‘ Georgias
Rome
Greater Rome Convention & Visitors Bureau 2010 Annual Report
Economic Impact 2010 Economic Impact
Total Impact (Includes all categories below) $9,334,215 Meetings & Conventions
Sports Events
Weddings & Reunions
Group Travel
People serviced HSPVQT Sales Tax Generated $653,395 Market Mix .FFUJOHT 4QPSUT 3FVOJPOT (SPVQ 5SBWFM
*Numbers represented on this economic impact report represent only events, conventions, meetings and other activities where the GRCVB was directly involved. A report with all tourism activity, including that not related to GRCVB, will be released in early summer by the Georgia Department of Economic Development.
Major Conventions & Events Hosted in 2010 April "QSJM July August 0DUPCFS October
Meetings & Conventions GA Trust for Historic Preservation $49,700 *OEFQFOEFOU 0SEFS PG 0EE 'FMMPXT (SBOE -PEHF Jehovah’s Witness Assembly $190,900 Jehovah’s Witness Assembly $190,900 "QQBMBDIJBO 3FHJPOBM $PNNJTTJPO 'BMM $POGFSFODF Jehovah’s Witness Assembly $190,900
"QS May June August October 0DUPCFS
Reunions 8JOTIBQF UI "OOJWFSTBSZ $FMFCSBUJPO Berry College Alumni Weekend Berry College Soar Session Darlington Boarding Students Orientation Darlington Alumni Weekend 4IPSUFS $PMMFHF )PNFDPNJOH
$64,500 $159,750 $64,500 $51,600
'FCSVBSZ 'FCSVBSZ March .BSDI "QSJM "QSJM "QSJM "QSJM .BZ .BZ .BZ +VOF June June July August 4FQUFNCFS /PWFNCFS /PWFNCFS %FDFNCFS
Sports 3FHJPO "" #BTLFUCBMM 5PVSOBNFOU 3'13" #BTFCBMM 5PVSOBNFOU 6444" Southern States Athletic Conference Basketball 3'13" (JSMT 4PGUCBMM 5PVSOBNFOU * # 0 4PVUIFSO 5SJQMF $SPXO (FPSHJB 4UBUF +S 4QSJOH 0QFO $IBNQJPOTIJQ 3'13" o *4" "EVMU 4PGUCBMM 5PVSOBNFOU 3'13" o /4" :PVUI 4PGUCBMM 5PVSOBNFOU 645" "EVMU -FBHVF 4UBUF $IBNQJPOTIJQ 3'13" o /4" :PVUI 4PGUCBMM 5PVSOBNFOU 645" "EVMU -FBHVF 4UBUF $IBNQJPOTIJQ (FPSHJB $IBMMFOHFS Southern Closed 16 Summer in the Hills Baseball Tournament Georgia Jr. Open Tennis Southern Closed Jr. Doubles Championship 3VOOJOH 8BUFS 1PX 8PX 645" 4PVUIFSO $PNCP 4UBUF $IBNQJPOTIJQ 4IPSUFS 6OJWFSTJUZ 8SFTUMJOH 5PVSOBNFOU /"*" 'PPUCBMM /BUJPOBM $IBNQJPOTIJQ (BNF
$265,990 $233,444 $111,600 $421,600 $74,400
*This is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which generated at least $25,000 of economic impact or more.
Marketing
Advertising Sports Market Sports Destination Management SportsEvents $PMMFHF 'BO[ 4QPSUT /FUXPSL Convention & Meeting Market Georgia Trend 3PNF /FXT 5SJCVOF Last Stop Gift Shop 3/ 5 #SJEF (VJEF Magnolia Magazine Rome News Tribune WRAQ
Leisure Market Atlanta Magazine Georgia Backroads Georgia Travel Guide Georgia State Parks Guide GEMC Georgia Magazine Mountain Crossroads 3PNF /FXT 5SJCVOF 4FF :B ÉŠFSF Southern Living Trip Advisor Where Guestbook Atlanta
Online Marketing RomeGeorgia.org Metrics Original website design from May 2008 was finished in July. A color redesign was performed in August. 7JTJUBUJPO 2010 Visitation 46,204 /FX 7JTJUT Average time on site 2:15 Most active page Calendar "DDPVOUT GPS PG BMM QBHF WJFXT
Online Visitor Guide 2,377 visits Information requests 296
TheCivilWarInRome.org Metrics 2010 Visitation 203 Includes leisure market tracked by advertising SportsInRome.org Metrics 7JTJUBUJPO Includes only qualified sporting event planners Facebook 2010 new followers 3,564 1FSDFOUBHF JODSFBTF 5PUBM QPTU JNQSFTTJPOT Total post feedback 5,030 1FSDFOUBHF JODSFBTF
Publications Georgia’s Rome Visitor Guide 16 page single color brochure with color cover. 15,000 printed Visit Georgia’s Rome NEW! Created as a new marketing piece for Rome & Floyd County. Full Color brochure. 35,000 printed Georgia’s Rome Coupon Book Coupons from 12 restaurants and attractions. Full Color 3x5 booklet. 10,000 printed Winter Event Calendar NEW! Events for late 2010 - early 2011. 500 printed Between the Rivers brochure Self guided tour. One color brochure. 3,000 printed
Myrtle Hill Brochure Progress�Images�for�re Self-guided tour. One color brochure. 11,500 printed Sheet Map UPDATED! Map of Rome & Floyd County. 10,000 printed Civil War Guide NEW! Guide to the Civil War in Rome & Floyd County. Full color 16 panel brochure. 10,000 printed Spring into Rome NEW! Co-op project with several attractions to bring in new travelers. 7,500 printed Outdoor Adventures in Georgia’s Rome NEW! Guide to all outdoor activities in Rome & Floyd County. Full color 20 panel brochure. 3,000 printed
Editorial Coverage Atlanta Magazine Georgia Backroads Georgia Trend GEMC Georgia Magazine
Northwest Georgia Living 3PNF /FXT 5SJCVOF Sports Destination Management SportsEvents
Product Development The Tennis Center of Georgia
Currently in development, The Tennis Center of Georgia at Berry College will be the XPSME T MBSHFTU UFOOJT DPNQMFY XJUI DPVSUT BOE B TRVBSF GPPU DMVCIPVTF The purpose of The Tennis Center of Georgia JT UP QSPWJEF B TUBUF PG UIF BSU UFOOJT DPNQMFY UIBU TFSWFT UIFTF QVSQPTFT DSFBUF TIPWFM SFBEZ KPCT EFWFMPQ MPOH UFSN NVMUJ MFWFM KPC DSFBUJPO JODSFBTF UPVSJTN SFWFOVFT XJUIJO (FPSHJB JODSFBTF UIF TBMFT UBY SFWFOVF UP UIF state of Georgia, enhance the prestige of the state of Georgia. Additionally, The Tennis Center of Georgia will serve as a focal point of community development for the entire Northwest Georgia region by creating health & wellness opportunities and a positive quality of life for Northwest Georgia, teaching skills to ZPVUI UISPVHI UIF 645" /BUJPOBM +VOJPS 5FOOJT BOE -FBSOJOH 1SPHSBN BOE EFWFMPQJOH ďż˝ partnerships to provide new opportunities for underserved demographics and special populations. Located on a 30 acre site adjacent to the new Armuchee Connector PQFOJOH EPOBUFE CZ #FSSZ College Located behind Mount Berry Square Mall, home of 93 retailers UPUBM DPVSUT )BSE 4VSGBDF DPVSUT NFEJVN 2VJDLTUBSU DPVSUT
TNBMM 645" 2VJDL4UBSU courts designed to train and teach young children the full game in a smaller format 4JY DPWFSFE DPVSUT UP BMMPX continued play in rain 4JY DPVSUT JO UIF DFOUFS PG UIF DPNQMFY BSF TUBEJVN TUZMF DPVSUT 10,000 square foot clubhouse
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West Third Development Work continues to bring a major hotel property to the downtown riverfront. The SFEFWFMPQNFOU PQQPSUVOJUZ PO 8FTU SE 4USFFU UPUBMT BDSFT XJUIJO B 5BY "MMPDBUJPO District and is adjacent to the Oostanaula River and the Heritage Riverways Trail system. (3$7# UIF $JUZ PG 3PNF BOE 'MPZE $PVOUZ SFDFOUMZ DPNQMFUFE B GFBTJCJMJUZ TUVEZ PO the property conducted by the Highland Group. Results state that the economic climate PG 3PNF DBO TVTUBJO B SPPN GVMM TFSWJDF QSPQFSUZ XJUI BUUBDIFE NFFUJOH TQBDF Negotiations with potential corporations are ongoing. *O BEEJUJPO UP B GFBTJCJMJUZ TUVEZ UIF $JUZ PG 3PNF IBT FTUBCMJTIFE B 5BY "MMPDBUJPO %JTUSJDU in an effort to revitalize declining neighborhoods and stimulate reinvestment in under utilized property. The property is directly adjacent to the Chief John Ross Pedestrian Bridge linking the West Third Corridor to Historic Downtown Rome BOE ÉŠF 'PSVN ÉŠF 'PSVN XJMM EJSFDUMZ benefit from the addition of a full service hotel property, increasing the viability of DPOGFSFODFT TQPSUJOH FWFOUT BOE FYIJCJUJPOT This increase in tourism activity will directly CFOFmU CPUI 3PNF 'MPZE $PVOUZ UISPVHI increased economic impact.
2011 Outlook
2011 Objectives
Marketing & Public Relations *ODSFBTF SFTPVSDFT BWBJMBCMF UP UIF mMN JOEVTUSZ PO 3PNF 'MPZE $PVOUZ Enhance family & child friendly appearance of publications. %FWFMPQ OFX 7JTJUPS (VJEF #FUXFFO UIF 3JWFST (VJEF .FEJB (VJEF BOE 'BDJMJUZ (VJEF Develop quarterly printed calendar. Enhance social media and website presence. Civil War Marketing Develop calendar of events relating to Civil War including a tour series. Raise awareness of Rome’s Civil War history throughout Georgia through promotion. Meetings & Conventions Strengthen awareness of Rome as a conference city to local professionals and educators. Sports Marketing Diversify hosted events. &YQBOE TQPSUT BOE FWFOUT DPNNJUUFF UP JNQSPWF DPNNVOJDBUJPO JO QMBOOJOH FWFOUT Last Stop Gift Shop Raise awareness of the gift shop within local community through outreach programs. Hire new Retail Marketing Manager to reorganize gift shop. Develop new corporate gift catalogue. Product Development Continue to advocate and organize the development of The Tennis Center of Georgia.
Events booked for 2011 April September November
Meetings & Conventions GA Master Gardener’s State Conference Georgia Main Street Conference 105th Council of the Episcopal Diocese of Atlanta
August 4FQUFNCFS
Reunions 439 Battalion Army Engineers Korean War Reunion 100 people 644 5PXFST 3FVOJPO QFPQMF
+BOVBSZ January 'FCSVBSZ March April April April "QSJM .BZ June +VOF +VOF +VOF July July August 0DUPCFS October /PWFNCFS %FDFNCFS
Sports "SFB """" 8SFTUMJOH %VBMT Winter Cyclocross 4IPSUFS 6OJWFSTJUZ 4PGUCBMM $MBTTJD Southern States Athletic Conference Basketball Georgia Cup Georgia State Jr Spring Open Clocktower Classic Handcycling 5SJ GPS UIF ,JET 0MZNQJD BOE :PVUI 5SJBUIMPO 645" "EVMU -FBHVF 4UBUF $IBNQJPOTIJQ Georgia Challenger 4PVUIFSO $MPTFE (" "UIMFUJD $PBDIFT "MM 4UBS 4PGUCBMM (BNF 5SJ GPS UIF 4IFMUFS 0MZNQJD BOE :PVUI 5SJBUIMPO Georgia Jr Open 6 yr. old Dizzy Dean World Series Southern Closed Doubles Championship 645" /BUJPOBM 3FHJPOBM +S 5FOOJT $IBNQJPOTIJQ RACE Rome Sprint Triathlon 645" 4PVUIFSO $PNCP %PVCMFT /"*" 'PPUCBMM /BUJPOBM $IBNQJPOTIJQ
300 people 250 people 550 people
QFPQMF 500 people QFPQMF 2,700 people 300 people 400 people 300 people QFPQMF QFPQMF 1,200 people QFPQMF QFPQMF QFPQMF 1,000 people 360 people 700 people QFPQMF 250 people QFPQMF QFPQMF
*This is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which are expected to generate at least $25,000 of economic impact or more.
Personnel GRCVB Staff
Lisa Smith Kathy Mathis Linda Smith Ann Hortman Chris Cannon Jackie Kinzer
Executive Director Deputy Director Sales & Event Coordinator Sports Marketing & Events
Director of Communication Visitor Center Manager
Ben Hardin Edna Hardin BeBe Smith Charlotte Ball Trena Jones Wanda Mathis
Visitor Center Host Visitor Center Host Visitor Center Host Gift Shop Manager Gift Shop Assistant Manager Gift Shop Sales Clerk
Staff Advancement Lisa Smith served as President of the Georgia Association of Convention & Visitor Bureaus. Lisa Smith, Chris Cannon & Ann Hortman attended the 2010 Georgia Governor’s Conference and met with legislators. Chris Cannon & Ann Hortman coauthored an article on economic impact published in Sports Destination Management. Chris Cannon, Ann Hortman & Linda Smith earned Rome the title of ‘Camera Ready Community� during a ceremony in Atlanta. Ann Hortman represented Rome at the SSAC meeting in Montgomery, Ala. Kathy Mathis completed continuing education in tourism management. Chris Cannon received internet marketing training at the Susan Sweeny Internet Bootcamp. Ann Hortman presented at the NAIA Host City Conference.
GRCVB Board of Directors Rebecca Roberts, Chair Larry Arrington, Vice Chair Jennifer Beard John Bennett Brenda Bowen Harry Brock (BSSZ 'SJDLT Richard Garland Vickie Hill Sue Lee Sandra Lindsey Holly Lynch Chris McHagge Jackie Moreland Gay Nichols Anil Patel Kevin Poe Wanda Reid Vivian Richmeier Lisa Schlenk Ernie Smith Bill Thorton
Shorter University Shorter University Berry College City of Rome Harbin Clinic Appraisal Associates of Rome Floyd County Commission Rome Floyd Parks & Recreation Synovus Mortgage Rome City Commission SunTrust Bank The Season The Claremont House Chamber of Commerce / Hype, Inc. Hawthorn Suites Country Inn & Suites Floyd County Vargo Orthodontics Coosa Country Club Community Volunteer Dempsey, Lord, & Smith Community Volunteer
Contact
Greater Rome Convention & Visitors Bureau For information on Georgia’s Rome
402 Civic Center Drive, Rome, Georgia 30161 www 1IPOF t 5PMM 'SFF t 'BY www.RomeGeorgia.org