Nationwide contest “The MACH-E Manhunt”
A nationwide scavenger hunt in major cities across the country will help build the hype around Ford’s latest electric Mustang. The objective? Search for a Mustang Mach-E, stolen by the Mastermind, Gas Hog. At dawn, scavengers will have to arrive at a participating Ford dealership for their first set of clues. The rest of the clues will be left up to the players to find (with the aid of Snapchat and Twitter). Clues posted by the Gas Hog will keep people on their toes, as well as drive traffic to Ford’s Twitter (hijacked by the Mastermind). Mysterious Snapchat videos showing snippets of the MACH-E’s location, will be sent by the Gas Hog to taunt the players.
