Rollapaluza Corporate Information

INTRODUCTION

Rollapaluza is a thrilling yet safe way to promote your brand and engage with your staff and members of the public.

Rollapaluza is a static cycling activity perfect for public engagement, marketing and publicity events, staff team-building or health / sustainable transport promotion, community outreach work and corporate entertainment.

Riders compete in pairs or fours on static bicycles over timed sprint distances to the accompaniment of pumping music and MC generating a unique atmosphere.

Rollapaluza is suitable for all from the age of seven upwards.

Previous cycling experience is unnecessary and no special clothing or footwear is required to participate.

Previous corporate clients such as PwC, Nokia, Levi’s, Oakley, Seat, Adidas and Red Bull have used Rollapaluza for recruitment campaigns, product launches, public engagement campaigns, trade show activations and special events. You may have seen Rollapaluza on TV: we have featured in New Tricks and Steve Backshall’s Deadly 60 on BBC1; A League of Their Own on Sky1; Amazing Greys on ITV1; The Cycle Show on ITV4; and Gamechangers on Sky Sports.

For an additional charge we can remove all Rollapaluza branding and assist you to fully brand the activity, equipment and team. Our more economic standard Rollapluza branded setup is suitable for many corporate events and some clients choose to “co-brand” our attendance at their event, the choice is yours. We can also work with your designers and event set / stand designers to create bespoke setups.

EVENT FORMATS

Choose from two different, fun-packed Rollapaluza formats to suit your needs Have a Go: A specially

designed ‘Have a Go’ format, a great side show to an existing event. All willing participants have a brief coaching session, as they are strapped into the bikes in pairs. The starter then gets their ride underway; whilst they are racing we take their photograph and when they finish we award each participant a time card on which a results website address is written. All race data is recorded on our computer, each rider’s time, average speed and cadence. Shortly after an event we can deliver the results and photo’s for your use and / or post them on our website for the participants to view.

Competition: Each

four hour race event features a qualification where anyone can have a go, followed by a series of head to head knockout rounds and finals. In the knockout rounds men and women race independently creating two simultaneous competitions. The qualification is run as the ‘Have a Go’ format and the riders are classified in order of time with the quickest rider listed in first place. After qualification finishes the top four, eight, sixteen or thirty-two riders are taken through to the finals.

The riders are called up in pairs and ride head to head to go through to the next round.

At this stage the time for each race is less important; all one rider needs to do is beat the other rider.

It all culminates in a breath-taking race to the finish to see who will be Rollapaluza champion of the day.

Team: We offer a points based competition on the 2up rig and a number of team based formats on the 4up rig, more information available upon request.

Numbers: A ‘Have a Go’ on the Two up rig offers up to 36 participants an hour.

The Four up rig offers up to 60 participants an hour.

EQUIPMENT

Our unique equipment boast custom track bikes and digital timing Our equipment is manufactured to our own exacting design.

Atop the rollers are our top of the range Condor bikes on whom some of the best professional riders in the country ride day in day out.

We have replaced the front wheel with a frame that connects the bike directly to the roller rig; this removes any need to balance, allowing the participant to safely pedal at extremely high cadences.

Hands track the progress of the riders on a giant dial, viewable from up to fifty metres away whilst our digital timing displays the length of time it has taken for the riders to cover race distance.

The fastest rider of each race sets off flashing beacons so that spectators can see who has won the moment the race has finished. We have a large stable of bikes and Condor have custom made some children’s racing bikes that allow us to offer the Rollapaluza experience to children as young as seven years old.

Special Rigs: The ‘Four up rig’. If our standard Rollapaluza setup just isn’t exciting enough we can bring our four-up rig. Great for high capacity events it also enables us to have greater flexibility in race formats and team events.

The ‘MTB rig’ is a modified Two Up rig that simulates very rough and bumpy terrain. The bikes are Surly 1x1 single speed mountain bikes... this option is not for the faint hearted!

The ‘BMX rig’ showcases our adult and kid suitable top of the range Haro BMX bikes. Racing out of the saddle over a shorter distance this is all about high speed acceleration.

The ‘Brompton rig’ especially adapted for the famous Brompton folding bicycles, one for the commuters!

BRANDING

Use our full brand service to promote your identity and message Rollapaluza offer branding options to suit every pocket.

We can work with your designers to brand every item of our typical setup.

Dial, banners, dial stand, rigs, crew uniforms and time cards.

BRANDING

We can also work with your set designers to create a custom setup for your promotion or expo stand.

Post-event results and photo’s can be published on a branded micro site of your design.

Other options We can arrange: • Prizes • Winner’s medals and trophies • Professional DJs • Professional MCs • Guest athlete

Celebrity riders Olympic champions Sir Chis Hoy, Victoria Pendleton, Jamie Staff and the Brownlee Brothers. Other sporting celebrties include Rugby’s Lawrence Dallaglio, England Football star Les Ferdinand and Rowing Olympic Gold Medallist James Cracknell, your staff will be able to compare their race time to the best in the world.

COMMUNITY

Rollapaluza assists other groups to engage with children and adults to promote sport, sustainable transport and healthy living Community: Alongside our corporate work, Rollapaluza fulfil around 150 community events annually, including around 100 schools.

Our corporate work supports this program and we are happy to represent brands who wish to fulfil such outreach work.

Safety first:The only thing we place above the enjoyment of our clients is their health and safety. Our equipment is built to very high standards and is regularly checked and tested to make sure it is in top condition.

We can provide DBS(CRB) checked staff and each team includes a qualified First Aider. All our events are insured with our comprehensive public liability policy.

If you or your employees have any medical conditions we advise that you contact your GP prior to taking part in this activity.

Contact details: We strive to achieve complete client satisfaction with every aspect of our events. We pride ourselves on being flexible and helpful.

If you would like to discuss how we can manage an event for you, please contact us by email: info@rollapaluza.com Paul Churchill TEL: 020 7193 0267 bookings@rollapaluza .com