BTC Issue1

VOL. 1 | NO. 1 | ` 130

www.btcmag.com

Chemicals & Ingredients 14 SUPPLIERS TO KNOW

INCLUSIVE COVERAGE

Personal Care Nutrition Pharma

INDUSTRY NEWS | INGREDIENTS INNOVATIONS | EXCLUSIVE INTERVIEWS | TRADE FAIRS BTC Issue01.indd 1

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Chief of Bureau

Kamal Kumar

Business Manager

Hreli Kaisa

Business Advisor

Katini Mao

Editor

Robin Mao

Technical Chief

Adani James

Editorial Columnists

Dr. Nipuni Francis Anita Vasudeva Arnav Kumar

Designer

Rohit Juneja

PR Representatives

Siddharth Kaur Janice Schulenburg Niharica Rai Annie Haaijer Neha Sharma

Board of Advisory

Hepuni Boni Rakesh Rai Adaphro Sylvia Ravi Acharya Jayraj Rai

CONTENTS INDUSTRY NEWS .................................................................. ..................................................................10 10 Symrise; Vivimed Labs Symrise Labs; Dabur Dabur; Givaudan Givaudan; Henkel Henkel; Parabolic Drugs; Divi’s Laboratories Drugs Laboratories; Cargill Cargill; Colorcon Colorcon; Parry Nutraceuticals; Glenmark Nutraceuticals Glenmark; Hindusthan National Glass & Industries Industries; Fi India; India Godrej Godrej; USV USV; and ITC ITC. INGREDIENT INNOVATIONS................................................... ...................................................14 14 Naturex; Cognis Naturex Cognis; Colgate Colgate; Cipla INTERVIEW............................................................................ ............................................................................18 18 Bipin Sinha, Project Director, Fi India.

RETAIL PRODUCT INNOVATION ............................................ ............................................22 22 Garnier; Body Shop; Garnier Shop Lotus Herbals; Herbals VLCC VLCC; Tath Tath; Faces Faces; Godrej Godrej; Vichy; Maybelline Vichy Maybelline; Loreal Loreal; Forest Essentials; Essentials Cargil Cargil; FinlandIndia FinlandIndia; Smart Nutrition, and EID EID. CONTRIBUTOR SPECIAL FEATURE ......................................... .........................................28 28 ‘Nutraceuticals – Functional Foods’—By Pankaj N Nemade.

EVENT REVIEW...................................................................... ......................................................................30 30 Beautyworld Middle East 2011

HEAD OFFICE BTC magazine Shop no. 9A, E-219, Shastri Nagar, Jain Market, New Delhi-52, INDIA Tel: +91 8447933578 Email: info@btcmag.com Website: www.btcmag.com For subscriptions subscriptions:: info@btcmag.com For advertising advertising:: robin@btcmag.com, or call at +91 8447933578

VOL. 1 | NO. 1 | ` 130

www.btcmag.com

Chemicals & Ingredients

Photo: Cognis

21 SUPPLIERS TO KNOW

INCLUSIVE COVERAGE

Personal Care Nutrition Pharma

INDUSTRY NEWS | INGREDIENTS INNOVATIONS | EXCLUSIVE INTERVIEWS | TRADE FAIRS

Disclaimer All material printed in this publication is the sole Disclaimer: property of BTC. Printed matter—texts, photos, graphics— contained in this publication are from contributors, and not of the publisher. Despite careful checking, we accept no liability or responsibility to any person for any costs, losses or damages caused by printed material.

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advertiser’s INDEX SUPPLIERS PAGE Loba Chemie Pvt. Ltd. ........................ Inside Front Cover DSM Nutritional Products .............................. Back Cover Piramal Healthcare Limited ........................Opening Opening Page Lonza India Pvt. Ltd. ..................................................... 5 Croda Chemicals (I) Pvt. Ltd. ........................................ 6 CP Kelco Aps ............................................................... 7 Subhash Chemical Industries Pvt. Ltd. .......................... 8 Gujarat Organics Limited.............................................. 9 Chemspark ........................................................... 20-21 Fiabila India Ltd. ......................................................... 32 DSM Personal Care .................................................... 33 Shiv Sales Corporation ............................................... 34 Autopack Machines Pvt. Ltd. ...................................... 35 BTC ...................................................................... 36-37 Sonarome Pvt. Ltd...................................................... 38 EVENTS PAGE Cosmoprof ................................................................ 28 Pharmac .................................................................... 29 Fi India ....................................................................... 39

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PersonalCare

Preservatives for all your Personal Care formulations Lonza offers a variety of actives to ensure the integrity of your skin care products.

From the trusted name in preservation ECOCERT, NATRUE & Soil Association compliant:

Lonza’s offering includes leading preservation technology:

– Geogard™ 111 A /S – Geogard™ 221 – Geogard™ Ultra

± Glydant™ ± Glydant™ Plus ± Glycacil™

Lonza India Pvt. Ltd Corpora 2nd Flr. LBS Marg. Bhandup (West), Mumbai 400 078 Tel +91 22 4343 4000 Fax +91 22 4342 4050 contact.India@lonza.com

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www.lonza.com/personalcare

7/9/2011 10:36:38 AM

Feeling is

Believing...

Emollient Esters Croda's extensive range of emollient esters offers a broad spectrum of sensory and functional benefits to provide infinite formulation flexibility.

Take the guess work out of your emollient selection process and skip the 'trial and error' phase with Croda's easy to use Essential Selection Guide . With key selection criteria including skin migration value, skin play, refractive index, skin feel and emollience levels plus application recommendations, you are sure to make the right choice every time.

Croda Chemicals (I) Pvt. Ltd Plot 1/1, TTC Industrial Area, Koparkhairne, Navi Mumbai – 400 710 Email: cc@croda.in, Phone: 022 – 30948400 / 500 / 600 TM Innovation you can build on

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Crodamol CAP Distinct Dry Emollience Produces Water Repellant Films Excellent Spreadibility Enhanced Emulsion stability

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RHEOLOGY Nature Made

'4 /IPGS REXYVEP SVMKMR VLISPSK] QSHM½IVW SJJIV E VERKI SJ VLISPSKMGEP TVSTIVXMIW MRGPYHMRK WYTIVMSV WYWTIRWMSR ERH WXEFMPM^EXMSR GLEVEGXIVMWXMGW MQTVSZIQIRX SJ WIRWSVMEP JIEXYVIW ERH ½PQ JSVQEXMSR 3YV TVSHYGXW JYRGXMSR MR E [MHI ZEVMIX] SJ GSWQIXMG ERH TIVWSREP GEVI ETTPMGEXMSRW JVSQ PSXMSRW XS KIPW ERH JSEQW

Creams and Lotions

Sun Care

Bath & Shower

Colour Cosmetics

Performance needs:

Performance needs:

Performance needs:

Performance needs:

7XEFMPM^EXMSR SJ GSPPSMHEP TEVXMGPIW 7OMR JIIP 6YFFMRK MW ER MRLIVIRXP] LMKL WLIEV TVSGIWW LMKL ZIPSGMX] REVVS[ KET 0S[ ZMWGSWMX] GER WIIQ XLMR ,MKL ZMWGSWMX] GER TVSQSXI HVEK SV WXMGOMRIWW

7XEFMPM^EXMSR SJ GSPPSMHEP TEVXMGPIW 7OMR JIIP ;EXIV VIWMWXERGI 7SSXLMRK

+MZI E JIIPMRK SJ XLMGORIWW [LIR HMWTIRWIH 4SYV [MXLSYX KIP PMOI ETTIEVERGI 4VSZMHI JSEQ WXEFMPMX] 7YWTIRH EGXMZIW SV EIWXLIXMG MRKVIHMIRXW

,MKL ZMWGSWMX] HYVMRK ETTPMGEXMSR JSV good control +SSH ½PQ JSVQEXMSR TVSTIVXMIW 7YWTIRWMSR SJ QMRIVEPW TMKQIRXW ERH SXLIV MRWSPYFPI TEVXMGPIW )QYPWMSR WXEFMPM^EXMSR

Best choices: KELTROL® CG SFT \ERXLER JSV WXEFMPM^EXMSR CEKOL® GIPPYPSWI KYQ XS TVSQSXI E LIEZMIV WOMR JIIP GENUVISCO® CG -131 GEVVEKIIRER MSXE X]TI XS TVSQSXI WOMR JIIP ERH WYTTSVXW WIE[IIH PEFIP GPEMQ GENU pHreshTM DF TIGXMR XS TVSZMHI WOMR JIIP ERH LIPT TVSQSXI LIEPXL] WOMR KELCOGEL® CG KIPPER KYQ JSV PMKLX WOMR JIIP

Best choices: KELTROL® CG \ERXLER JSV WXEFMPM^EXMSR +SSH ½PQ JSVQEXMSR XS VIWMWX [EXIV *MPQ MW WPS[ XS L]HVEXI CEKOL® GIPPYPSWI KYQ XS TVSQSXI E LIEZMIV WOMR JIIP +SSH ½PQ JSVQEXMSR XS VIWMWX [EXIV *MPQ MW UYMGO XS L]HVEXI GENUVISCO® CG carrageenan

MSXE X]TI XS TVSQSXI WOMR JIIP ERH WYTTSVXW WIE[IIH PEFIP GPEMQ KELCOGEL® CG KIPPER KYQ JSV E WTVE]EFPI WYRWGVIIR *MPQ MW WPS[ XS L]HVEXI GENU pHreshTM DF TIGXMR JSV VI FEPERGMRK WOMR T, TSWX I\TSWYVI

Best choices: KELTROL® CG SFT Xanthan gum XLEX LEW E PS[ HIKVII SJ WLSVX XIVQ MRXIVEGXMSRW CEKOL® GIPPYPSWI KYQ JSV QSVI ZMWGSWMX] EX LMKLIV WLIEV VEXIW -QTVSZIW XLMGORIWW HYVMRK TSYVMRK /IITW TVSHYGX JVSQ WIIQMRK too gelled GENU® TIGXMR JSV WMQMPEV TVSTIVXMIW XS 'IOSP FYX WYTTSVXW TIGXMR PEFIP GPEMQ KELCOGEL® CG XS EHH WYWTIRWMSR SV WXEFMPM^EXMSR XS E WYVJEGXERX XLMGOIRIH W]WXIQ

Best choices: CEKOL® GIPPYPSWI KYQ JSV RSR MRXIVEGXMRK ZMWGSWMX] ,MKLIV TSP]QIV PSEHMRK JSV KSSH ½PQ JSVQEXMSR LMKL WSPMHW +SSH WSPYFMPMX] SJ XLI TSP]QIV JSV IEWI SJ VIQSZEP KELTROL® CG SFT xanthan gum [MXL I\GIPPIRX ½PQ JSVQMRK TVSTIVXMIW ERH E PS[ HIKVII SJ WLSVX XIVQ MRXIVEGXMSRW

CP Kelco Aps | 504 Meadows, Sahar Plaza | Andheri-Kurla Road | Mumbai-400072, India Tel: +982 035 7624 | www.cpkelco.com | www.rheologynaturemade.com

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INDUSTRY UPDATES

NEWS

10

Cargill acquires sunflower oil brand Sweekar Cargill announced that it signed an agreement with Marico Ltd. to acquire its refined sunflower oil brand Sweekar. The scope of the acquisition is limited to the product brand only.This acquisition not only strengthens Cargill’s existing portfolio of leading edible oil consumer brands, but also expands its market reach in India’s premium sunflower oil market. Cargill already produces and markets sunflower oil locally under its NatureFresh and Gemini brands.

“Sweekar is a well-established and trusted name associated with health, nutrition and goodness. By adding Sweekar to our broad range of healthy and low absorption oils, we are now even better able to serve the growing number of health-conscious consumers in India,” said Siraj Chaudhry, Chairman Cargill India.

USV, Limited Discovers Improved Kidney Medicine, U.S. Patent Office Awards Broad Patent USV, Limited, the world's largest diabetes medicine manufacturer, has recently been awarded a U.S. patent for an improved kidney medicine. Patients with chronic renal failure use a phosphate binding drug to prevent hyperphosphatemia (elevated phosphate levels, which can cause kidney damage). When taken with meals, the drug binds to dietary phosphate, preventing its absorption. The drug, sevelamer, is currently sold under the Renagel® trademark by Genzyme Inc. of Cambridge, Massachusetts.

The United States Patent Office reviewed this research and concluded it is significant enough to merit a patent. One of the attorneys involved in prosecuting the case, Dr. Mark Pohl, commented, "This exemplifies that India is not merely a source of cheap labor: it is, more importantly, a source of pharmaceutical innovation able to compete with the largest global firms."

Parry Nutraceuticals to focus on OTC Formulations Parry Nutraceuticals, a Division of E.I.D.-Parry (India) Limited, a global leader in micro-algae based nutritional supplements, has identified preventive healthcare OTC formulations as a key business focus area. The Company has announced its foray into the Rs 10,000 crores Over The Counter (OTC) market.

“This is a significant move for us. Foraying into the preventive OTC healthcare market that’s growing at 18% per annum, is a strategic intent to leverage our brand equity and simultaneously move up the value chain. With over 22 products in the pipeline we are here with a long term vision and belief in the potential for lifestyle related healthcare management,” said Mr. Sajiv K Menon, Business Head – Bio & Nutraceuticals, E.I.D Parry (India).

Henkel sells its majority stake in Henkel India Ltd. to Jyothy Laboratories Ltd. Henkel AG & Co. KGaA, Düsseldorf, announced the sale of its 50.97% stake in Henkel India Ltd, Chennai, India, to Jyothy Laboratories Ltd., Mumbai, India. In an all-cash transaction Henkel sells 59.4 million equity shares at 20 INR each, amounting to 1,187 million INR (approx. 18 million euros) and 68 million preference shares, amounting to 439 million INR (approx. 7 million euros). Henkel will generate a one-time gain of more than 30 million euros. Jyothy Laboratories had acquired a 14.9% stake in Henkel India Ltd from Tamilnadu Petroproducts Ltd, Chennai, India, in March 2011.

BTC / July 2011

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INDUSTRY UPDATES

11 NEWS

Divi’s Labs PAT for Q4 grew by 36% to Rs. 175 crores Divi’s Laboratories, for the current year, has earned a consolidated PAT of Rs.429 crores on a total income of Rs. 1318 crores as against a PAT of Rs. 340 crores last year on an income of Rs. 964 crores. On year-on-year basis, the total income grew by 37% over the last year and the PAT has grown by 26%.

The company has a total of 41 drug master files (DMFs) with US-FDA and Certificate of Suitability with European Directorate for 12 products. It also has dossiers for 28 products with other countries. The company filed 18 patents in India and 12 patents in the USA for generic products.

HNG to acquire Agenda Glas AG, Germany, marking international manufacturing foray Hindusthan National Glass (HNG), one of the frontrunners in the Indian packaging industry and India’s leading glass container manufacturer with 55% market share in the Indian glass packaging segment, announced that it is all set to acquire Agenda Glas, AG situated in Gardelegen, Germany, entailing an investment of 50 million euro (Rs 321 Cr) over next one year. The acquisition will act as a stepping stone to the Company’s global growth plans and will drive HNG’s vision of becoming one of the top 15 global glass packaging companies.

HNG group: also diversified into the float glass segment very recently through HNG Float Glass Limited (Associate Company).The other companies under HNG’s wings are Glass Equipment (India) Ltd. (GEIL), Quality Minerals Ltd. (QML) (both are 100 % subsidiaries).

Vivimed commences commercial production of sunscreens Vivimed Labs Ltd. has commenced commercial production at its new Bidar facility for manufacturing sunscreen actives in Karnataka. This Plant was set up within a record time of six months.

Vivimed has allied with International Specialty Products (ISP), of New Jersey for the production of a special range of UV absorbers. This will allow the two Companies to jointly market specific products used in sunscreen sprays and lotions that include UVA and UVB protective properties. The agreement will also mean that ISP will add a number of UVA and UVB absorbers that are already manufactured by Vivimed, to its portfolio of sun protection ingredients.

Colorcon, Inc. Receives 2010 Lilly Global Supplier Award for Excellence Colorcon, Inc., a world leader in the development, supply and technical support of formulated coatings and other excipients for the pharmaceutical and nutritional industries, was selected by Eli Lilly and Company for their 2010 Lilly Global Supplier Award. The award specifically recognized Colorcon’s Brand Enhancement Services in saving significant time in bringing Lilly products to market.

"Colorcon’s goal is to help our customers produce cost-effective, high-quality products and assist them in bringing them to market faster by offering product discovery, manufacturing, and commercialization assistance. Receiving this award for our Brand Enhancement Services affirms this offering and recognizes all Colorcon associates involved in assisting this key customer’s success," said Colorcon’s Vice President of Corporate Development, Jim Coward.

BTC / July 2011

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INDUSTRY UPDATES

NEWS

12

Parabolic Drugs receives certificate of suitability from EU for Cefixime molecule Parabolic Drugs Ltd., a leading research led Indian pharmaceuticals company has been granted 'Certificate of Suitability' (COS) for its key molecule Cefixime in the European Union (EU). Cefixime is one of top selling products for the company and the COS would enable the company to expand its presence in regulated markets.

Cefixime, an oral third generation Cephalosporin Antibiotic, has a world market size of USD 839 million (September 2010, IMS) growing at 20.9% annually. The molecule is growing across the world for its basic use in the treatment of gonorrhea, tonsilitis and pharyngitis.

Product portfolio of Parabolic Drugs Ltd. comprises of 44 APIs and 7 API intermediates; and has filed 20 Drug Master Files.

GCPL acquires rights for 51% stake in Darling Group Holdings Godrej Consumer Products Ltd (GCPL) announced that it has entered into an agreement for the rights to acquire 51% stake in Darling Group Holdings that operates in 14 countries across sub-Saharan Africa. The Darling Group manufactures and distributes the full range of hair extension products - which is among the largest hair care categories in Africa.

Commenting on the acquisition, Adi Godrej, Chairman, GCPL, said: “The Darling Group enables us to take our presence in Africa to the next level. Our aspiration is to touch the lives of at least 100 million consumers across Africa in the next 5 years through superior quality innovative products at affordable prices. Over 500 million Indians use at least one Godrej product on a daily basis – we would like to build a similar kind of trust and relationship with the African consumer and delight them.”

India’s Processed Food Industry under the Spotlight India’s processed food industry is undergoing major developments as a result of government endorsement schemes and capital investments.

With an average of 6.3% annual economic growth and expending middle class, now over 300 million, India is one of the world’s leading markets. These factors have driven government investment in the processed food industry, with the goal of providing better nutrition to India’s large population and improving further living standards.

GBR 401 antibody against B-CELL malignancies

Food ingredients (Fi) India trade exhibition, to take place 3-4 October in Mumbai, will cover the most critical issues in the Indian Food & Beverage industry, with a conference run alongside the exhibition. The conference will feature a line-up of carefully selected speakers from leading food and beverage manufacturers, ingredients suppliers and research organizations.

GBR 401 shows great promise to emerge as a valuable therapeutic option to treat patients affected with B-cell malignancies. GBR 401 has demonstrated strong anti-tumour potency and anti-proliferative apoptotic activity in several in-vitro and in-vivo studies. Glenmark will pursue further development of GBR 401 to accelerate its entry into clinical trials.

Glenmark Pharmaceuticals S.A. (GPSA), a wholly owned subsidiary of Glenmark Pharmaceuticals Limited India (GPL), announced the discovery and initiation of IND enabling studies of a Novel Biological Entity (NBE) lead candidate, GBR 401, an anti-CD19 monoclonal antibody. GBR 401 is developed completely in-house by Glenmark’s Biologics Research Centre located in Switzerland.

BTC / July 2011

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INDUSTRY UPDATES

13 NEWS

Dabur Acquires 30-Plus Brand From Ajanta Pharma Dabur India Ltd, India’s leading natural health care company, has entered into an agreement with Mumbai-based Ajanta Pharma Limited to acquire Ajanta’s over-the-counter energizer brand ’30-Plus’.

“We are very happy to announce the acquisition of ’30-Plus’ brand. For every acquisition that we make, we look at synergies which can complement Dabur's existing portfolio. The acquisition of '30-Plus' is part of an aggressive strategy to build capability on the OTC health care business and I am confident that this transaction will helps us in our endeavor to further strengthen our portfolio in this category,” said Dabur India Ltd. Group Director Mr. P. D. Narang.

Symrise starts second Scent Expedition to uncover the secrets of fragrance in China After the company organized its first Scent Expedition to India in 2007, Symrise is sending an international group of its top perfumers to Yunnan Province on its second Scent Expedition.

The Expedition will allow the talented noses to discover the smells, tastes, and sights in different areas in the Yunnan and Jiangxi provinces, the botanical garden of China.

The senior perfumers will start the week-long expedition in Kunming, travelling to Yuanjiang, Luliang, and Jinxi. They will visit fresh flower markets, tuberose, jasmine and gardenia fields, orris plantations, bamboo forests, tea factories, and raw material processing plants, among others.

The Scent Expedition to China is now in its 5th year, which was established to provide continuing education for the company’s perfumers.

Givaudan to help food and beverage manufacturers achieve sugar reduction goals Givaudan is expanding its TasteSolutions™ Health and Wellness programme by increasing investment and resources in taste technology to address food manufacturers' sweetness challenges. The company continues to grow its discovery programme to develop new natural ingredients from botanical sources and biotechnology. Givaudan also has a pipeline of artificial molecules and USA GRAS* regulatory approval for a new sweetness modifier “We can help customers mitigate rising raw material prices and obtain the great taste and mouthfeel they expect in foods and beverages by enhancing sweetness in low-sugar applications through novel ingredients and buildingblocks to bring the taste profile as close as possible to full-sugar,” said Mike Size, Global Head of Beverages.

ITC Infotech featured in the 2011 Global Outsourcing 100 List ITC Infotech, a global IT services company and a fully owned subsidiary of the USD $ 7 billion ITC Ltd, has been featured in the IAOP’s 2011 Global Outsourcing 100 List. ITC Infotech ranked 26th in the Leaders category, up from last year’s 49th position.

The Global Outsourcing 100 List recognizes global leaders in the outsourcing industry and acknowledges the companies that offer a full spectrum of services. Companies were judged based on a set of four measurable standards including size and growth, customer references, organizational competencies and management capabilities. The panel of judges was led by IAOP Chairman Michael F. Corbett and comprised of seven industry-recognized outsourcing leaders.

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Personal Care

14

INGREDIENT INNOVATION

A new active for

skin rejuvenation

F

rench company Naturex, manufacturers of natural specialty ingredients, presented its latest innovation at the recently held InCosmetics trade show in Milano, Italy.

Naturex launched a new Dragon’s blood extract, which is an innovative revitalizing active that promotes and protects the skin. With its high content of proanthocyanidins it provides a powerful antioxidant activity. Dragon’s blood extract, standardized to taspine, stimulates the early phase of the wound healing by stimulation of the fibroblasts. Dragon’s blood sap helps to protect the cells of the skin and regenerate the whole tissue.

Dragon’s blood extract

Backed by in vitro and ex vivo studies, Naturex Dragon’s Blood extract improves the stratification and quality of the new epidermis and contributes to a complete reparation and regeneration of the tissues.

Dragon’s blood can be used: • To rejuvenate the skin • To prevent or treat the signs of aging • To protect the skin against environmental aggressions like wind, cold, dry air and pollution • To normalize stretch marks Naturex in India Talin or Thaumatin, a product innovation by Naturex, is distributed by Mumbai-based Uttam Biotech throughout India, and the main buyers of Talin are pharma companies that are involved in manufacturing antibiotics, analgesics, antacids, cough syrups, common cold remedies, medicated gums and few other pharma drugs.

Remarkably, Talin acts as a powerful masking agent that helps in reducing bitterness and medicinal notes.

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INGREDIENT INNOVATION

15 Nutrition

Nutrilife AS M from Cognis – a bakery enzyme to keep bread fresh Consumers expect baked goods to be fresh and tasty – and to help manufacturers meet this demand, specialty chemicals supplier Cognis has now developed the innovative bakery enzyme preparation Nutrilife AS M. This product significantly slows down staling and improves the elasticity of the crumb.

The new enzyme in Cognis’ Nutrilife range is tailor-made for maximum freshness retention in all yeast-raised baked products. Nutrilife AS M can simply be added to any existing formulation in dosages of between 3 and 10 grams per 100 kilograms of flour, depending on the desired shelf life. The significant anti-staling effect makes long supply chains easier to manage and consumers can enjoy bread and buns that stay fresh for longer.

Cognis is increasingly devoting resources to its operations in the Asia-Pacific region, which is now its third biggest market after Europe and North America. The decision to found Cognis India reflects the success of the company in one of the world’s most important emerging markets.

The company’s sales activities in India will continue to be carried out by its local distributors and international key account managers, said the company in a release.

Cognis in India Global supplier of ingredients for personal and home care products, agriculture, coatings, food, pharmaceuticals, and dietary supplements, Cognis, has its affiliate in Mumbai, India.

BTC / July 2011

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Pharma

16

INGREDIENT INNOVATION

For instant and long-lasting relief

from problem of tooth sensitivity

C

olgate-Palmolive (India) Ltd, the market leader in oral care, has launched Colgate® Sensitive Pro-Relief™ toothpaste in India - the first and only toothpaste clinically proven to provide instant and effective long lasting relief from sensitivity.

This scientifically advanced toothpaste uses the break-through Pro-Argin™ technology that contains arginine, an amino acid naturally found in saliva, and calcium carbonate. Research has demonstrated that arginine in the unique formulation provides superior perceivable protective oral health benefits.

While most of the sensitivity toothpastes currently marketed primarily numb tooth sensitivity, Colgate® Sensitive Pro-Relief™ with Pro-Argin™ technology effectively plugs the exposed dentine tubules that lead to sensitive tooth nerves, thereby blocking the transmission of heat, cold, air or pressure that stimulate pain receptors within teeth. One minute massage directly on the sensitive tooth with a small quantity of Colgate® Sensitive Pro-Relief™ toothpaste provides instant relief and with regular brushing one gets long lasting relief from tooth sensitivity.

in oral care in India, Colgate has remained steadfast in its commitment towards innovation and introducing the best-in-class technology for our consumers in India and across the world. Tooth sensitivity is an oral condition that affects up to 57 per cent of consumers worldwide. Colgate® Sensitive Pro-Relief™ toothpaste is a revolutionary and one-of-its kind remedy that can provide consumers suffering from sensitivity the much needed instant and long lasting relief.”

Colgate-Palmolive (India) Limited has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 by Brand Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three for the last 10 years from 2001-2010.

Prior to this, Colgate was also rated as the #1 brand by the A&M – MODE Annual Survey for India’s Top Brands for eight out of nine years during the period 1992 to 2001.

Speaking on the launch, Mr. Mukul Deoras, Managing Director, Colgate-Palmolive (India) Limited, said, “As the market leader and expert

BTC / July 2011

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INNOVATION

Technology

A new pain-free screening technology

17

for early detection of breast cancer

C

ipla, one of the leading pharmaceutical companies from India, launched a breakthrough screening technology in India called the ‘No Touch Breast Scan (NTBS);’ the first-ever painless, non-invasive and radiationfree breast scanning technique for detecting breast cancer at an early stage.

Thermal imaging has been approved by the FDA several years ago for early diagnosis of breast cancer. With improvements in digital camera technology during the last few years, thermal imaging is fast gaining acceptance. Developed

by UE Life Sciences Inc, the ‘No Touch Breast Scan’ is the World’s first fully computerized ‘thermal imaging technology’ with dual IR cameras which can find thermal changes at less than 0.08 deg. C. The NTBS using infrared imaging creates a sophisticated heat-map of the breast without using any radiation. Breast cancer is associated with increased formation of new blood vessels and these show up as 'hot spots' which could indicate a cancerous growth.

in the area of cancer by manufacturing drugs for the last 20 years but this is for the first time we have taken a step towards focusing on early diagnosis of breast cancer.

Cipla laid foundations for the Indian pharmaceutical industry back in 1935 with the vision to make India self-reliant in healthcare. Over the years Cipla has emerged as one of the most respected names not just in India but worldwide.

Its state of the art R&D centre has given the country and the world many firsts. This includes the revolutionary AIDS cocktail for less than a dollar a day. With over 40 manufacturing units across the country, Cipla manufactures over 1200 products in 80 therapies.

The ‘No-Touch Breast Scan’ is exclusively marketed

by Cipla across diagnostic centres and hospitals in India. It has already been installed at BEAMS Hospital, Mumbai and Indore and Magnolia Beauty and Clinic, Pune and would be extended by Cipla on a requirement-basis to over 20 more diagnostic centres or hospitals across India. Addressing the press, Dr. Jaideep Gogtay, Medical Director Cipla said, “Cipla has been working

BTC / July 2011

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INTERVIEW

18

EXCLUSIVE

Status and Scope of

Food Ingredients in the Market BTC presents to you excerpts from an interview with Mr. Bipin Sinha, Project Director, Fi India.

1. How big is the food ingredients market in India and at what rate is it growing?

India is making a splash in the food ingredients market with a 9% growth rate year on year, well above the 5-6% seen in the global market.

What was once a small market valued at $470 million in 2007, only a meager 1.6% of the global market, is now getting worldwide attention from major food and beverage manufacturers and food ingredient companies. Big players such as Danisco, DSM, Solae, ADM and BASF (just to name a few) have already established their presence in India.

Food and beverage giants such as Pepsico, Coca Cola, and Kellogg’s are shifting their product portfolio to more nutritious and healthy products. Even Nestle India, a subsidiary of Nestle, is set to compete with other giants in the health foods category.

2. Which are the key factors that are helping the growth in the market?

Demand for food ingredients has been rising over the years on account of rising wealth, evolving consumer habits, rising packaged goods penetration and global population growth. Flavors segment has the largest share in the overall food ingredients market followed by hydrocolloids, sweeteners, emulsifiers, preservatives, colors and food cultures. There has been a shift towards natural colors as more and more consumers associate natural products with superior quality. The rapid population growth and changing consumer preferences resulting from various factors such as increasing personal income, leisure time, health concerns and urbanization, has lead to an overall rise in the demand of food ingredients.

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EXCLUSIVE

19 INTERVIEW

There has been a shift towards natural colors as more and more consumers associate natural products with superior quality.

3. What is your take on competition from lowcost products made in China?

The Chinese market for food ingredients is still developing and China continues to enjoy a global reputation for being a low cost supplier. The appetite for health and natural products is fast growing in China; in 2010, the country has suppressed the US as the world's largest market for health products. In the first half of the year, import and export of health products in China recorded $1.6 billion, an increase of 24%.The annual meeting of the Chinese food industry is approaching; Fi Asia-China, Hi Ni China was held on 21-23 June, heavily focusing on the growing health market in China, and offering thousands of buyers and sellers a place to meet, network and discuss business developments in the country and beyond.

4. Throw more light on the boom in the Health Ingredients industry?

Indian health ingredients market is on an upswing. Growing awareness on prevention of diseases is the key factor which is driving the market. Vitamins, antioxidants, minerals, proteins and fibers are now available as herbs, botanical extracts and powder formulations.

The key drivers are elderly population, changing lifestyles, higher medical expenses being incurred, disposable incomes, awareness of disease prevention and increasing incidence of malnutrition in the rural-urban population.

The challenge in the health ingredients is the ability to identify as many phyto chemical present in the green leafy vegetables, root & tubers, cereals, pulses.

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INNOVATION

PRODUCTS

22

Rainforest Hair care range from Body Shop- a new high-performance hair product with benefits of 100% biodegradable, organic Amazonian pracaxi oil. Each product is free of silicones, colourants and parabens.

The brand believes using non-timber products from the Amazon region, such as pracaxi oil, can help protect trees, wildlife and biodiversity.

This product incorporates light, “easy blend� formula and is made from 100% natural powders. The unique oil absorbing properties in this product help prevent acne and other problems associated with excessively oily skin. It contains - Titanium Dioxide and zinc oxide; Vitamin - E, triglycerides, pure mica & Topaz powders.

This Faces' product is completely free of Preservatives & fragrance.

Forest Essential introduces Sanjeevani Beauty Elixir and Soundarya Advanced Age-Defying Facial Serum. One is a day cream formulated with text from the Ayurveda, which reduces blemishes and pigmentation, and clarifies skin tone. The other one contains pure 24 karat gold and a potent serum that increases the production of collagen, which improves elasticity, and diminishes signs of ageing.

Garnier, the leading skincare expert introduces the Light Anti-Dark Circle Eye Roll-On, its 1st tinted roll-on with dual anti-dark circles action. With this Light Anti-Dark Circles Eye Roll-On, dark circles get perfectly covered and appear reduced, with the eye contour looking refreshed and brighter.

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INNOVATION

PRODUCTS

Bourjois has lauched its Bio-DétoxPerfecting Powder that is formulated using 100% natural ECOCERT Organic Cosmetics certified formula with antipollution, oxygen-rich chlorophyll.Bio-Détox Perfecting Powder is available in a range of natural shades, with an ideal balance of pink and yellow, to match all skin tones and give them radiance.

23

Lotus Herbals Professional, India’s leading natural care brand has unveiled its revolutionary PHTYORx™ range of skin care products. Each product in this range is free of chemical preservatives, artificial fragrance and color, making it one of the finest natural care products ranges available in the market place.

Addressing problems such as kajal smudge around the eyes or users’ need to touch up every two hours after application, Maybelline introduces COLOSSAL INTENSITY, using the deepest black pigments and 6H of smudge resistance. The product contains a combination of 5 active caring ingredients Formula enriched with Vitamin E to sooth the eyes. This range is available at all Maybelline New York counters across India.

A first ever in India and worldwide, NIVEA India Pvt. Ltd. has introduced ‘WHITENING’ – a deodorant that repairs underarm skin and makes it fairer and even toned. This product contains “licorice extracts” that counteracts skin darkening and works against hyper pigmentation. Licorice extracts are natural plant extracts that are traditional skin lightening agents and reduces melanin production.

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INNOVATION

PRODUCTS

24

Cargill has introduced its newest healthier oil – Clear Valley® 80 High Oleic Canola Oil – natural, high oleic oil that delivers the same nutritional benefits featured in earlier generations of Clear Valley products. It is a first-of-its-kind product because it has low levels of saturated fat, zero grams trans fat (per 14 gram serving), and a cost-saving solution due to its exceptional shelf life.

Parry Nutraceuticals has launched two premium protein drinks: Pro 9 and Pro 9 D. Pro 9 protein powder is a unique combination of 21 essential vitamins and minerals with the blend of whey protein that provides significant health benefits to people of all ages. Pro9 D is a sugar free protein powder with all natural proteins for diabetics and is enriched with fenugreek soluble fibers which aids in regulation of blood sugar level.

Brown Forman introduces Finlandia Grapefruit Fusion, a vodka made from pure glacial spring water and the finest six-row barley grown under the gentle warmth of Finnish Midnight Sun. This barley, the most expensive distiller's grain, used by many distinguished single malt scotches and premium beers, offers the highest quality starch and the lowest possible content of natural oils, which contributes to the crisp, clean taste.

Smart Nutrition, the leading Vitamins, health supplements, sports nutrition and Fitness products suppliers across U.K., U.S., Canada, Australia and now India, presents ACAI Berry juice. ACAI berry is an anti- oxidant fruit found in the rainforests of the Brazilian Amazon, South America.

This nutritious berry is one of nature's "super berries" and a remarkable energy fruit.

ACAI Juice is available at Religare Wellness, Planet Sports, Decathlon, and Gyms and Fitness Centers across India.

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INNOVATION

25 PRODUCTS

With a special emphasis to battle oily skin, the Vichy Normaderm range is essential for acne prone skin. The range gives a highly effective skin care products encompassing the all-round skin care regime of – Cleansing, Toning and Moisturizing. The range is available at select pharmacies in all major cities.

VLCC's Insta Glow Herbal Bleach and Insta Glow Gold Bleach are available in the market.

The Herbal Bleach is enriched with extracts of Cucumber, Seaweed & Tomato. And the gold bleach is enriched with 24 carat pure gold.

These products promises to give the skin great nourishment making it look fairer and youthful.

Tatha introduces face serum for people wanting to cherish those toned facial tissues of 20's again. The fast-absorbing and nongreasy serum by Tatha comes in two variants for face, i.e. from dry to normal and normal to oily. They have a unique blend of organic elements, working against aging and are suitable for sensitive skin/ areas as well.

L’Oreal Paris launches YOUTH CODE: A breakthrough after 10 years of research in gene science. Youth Code enhances the skin’s luminosity. Over time, the range dramatically improves the skin’s tone and texture to reveal radiant, younger-looking skin. The patented PROGEN™ TECHNOLOGY is designed to increase the skin’s capacity to recover and re-establish its natural code for youthfulness.

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19 96

ES TA BL IS HE D

COSMOPROF ASIA 2011: NOVEMBER, 9TH - 11TH HONG KONG CONVENTION & EXHIBITION CENTRE

COSMOPROF-ASIA.COM

| BOLOGNA | HONG KONG | LAS VEGAS | ISTANBUL |

Organiser - Cosmoprof Asia Ltd Sales Office India: UBM India Pvt. Ltd ph. +91.11.2376.5551 – fax +91.11.2376.5552 - saurabh.jhalani@ubm.com Marketing and Promotion: SoGeCos s.p.a. - milan - italy - ph. +39.02.796.420 - fax +39.02.795.036 - sogecos@cosmoprof.com Sales Office Asia Pacific: UBM Asia Ltd - hong kong - ph. +852.2827.6211 - fax +852.3749.7345 - cosmasia-hk@ubm.com Sales Office Europe, The Americas, Africa and Middle East: Fairsystem International Exhibition Services s.p.a. - bologna - italy ph. + 39.051.282.848 - fax +39.051.282.895-896 - fairsystem@fairsystem.it

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Contributor's

28

SPECIAL FEATURE

Nutraceuticals – Functional Foods – by Pankaj N Nemade Chief Manager, Sales & Marketing, Human Nutrition and Health, Piramal Healthcare Limited, Limited Mumbai Email: pankaj.nemade@piramal.com Industry The functional food industry, consisting of food, beverage and supplement sectors, is one of the several areas of the food industry that is experiencing fast growth in recent years. It is estimated by BCC Research that the global market of functional food industry will reach 176.7 billion in 2013 with a compound annual growth rate (CAGR) of 7.4%. Specifically, the functional food sector will experience 6.9% CAGR, the supplement sector will rise by 3.8% and the functional beverage sector will be the fastest growing segment with 10.8% CAGR.

the concept of "positive" or "optimal" nutrition. The research focus has shifted more to the This kind of growth is fueled not only by indusidentification of biologically active components trial innovation and development of new prodin foods that have the potential to optimize ucts that satisfy the demand of health conscious physical and mental well being and which may consumers but also by health claims covering also reduce the risk of disease. Many traditional a wide range of health issues. Yet, consumer food products including fruits, vegetables, soya, skepticism persists mainly due to the fact whole grains and milk have been found that benefits associated with consumto contain components with potening the products may be difficult tial health benefits. In addition Today, nutrition to be detected. The industry to these foods, new foods are science has moved on suggests the establishment of a being developed to enhance from the classical concepts health claim regulating agency, or incorporate these beneficial of avoiding nutrient which may increase consumer components for their health deficiencies and basic confidence. It should be noted benefits or desirable physinutritional adequacy that strict examination of some ological effects. to the concept of of the functional food claims "positive" or "optimal" Why functional foods sell may discourage some companies nutrition. from launching their products.

Consumer interest in the relationship between diet and health has Introduction increased substantially in India. There is The primary role of diet is to provide sufficient much greater recognition today that people can nutrients to meet the nutritional requirements of help themselves and their families to reduce the an individual. There is now increasing scientific risk of illness and disease and to maintain their evidence to support the hypothesis that some state of health and well being through a healthy foods and food components have beneficial lifestyle, including the diet. Ongoing support for physiological and psychological effects over the important role of foods such as fruits and and above the provision of the basic nutrients. vegetables and wholegrain cereals in disease Today, nutrition science has moved on from prevention and the latest research on dietary the classical concepts of avoiding nutrient antioxidants and combinations of protective deficiencies and basic nutritional adequacy to substances in plants has helped to provide the BTC / July 2011

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impetus for further developments in the functional food market in India.

Trends in population demographics and socioeconomic changes also point to the need for foods with added health benefits. An increase in life expectancy, resulting in an increase in the number of elderly and the desire for an improved quality of life, as well as increasing costs of health care, have stimulated governments, researchers, health professionals and the food industry to see how these changes can be managed more effectively.

The latest CODEX developments on the use of health claims on foods Codex Alimentarius is a joint programme between UN Organisation for Food and Agriculture (FAO) and Health (WHO), for setting food standards. It gains authority from its role in world

trade, since countries that are developing new legislation as the basis for that legislation often use Codex standards. Discussions in Codex are at an early stage and the key areas that require more work before a consensus is reached include reduction of disease risk claims, the need for scientific substantiation and labelling issues.

Conclusion The subject of health claims is becoming increasingly important and there needs to be a regulatory framework in India that will protect consumers, promote fair trade and encourage product innovation in the food industry. The research opportunities in nutrition to explore the relationship between a food or a food component and an improved state of health and well-being, or reduction of disease, present the greatest challenge to scientists now and in the future.

Examples of functional foods FUNCTIONAL FOOD

ACTIVE FOOD COMPONENT

TARGET FUNCTION

Yogurts, sugar

Optimal intestinal Probiotics: Foods with beneficial live cultures as a result of fermentation or that have been added to improve intestinal function and intestinal microbial balance, such as Lactobacillus sp. Bifidobacteria sp microbial balance Prebiotics: A non-digestible component that has beneficial affects by stimulating the growth of bacteria in the colon.

Examples include inulin and oligofructose.

Margarines

Added plant sterols and stanols esters

Decreased LDL-cholesterol (bad cholesterol) Decreased risk of coronary heart disease (CHD)

Omega-3 fatty acids Omega-3 fatty acids enriched eggs

Control of hypertension, lipids metabolism BTC / July 2011

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EVENT

30

REVIEW

Beautyworld Middle East 2011

G

lobal trade fair brand Beautyworld concluded its latest Middle East edition on a highly successful note recently at the Dubai International Convention and Exhibition Centre. Beautyworld Middle East featured 755 exhibitors from 44 different countries – a near 10% increase on last year. In addition, the trade fair welcomed 18,338 visitors from 107 countries, with the top 5 visitor countries after U.A.E. being Iran, Saudi Arabia, India, Kuwait and Pakistan.

With a 14% increase in visitors on the 2010 edition, and more than every 3rd visitor coming from abroad, this truly highlights the international reach of Beauty world Middle East, which is a solid representation of the global beauty products, hair, fragrances and well being industries for the wider Middle East region.

“We are delighted that Beautyworld Middle East has once again been able to provide a very optimistic outlook to this vibrant and colourful industry. What really reflected in this year’s event was the increased quality of the fair overall,” said Mr. Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt, organiser of Beautyworld Middle East. “The halls at the trade centre during Beautyworld Middle East were packed with really great products and services and there was a wide array of innovative and creative ideas from exhibitors throughout the event.

And of course, the interest and curiosity of our trade visitors at the fair also pointed towards a continuing upwards trend in the industry as a whole.” Pauwels added.

“We can meet trade visitors from all the Middle East and African countries here”; “the event tends to attract international clients”; and “we meet customers from all over the world” were typical of the remarks to be heard in the Beautyworld Middle East 2011 exhibition halls from exhibitors such as LPG, Sterling Perfumes, Victory International, Madi International and Nazih Group.

First time local exhibitor Mr. Ghanim Al Ghanim of Glory Horizons, commented: “There’s a lot to benefit from at this event. We get to know new customers and get to present our range to a market that we have not yet penetrated as we are relatively new in this industry. I can tell you it is worth every penny the investment we have made.”

Phenomenal attendance of 18,338 visitors, from 107 countries – a 14% increase on 2010 edition

The spectrum of exhibits to be seen at Beautyworld Middle East was dominated by new product launches to the region as well as showcases or demonstrations of various different products and services from across the industry. Trade visitors were also impressed by the range of natural and organic products on display, as well as the enthusiasm exhibitors showed towards offering education in such areas as hair care, nail care and skin care, to name but a few.

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EVENT

31 REVIEW

Another first time exhibitor, also introducing new products to the region was newly launched natural cosmetics brand Human+Kind. Mr. Rene van Willigen, Director, Human+Kind, said: “There are very good people to meet here. We are looking for distributors and they are here – and from all over the region. We are impressed with all the different nationalities visiting.”

The exhibition also covers a broad spectrum of manufacturers and distributors. Mr. Dev Makh, Group Marketing & Communications Director, Sterling Perfumes, commented on the exposure the event brings for their brands, stating: “This is very much an important strategic event for us.” While Mr. Mohamed Madi, President Madi International, who has been exhibiting annually for eight years, shares a similar sentiment, stating: “Being present in the market, meeting suppliers from many different countries and meeting a lot of potential clients are amongst the key benefits – this is the best show for what we are looking for.”

Long time exhibitor Mr. Nazih Hamad, Managing Director, Nazih Group, stated: “The response is great; each year it is great. This year there is even more participation, from even

more countries. The interest is increasing and we will definitely come back every year.”

Summarising on behalf of the German exhibitors to the event Mr. Udo Frenzel, Consultant of the German Cosmetic, Toiletry and Perfumery Association, IKW for International Exhibitions, said: “Dubai is the main business hub and if ever asked which is the best place to do business, we would say concentrate on Dubai. At Beautyworld Middle East you can do real and sustainable business and it is an ideal platform for companies who want to achieve long term goals.”

Mr. Ludovic Loffreda, representing LPG at the event, commented: “It is one of the best exhibitions for us and, of course we will be back for Beautyworld Middle East 2012. We are the leader in our market and so we need to be present.”

This year’s event closed on a very positive note with both exhibitors and visitors looking forward to returning next year. After strong feedback from both groups, Beautyworld Middle East will continue to take place in late May to early June annually for the foreseeable future.

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We have received an overwhelming response at Fi India and generated good leads. The quality of visitors was also highly appreciable. We look forward to participating next year.

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