DM3410
ENTERTAINMENT DESIGN Process Book
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Corcoran College of Art+Design
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Instructor: Michael Pacheco
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Designer: Ronald Cortez
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Contents
IP MAN Project summary.. ...........................01 ▼▼
Project description
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Ip man movie summary
Type treatment.. ..............................03 ▼▼
Sketches
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Comps.
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Final version
Poster.............................................09 ▼▼
Sketches
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Comps.
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Final version
DVD box art....................................15 ▼▼
Final version
EXTRA ORDINARY Project summary.. ...........................17 ▼▼
Project description
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Extra Ordinary pitch
Type treatment.. ..............................19 ▼▼
Sketches
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Comps.
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Final version
Poster.............................................23 ▼▼
Sketches
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Final version
DVD box art....................................27 ▼▼
Final version
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Set in Foshan, China during the Sino-Japanese War, Ip Man vividly brings to life the brutality of the infamous Japanese execution, where once proud men are forced to fight to the death for a precious bag of rice. Defined by courage and humility, one man rises to the fore. Grandmaster Ip Man (played by Donnie Yen): a Wing Chun impresario, whose matchless fighting skill is revered all over China.
project description For project 01, we were tasked on re-designing the Key Art for a previously released movie.
Upon refusing to teach his fighting art to the invading Japanese soldiers, he is forced to fight for the honor of his country in a series of battles that will culminate in a kill-or-be-killed showdown with Japan’s greatest fighter.
The re-design project included designing the type treatment, a teaser poster, and DVD box art. We began our design process by researching succesful key art and deciding which of these campaigns succesful and why? ▼▼
project deliverables included: DVD Key Art Comp Size 5.125” x 7.25” Teaser Poster Size 18”x 24”
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additional requirements Freshbooks Invoice
Entertainment design Process book - Ronald Cortez
movie summary
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movie tagline “In the last great war, one man defied an empire.”
INITIAL IMPRESSIONS
Donnie Yen plays the role of Ip Man the martial arts “Wing Chun” master
Ip man is an action packed martial arts film
The story is of Ip man fighting the Japanese general.
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type treatment beginnings When looking at succesful Kung-Fu movie type treatments I noticed that most used a bold condensed sans serif. Knowing this, I explored using condensed bold sans serif typefaces such as Univers, NeutraFace, and Trade Gothic. Option 01 There are two Ip man movies in the series, with both storylines dealing with pitting two countries against each other. This option would have had an icon in the middle that related the countries feuds. Option 02 With this option I wanted “IP” to be the main focus and “Man” to act as a pedestal. Option 03 “Ip man” is an action packed Kung-Fu movie. With option 03 I wanted to play with intersecting type as if it were two entities clashing.
Entertainment design Process book - Ronald Cortez
TYPE TREATMENT SKETCHES
option 01
option 02
option 03
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type treatment option descriptions Option 01 This option plays with my icon idea, but instead of using a flag or a symbol that represents a counry. I decided to use a fist, which I felt described the Kung-Fu genre perfectly. Option 02 This option stays close to my research of using a bold condensed sans serif typeface. I used Trade Gothic condensed number 18 and 20 for this option. Option 03 The movie is set in China and how Chinese culture is able to prevail over the occupying Japanese army. I felt it was appropriate to use calligraphy for the type treatment. This option was hand made.
Entertainment design Process book - Ronald Cortez
TYPE TREATMENT COMPS.
p MAN option 01
MAN option 02
option 03
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final type treatment concept Knowing how I wanted to treat the artwork for the poster and DVD art, the calligraphy’s organic nature was the best option. The image to the left was a revised version of previous sketches and iterations. This typeface was hand made.
Entertainment design Process book - Ronald Cortez
FINAL TYPE TREATMENT
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poster options Option 01 IP man is the master of the Wing Chun fighting style. Throughout the movie Ip man utilizes the quickness of Wing Chun’s hand movements to defeat his opponets. This poster would be of many fists “fighting” the type content. Option 02 IP man was the master of the infamous action star, Bruce Lee. “The master of Bruce Lee” was also a major marketing tool for the movie. This option would be a parody of Bruce Lee’s “Enter the Dragon” movie poster. Option 03 The major storyline of IP man is how IP man uses his fists to save his countrymen from the Japanese General. IP man and the General battle to decide which country is supreme. This option would have macro portraits of IP man and the General. Option 04 This option would have IP man having his back turned from us as he stares down the Japanese army and their General. The other Chinese masters found throughout the movie would be surrounding Ip man to showing their support.
Entertainment design Process book - Ronald Cortez
POSTER SKETCHES
option 01
option 02
option 03
option 04
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comp. process The following images are early concepts
Entertainment design Process book - Ronald Cortez
COMPS.
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concept The final poster showcases Ip man at the forefront. The viewer makes eye contact with the four martial arts masters, who are all looking towards Ip man. For in the movie, all the masters look to Ip man to challenge the Japanese and ultimately win their freedom.
Ip man has his back turned to us, which is reinforcing the tagline of “Defying” against the the “Empire.” He is staring down the Japanese general found in the Red circle at the top of composition. The Japanese general was illustrated within a heavy shadow to represent the terror he is bringing the Chinese people. At a distance the red circle signifies Japan’s flag.
Entertainment design Process book - Ronald Cortez
FINAL POSTER
dimensions: 18” x 24”
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DVD concept The DVD art mimics the poster by having the General looming against IP man. The back has screen shots that show the Kung-Fu with IP man’s infamous wooden dummy.
Entertainment design Process book - Ronald Cortez
DVD BOX ART
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extra-ordinary summary Dylan and Alex have been best friends for as long as they can remember. When an accident reveals Alex’s incredible secret, their friendship is put to the test.
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project description For project 01, we were approached by Director Ian Christian Blanche to design a poster and DVD art to help pitch his project Extra-Ordinary.
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project deliverables included: DVD Key Art Comp Size 5.125” x 7.25” Teaser Poster Size 24”x 36”
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additional requirements Freshbooks Invoice
Entertainment design Process book - Ronald Cortez
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tagline “What if your best friend has super powers?”
INITIAL IMPRESSIONS
Dylan and Alex
Dylan and Alex are confronted, but a shot to the chest does nothing.
We are lead to suspect that Alex is invincible.
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ideas behind concepts With the title treatment I wanted to focus on the “Ordinary” aspect of the title. This lead me to explore typefaces such as Helvetica to express the plain/Ordinary.
Entertainment design Process book - Ronald Cortez
TYPE TREATMENT SKETCHES
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final type treatment concept Using the descender of the lowercase “a” as a leader or being “extra” long, this type treatment is a clean option whose primary goal was legibility. “extra” is set in Mrs. Eaves and “Ordinary” is set in Myriad Pro.
Entertainment design Process book - Ronald Cortez
FINAL TYPE TREATMENT
ORDINARY
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poster concepts The client provided inspiration of Struzan compositions and Lichtenstein artwork as a basis to dictate the visual language of the posters. Option 01 In the short film, one of the main characters becomes jealous that he does not have super powers. He begins to try to discover if he has super powers. In the montage there is a point where he references Wolverine from the X-men. This option would parody that scene. Keeping true to the Struzan compositions, the last three options focused on illustrating that visual style.
Entertainment design Process book - Ronald Cortez
POSTER SKETCHES
option 01
option 02
option 03
option 04
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final poster concept The final poster follows a traditional Struzan composition with an add of a grunge aesthetic.
Entertainment design Process book - Ronald Cortez
FINAL POSTER
WHAT IF YOUR BEST FRIEND HAD SUPER POWERS?
ORDINARY Directed by Ian Christian Blanche
dimensions: 24” x 36”
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DVD concept The art of the poster acts as the cover while shots of short film compose the back.
Entertainment design Process book - Ronald Cortez
DVD BOX ART
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