ROKdesign Trendbook: 2017 Milano Design Week by ROK design

Index 0.1 Introduction

0.1.1 Milano City

0.1.2 “Looking to the past without forget the future”

0.2 Salone del Mobile

0.2.1 Salone del Mobile

0.2.2 2017, 56th Edition.

0.2.3 Pavilions (6-10-8-12, 14-18-16-20) DESIGN 0.2.3.1 Eugeni Quillet, Highlight Designer

0.2.4 EUROLUCE

0.2.5 SALONE SATELLITE Pavilion 0.2.5.1 Salone Satellite 20th Anniversary

0.3 Fuorisalone

0.3.1 Fuorisalone

0.3.2 Brera

0.3.3 Tortona 0.3.4 Ventura Lambrate

0.4 Magazines

Salone del Mobile

Fuorisalone

Milano www.rokdesign.es

Milano City

Milan’s origin goes back to 400 B.C for Gauls. In 222 B.C the city was conquered by Romans Empire and in 1277 it was created an a democratic governement by the old Milanese Visconti family who were to be ‘lords’ of Milan until 1447. At 16th century northern Italy was contested by the Spanish and the French monarchies but later two centuries Austria was annexed to the Kingdom of Piedmont which became the Kingdom of Italy. Finally, in the periode of the second war Milan was governed for fascism dictatorship until 1945 establishing an a democratic governement. © 2017 Milan Design Week ROKdesign Trendbook

â&#x20AC;&#x153;city of the fashion

Milan is an Alpha leading global city, with strengths in the arts, commerce, design, education, entertainment, fashion, finance, healthcare, media, services, research, and tourism. The city is a major world fashion and design capital, well known for several international events and fairs, including Milan Fashion and the Milan Furniture Fair (Salone Internazionale del Mobile). In the periode of the fair, Milan have four design zones : Brera, Tortona, Ventura Lambrate and Isola.

and designâ&#x20AC;? www.rokdesign.es

"Looking to the past without forget the future" This Milano Design Week Edition, was characterized for rescue classic concepts from oblivion. We founded there a vintage furniture reinterpretation, a little bit more sophisticated and feminine than usual. As trend researchs said, It was used a lot of pastel tones, more precisely pink. Also cooper tubular structures and retro fabrics. It was notorious a dicotomy between artisanal and robotic. On one side, ancestral technics recovery, on the other hand, digital devices presence of our current era was undeniable. Come on in and see some of the inputs that fascinated us, or at least catched our attention... We hope you enjoy it! www.rokdesign.es

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Salone del Mobile Pavilions (6-10-8-12, 14-18-16-20) DESIGN

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"BE THE FIRST TO SEE THE LATEST" Salone del Mobile

The Salone Internazionale del Mobile di Milano was launched in 1961, with the original focus being Italian furniture. The current show occupies an area of nearly 230,000 square metres (2,500,000 sq ft), and includes 2,500 companies, along with 700 young designers at the Salone Satellite, a secondary exhibiton.

ÂŠ 2017 Milan Design Week ROKdesign Trendbook

2017, 56th Edittion For this edition, the Salone Internazionale del Mobile was split into four sections: - The International Furnishing Accessories Exhibition - Euroluce International Lighting Exhibition - Workplace3.0 International Biennial Workspace Exhibition - SaloneSatellite. The Salone Internazionale del Mobile offers enormous synergies, with 2,000 exhibitors will be showing their wares across a display area exceeding 200,000 m2.

"Be the first to see the latest" www.rokdesign.es

www.rokdesign.es

Name : Pedrali Country: Italy Year: 1963 www.pedrali.it

Nym chair by Cazzaniga Mandelli Pagliarulo Photo by ROKdesign

Pedrali is an Italian company producing contemporary furniture

for public spaces, offices and homes. The collection is the result of a careful and accurate research aimed to create industrial design products with original shapes made of plastic, metal, wood as well as upholstered. A wide range of chairs, tables, complements and lamps exclusively manufactured in Italy at company

production sites through a design process which combines tradition and innovation, engineering excellence and creative brilliance. The production technologies experimentation, the use of different materials and the cooperation with many designers have allowed Pedrali to achieve important awards such as the Compasso dâ&#x20AC;&#x2122;Oro ADI for the Frida chair.

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Photo by ROKdesign www.rokdesign.es

Name : Discipline Country: Italy Year : 2012 www.discipline.eu

Sila Chair by Lievore Altherr Molina

Discipline is a company with the aim of developing collections entirely

Made in Italy, synonym for conscious and sustainable choices. The identity of the brand is symbolised by the main use of natural materials, as they are an emblem of wellness. Natural materials are efficient, resistant, recyclable, biodegradable.

The collection revolves around the idea of flexibility, versatility and adaptability, carefully considering the domestic environment as well as the working and public spaces. It is created with the purpose of sharing both a clear identity and a sense of belonging with those who select us.

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Photo by ROKdesign www.rokdesign.es

Name : Hartô Country: France Year : 2011 www.hartodesign.fr

Stand Exibition Photo by ROKdesign

HARTÔ is a design brand which gives birth of talented designers’ creations.

Company role is to accompany the designers we work with in the creation process of the projects we have selected, and distribute these creations to the curtomer. Also lives through its partners, those who believe in them, and who care about them: the designers they publish, the French and European

workshops which develop their products, their resellers, seduced by their brand! The creations are also available on the company website and in many shops in France, and beyond.

www.rokdesign.es

Egoé

Dechem

Name : Czech Selection Country: Czech Republic Year : 2010 www.czechselection.eu

Helena Darbujánová

The unincorporated association Czech Selection - Design & Export

was founded at the end of the year 2010 and shields Czech companies focused on manufacture, quality Czech design and exports. These companies are mainly focused on glass, furniture, jewellery or watches. They are only companies whose production represents perfectly the Czech design and is unique in its

own way. The only criteria were the quality, professionalism and above standard approach. Companies: -A.M.O.S. DESIGN -Dechem -Design Fabrika -Egoé -Helena Darbujánová -Qubus

Photo by ROKdesign www.rokdesign.es

Name : Magis Country: Italy Year: 1976 www.magisdesign.com

Brut by Konstantin Grcic

Pila by Ronan & Erwan Bouroullec

Magis was established in 1976 in the north east of Italy, one of Europe’s

most dynamic industrial areas. It was founded by Eugenio Perazza, “a businessman who asks clear design questions that already provide a significant part of the answer, particularly when carefully formulated together with a talented designer” (Giampiero Bosoni, Domus 941, November 2010).

Magis products are dedicated to their international public (exports account for some 85% of production), and are all 100% “Made in Italy”: a guarantee of high quality, in line with the firm’s tradition, which has developed from its craftsmanship and cultural roots, through the evolving styles and industrial growth of the eighties and nineties, and continues to comprise one of the company’s greatest and most valuable assets.

Name : Qeeboo Country: Italy Year: 2015 www.qeeboo.com

Mexico small planter by Studio job Photo by ROKdesign

Qeeboo is a a bussines with designers like Marcel Wanders, Nika Zupanc, Studio Job, Andrea Branzi, Stefano Giovannoni, Front, Richard Hutten. All the designers have its own designs, focused on an objects and some furnishing design. They have an artistic philosophy and your own style.

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Name : MIDJ Country: Italy Year: 1988 www.midj.com

Guapa collection by Sempere and Poli Design Photo by ROKdesign

Appelle collection by Beatriz Sempere Photo by ROKdesign

MIDJ design compoany located in Italy.

Their design for people who want to live, who wants to build real spaces, bright and full of joy. Their soft design accomodates with flowing lines, rounded corners and soft furnishing conceived for moments of happiness and comfort.

In their collections we constantely search versatility and the chance to find a complete solution both for public and private spaces. They look for all possible solutions to solve your furniture project. Each Midjâ&#x20AC;&#x2122;s collection is shaped with brand new materials and colours, that are always tested.

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Name : String Country: Sweden Year: 1949 www.string.se Height adjustable work desk

String Plex

Strimg a design brand located in Sweden.

Certain things become so strongly associated with an era that they become timeless. This is certainly true of nils strinningâ&#x20AC;&#x2122;s shelf system, stringÂŽ, which was designed in 1949.

light shelf with its thin side panels has become one of the twentieth centuryâ&#x20AC;&#x2122;s foremost design icons.

It may seem strange that something as simple and humble as this little dainty

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Name : KETTAL Country: Spain Year : 1966 www.kettal.com

Stampa by Ronan & Erwan Bouroullec

Park Life by Jasper Morrison

Since its beginnings in 1966, Kettal has had an international calling to design and innovation.

In the first years of the 21st century, Kettal acquired the brands, Hugonet y Triconfort, which came together to form Grupo Kettal. Today, Kettal works with the most important names in international design: Patricia Urquiola, Jasper Morrison, Ronan & Erwan Bouroullec, Rodolfo Dordoni, Hella Jongerlius,

Jasper Morrison and Emiliana Design studio. Kettal’s raison d’être is the creation of timeless furniture, functional and expressive, which represents a contemporary culture and provides solutions to the emerging needs of modern life, based on a blend of creativity, customisation, innovation and modern production. Outdoor furniture. Kettal develops products specifically for each project.

Name : Sancal Country: Spain Year : 1973 www.sancal.com

Enigma collection stand concept Photo by ROKdesign Enigma collection advertising

Sancal has a particular design far from the conventional and without

the limitation of the perfectly-matched environment; a contemporany style, timeless and eclectic with which we evolve. CompanyÂ´s premise is to design products which bring value and allow us to create personal, singular spaces. Sancal design balances products

with a strong identity but which can be personalized at the same time, because the diversity of humanity is the mesure of everything. Designers: Note, Mut, Rafa Garcia, Nadadora, Estudihac and Juan IbaĂąez

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EUGENI QUITLLET Highlight Designer

Spanish designer Eugeni Quitllet was born in Ibiza on 1972. He graduated from Llotja Art School in Barcelona. He readily describes himself as a ‘Disoñador,’ a Spanish contraction of designer and dreamer. His invented future is gravity-free, with incredible aesthetics summarised in a combination of digital precision and flowing curves. This industrial dreamer first witnessed a rural stretch of the beach become an informal hub for ultra-modern electronic music, before growing up in Barcelona, a place of architectural divide where Gaudi’s organic outbursts fraternise with the Pavilion designed by Mies van der Rohe, a rationalist marmoreal jewel installed in Catalonia before taking root in the United States. He worked along 10 years with Philippe Starck. Eugeni Quitllet hence lives and works in Barcelona. Keep your finger on the pulse of our ever-changing paradoxical period by keeping your eye on this pioneer.

Brooklyn . Tube . Ibiza Chair. Stone . Dream chair . Satelight . Marisol Table . www.rokdesign.es

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Salone del Mobile Pavilions (9-11, 13-15) EUROLUCE

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Name : Flos Country: France Year: 1964 www.flos.com

Blush Lamp by Forma Fantasma Photo by ROKdesign

Gaku collection by Nendo Photo by ROKdesign

For fifty years their have been crafting objects of light and shedding brightness on generations of dreams. For their, light is the substance for expressing new ideas and illuminating unexplored emotions. Flos writes the future, reading their past and expressing the present, in a continuity of positive challenges and bold choices that have shaped their image and identity.

Their history has taught them to fan the flames of provocation with research into new poetic notions of functionality. Their lamps, of yesterday and today, never fail to be serious about their sense of play and irony.

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Photo by ROKdesign www.rokdesign.es

Name : Marset Country: Spain Year: 2012 www.marset.com

Bicoca by Christophe Mathieu Photo by ROKdesign

Marset is about more than lamps: we take care of light, in its different

nuances and effects, to create atmospheres with character and improve our clients’ quality of life. Marset dedicates all their efforts to creating first-class designs and helping ensure the flawless completion of each product. They seek to produce innovative, clever fixtures, kindling audience’s

senses while taking them on a journey. Marset’s lamps are refined and contemporary. Through technical precision and creativity we aim to discover new functions and applications for our time-honored fixtures. This constant quest for new directions, combined with our curiosity and foresight into the shape of things to come, has driven the ethos and design behind the lamp collections.

Name : Santa & Cole Country: Spain Year: 1985 www.santacole.com

Tekio lihting system by Anthony Dickens Photo by ROKdesign

Cestita BaterĂa by Miguel MilĂĄ

Santa & Cole is an editing company from Barcelona that lives for industrial

design. Since 1985 they have been comunicated to generating high quality products that improve the way live in their surrounding in their public and private lives, at home, in the office, and in city. They seek to offer objects that simulate and enrich the user. Their taste philosophy is more on

the modern than the futuristic side. We are interested in reason, balance, and silence before stridency. They are particularly motivated to be the flag bearers of good Spanish design worldwide. As they came into existence in Barcelona, their authors are predominantly designers and architects from Barcelona and the rest of Spain who are now internationally acclaimed, citizens of the Mediterranean.

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Name : Örsjö Country: Sweden Year : 1948 www.orsjo.com

Vinge by Note Design Studio

Hobo by Gustaf Nordenskiöld

Örsjö Belysnig AB is a company with roots deep in the southeast corner of Småland in southern Sweden. This is an arena known for its entrepreneurial spirit and strong tradition of design and handicraft, qualities that we’ve honoured for over sixtyfive years.

The fixtures from us are the result of vast experience, the sense of quality and the innovative spirit that has become synonymous with Örsjö Belysning.

Today, Örsjö stands for timeless lighting fixtures and collaborations with Scandinavia’s leading designers.

Name : Davide Groppi Country: Italy Year: 1988 www.davidegroppi.com

Simbiosi by Davide Groppi Photo by ROKdesign

Hashi by Federico Delrosso

It all started in a small laboratory in the historical centre of the Italian town of Piacenza during the late 1980s.

Davide Groppi was inventing and producing his first lamps and decided simply to use his own name for the name of the company. Creative independence and passionate, unconventional management have allowed him, over

time, to learn and develop his own brand of original and unique products, currently distributed the world over. Simplicity, weightlessness, emotion and creative invention are the fundamental components of each lamp or lighting project designed by Davide Groppi.

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Salone del Mobile SALONE SATELLITE Pavilion

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20th Anniversary

20 Anniversary Salone Satellite Created in 1998 and running concurrently with the salone del mobile milano, the salone satellite was the first initiative to focus on young designers with the explicit aim of giving them dedicated platform from which to exhibit work. The event quickly escalated to an unrivalled space where manufacturers and talent scouts could meet the up-and-coming creatives of the time, producing new relationships and collaborations. Its creation was a declaration of faith in the creative potential of designers under 35. Today, 20 years later, the celebration starts with “salone satellite: 20 years collection”, a special edition of bespoke pieces conceived by international designers whose careers took off at salone satellite; and with “salone satellite. 20 years of new creativity”, an exhibition showcasing an anthology of pieces presented during the past editions curated by beppe finessi and housed at Fabbrica del Vapore in Milan.

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Name : Cherga Country: Bulgaria Year: 2017 www.cherga.org

Rabotilnica Workshop by Cherga (from 15th to 25th June)

CHERGA (rug) is a Bulgarian word which means homemade textile made of a great number of coloured interweaved threads forming a strong and pictorial structure. The rug has been used by the Bulgarians since the establishment of our country – almost 2000 years ago when we were still a equestrian nation.

CHERGA is a group of young Bulgarian designers working together with common goals despite of the differences in temperament, way of working and style. Despite their bright personalities and differences, Cherga aims to show together the strength and advantages of the Bulgarian design – as a product and part of the world culture and environment.

Photo by ROKdesign www.rokdesign.es

Name : Chmara.rosinke Country: Austria Year: 2011 www. chmararosinke.com

CF02 Chair by chmara.rosinke studio

Chmara.rosinke studio designs, directs and executes objects, interiors and pop-ups from concept through to creation. They strive to combine craftsmanship with a conceptual and ecological approach, realizing both commissioned and self-inititated projects. Many of their works are inspired by functional and socio-cultural aspects und are trying to translate their observations

into objects after its analysis and research. In their designs chmara. rosinke pay a lot of attention to details and the emotions objects and spaces arouse in people. Above all, they see aesthetics as an important sustainability factor.

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Photo by ROKdesign www.rokdesign.es

Name : Way On EINA Design University Center Country: Spain Year: 1967 www.eina.cat

Way On exhibition stand Photo by ROKdesign

Way On is a collective initiative developed by the 3rd and 4th year students of the degree in design at EINA, School of Design and Art of

Barcelona and coordinated by professors Javier Nieto and Oriol Ventura. It is a bridge project between the academic and the professional context as of brief question “what design is?” raised by the contest.

The project is centred on two interrelated lines of work: find solutions to the new habits of society and the relationship between people and the object, and the objects and their surroundings. This initiative is evident in the presentation of 6 different projects: Nomad, Köllen tryk, Y-light, Trote chair, Imagiro, and Cut the cube.

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Name : Fritz und Franken Country: Germany Year: 2014 www.fritzundfranken.de

Vasen aus steinzeug by Miriam Franken y Frederick

Miriam Franken and Frederick, also known as Fritz Gerdes, represent

the design studio and Franks Fritz of MĂźnster. They are focus on the clear style and design explains by itself that it brings the greatest possible benefits. This may mean that our products help shape the user and / or are so mobile that they can be integrated into many different life concepts. Their products are characterized by

an honest graphic design language and conscious color insertion. The quality of their products is very high quality and durable. Therefore, they construct the first small series mostly uniform and we can reveal potentials of improvement without filtering and directly implement. What they have become, both before the design studies of Carpenters products, here is a great advantage.

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Photo by ROKdesign www.rokdesign.es

Name : Güterstrasse Country: Switzerland Year: 2016 www.gueterstrasse.ch

New Orleans by Christoph Steiger

Güterstrasse is a Swiss design company, which creates modern

designs of future antiques. The philosophy of Güterstrasse is to let Nature and Time bring personality to the furniture, so the eye wants to rest on them a while, again and again. Christoph Steiger’s ideas and thoughts about furniture developed over time and space. From his education in

furniture carpentry in Switzerland he gets a drive to make clever and functional solutions. From his studies in traditional wood carving and sculpturing he has gained an appreciation for the character in each piece of wood and the potential for bringing life out in materials.

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Name : Spitsberg Country: Netherlands Year: 2015 www.spitsberg.nl

Woodstock Wall result of Spitsberg Workshop

Spitsberg explores ways to make our surroundings lighter, in all senses of the word. Creating a place that is not about abundance, but about

All products are carefully designed and made using enduring materials to give them a long lasting quality.

clarity and subtlety, a luxury we embrace.

Constructive elegance, refined details and surprisingly simple production methods are typical Spitsberg characteristics.

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Photo by ROKdesign www.rokdesign.es

“FUORISALONE Fuorisalone

Fuorisalone is the set of events distributed in different areas of Milan on the same days when the Salone Internazionale del Mobile takes place, which is staged in the stands of Rho Fiera.

IS THE

Every year, in April, Salone and Fuorisalone define the Milan Design Week, the most important event in the world for design. The Fuorisalone is not a Fair event, it doesn’t have a central organisation and it’s not managed by any Institution. It started spontaneously early in the 1980’s thanks to the will of companies working in the furnishing and industrial design sectors.

SET OF

Currently, it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food.

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FUORI SALONE Tortona

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Name : Please wait to be seated exhibition in Spazio Rossana Orlandi (Magenta district) Country: Italy Year: 2002 pleasewaittobeseated.dk www.rossanaorlandi.com

Interior garden in Spazio Rossana Orladi Photo by ROKdesign

The now legendary gate of Galleria Rossana Orlandi, especially if Milano

FuoriSalone is on, means finding yourself thrown in a world where both functional and aesthetic rules are subverted in the name of dynamic flows of energies and ideas reaching from any corner of the planet. You know, you are not supposed to enjoy every single inch of it, but sometimes the best surprises hit us from

unexpected directions. An interesting exhibition there was “Please wait to be SEATED”. It is a young Danish design company founded in 2014 by Thomas Ibsen. The idea was quite clear from the beginning, we wanted to build a great design brand, based on our passion for shapes, architecture, and legacy of the previous Danish masters.

Photo by ROKdesign www.rokdesign.es

Name : SuperdesignShow in Superstudio Più Country: Italy Year: 2000 www.superdesignshow.com

SuperdesignShow exhibition

Sculpture by Karim Rashid Photo by ROKdesign

SUPERDESIGN SHOW breaks the rules: industrial design, art-design,

artefacts, technology, automotive, work and décor objects, travels, entertainment, personal care, textile, ornaments, contaminations with tradition, and everything that design proposes in step with times. And again the Capitals of design, emerging countries who became protagonists, Materials Village with companies that suggest projects and technologies

about materials latest innovations. Exhibitors: Academic Design Centre In Łódź, Agc Asahi Glass, Beyond, Budbrand, Cappa Arredamenti, Castellani. It, D.Aarte, Daard, Dampaì,Dassault Systèmes, Delirious Eyewear, Dorodesign, F.Lli Levaggi, GoreTex, Haberdashery, Henzel Studio, Keio University, Liaa Latvian Design,Lg,Marca, Masserano Cashmere, Material Connexion Italia, Pepsico, Ponti Design Studio, Slide, Spartherm Distribution Italia, Stonelab Design, Stylegreen, Sunbrella, Trinity, Yokohama Makers Village, Zalaba Design.

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Name : Tomorrow is today Polish Design Academies Country: Poland www.acdesign.com.pl

Nappi sofa by Sophia Żadan Photo by ROKdesign

With the Art Direction of Dorota Koziara, the organiser Academic Design Centre

THE ACADEMY OF FINE ARTS IN GDAŃSK THE ACADEMY OF FINE ARTS IN KATOWICE

in Łódź and co-organisers Adami Mickiewicz

THE JAN MATEJKO ACADEMY OF FINE ARTS IN

Institute and General Consulate of the Republic

KRAKÓW

of Poland in Milan, Polish Design is the first

THE WŁADYSŁAW STRZEMIŃSKI ACADEMY OF

international exhibition of polish design faculties

FINE ARTS IN ŁÓDŹ

from academies and Universities.

UNIVERSITY OF ARTS IN POZNAŃ THE ACADEMY OF ART IN SZCZECIN THE ACADEMY OF FINE ARTS IN WARSAW THE EUGENIUSZ GEPPERT ACADEMY OF FINE ARTS IN WROCŁAW

Photo by ROKdesign www.rokdesign.es

Name : Senses of the Future Country: Japan www.tokujin.com

Sense of the future by Tokujin Yoshioka

The LG, in their Seventieth Anniversary year, presents the light installation “S.F_Senses of the Future” in collaboration with designer Tokujin

in permanent collections in some of the world’s most visited museums, including the Museum of Modern Art ( MoMA ), the Musée d’Orsay and the London’s V&A.

Yoshioka. Yoshioka is especially renowned for his poetic

“S.F” combines the state of the art technology

designs based on groundbreaking experimental

of LG with the unique artistic vision of Yoshioka.

techniques as well as for his ability to reflect

This ingenious installation projects a poetic

the beauty of nature and the complexity of

phenomenon that can only be described as a

human senses in the mediums of design, art and

tapestry of light: a truly futuristic dimension which

architecture. This designer’s creations feature

confounds and transcends the human senses.

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FUORI SALONE Ventura Lambrate Ventura Centrale

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Contour chair by Meonin

Name : Din design In Country: Italy www.promotedesign.it

Agnes Lukas

Milan Design Week will take place from the 4th until the 9th of April 2017 during the Milan Furniture Fair, the annual date that enliven the

city of Milan. Many events are in fact organized to highlight the most brilliant and innovative ideas from all over the world. Din 2017 was the perfect chance to show different projects to a huge and international audience.

Dinâ&#x20AC;&#x2122;s location is in fact in the heart of Lambrate Distric, place that now represents the multiculturalism within Milan Design Week. With 150 exhibitors in the event of many countries, designers or universities.

ÂŠ 2017 Milan Design Week ROKdesign Trendbook

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Name : IKEA FEST Country: Sweden Year: 1943 www.ikea.com

IKEA Festival street advertising Photo by ROKdesign

IKEA Festival – Let’s Make Room for Life presented a programme of installations, talks, workshops and interactive acts in a 3,500-square-

metre warehouse. The festival is intended as a celebration of IKEA’s founding principle of democratic design and will be laid out around four main areas that reflect different aspects of the brand’s philosophy.

IKEA also presented its latest collections, including a smart lighting system called Trådfri, its Ypperlig collaboration with Danish brand Hay and the Delaktig modular bed designed by Tom Dixon, which can be modified into different styles of furniture throughout its lifetime.

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Name : Matteo Zorzenoni exhibition in Ventura centrale Country: Italy Year: 2008 www.matteozorzenoni.it

OblĂł collection by Matteo Zorzenoni Photo by ROKdesign

The style that sets him apart and has made him one of the most promising Italian designers is the continuous study of the materials and being able

to unlock their unexpected potential, like creating glasses made of concrete, glass structures, liquid metal tables... His projects have been showcased in some of the most important exhibitions worldwide including: Maxxi in Rome, Triennale di Milano, London Design Festival, Centre Pompidou and

the Biennale of Architecture in Venice. Zorzenoni has been a lecturer at the University of Architecture of Venice IUAV, is currently working with the IED in Madrid and leads workshops for the Domaine de Boisbuchet (Vitra Design Museum). After a long experience as a consultant for Fabrica (since 2006) he currently works alongside Jaime Hayon following the Italian branch of the studio.

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Photo by ROKdesign www.rokdesign.es

Name : May I Have Your Attention Please? Country: Netherlands Year: 2005 www.maartenbaas.com

CLAY special by Martin Baas Photo by ROKdesign

Megaphones installation Photo by ROKdesign

Maarten Baas has created May I Have Your Attention Please!, a theatrical installation made up of a

series of metal megaphones spreading around the confused sounds of thousands of voices. Dutch designer, presented his latest creation, the 101 Chair for Lensvelt. The setting was provided by the Stazione Centrale Magazzini Raccordati.

Baas is considered to be one of the most influential Dutch designers of the beginning of the 21st century. He is often described as an “author designer,” of which his works lie on the boundaries between art and design. His work is known as rebellious, playful, intellectual, theatrical and artistic.

Photo by ROKdesign www.rokdesign.es

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FUORI SALONE Brera

Name : Less is Less in Post Design (Memphis Milano official gallery) Country: Italy Year : 1997 www.memphis-milano.com

Post Design gallery Photo by ROKdesign Casablanca by Ettore Sottsass Photo by ROKdesign

Memphis is the great cultural phenomenon of the 80s that revolutionized creative and commercial logics in design.

Born from the idea of Ettore Sottsass and a group of young designers and architects, in Milan. In 1997 Memphis realized it could no longer use the name Memphis for its new products and developed the brand Post Design.

Post Design includes a wide range of collections created by Italian and international designers and artists, including household names like Ettore Sottsass, Nathalie Du Pasquier, Dennis Santachiara and Johanna Grawunder as well as less well-known names in a conscious effort to give visibility to young designers.

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Photo by ROKdesign www.rokdesign.es

Name : Wallpaper´s Holy Handmade! Country: UK Year: 1996 www.wallpaper.com

Le refuge by Marc Ange Photo by ROKdesign

Toilet Paper bar by Marc Ange Photo by ROKdesign

The Wallpaper* magazine brings together the best designers, artists, and manufacturers at this particular

Yves Béhar + Paul Antonio Scribe, Francesco Librizzi + De Castelli, Giacomo Moor + Emmemobili, Snohetta + Everything , Tino Seubert + Pibamarmi.

Wallpaper* Handmade exhibition have two spaces, the interior and the exterior. In the interior, there are two floors of the historic building alternate with some of works on display: The Bouroullec brothers + Lesage Intérieur, Tom Dixon + Paper Factor,

In the exterior (Mediateca garden) there are two expositions named Le Refuge by Marc Ange, with the Invisible Collection, is a contemplative, palm-shaded and on the other hand a grotesque place, the Toilet Paper bar, with its spaghetti wall covering.

event.

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MAGAZINES Icon Design Domus Wallpaper

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Recommended magazines about Milan Design Week:

ICON DESIGN Nº13 April 2017

Domus Nº1012 April 2017

Wallpaper* Nยบ218 May 2017

www.rokdesign.es

Industrial Design & Product Development Studio by Antón García Furniture & Lighting design Corporative Design 3D Modeling & Rendering