emerging media

all-in-one app: “At home and on the road”

The Mach-E uses machine learning to adapt and learn the user’s preferences overtime. Using this concept, Ford can launch an app that syncs all the user’s selected smart home devices to their Mach-E vehicle to truly shape the driver experience to their exact preferences down to their music, temperature, lighting, and notifications.

Humorous app: “The Mach-e compatibility”

How Well Does Your Partner Know You? The Mach-E uses state of the art pioneering new technology to shape the driver experience on the road with its highly customizable experience. Learning your exact preferences, the vehicle makes itself fit for virtually every road, adventure, and person--but is it more intuitive than your partner? Ford can release an humorous app that quizzes partners, friends, family on how well they know their loved ones.

augmented reality: “the look-a-like”

It’s always a unique sight to see a person’s dog have the same characteristics as them. What if people started to have the same characteristics as their vehicle, too? Ford can release a fun AR experience that allows the user to customize their Mach-E of their dreams, and then go and edit a photo of themself. Users will have fun exploring the endless different looks that can be sparked by their own imaginative MACH-E creation and design.

Copyright 2020 Kasandra Coronado

All content for Ford Mach-E: Brand Guidelines was conceived, written and designed by Kasandra Coronado. Photography provided by Kasandra Coronado, Unsplash, Pixabay, Shutterstock, Ford and in accordance with the License agreements of these parties.

Design Consultation

Roger Muller, ADV 370 Brand and Branding

Academy of Art University

License the book is a non-commercial work produced as a student project for educational purposes, and as such is considered a derivative work under the Fair Use Clause of the US Copyright Law.

Manufactured in the USA. (or country where printed)