What is the ‘shoot to edit’ technique in docx

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What is the ‘Shoot to Edit’ Technique in Video Productions? Imagine this – Apple releases the new iPhone 14 (or whatever they decide to call it, even XIV), and at the launch, there is no video on the big screen, displaying all the new features and how this new iPhone is better than the previous ones. That wouldn’t just be boring, but a complete shock to the audience as well. That is how important videos have become. Every company in the world comes up with some kind of a video to show the public what products and services they have to offer.

Videos just don’t mean the daily vlogs of Logan Paul. They are also the day-to-day advertisements you see on television, iPhone advertisements in their showrooms, company ads on the internet, and so forth. This is why video production has become one of the most significant professions in the world today. Every video that you see has a specific video production process backing it, because of which it is created in the way it is meant to be. Video production has several techniques, and in this blog, I’ll be telling you about the‘shoot to edit’ technique. What is Video Production? So, what is this video production, you may ask? To answer that, the videos that you watch on YouTube, Facebook, Instagram, any other visual platform, and even the funniest of GIFs, have a disciplined procedure that works efficiently to create them. That procedure is known as a video production. So, video production is the entire procedure that goes behind creating any kind of a video. Whether it is a business marketing video, an entire movie, a short documentary, a television commercial, an advertisement, a music video, or any other type of video, the process of video production may differentiate a little for each of them when it comes to the specifics, but the entire process will still remain the same. The fundamental process of video production can be broken down into three phases: –   

Pre-production Production Post-production

The three stages of video production consist of all the aspects that come together to make a video production, from the very moment an idea forms in your head for the video per se, to the moment when your video or film is released to be viewed by the audience or the public. Let’s deconstruct the three stages of video production to understand this significant procedure better.


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