Roland portfolio 2016 xs

WORK EXPERIENCE

YEN -

��� 2013 MAY � 2014-2015 ���� 2015-2016

EDUCATION � 2015 -Present � 2013-2015 2011-2013

Blue Fire Estate, CHN — Graphic Designer YSY Culture Company, CHN — Graphic Designer PINGPANG Digital, UK — Freelance

University of Southampton, UK — MA Postgraduate Communication Design University of Southampton, UK — BA Graduate Graphic Design Xiamen University, CHN

Layout / Good Copywriter / Good Video / Fair Web Page / Medium Photography / Medium

program SKILL

azhongfabai@gmail.com tel：07518546183 http://rolandyu.tumblr.com/

Photoshop / Skilful InDesign / Exceptional Lightroom / Satisfactory Tablet Drawing / Excellent

1930’s Republic of China

Tea

New Wave

Traditional Chinese Medicine

Flower

Modernist Design

Religion

Poetry

Existential Philosophy

ACHIEVEMENT AND AWARDS 2015 • TAIWAN International Graphic Design Award 2015 • “Heart Sutra“ nominated by ISTD(International Society of Typographic Designers) • “SAM & SAL“ got Hiiibrand Brand Design Award 2014 • •

PERSONAL SKILL Creative / Exceptional Colour / Admirable Illustration / Superior Typography / Satisfactory Printing / Excellent

ENTHUSIASMS

PremierePro / Fair AfterEffects / Fair Muse / Medium HTML/CSS / Average

2013 • “Design Creative Yearbook Portfolio” assessment for the Annual Gold Awards.

• The 9th Macau Design Biennial founded by the MDA(Macau Designers Association).

• The paper “The Medical Industry Environment with Ambient Colour contrast Colour Studies“was published in “the Annual Chinese Outstanding Paper”.

• Korea international Design Exhibition 2013 2012 • Nanjing Youth Olympic Games thematic mascot design competition game, the third prize.

•

2011 � work “RAN“ was rewarded “the Excellent Achievement Prize” in • Illustration the � 2011 Phoenix Cup Fourth National Art Design Competition.

• China College Students Art Yearbook.

SP E A K UP! SP E A K OU T ! 0 0 .

Thermography posters offer an obvious means of social inspection, Posters convey a strong and clear conviction to the target audience.

Enable the public to change its values and extend sympathy and help to sexual assault victims. These posters provide a strong and effective touch point. Let us listen more, face up to reality and accept our social responsibilities.

speak up! speak out! poster 2016.

speak up! speak out! poster 2016.

VIDEO LINK: https://www.youtube.com/watch?v=uDxEyFHX3oQ OR MAINLAND CHINA LINK TO: http://v.qq.com/x/page/c03234x8ztv.html

HE AR T SU T R A

01.

The Heart Sutra is a famous s큰tra in Mah훮y훮na Buddhism.

Its literally means "The Heart of the Perfection of Transcendent Wisdom." The Heart S큰tra is often cited as the best-known and most popular Buddhist scripture of all.

Heart Sutra enter ISTD 2015.

Unlimited paper reflects infinite time and space.

The bound book forms a Zen circle, that is the link between the back cover and the book cover. The purpose of this book is a deconstruction of visual language, which represents "empty time and space." The core idea was a Buddhist symbol that cannot be completely described by typical language. Thus, the challenge of this book is to reveal the "root of Oriental culture" through the "empty form", which expresses the flexibility of the signifier and signified in semiotics. It attempts to make the target audience understand the inconceivable philosophy and graceful aesthetics.

Heart Sutra enter ISTD 2015.

WSA STU D E N T MAN I F E STO

02.

STUDENT MANIFESTO WSA 2015.

SA M & SA L

03.

Branding Story The captain Sam is a trawler man who captures a variety of fresh fish every day in Scotland. Sal is the captain’s cat, their favourite thing is to share fresh seafood daily. 1903, the captain Sam suffered a storm, trawler stranded on a desert island in the North Sea, the desperate captain wrote the nautical coordinates and their names “Sam and Sal” on the drift bottles. And put some Sel’s favourite dried fish. A month later, Sal really found the drift bottles on the beach, and dragged it to the village. The fishermen finally save the captain.

SAM & SAL Packaging & VI Design 2014.

SAM & SAL Packaging & VI Design 2014.

SAM & SAL Packaging & VI Design 2014.

AS P E X GAL L E RY BR O C H U R E

04 .

aspex-DYNAMIC publication 2014.

DO SOME TH IN G FO R THE WO R L D

05.

02.

viak posters 2014.

GO TO AMOY publication 2013.

BA FMP V IGOR

06.

vigor wsa-ba fmp 2015.

• THE ONLINE CALCULATER OF THE DAILY DIET • PROVIDING HEALTH DATA REFERENCE • INTERFACE DESIGN APPLICATED GOLDEN RATIO

vigor wsa-ba fmp 2015.

phi research 2015.

ON L I N E SE R V ICE L IN K

07 .

SCI E N C E MU SE U M LON D O N

08 .

OPERATING PROCEDURES 0. LOG IN 1. HOME 2. REVIEW DESIGN HISTORY 3. ADJUST ENGINEERING DATA 4. AERODYNAMIC TEST 5. REWRITE RESULTS User testing

O2

https://www.youtube.com/watch?v=UrzHuwrgAZg

PROPELLER

FUEL TANKS

AIRFRAME

WINGS

OXYGEN SYSTEM

voyage ux map 2015.

LOGO DESIGN collection 2011-2015.