HOTBOX
Year 2017 Project 01
Instructor Min C Course Logo & Packaging Length 4-7 Weeks
Materials Eco Friendly Containers Bleach-free Napkins Recycled Spoons
Objective Hotbox is a company known for it’s recycling and sustainability efforts. They have developed a refillable container system to reduce consumer reliance on single use packaging products. This is a subscription-based process where consumers use up each item, save the packaging and schedule a free pick up. Old containers are collected and new ones left in their place, while Hotbox does the work of cleaning, sanitizing and prepping containers for reuse. The target audience is environmentally conscious 25-40 year old consumers committed to greener lifestyles.
Solution Consumer pressure on companies to reduce plastics has been growing. It is commonplace to take your own grocery bags when you shop so my concept was to push that idea a step further. I started the branding process by thinking of a fresh approach suitable for take-out packaging that would benefit the environment and be popular with consumers. The name Hotbox reflects the idea that most of the food will be taken to-go while also referencing a novel “hot” idea that will catch on. I chose a variety of reusable boxes that are both lightweight and durable, made from recycled plastic and are re-sealable for reuse. Hotboxes have a unique design to distinguish them from regular non-recycled boxes and keep to food fresh, warm or cool. Hotbox also includes recycled BPA-free forks & spoons that come included in every box. Made locally in the USA to support our economy instead of imported from China where most plastic packaging come. Printed with soy-based inks the simple, dynamic logo adorns a range of containers. Customers can depend on the top lock to prevent spills as well as the interior coating that makes the containers grease resistant. Fully recyclable and microwavable, these boxes are a worry free staple for any food delivery need. Hotbox trucks are electric and carry hundeds of cointainers ready to be delivered anytime of day.
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HotBox
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Instructor Bradford P.
Project 02
SAKAI TEA
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Year 2017
Course Page Layout Length 4-7 Weeks
Materials Tea bag Menu Packets Candle Buddha head Wooden tray Tea filter
Objective Sakai is a Japanese tea brand that specializes in Sencha green tea. Seeking to expand their reach from Japan to the United States, this brand targets young adults, ages 22–36, who value and are interested in Japanese culture. Young people are paying more attention to their health, and they are more aware of the health benefits of drinking tea. Tea is the world’s second most popular beverage after water. To appeal to this demographic and a new market Sakai chose to update their brand wit eye-catching colors infused with traditional elements.
Solution To allude to Japanese culture I chose the name Sakai because it references the ancient Japanese city where tea drinking started and became popular. The tea ceremony is a choreographic ritual where preparing tea means pouring all one’s attention into predefined movements. The whole process is not about drinking tea, but aesthetics and preparing a bowl of tea from one’s heart. Sencha is a flavorful tea that grows in full sunlight, loaded with vitamin C and an ideal everyday tea with a bright, vegetal flavor. I wanted to convey that quality with an engaging vibrant color palette. Color is also used as a device to differentiate the different types of teas. Branded brown cups in a traditional Asian style maintain long tradition of history of craft in Japan. The brand name knocks out of a circle shape that was inspired by the rising sun flag of Japan. I chose a hand painted style for the logo to add authenticity and pay tribute to the touch of the hand popular in Japanese culture. I developed point of purchase traditional Japanese lanterns embellished with the brand logo to further the brand voice. Other branded applications include a receipt printed on thin paper that resembles traditional rice papers and packaging.
Sakai Tea
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Instructor Min C
Project 3
RUSKI
Year 2017
Course Graphic Design II Length 4-7 Weeks
Materials Glass bottles Bottle Holder Water Packaging label
Objective Ruski water comes from the Oka river near Moscow Russia, it has been running for thousands of years and provides ice cold water throughout most of the year. Russian water is distinctive because of its natural occuring elements; magnesium, iron, and sodium. The water is ultra purified and handled carefully before it reaches our recycled glass bottles.
Solution Our goal was to enhance the US market by selling these Russian imported water beverages at local markets and stores. Water is essential because we all need it, and it comes from many different sources, even if Ruski water doesn’t sell we can always donate the drinks to charity or people in need because everybody would drink clean purified water anyday. We dedicated the bottle design to the Russian eagle because it is a symbol of Russia meaning strength or toughness. The packaging is made out of recycled glass because shipping them in plastic would be much harmful for the environment and may look cheaply made. The brand has a navy blue and burgundy red in its labels to represent Russia’s flag colors and to look more premium. Ruski water plans on expanding business and giving out free samples with a little 10 page booklet to explain how unique are water is and where it is bottled from.
Ruski
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ONDECK
Year 2017 Project 04
Instructor Sean B Course Advanced Type Length 4-7 Weeks Materials Pencil Molotow 227 Sticker Labels Paper Cutter Wooden Decks Apparel Wheels Bearrings Trucks
Objective Ondeck builds and sells skateboarding equipment and stickers, they work with local skateshops and skateparks to keep the skateboarding lifestyle alive. Ondeck offers FREE tune ups on any board you are riding and inspects bearings, wheels, and trucks. The target audience are boys and girls ages 10-24 who are just starting out and want to learn how to build decks and learn about the culture of skateboarding.
Solution On deck means “supplied” or “in-stock” in slang terms, I thought it was a creative name and would fit with the brand well because it also sells decks which are what the skateboard itself is, a wooden deck. During the 1970s, skateboarding became popular and made way for kids to make something out of nothing, that’s where my inspiration came from to create this brand. The crosses are part of the brand because they were mainly used in the skate and surf communities back in the day, nobody knows exactly why but in my opinion I would say that it means to live free and come in peace. I chose yellow to be the brands main color because of the sunshine in California. Ondeck participates in pop-up shops throughtout skateparks in San Diego to hand out free stickers as well as custom printed decks and grip tape.
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Ondeck
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Instructor Sean B
Project 5
DESTRUCTIVE
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Year 2017
Course Advanced Type Length 4-7 Weeks
Typefaces Exo Roboto Chivo
Objective To create and design a brand theme related to a design conference. The conference needed a strong logo and a style that is easily recognizable, they also needed a selection of art supplies that would be available during the event. Promoting the conference was one of the objectives as well to make sure enough people are in attendance to keep the conference in business for years to come. Solution I started the process by designing the logo, I distorted the word “Destructive” by slicing and moving the letters around until It looked like it was self-destructing but still easily readable. I chose to use the color black for the logo to make a bold statement and to keep it simple. I decided to use basic shapes and primary colors for branding to resemble graphic design tools that are used most commonly in the field of design; lines, circles, and squares. I also used a letter “D” stencil throughout the branding process because it has a street-art feel to it, which is associated with destruction. Having the branding on buildings, t-shirts, and bags are a great way to get the viewers attention. The items I used in the payoff include tools of which an artist might commonly use, like spray paint, stickers, paint markers, and paint brushes.
Destructive
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Instructor Candice L
Project 6
SEA STORIES
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Year 2019
Course Process & Production Length 3-10 Weeks Materials
Posters Large Format Printer Tote Bag Buttons
Objective To tell a story about the history of San Diego harbor and educate people about the upcoming Seaport San Diego project that will be coming to San Diego within the next 5-8 years. The project managers were looking for designers to promote Seaport San Diego with banners, graphics, and other useful designs that would make the new landmark appealing to residents & tourists. Solution I started the sea stories gathering icons that would be easily recognized with a silhouette, something with less detail so elementary students would know what they were. Some of the icons included; sealife, fishermen, surfers, and a lighthouse. I designed the front of the poster with a colorful pallete to make it feel fun and friendly. The back of my poster is an infographic telling a short story about each individual icon and why they are important to San Diego.I branded beach towels, keychains, and stickers with bright colors and sea creatures to make it appealing for kids and families. These infographic posters will be passed around during opening day of Seaport San Diego as a collectible print for people that attended.
San Diego Sea Story
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DRIPIN
Year 2019 Project 07
Instructor Sean B & Candice L Course Process & Production Length 3-10 Weeks Materials
T-shirt Hoodie Clothing Tags Silk Screen Paint Supplies Hats Jeans Sunglasses
Objective Dripin is an urban cultural clothing company that promotes flashy and stand-out attire. The brand does custom printing on reusable clothing or donated clothing that is given away or thrown out. We dry clean them and print some new patterns or paint splatter them to give it an artsy hipster feel to them. Dripin also prints on old phone cases, watch band, or any other accessory that paint can be applied to. Solution The main problem with old and used clothing is that it gets either thrown away or given to charity, at Dripin we seek out good or fair quality clothing as a donation and revive it. Almost always you can print something on a blank t shirts or jeans, which makes the price of the clothing go up, just by adding a logo or design to it. We use recycled silk screening ink and paint brushes to throw/splatter paint on clothing and then cure it for a professional looking print. we had a vision to eliminate people from buying expensive graffiti style clothing which could cost upwards to $30 or $40 a shirt, our hoodies and jeans cost $10-18 maximum. If we want to print actual graffiti designs, we use transfer paper to thermal heat an image onto the clothing, that is also an option for us as a clothing printing company we can print virtually any image. Dripin is always looking to expand and collaborate with other clothing companies that have extra clothing to print on.
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Dripin
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Process
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Type setting book Skatedeck Co. Candles & Lighters
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Museum of prints Japanese tea shop Russian inspired drink
Logo Spread
Meal packaging Clothing printing Urban destinations
San Diego poster Mixed media conference Tiny makeup
Portfolio
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