#HERFUTUREAFRICA Equipping the Next Generation of Women Innovators & Change Leaders
THE PROBLEM 1. A MALE-DOMINATED TECH ECOSYSTEM RESULTING IN SOLUTIONS THAT OFTEN DO NOT ADDRESS THE SPECIFIC NEEDS OF WOMEN
Less than 10% of African tech startups are women-led 1. AFRICAN FEMALE ENTREPRENEURS FACE CHALLENGES ACCESSING BUSINESS SUPPORT & FUNDING TO GROW THEIR BUSINESSES
Own 1/3 of all micro businesses
Access only 9% of Credit 1
*sources - VC4Africa, African Development Bank, IFC
HOW DO WE ADDRESS THIS ? We support young African female entrepreneurs to launch high-impact businesses using technology 1. EQUIP young African women to become successful entrepreneurs by providing world-class training & tools
2. CONNECT women to the local & global startup ecosystem to enable them access mentorship, support & funding
3. DEVELOP Gender-lens innovation to improve the lives of women & girls in Africa
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WHY DO WE FOCUS ON WOMEN?
35%
Women-led business achieve 35% higher ROI
90%
Women invest 90% of their income back into their families
X10
Investing in Women produces x10 ROI for communities.
1 *sources - WorldBank, Population Council, TechCrunch
PROGRAMME OVERVIEW 2-DAY INNOVATION BOOTCAMP 6-WEEKS MARKET RESEARCH & MENTORSHIP DEMO DAY 3-MONTHS 1 INCUBATION
ACHIEVEMENTS & MILESTONESÂ KEY MILESTONES Raised funding from Comic Relief & DFID - Common Ground Initiative Fund Launched the programme in Accra, Ghana in January 2017 with 32 female entrepreneurs selected from 479 applicants and connected to mentors from 10 countries Built strong partnerships with local organisations in Ghana - Women in Tech Africa and iSpace Ghana Laid plans to expand the programme to more African countries including Uganda 1 and Cameroon
IMPACT STORIES #HerFutureAfrica alumnus Ivy Barley wins Ghana Youth Entrepreneurship award & eSkills4Girls Berlin
#HerFutureAfrica alumnus Akosua OseiAppaw featured on 3FM
#HerFutureAfrica top 10 finalists awarded seedfunding & 6 months support by iSpace Ghana
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CASESTUDIESÂ NANNYCABÂ Entrepreneur: Edna Mate-Kole 'Uber' for Nannies A professional nanny booking service for working moms. Aims to drive employment for young unemployed women while supporting working mothers to build their careers.
"I really loved the teamwork at the bootcamp. Sharing my idea with colleagues gave me more ideas to improve on what I already had. I also learnt that I need to test the market & get feedback first before starting the business" Edna Mate-Kole #HerFutureAfrica participant Ghana, 2017 1
CASESTUDIESÂ FINSTEP Entrepreneur: Charlotte Obeng Financial Literacy App for young people. Aims to teach youth, particulary young women about saving, investing and managing their personal finance through gamification
"My mentor went over my assignments and gave me feedback on each and every one of them. He recommended some references and gave me useful insight as well as a global perspective with regard to my problem and the solution. He also helped me a lot with my project proposal" Charlotte Obeng, #HerFutureAfrica particiipant Ghana, 2017 1
CASE STUDIESÂ ADDENDUM TOYSÂ Entrepreneur: Tamara Frimpong-Armah A line of dolls and digital series based on strong female Ghanaian characters Aims to provide young Ghanaian children with role models they can relate to and instill pride in their local culture
"I am now able to use the Business Model Canvas to continually refine my business idea and come up with a more effective and efficient game plan to solve the problem for my target market" Tamara Frimpong-Armah #HerFutureAfrica participant Ghana, 2017 1
 GET INVOLVED
Website: herfutureafrica.org Email: programmes@africatbn.com FB/Twitter: @herfutureafrica 1