2 minute read
hoopla
Nationwide contest
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A nationwide scavenger hunt in major cities across the country will help build the hype around Ford’s latest electric Mustang. The objective? Search for a Mustang Mach-E, stolen by the Mastermind, Gas Hog. At dawn, scavengers will have to arrive at a participating Ford dealership for their first set of clues. The rest of the clues will be left up to the players to find (with the aid of Snapchat and Twitter). Clues posted by the Gas Hog will keep people on their toes, as well as drive traffic to Ford’s Twitter (hijacked by the Mastermind). Mysterious Snapchat videos showing snippets of the MACH-E’s location, will be sent by the Gas Hog to taunt the players.
good luck
Clue #8 is hiding somewhere along the city’s eastern shoreline.
Home of this 60-foot weapon of love.
The sum of the first two digits, and the product of the last two digits of the year this iconic landmark was constructed...
... is the address of the location where Clue #9 is hiding.
tailgate pop-up
One of the MACH-E’s utilitarian features is it’s front trunk
(a.k.a. “frunk”). The frunk’s waterproof lining, and drain plug offers nothing other than the perfect tailgating or camping hidden gem to store food, beverages, and ice. There is no better place to show off this feature, other than at sporting events. On football or baseball gamedays, a lineup of MACH-E’s will be parked, tailgate ready. With some frunk’s filled with ice and cold beverages, while others are packed with various classic tailgating foods (hamburgers, hotdogs, wings, bags of chips, etc.), it’ll be obvious the MACH-E’s frunk storage possibilities are endless, as well as invaluable to any serious tailgater.
innovative merch
This isn’t your average merch, no, this is Ford branded multifunctional merch that goes far beyond just apparel. Ford will be releasing an exclusive product line, available online or in dealerships. The line includes innovative items and devices designed to have multifunctional functions. Best part? All materials sourced for manufacturing these products are eco friendly. Products include all sorts of random objects from simple swiss army knives, to water bottles with compartments for credit cards and cash, to coolers that extend into mini tables. This promotes the versatility equipped with in the MACH-E, as well as put out collectable useful items.
