Digital Signage Market Snapshot & Key Buying Criteria Till 2024 “Digital Signage is a segment of signage. In 2015, the market size was valued at USD 14986.1 million globally and it is predicted to reach USD 29939.6 million.�
Digital Signage is a segment of signage. In 2015, the market size was valued at USD 14986.1 million globally and it is predicted to reach USD 29939.6 million. There is rise in demand of promoting products digitally so organizations reach their targeted audience in an effective manner with help of Digital signage. The advancement in technology has lead to use of various marketing channels. The products such as leak detector, forex cards and home monitoring system requires informative marketing, this can drive market in a forecasted period. It makes use of LED, LCD and projections in various functional areas for marketing and advertising. The innovation of advanced products which requires digital information guidance for alien locations can propel the industry growth. Digital signage use large displays which provides information in digitized manner to targeted audience. It makes use of motion pictures, images, and videos which are far more effective than traditional approaches of reaching customers. The drawbacks and flaws in existing print advertising and increase of its awareness among consumers can drive Digital signage market in next eight years. The advancement is display system like OLED, LED, LCD, and super AMOLED will help this industry. The issues such as connectivity, networking and compatibility may act as hurdle in market growth. "Growing use in corporate and hospitality advertising to market their content to the visitors" Corporate and hospitality are two key sectors to witness its growing use. Retail sector make use of digital signage mainly for advertising its products which contributed 40% share in 2015. Content with large size and increasing need to display every minute detail in healthcare and corporate sector is expected to boost demand. It can be use for brand building, providing public information, product information, and navigation.
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