PORTFOLIO
2021
COPYRIGHT © 2021 ROLANDO ETORMA All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording, or otherwise without permission of the copyright holder. Published by Rolando Etorma. etormaroe@gmail.com
PORTFOLIO
2021
ROLANDO ETORMA PORTFOLIO
PAGES
001-016 017-028 029-040 041-052 053-062 063-074 075-088
TABLE OF CONTENTS
CONTENTS
OASIS BREW CO. CYCLEBOX STREETWEAR: JAPAN VOLüM MUSIC FESTIVAL SOCIAL MEDIA ADDICTION CSR: STARBUCKS MUSIC EVENT APP
PROJECT OASIS BREW CO.
PROJECT 01 OASIS BREW CO. 2020 PACKAGE DESIGN 3 PACKAGING, BRANDING
APPROACH
The packaging design was designed with the consumer in mind. I strived to create an eye-catching and visually appealing packaging design that would do well against its fellow competitors on shelves. Since the brewing company was founded in Las Vegas, Nevada, the heart of the Mojave Desert, it would be fitting to include natural ingredients found in the desert into the selections. Each beer flavor features its own unique desert sand pattern and colors inspired by the ingredients.
INSTRUCTOR THOMAS MCNULTY
The objective was to create a fictional beer brand with packaging for three bottle selections, a light canned selection, and a 64 oz growler.
COURSE PACKAGE DESIGN 3
OBJECTIVE
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ROLANDO ETORMA PORTFOLIO
PROJECT OASIS BREW CO.
COURSE PACKAGE DESIGN 3
INSTRUCTOR THOMAS MCNULTY
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005 ROLANDO ETORMA PORTFOLIO
PROJECT OASIS BREW CO.
COURSE PACKAGE DESIGN 3
INSTRUCTOR THOMAS MCNULTY
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ROLANDO ETORMA PORTFOLIO
PROJECT OASIS BREW CO.
COURSE PACKAGE DESIGN 3
INSTRUCTOR THOMAS MCNULTY
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ROLANDO ETORMA PORTFOLIO
PROJECT OASIS BREW CO.
COURSE PACKAGE DESIGN 3
INSTRUCTOR THOMAS MCNULTY
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ROLANDO ETORMA PORTFOLIO
PROJECT OASIS BREW CO.
COURSE PACKAGE DESIGN 3
INSTRUCTOR THOMAS MCNULTY
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ROLANDO ETORMA PORTFOLIO
PROJECT OASIS BREW CO.
COURSE PACKAGE DESIGN 3
INSTRUCTOR THOMAS MCNULTY
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015 ROLANDO ETORMA PORTFOLIO
PROJECT OASIS BREW CO.
COURSE PACKAGE DESIGN 3
INSTRUCTOR THOMAS MCNULTY
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PROJECT CYCLEBOX
PROJECT 02 CYCLEBOX 2020 STRATEGIES FOR BRANDING BRANDING
APPROACH
Cyclebox provides extremely secure public encasing for bike users. How it works: When a user needs to store their bike for a certain amount of time, the user will be able to unlock a locker by scanning their phone through the Cyclebox App. The locker unlocks once activated through the app; the app will keep track of the duration of locker usage and notify the user whenever it is unlocked. Features of the app include GPS tracking capabilities to locate nearby lockers while a user is on a ride or planning one.
INSTRUCTOR THOMAS MCNULTY
The objective was to create a brand system for a fictional tech start up. The brand system must be interpreted into multiple applications such as a mobile app, website, stationary system.
COURSE STRATEGIES FOR BRANDING
OBJECTIVE
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019 ROLANDO ETORMA PORTFOLIO
PROJECT CYCLEBOX
COURSE STRATEGIES FOR BRANDING
INSTRUCTOR THOMAS MCNULTY
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ROLANDO ETORMA PORTFOLIO
PROJECT CYCLEBOX
COURSE STRATEGIES FOR BRANDING
INSTRUCTOR THOMAS MCNULTY
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023 ROLANDO ETORMA PORTFOLIO
PROJECT CYCLEBOX
COURSE STRATEGIES FOR BRANDING
INSTRUCTOR THOMAS MCNULTY
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025 ROLANDO ETORMA PORTFOLIO
PROJECT CYCLEBOX
COURSE STRATEGIES FOR BRANDING
INSTRUCTOR THOMAS MCNULTY
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ROLANDO ETORMA PORTFOLIO
PROJECT CYCLEBOX
COURSE STRATEGIES FOR BRANDING
INSTRUCTOR THOMAS MCNULTY
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PROJECT STREETWEAR: JAPAN
PROJECT 03 STREETWEAR: Japan 2019 typography 3 Typography, VISUAL SYSTEMS
APPROACH
Streetwear: Japan is an exploration into the history of Japanese streetwear fashion through the lives of its original pioneers. “Streetwear” is a style of fashion originally established in Californian surf and skate culture. Streetwear can be defined as underground fashion not produced for the masses. Before the internet, people only knew about streetwear brands through pure word of mouth. Today, many brands with roots in streetwear continue to influence the choices of high fashion labels, and some eventually break into luxury fashion.
INSTRUCTOR JESSICA PELTZ
The objective for this project was to design an 80-page book that demonstrated use of experimental type and visual systems. The book was allowed to utilize only 2-colors in addition to black & white.
COURSE TYPOGRAPHY 3
OBJECTIVE
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031 ROLANDO ETORMA PORTFOLIO
PROJECT STREETWEAR: JAPAN
COURSE TYPOGRAPHY 3
INSTRUCTOR JESSICA PELTZ
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033 ROLANDO ETORMA PORTFOLIO
PROJECT STREETWEAR: JAPAN
COURSE TYPOGRAPHY 3
INSTRUCTOR JESSICA PELTZ
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035 ROLANDO ETORMA PORTFOLIO
PROJECT STREETWEAR: JAPAN
COURSE TYPOGRAPHY 3
INSTRUCTOR JESSICA PELTZ
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037 ROLANDO ETORMA PORTFOLIO
PROJECT STREETWEAR: JAPAN
COURSE TYPOGRAPHY 3
INSTRUCTOR JESSICA PELTZ
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PROJECT STREETWEAR: JAPAN
COURSE TYPOGRAPHY 3
INSTRUCTOR JESSICA PELTZ
PROJECT VOLÜM MUSIC FESTIVAL
PROJECT 04 volÜm music festival 2020 VISUal systems 1 VISUAL SYSTEMS, branding
APPROACH
VOLÜM is an Electronic, House, and EDM music festival dedicated to supporting the social cause of equality. VOLÜM is inspired by the original rave era of the 80’s and 90’s, where the PLUR (Peace, Love, Unity, and Respect) movement was born. The energetic aesthetic was created to pay homage to the unique style of artistry that portrays the hustle, physicality, DIY spirit, and dystopianinspired futurism of the era.
INSTRUCTOR TROY ALDERS
The objective for this project was to create a visual system including posters, a website, mobile app, web advertisements/ banners, tickets, and merchandise for a fictitious music festival.
COURSE VISUAL SYSTEMS 1
OBJECTIVE
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000 ROLANDO ETORMA PORTFOLIO
PROJECT VOLÜM MUSIC FESTIVAL
COURSE VISUAL SYSTEMS 1
INSTRUCTOR TROY ALDERS
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045 ROLANDO ETORMA PORTFOLIO
PROJECT VOLÜM MUSIC FESTIVAL
COURSE VISUAL SYSTEMS 1
INSTRUCTOR TROY ALDERS
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ROLANDO ETORMA PORTFOLIO
PROJECT VOLÜM MUSIC FESTIVAL
COURSE VISUAL SYSTEMS 1
INSTRUCTOR TROY ALDERS
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049 ROLANDO ETORMA PORTFOLIO
PROJECT VOLÜM MUSIC FESTIVAL
COURSE VISUAL SYSTEMS 1
INSTRUCTOR TROY ALDERS
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ROLANDO ETORMA PORTFOLIO
PROJECT VOLÜM MUSIC FESTIVAL
COURSE VISUAL SYSTEMS 1
INSTRUCTOR TROY ALDERS
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PROJECT SOCIAL CSR: STARBUCKS MEDIA ADDICTION
PROJECT 05 SOCIAL MEDIA ADDICTION 2020 VISUal systems 1 VISUAL SYSTEMS, branding
APPROACH
The concept for this project was intended to emphasize the horrors of social media’s effect on people who are the most susceptible to phone addiction: teenagers and young adults. The main graphic was created to make a horrifying and lasting impression, while at the same time, easily read and understood when seen in public settings.
INSTRUCTOR TROY ALDERS JESSICA PELTZ
The objective for this project was to create a campaign aimed towards creating awareness of the dangers of unhealthy social media usage. Deliverables include poster designs in varying size applications and how the visual system would translate into a website homepage.
COURSE VISUAL SYSTEMS 1 2
OBJECTIVE
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055 ROLANDO ETORMA PORTFOLIO
PROJECT CSR: STARBUCKS
COURSE VISUAL SYSTEMS 2
INSTRUCTOR JESSICA PELTZ
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ROLANDO ETORMA PORTFOLIO
PROJECT CSR: STARBUCKS
COURSE VISUAL SYSTEMS 2
INSTRUCTOR JESSICA PELTZ
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ROLANDO ETORMA PORTFOLIO
PROJECT SOCIAL CSR: STARBUCKS MEDIA ADDICTION
COURSE VISUAL SYSTEMS 1 2
INSTRUCTOR TROY ALDERS JESSICA PELTZ
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ROLANDO ETORMA PORTFOLIO
PROJECT SOCIAL MEDIA ADDICTION
COURSE VISUAL SYSTEMS 1
INSTRUCTOR TROY ALDERS
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PROJECT CSR: STARBUCKS
PROJECT 06 CSR: STARBUCKS 2020 VISUal systems 2 VISUAL SYSTEMS, branding
APPROACH
The CSR brand aimed to give off a feeling of inspiration, opportunity, and hope to Starbucks’ audience and shareholders. The overall sub-brand plays off the original Starbucks brand while maintaining its own identity.
INSTRUCTOR JESSICA PELTZ
The objective for this project was to create a visual system for Starbucks’ Corporate Social Responsibility (CSR) report. The project includes a dedicated logo, brochure, website, phone/tablet app, and environmental advertisements.
COURSE VISUAL SYSTEMS 2
OBJECTIVE
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PROJECT CSR: STARBUCKS
COURSE VISUAL SYSTEMS 2
INSTRUCTOR JESSICA PELTZ
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ROLANDO ETORMA PORTFOLIO
PROJECT CSR: STARBUCKS
HOME
ABOUT
NEWS
SUSTAINABILITY
OPPORTUNITY
COMMUNITY
DOWNLOADS
CONTACT
At Starbucks we stand for being people positive, planet positive and profit positive, living our Mission and Values while working together as partners to build a different kind of company. Our annual global social impact reporting focuses on three areas: leading in sustainability, creating meaningful opportunities, and strengthening our communities. These are areas critical to our business, and where we know we can have notable impact. This summary serves as transparent acknowledgment of our efforts in fiscal year 2019, including what we have achieved to date, where we’re falling short, and what is still to come. We hope you will continue to join us on our journey.
Sustainability
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Community
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COMMUNITY
DOWNLOADS
© 2020 Starbucks Corporation. All rights reserved. | Terms & Conditions | Privacy Policy
HOME
ABOUT
NEWS
SUSTAINABILITY
CONTACT
News
Doing good by degrees: How 3 partners are making an impact through Starbucks College Achievement Plan
A message from Starbucks ceo Kevin Johnson: Our 2019 impact
November 4, 2020
August 14, 2020
June 24, 2020
COURSE VISUAL SYSTEMS 2
Serving those who serve: Free Starbucks coffee for veterans and military members on Veterans Day
INSTRUCTOR JESSICA PELTZ
© 2020 Starbucks Corporation. All rights reserved. | Terms & Conditions | Privacy Policy
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PROJECT CSR: STARBUCKS
COURSE VISUAL SYSTEMS 2
INSTRUCTOR JESSICA PELTZ
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073 ROLANDO ETORMA PORTFOLIO
PROJECT MUSIC EVENT APP
COURSE GRAPHIC DESIGN 3
INSTRUCTOR WILLIAM CULPEPPER
PROJECT MUSIC EVENT APP
PROJECT 07 MUSIC EVENT APP 2020 GRAPHIC DESIGN 3 branding, Ux/UI
APPROACH
Vibe is a music event locating app, which features locationbased tracking for music related events within your area. Musicians of all types (singers, bands, DJs, etc.) can use this platform to help promote their events by uploading their events and implementing Vibe’s QR codes into their physical fliers. Users may also find more information on events, buy tickets, and share with friends all on the app.
INSTRUCTOR WILLIAM CULPEPPER
The objective for this project was to create branding around a fictitious mobile app. The deliverables for this project include a logo, mobile app, a social media advertisement, and environmental advertisements.
COURSE GRAPHIC DESIGN 3
OBJECTIVE
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077 ROLANDO ETORMA PORTFOLIO
PROJECT MUSIC EVENT APP
COURSE GRAPHIC DESIGN 3
INSTRUCTOR WILLIAM CULPEPPER
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PROJECT MUSIC EVENT APP
COURSE GRAPHIC DESIGN 3
INSTRUCTOR WILLIAM CULPEPPER
PROJECT MUSIC EVENT APP
COURSE GRAPHIC DESIGN 3
INSTRUCTOR WILLIAM CULPEPPER
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083 ROLANDO ETORMA PORTFOLIO
PROJECT MUSIC EVENT APP
COURSE GRAPHIC DESIGN 3
INSTRUCTOR WILLIAM CULPEPPER
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085 ROLANDO ETORMA PORTFOLIO
PROJECT MUSIC EVENT APP
COURSE GRAPHIC DESIGN 3
INSTRUCTOR WILLIAM CULPEPPER
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PROJECT MUSIC EVENT APP
COURSE GRAPHIC DESIGN 3
INSTRUCTOR WILLIAM CULPEPPER
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TO MY FAMILY, FRIENDS, & INSTRUCTORS – THANK YOU. None of this would be possible without all your support and encouragement. I couldn’t have done it without you all. Thank you for always believing in me.
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