Th e Gra d uatio n se as o n
毕业季 2 016
CONTENS
4
LOGO
14 COLOR
20 演 绎
24 应 用
01 LOGO
-logo 创意来源 -logo 图形全貌规整 -logo 图形文字组合 - 错误使用示范
也意味着开始，这正 如蒲公英一般，毕业 了，我们也要各奔东 西，大学时光结束了 我们又要开始一段新
The Graduation Exhibition Of Industrial Design
毕业，意味着结束
届工业设计毕业展 2016
logo 创意来源
的旅途，我们不知前 方如何，但我们总会 和蒲公英一般寻地生 根开启又一个新的故 事。
5
logo 图形全貌规整
Graduation Season
The Graduation Exhibition Of Industrial Design
届工业设计毕业展 2016
Graduation Season
7
logo 图形全貌规整
1.7
1
r:R=0.7:1
The Graduation Exhibition Of Industrial Design
Graduation Season
2016
Graduation Season
2016
毕 业 季
届工业设计毕业展 2016
logo 图形文字组合
Graduation Season
9
logo 图形文字组合
Graduation Season
毕 业 季
Graduation Season
Graduation Season
2016
2016
The Graduation Exhibition Of Industrial Design
Logo 采用了一套中文字体和一套英文。中文字体为“造字工房悦圆”， 英文字体为“Arial”.“造字工房悦圆”字体柔软，有个性在字体为 9pt 的情况下依旧能轻易阅读，可搭配 LOGO 使用在绝大多数情况下。“Arial” 是一套无个性的无衬线字体，与有个性的中文字体正好搭配。
届工业设计毕业展 2016
字体
9PT 浙江大学宁波理工学院工业设计毕业季 2016 graduation season Industrial design Graduation Season Ningbo Institute of Technology Zhejiang University
10PT 浙江大学宁波理工学院工业设计毕业季 2016 graduation season Industrial design Graduation Season Ningbo Institute of Technology Zhejiang University
11PT 浙江大学宁波理工学院工业设计毕业季 2016 graduation season Industrial design Graduation Season Ningbo Institute of Technology Zhejiang University
12PT 浙江大学宁波理工学院工业设计毕业季 2016 graduation season Industrial design Graduation Season Ningbo Institute of Technology Zhejiang University
14PT 浙江大学宁波理工学院工业设计毕业季 2016 graduation season Industrial design Graduation Season Ningbo Institute of Technology Zhejiang University
18PT 浙江大学宁波理工学院工业设计毕业季 2016 graduation season Industrial design Graduation Season Ningbo Institute of Technology Zhejiang University
11
最小可视尺寸
25mm
Graduation Season
12mm Graduation Season
10pt 8pt
8pt 6pt
Graduation Season
Gr ad
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Graduation Season
The Graduation Exhibition Of Industrial Design
届工业设计毕业展 2016
错误使用示范
du
a Gr
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Graduation Season
nosaeS noitaudarG
13
02 COLOR
- 主要配色 - 次配色 - 图片颜色
The Graduation Exhibition Of Industrial Design
届工业设计毕业展 2016
主要颜色
C:52 M:0 Y:52 K:0 R:247 G:202 B:201
次配色
C:42 M:24 Y:3 K:0 R:146 G:168 B:209
C:0 M:24 Y:15 K:0 R:247 G:202 B:201
15
主要颜色
C:52 M:0 Y:52 K:0 R:247 G:202 B:201
次配色
C:42 M:24 Y:3 K:0 R:146 G:168 B:209
C:0 M:24 Y:15 K:0 R:247 G:202 B:201
Graduation Season
2016
毕 业 季
The Graduation Exhibition Of Industrial Design
届工业设计毕业展 2016
图片颜色
Graduation Season
17
图片颜色
2016
Graduation Season
2016
Graduation Season
毕 业 季
毕 业 季
The Graduation Exhibition Of Industrial Design
届工业设计毕业展 2016
错误使用示范
Graduation Season
2016
Graduation Season
2016
19
03 演绎
- 平铺连续图 - 其他图形
The Graduation Exhibition Of Industrial Design
届工业设计毕业展 2016
平铺连续图
21
The Graduation Exhibition Of Industrial Design
届工业设计毕业展 2016
23
其他图形
Graduation Season Graduation Season Graduation Season
Graduation Season
The Graduation Exhibition Of Industrial Design
届工业设计毕业展 2016
其他图形
25
04 应用
- 名片 - 纸袋 - 吊牌 - 手机壁纸 - 服装
The Graduation Exhibition Of Industrial Design
届工业设计毕业展 2016
27
浙江大学宁波理工学院工业设计毕业季 2016 graduation season Industrial design Graduation Season Ningbo Institute of Technology Zhejiang University