Muddy Hell 2013 The UK’s largest annual cyclo-cross event Herne Hill Stadium, London
NOW IN ITS 5TH YEAR!
THE UK’S TOP CROSS RACE With a new, tougher course, Muddy Hell 2013 is set to be bigger and better than ever, attracting top-level athletes and ensuring even wider coverage for the UK’s most exhilarating cyclo-cross event. Returning for the 5th year, Muddy Hell is continuing to light the way for cyclocross bike racing in the UK. With Halloween-themed fancy dress, great food, beer and extra activities, it’s a race that attracts huge participation from riders of every level – cheered on by an enormous crowd at
London’s historic Herne Hill Stadium (the only venue from the 1948 London Olympics that’s still in use!). This year the Belgian atmosphere will spill out from a redesigned infield section, which will incorporate a larger trade village surrounding beer tents. The race has sold
out every category (U12, U14, juniors, women, vets, novice and seniors) every year so far. In 2013, we will further enhance the course and the facilities, to attract top riders and create an even better experience for spectators at one of the best bike races in the country.
“THE BELGIAN ATMOSPHERE WILL SPILL OUT FROM A REDESIGNED INFIELD, WITH A LARGER TRADE VILLAGE AND TWO BEER TENTS...” 2
GOLD SPONSORSHIP £7-9K+VAT (1 OPTION) n Event title sponsorship n Senior race title sponsorship n Logo & brand name throughout the event website n Logo & brand presence in the program including first choice of the back cover or the first page of a digital program n Branding inclusion in all relevant mailshots n Exposure via Rollapaluza’s social media networks n First choice of concession pitch in close proximity to the beer tent n First choice branding options for two obstacles n First choice substantial race-fence branding options (TBA) n Logo & brand presence on the course tape n Five free race entries (to be arranged two weeks before the event)
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SILVER SPONSORSHIP £500+VAT (8 OPTIONS) n One of 2nd tier senior, vets, women’s, novice or veteran race title sponsorship n One of bar, obstacle (table top, every other whoop) or art wall sponsorship (not including banner price) n One concession pitch in close proximity to the beer tent n Exposure via Rollapaluza’s social media networks n Branding inclusion on relevant results pages of the event website n Brand presence in the event programme n Branding options for up to four banners on the race fencing (first come, first served basis!) n Three free race entries n Secondary logo inclusion on master event graphic (poster/ eflyer)
BRONZE SPONSORSHIP £250+VAT & COST OF THE VOUCHERS FOR PRIZES (8 OPTIONS) n One of junior races, U14 or U12, men & women or boys & girls fancy dress title sponsorship (including fancy dress judging) n Exposure to Rollapaluza’s social media n One free race entry n Brand name (not logo) on relevant race name in programme n One infield concession pitch 6
BAR ROLLER RACING OPTION £1.4K+VAT & PRIZES (1 OPTION) n Named & branded ‘powered by Rollapaluza roller racing’, we provide a fitted dial and pull-up banners to a customised design n Event-long exposure in the bar n One concession pitch n Exposure via Rollapaluza’s social media networks n Brand presence on the event roller racing results page n Brand presence in the program
CATERING TRADE STANDS £170+VAT n Gazebo (up to 4x3m) n One vehicle n Exposure to the event crowd
GET INVOLVED! If you’re interested in promoting your company through one of these sponsorship packages, please contact Caspar Hughes on 07747 041 596 or via email: caspar@rollapaluza.com
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