romanoassociati.com by romanoassociati

la comunicazione

dalla strategia alla creativitĂ

Abbiamo riflettuto parecchio sulla nostra id inventiamo campagne, lavoriamo con il web chiede creativitĂ e chi rigore â&#x20AC;&#x201C; la maggioranza sulla buona vecchia carta o sulla nuvola, quel meno. Ricerchiamo, inventiamo, internettiamo risolviamo. Protestiamo pure quando i tempi ci successo. Ă&#x2C6; forse per questo che, se proprio do a quale lato della luna appartenere, ci definiam

Dal 1986: agenzia di pubblicità, web agency o studio di progettazione?

dentità e ancora continuiamo. Il fatto è che b e progettiamo forme e strutture. C’è chi ci a, a onor del vero, entrambi – messi in pagina cloud computing di cui non si può più fare a o e socializziamo, applichiamo, divulghiamo e i appaiono infernali, ma con scarse speranze di obbiamo appiccicarci un’etichetta e scegliere mo eclettici. Una nobile scuola di pensiero. Cosa aspettarsi da noi

Facciamo molte domande: secondo alcuni troppe. Perchè vogliamo capire. Siamo critici e puntigliosi: secondo alcuni troppo. Perchè vogliamo ridurre al minimo il margine d’errore. Non siamo mai completamente soddisfatti: secondo alcuni per eccesso di senso del dovere. Indagare, comprendere, migliorare, continuare ad essere curiosi è il nostro “dire-fare-baciare-lettera-e-testamento”. Con il vantaggio, rispetto al gioco, che scegliendo noi si porta a casa l’insieme e non un singolo elemento.

Una forte specializzazione

I proverbi sono la saggezza dei popoli o l’ignoranza della conservazione? Se pensiamo al famoso detto “Chi si somiglia si piglia” e anche al politicamente scorretto “Moglie e buoi dei paesi tuoi”, parrebbe vera la prima ipotesi. È indubbio infatti che non potremmo non assomigliare ai nostri clienti, non condividerne valori, obiettivi, stile di lavoro. E’ una questione di linguaggio? Anche. Chi ci sceglie sa che il nostro impegno è integrare tradizione e innovazione, on-line e off-line, creatività e rigore. Quello che conta è il risultato e di norma lo centriamo. La perfezione? No, non siamo perfetti.

Ferruccio Fumagalli Silvia RomanĂ˛ Liana Fumagalli Silvia Benin Veronica Giorgetti Bruno Romano Antonio Pellegrino Giuseppe Ravera

Portfolio/ referenze: ABBIGLIAMENTO _Chervò ARREDO CLASSICO _Annibale Colombo _Tura ARREDO CONTRACT _B&B Italia Contract _Consonni International _Lema Contract ARREDO COMPLEMENTI _Confalonieri _Mandelli _Olivari _Salice ARREDO DESIGN _Acam _Accademia _Adele-C _Barel _Bonaldo _Cappellini _Cassina _Clei _Contempo _Del Tongo _EmmeBi _Lema _Marcatré _Matteo Grassi _Missaglia _Movi _Rimadesio _Seven _Vibieffe ARREDO UFFICIO _I.O.C. _Unifor International _Tecno

BAGNO-RUBINETTERIA _Ferroli _Fima Carlo Frattini _Inda _Rifra _Signorini Rubinetterie _Valdama _Vismaravetro _Zanetti Chini BANCHE _Banca Popolare Milano _Banca ITB COSTRUZIONI _Gruppo Impregilo _Panzeri Impianti EDITORI _Club Editori _Rima Editrice _Sugarco Edizioni ELETTRO-MECCANICA _Casram _Cognex _Gruppo Enel-Cesi _Ome _Stanley _Trafomec FOOD _Union Café _Sciatt à Porter _Tenuta Vitereta ILLUMINAZIONE _Segno _Status SEMILAVORATI _Arpa _Imatex _PL Abet Group _Prosetex _Sikkens _Tabu _TTM Rossi

Morewithless Di piĂš a meno: il design Bonaldo a un prezzo accessibile

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Morewithless Di più a meno: il design Bonaldo a un prezzo accessibile

www.morewithless.bonaldo.it

Oggetti d’arredo che esprimono design ed emozione, per un paesaggio domestico contemporaneo e ricco di personalità. Pezzi scelti per la capacità di riflettere il nostro gusto. Per una casa che lascia spazio a chi la vive, a chi la inventa ogni giorno e la condivide con gli affetti importanti. Complementi dinamici e giovani, da interpretare con leggerezza e funzionalità.

Di più a meno: Bonaldo promuove il design con il prezzo accessibile. Un’imperdibile iniziativa con una selezione di pezzi proposti ad un prezzo davvero speciale, dal 1 ottobre 2010 al 31 maggio 2011. Per conoscere il Rivenditore più vicino che ha aderito alla promozione chiama il numero verde 800.851.083, oppure visita il sito www.morewithless.bonaldo.it per tutte le informazioni.

Morewithless Di più a meno: il design Bonaldo a un prezzo accessibile

Vieni a scoprire tutti i dettagli della promozione su:

www.morewithless.bonaldo.it

_06

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www.bonaldo.it

(B) in family!

Benvenuti in casa nostra!

Comode aree giorno da condividere; intimi e privati ambienti notte.

_16 All together now

Scopri i profili dei personaggi nella pagina successiva

E adesso, tutti insieme

Rilassarsi. Ascoltare musica. Leggere il libro preferito. Addormentarsi sul divano fino a notte fonda. Ospitare gli amici. Fare merenda dopo la scuola. Studiare. Giocare. Lavorare. Guardare la tv. Stabilire l’orario di rientro da una festa. Stare insieme. Tornare a casa dopo una caotica giornata di lavoro e trovare tutta la famiglia, che a sua volta è rientrata alla base: qualcuno ha fatto shopping, qualcun altro ha passato il pomeriggio da un amico, i più sportivi sono passati anche dalla palestra o al tennis. E così, ognuno ha una giornata ricca e piena di emozioni da raccontare. A casa finalmente: e ci si lascia andare ad una sensazione di piacevole abbandono, e di calore. La casa si anima, diventa contesto perfetto per lo scorrere delle giornate. I ragazzi fanno gli ultimi compiti e poi si dedicano alle loro attività preferite. Si comincia a cucinare e poi si riordina in fretta, per non perdere l’inizio del film. E finalmente la cosa più importante: stare un po’ insieme.

www.morewithless.bonaldo.it

I prodotti Bonaldo protagonisti della zona living

Peanut B, divano componibile imbottito in piuma, soffice e avvolgente, con rivestimenti in tessuto o pelle completamente sfoderabili. Alcune componenti sono dotate di un meccanismo a slitta che permette di ampliare profondità e comodità della seduta. Disponibile in molte varianti di colore. Tutti gli elementi di arredo sono firmati Bonaldo; i prodotti che rientrano nella promozione sono contrassegnati.

br&a per Bonaldo _ 18 Luglio 2010

L’atteggiamento fotografico

Dove fotografare

Living in a (B)eautifull loft

Abbiamo l’esigenza di realizzare due tipi di scatti fotografici: UNO Scatti degli ambienti generali con modelli; atteggiamento fotografico “fresco” ed etereo, più a valorizzare l’atmosfera in generale che i prodotti. DUE Scatti senza modelli per focalizzare ogni singolo ambiente e i relativi prodotti.

Living in a (B)eautifull loft Dove fotografare

Peanut grigio tonalità come 1 delle 2 immagini (NO VELLUTO) + pouf

Living in a (B)eautifull loft Cosa fotografare

Ingresso Tree bianco + colre (NO ARANCIO)

Cucina

Zona Living

Voilà 1 x colore

Matrimoniale Fli Bianco

Zona pranzo Zona teen ager*

Florence + sakè sia bianco che blu Coperte turchese+ kandor

Viento schienale forato Babel 1 bianca 4 giallo 1 azzurra 4 bianco 4 turchese

Controcampo per zona teen ager*

Chat bianco + 6 Marta pelle azzurrina nuova (NO 4, in famiglia sono in 5!) 4 / 5 FUN 120 Bianche Tree 1 per colore

Pebble 1 x colore

br&a per Bonaldo _ 18 Luglio 2010 br&a per Bonaldo _ 18 Luglio 2010

Isabel, 42 anni

Mood ambientazioni

Che tipo è

(dovrò approfondire ogni ambiente, questo è il mood in generale)

br&a per Bonaldo _ 18 Luglio 2010

(B)e in family_Kitchen

Tenuta comoda da week end X roby, papà con grembiule, coordiniamoci per i colori Toni colore grigio chiaro/ blu jeans azzurrino bianco

br&a per Bonaldo _ 18 Luglio 2010

(B)e in family_Living zone/1-LEI

vestito grigio

A casa preparano l’aperitivo (o cena...) per gli amici Look da uscita a cena Eleganza “controllata” - contemporanea (non da matrimonio per intenderci...) Colori Grigio, blu, naturali NO NERO

br&a per Bonaldo _ 18 Luglio 2010

(B)e in family_Living zone/2

br&a per Bonaldo _ 18 Luglio 2010

LOOK DA ESTERNO CON ABITI MEZZO-PESO NON INVERNALI

(B)e in family_ andiamo al lavoro

Look disinvolto da casa Prediligere i colori chiari anche se gli abiti NON DEVONO ESSERE ESTIVI

br&a per Bonaldo _ 18 Luglio 2010

(B)e in family_living zone/1

br&a per Bonaldo _ 18 Luglio 2010

(B)e in family_living zone/2

Presentazione ai punti vendita

MoreWithLess _ Di più a meno, il design Bonaldo a un prezzo accessibile

I prodotti protagonisti della promozione

Morewithless Di più a meno: il design Bonaldo a un prezzo accessibile

Chat + Marta

Fli + Viento

Lyu + Tom

Gilda

Peanut B.

Florence

Billo

Titti 6

www.morewithless.bonaldo.it

MoreWithLess _ Di più a meno, il design Bonaldo a un prezzo accessibile

Gli strumenti a disposizione del punto vendita: 1_ L’annuncio su testate rivolte al trade

Gli strumenti a disposizione del punto vendita: 2_La doppia pagina pubblicitaria Un altro elemento fondamentale sarà la doppia pagina pubblicitaria con posizione di rigore garantita. Le testate pianificate per i mesi di febbraio, marzo, aprile sono: CASAVIVA, BRAVACASA, DONNA MODERNA, PANORAMA.

Nei i mesi di ottobre e novembre sulle testate GDA e DDN uscirà un annuncio teaser che anticiperà la promozione.

Il concept della pagina pubblicitaria prevede lo scatto “vissuto” della zona living. I prodotti della promozione sono evidenziati con dei “più” che rimandano alla descrizione dettagliata del prodotto nella fascia in alto della pagina. Molto evidente sarà l’indirizzo del sito www.morewithless.bonaldo.it che riporterà la descrizione di tutti i prodotti in promozione, i prezzi, i termini e le condizioni dell’iniziativa. Per un contatto immediato e diretto e la segnalazione del Punto Vendita più vicino, comparirà il numero verde.

MoreWithLess _ Di più a meno, il design Bonaldo a un prezzo accessibile

Gli strumenti a disposizione del punto vendita: 3_ Il magazine stampato in 50.000

MoreWithLess _ Di più a meno, il design Bonaldo a un prezzo accessibile

Gli strumenti a disposizione del punto vendita: 4_ I manifesti con nome e indirizzo rivenditore

Un altro elemento fondamentale a supporto dell’iniziativa sarà un vero e proprio magazine che spiegherà la filosofia della casa Bonaldo, illustrerà tutti i prodotti in promozione e racconterà in maniera chiara i termini e le condizioni dell’iniziativa.

F.to 100x140 cm F.to chiuso 26x36 cm

F.to 600X300 cm

I manifesti che riproducono la pagina pubblicitaria con stampato il nome del negozio e l’indirizzo, verranno distribuiti ai rivenditori autorizzati che aderiranno all’iniziativa e ne faranno richiesta.

MoreWithLess _ Di più a meno, il design Bonaldo a un prezzo accessibile MoreWithLess _ Di più a meno, il design Bonaldo a un prezzo accessibile

Gli strumenti a disposizione del punto vendita: 5_ Cartello a sospensione e da banco

Gli strumenti a disposizione del punto vendita: 6_ Pubblicazione sui social

I punti vendita (aderenti all’iniziativa e che ne faranno richiesta), riceveranno il cartello a sospensione e quello da banco da utilizzare come segno di richiamo collegato a pagina pubblicitaria e cartellonistica.

Morewithless

Altro obiettivo della promozione è quello di incrementare i contatti tramite i social. Infatti video, contenuti speciali e curiosità relative alla promozione verranno gestite e pubblicate sui social prima dell’uscita della campagna stampa per enfatizzarne l’iniziativa.

F.to 100 x 140 cm

F.to 30 x 42cm

/ EMOZIONI DA VIVERE / EMOTIONS TO LIVE / EMOTIONS À VIVRE / EMOTIONEN ZU LEBEN Ci sono cose che ci regalano ogni giorno emozioni profonde. La collezione Contempo rappresenta qualcosa di autentico. / Some things give daily, deep emotions. Contempo Collection is one of such authentic things. / Il y a des choses qui nous offrent chaque jour des émotions profondes. La collection Contempo représente quelque chose d’authentique. / Es gibt Dinge, die uns täglich tiefe Emotionen schenken. Die Kollektion Contempo ist etwas Authentisches. /

Dai dettagli nasce lâ&#x20AC;&#x2122;eccellenza

A MONUMENTAL ACHIEVEMENT: FURNISHING

1.000 OUR

YACHT AT THE END OF THE 1980S WE BEGAN TO PRODUCE FURNITURE FOR YACHTS. OUR EXPERIENCE, GAINED THROUGH A SIGNIFICANT PRODUCTION OVER THE YEARS, HAS BECOME INCREASINGLY REFINED AND WEâ&#x20AC;&#x2122;VE SURPASSED AN DISTINGUISHED MILESTONE: THE FURNISHING OF OUR 1,000TH YACHT.

YOU THINK WE MAKE

You think we make means that Lema Divisione Contract is able to develop any projects in contract world. Not only. The creative thinking, client’s input and quality expectations go from abstraction to concreteness passing through a specific know-how. -You think we make significa che Lema Divisione Contract è in grado di sviluppare qualsiasi progetto nel mondo contract. E non solo. Il pensiero creativo, l’input del committente, le aspettative di qualità passano dall’astrazione alla concretezza attraverso uno specifico know-how.

Parap ring Para

Crimpy Ex manifatturiera tabacchi/ Italy

R&R Parapetto vano scala / Italy

R&R Airport Helsinki Vantaa / Finland

petti / ghiere apets

Tex Termovalorizzatore / Switzerland

INTERNI INTERIOR

Retail Retail Tendaggi Curtains

Controsoffitti Ceiling

R&R Airport Helsinki Vantaa / Finland

Parapetti / ringhiere Parapets

Copertura gazebo Gazebo covering

Retail Retail

Tex Termovalorizzatore / Switzerland

Crimpy Ex manifatturiera tabacchi/ Italy

Spiga Negozio Castelli / Italy

Juta Negozio Natuzzi / UK

Stratifica in vetro Glass laminated

One of the strengths of TTM ROSSI is the diversification of products made for the furniture industry. The MetalDesign line for internal use reinterprets the tradition by revisiting the furnishings, curtains, ceiling with an innovative perspective. The main protagonist becomes metal, stainless steel, brass, copper, bronze.... with the possibility to choose between different textures that allow a play of light and shadows that animate any environment. Fire Retardant Products, 100% recycled and recyclable, a true concept of interior design eco-friendly.

Tex Light Terme Sensoriali / Italy

Controsoffitti Ceiling

R&R Parapetto vano scala / Italy

Fiere/Eventi Exhibit

Stella Casa Decor / Spain

Complementi d’arredo Furnishing

Flexy TR Parco della Musica / Italy

Pannelli divisori Panels

Uno dei punti di forza della TTM ROSSI è la diversificazione merceologica dei prodotti destinati al settore arredamento. La linea per interni MetalDesign reinterpreta la tradizione rivisitando i complementi d’arredo, i tendaggi, i controsoffitti in un’ottica innovativa. Protagonista diventa il metallo, acciaio inox, ottone, rame, bronzo… con la possibilità di scegliere tra diverse texture che consentono un gioco di luci e ombre che arredano ogni ambiente. Prodotti ignifughi, 100% riciclati e riciclabili, un vero concetto di interior design eco-compatibile.

Tendaggi Curtains

Dune oro Showroom Giorgio Parquet / Italy

Pannelli divisori Panels

River Polo aziendale / Italy

Nemo UCI cinema / Italy

Nemo Chiesa Breganzona / Switzerland

Stratifica in vetro Glass laminated

Nemo Lampada Cylindre / Italy

Cangiante Rossa Casa Decor / Spain

River Studio Logos / Italy

Fiere/Eventi Exhibit

R&R Palazzo Aporti / Italy

Flexy Tr Apartmenthauser / Switzerland

M&M Rio Comune di Pisa / Italy

Elegance Battistero Duomo di Milano / Italy

Complementi dâ&#x20AC;&#x2122;arredo Furnishing

TESSUTI METALLICI NATI PER SODDISFARE OGNI ESIGENZA

Blocco scale e ascensore Elevator cab

Frangisole Sun screen

TTM ROSSI / STAND MADE 2013 ALTRI ELEMENTI

retro colonna adesivo Grigio Pantone 429C

Rosso Pantone 485C Grigio Pantone 429C

500,0

40,0

se fosse possibile in forex da 10 mm verniciato opaco in altrernativa in adesivo ritagliato e applicato sulla parete

TTM ROSSI / STAND MADE 2013 GRAFICA TELAI

369,0 214,0

147,9

8,0

ScalaRosso 1:50 Pantone 485C

8,2

131,6

8,0

196,7

8,0

420,0

500,0

8,0

colore vela come telai

180,7

360,0

8,0

ESECUTIVO PARETI ROSSE

164,0

180,0

TTM ROSSI / STAND MADE 2013

105,0

240,0 8,3

4,0

260,0

8,0

IN ATTESA DELLE IMMAGINI DA UTILIZZARE

163,3

321,9 Grigio Pantone 429C

40,0

147,0

728,7 Rosso Pantone 485C

53,8

4,0

Bianco trave h=40 cm controparete

160,0

Scala 1:50

200,0

300,0

500,0

supporti telaio h=350 cm controparete

anta porta 34,0

Scala 1:50

250,2

54,5

80,0

Grigio Pantone 429C 310,0

__2___3___4___5___6___7___8___9___10___11___12___13___14___15___16___17___18 ® 1___2___3___4___5___6___7__ 2___3___4___5___6___7___8___9___10___11___12___13___14___15___16___17___18 __5___6___7___8___9___10___11___12___13___14___15___16___17___18 1___2___3___4___5___6___7___8___9___10___11___12_ 1___2___3___4___5___6___7___8___9___10___11___12___13___14___15___16__ 1___2___3___4___5___6___7___8___9___10__ ___3___4___5___6___7___8___9___10___11___12___13___14___15___16___17___18 __2___3___4___5___6___7___8___9___10___11___12___13___14___15___16___17___18 ® 1___2___3___4___5___6___7___8___9___10___11___12___13___1 __5___6___7___8___9___10___11___12___13___14___15___16___17___18 1___2___3___4___5___6___7___8___9___1 3___4___5___6___7___8___9___10___11___12___13___14___15___16___17___18 1___2___3___4___5___6___7___8___9___10___11___12___13___14___15___16___17__ 1___2___3___4___5___6___7___8___9___10___11___12___13___1 3___4___5___6___7___8___9___10___11___12___13___14___15___16___17___18

PANTONE Black U PANTO 396 U NE

1___2___3___4___5___6___7___8___9___10___11___12___13___14___15_

__8___9___10___11___12___13___14___15___16___17___18

___13___14___15___16___17___18 __17___18 __11___12___13___14___15___16___17___18

14___15___16___17___18

10___11___12___13___14___15___16___17___18

__18 14___15___16___17___18

___16___17___18

Uni_V

_Una porta battente essenziale ed innovativa, con un’importan

ello stipite con la stessa estetica dentro/fuori, risulta sem

apertura.__An innovative hinged door with essential style

he centre of the jamb with the same finish on both sides, t

hich it opens.__Une porte battante essentielle et innovante

ositionnée sur l’entraxe du montant avec la même esthétique

dépendamment du sens d’ouverture.__Una puerta batiente

cnica y de diseño: colocada en la distancia entre ejes del

erfectamente alineada, independientemente del sentido d

бладающая важной характеристикой в области техники и ди

имеющая одинаковую отделку внутри и снаружи, она всегда

Verse

nte caratteristica tecnica e di design: posizionata sull’interass

mpre perfettamente allineata, indipendentemente dal vers

e and an important technical design feature: positioned

the door looks perfectly aligned regardless of the direction

avec une importante caractéristique technique et de design

e à l’intérieur/extérieur, elle est toujours parfaitement aligné

e esencial e innovadora, con una importante característic

l marco con la misma estética dentro/fuera, resulta siemp

de apertura.__Строгая и инновационная распашная двер

изайна: расположенная на межосевом расстоянии наличник

а идеально выровнена независимо от направления открыти

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ori di valtellina sap

à Porter

Sciatt à porter Sapori di Valtellina Via Mntegrappa, Milano 0039 0000000 info@sciattaporter.it www.sciattaporter.it

Sciatt à porter Una sosta appetitosa Corso Como 111, Milano 0039 0000000 info@sciattevia.it www.sciatevia.it

sciatt à Porter

Sciatt à porter Una sosta appetitosa Corso Como 111, Milano 0039 0000000 info@sciattevia.it www.sciatevia.it

à Porter

sciatt à porter

sciatt à Porter

Garamond

abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ 123456789 Gill Sans

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Sciatt à Porter

sciatt i di valtellin r o a sap

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Colori

Pantone Oro

Pantone 476

Pantone 355 C

Pantone 485 C

Metodo di lavoro

_ definizione strategie e obiettivi di comunicazione _ definizione contenuti per strumenti di comunicazione _ progetti creativi _ progetti grafici _ sviluppo informazione tecnica di prodotto _ pianificazione di modi, tempi e costi _ produzione di menabĂ˛ e layout che consentano al committente una costante verifica degli obiettivi e dellâ&#x20AC;&#x2122;operativitĂ _ rispetto ai progetti in corso

immagine istituzionale

sito

_logotipo _payoff _modulistica _packaging

_analisi siti competitor _analisi e definizione target _analisi e definizione strategia di comunicazione _ progettazione struttura generale per contenuti e sistema di navigazione _ format grafico e passaggio template a web developer _ coordinamento e controllo attivitĂ developing

strumenti di comunicazione _brochure _company profile _cataloghi _riassuntivi _listini _manuali tecnici _cartelle materiali / campionari _comunicazione e progetti di allestimento fiere _comunicazione e progetti di allestimento _punti vendita _sito internet _newsletter _supporti multimediali

advertising _definizione obiettivi e strategie _pianificazione e acquisto spazi pubblicitari _campagna stampa business to business utente finale _progetto allestimenti _organizzazione e regia servizio fotografico _creativitĂ _gestione traffico _affissioni _pubbliche relazioni stampa italia / estero

portali _gestione e aggiornamento della presenza sui portali di riferimento _controllo presenze pregresse

data base / newsletter _acquisizione eventuale data base esistente _riqualificazione data base con aggiornamento anagrafiche _implementazione con liste profilate _produzione newsletter e DEM _gestione spedizione newsletter con modalitĂ anti-spamming _produzione statistiche lettura newsletter

e.commerce _sviluppo piattaforma commerciale on-line collegata al sito aziendale _collegamento fra store on-line e gestionale aziendale _ gestione del processo di acquisto

web marketing _strategie di social media marketing _supporto nelle strategie di comunicazione web 3.0 _analisi e ottimizzazione SEO _creazione e gestione della reputazione di marca _sviluppo per piattaforma Mobile e Tablet

22066 Mariano Comense / Como Piazzale Del Curto, 6 tel. 031.751.132 fax 031.750.241

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info@romanoassociati.com www.romanoassociati.com