WORK EXPERIENCE
YEN -
��� 2013 MAY � 2014-2015 ���� 2015-2016
EDUCATION � 2015 -Present � 2013-2015 2011-2013
Blue Fire Estate, CHN — Graphic Designer YSY Culture Company, CHN — Graphic Designer PINGPANG Digital, UK — Freelance
University of Southampton, UK — MA Postgraduate Communication Design University of Southampton, UK — BA Graduate Graphic Design Xiamen University, CHN
Layout / Good Copywriter / Good Video / Fair Web Page / Medium Photography / Medium
program SKILL
azhongfabai@gmail.com tel：07518546183 http://rolandyu.tumblr.com/
Photoshop / Skilful InDesign / Exceptional Lightroom / Satisfactory Tablet Drawing / Excellent
1930’s Republic of China
Tea
New Wave
Traditional Chinese Medicine
Flower
Modernist Design
Religion
Poetry
Existential Philosophy
ACHIEVEMENT AND AWARDS 2015 • TAIWAN International Graphic Design Award 2015 • “Heart Sutra“ nominated by ISTD(International Society of Typographic Designers) • “SAM & SAL“ got Hiiibrand Brand Design Award 2014 • •
PERSONAL SKILL Creative / Exceptional Colour / Admirable Illustration / Superior Typography / Satisfactory Printing / Excellent
ENTHUSIASMS
PremierePro / Fair AfterEffects / Fair Muse / Medium HTML/CSS / Average
2013 • “Design Creative Yearbook Portfolio” assessment for the Annual Gold Awards. • The 9th Macau Design Biennial founded by the MDA(Macau Designers Association). • The paper “The Medical Industry Environment with Ambient Colour contrast Colour Studies“was published in “the Annual Chinese Outstanding Paper”. • Korea international Design Exhibition 2013 2012 • Nanjing Youth Olympic Games thematic mascot design competition game, the third prize. •
2011 � work “RAN“ was rewarded “the Excellent Achievement Prize” in • Illustration the � 2011 Phoenix Cup Fourth National Art Design Competition. • China College Students Art Yearbook.
SP E A K UP! SP E A K OU T ! 0 0 .
Thermography posters offer an obvious means of social inspection, Posters convey a strong and clear conviction to the target audience. Enable the public to change its values and extend sympathy and help to sexual assault victims. These posters provide a strong and effective touch point. Let us listen more, face up to reality and accept our social responsibilities.
speak up! speak out! poster 2016.
speak up! speak out! poster 2016.
VIDEO LINK: https://www.youtube.com/watch?v=uDxEyFHX3oQ OR MAINLAND CHINA LINK TO: http://v.qq.com/x/page/c03234x8ztv.html
HE AR T SU T R A
01.
The Heart Sutra is a famous s큰tra in Mah훮y훮na Buddhism. Its literally means "The Heart of the Perfection of Transcendent Wisdom." The Heart S큰tra is often cited as the best-known and most popular Buddhist scripture of all.
Heart Sutra enter ISTD 2015.
Unlimited paper reflects infinite time and space. The bound book forms a Zen circle, that is the link between the back cover and the book cover. The purpose of this book is a deconstruction of visual language, which represents "empty time and space." The core idea was a Buddhist symbol that cannot be completely described by typical language. Thus, the challenge of this book is to reveal the "root of Oriental culture" through the "empty form", which expresses the flexibility of the signifier and signified in semiotics. It attempts to make the target audience understand the inconceivable philosophy and graceful aesthetics.
Heart Sutra enter ISTD 2015.
WSA STU D E N T MAN I F E STO
02.
STUDENT MANIFESTO WSA 2015.
SA M & SA L
03.
Branding Story The captain Sam is a trawler man who captures a variety of fresh fish every day in Scotland. Sal is the captain’s cat, their favourite thing is to share fresh seafood daily. 1903, the captain Sam suffered a storm, trawler stranded on a desert island in the North Sea, the desperate captain wrote the nautical coordinates and their names “Sam and Sal” on the drift bottles. And put some Sel’s favourite dried fish. A month later, Sal really found the drift bottles on the beach, and dragged it to the village. The fishermen finally save the captain.
SAM & SAL Packaging & VI Design 2014.
SAM & SAL Packaging & VI Design 2014.
SAM & SAL Packaging & VI Design 2014.
AS P E X GAL L E RY BR O C H U R E
04 .
aspex-DYNAMIC publication 2014.
DO SOME TH IN G FO R THE WO R L D
05. 02.
viak posters 2014.
GO TO AMOY publication 2013.
BA FMP V IGOR
06.
vigor wsa-ba fmp 2015.
• THE ONLINE CALCULATER OF THE DAILY DIET • PROVIDING HEALTH DATA REFERENCE • INTERFACE DESIGN APPLICATED GOLDEN RATIO
vigor wsa-ba fmp 2015.
phi research 2015.
ON L I N E SE R V ICE L IN K
07 .
SCI E N C E MU SE U M LON D O N
08 .
OPERATING PROCEDURES 0. LOG IN 1. HOME 2. REVIEW DESIGN HISTORY 3. ADJUST ENGINEERING DATA 4. AERODYNAMIC TEST 5. REWRITE RESULTS User testing
O2
https://www.youtube.com/watch?v=UrzHuwrgAZg
PROPELLER
FUEL TANKS
AIRFRAME
WINGS
OXYGEN SYSTEM
voyage ux map 2015.
LOGO DESIGN collection 2011-2015.