana Moda’ the brand consisted fully of an Eastern-European Madame silk blouse assortment with premium quality but silhouettes that were too similar to other brands in the market.

New pieces were added to the assortment (mix & match concept) in order to support the blouses’ sales; however, the brand still lacked of a distinctive element (Unique Selling Proposition).

For Spring 16, with the aims to be current with fashion trends and also to be distinctive, the Kazakh element was injected: developing a color scheme that is relevant to the culture but also according to market trends. The pieces were embellished with all-over-prints, embroideries and trims that were developed based on traditional elements of the Kazakh culture; the silhouettes are easy to mix and match, always keeping the “easy wear” element to be comfortable at work and presentable at social gatherings after work.

All materials and trims were chosen carefully to match the outstanding craftsmanship of the garments, providing a garment that is easy to wear and easy to take care of.

A very interesting project that made me feel thrilled to be part of. Designing for and learning from a culture that is totally foreign to mine.

From the blog: ARTinBOLD :: ROGER ARTIGA https://artinbold.blogspot.com/2016/07/tradition-meets-contemporary.html

Meets Contemporary

Tradition

• Woven Collection

• Color/Fabric/Trend Direction • Development of All-Over-Prints and Placement Prints (Traditional

Digital medias) • Sample Development and Communication with manufacturers

Role: Trend Forecaster / Garment and Print Designer / Product Developer

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