sme

ADVERTISING RATES FOR 2010 / 2011

MEDIA KIT 2010 / 2011

REGIONAL

MALAYSIA

SINGAPORE

INDONESIA

BRUNEI

US$ 10,000 US$ 5,000 US$ 2,000

RM 10,000 RM 5,000 RM 2,000

S$ 6,000 S$ 3,000 S$ 1,200

US$ 3,600 US$ 1,800 US$ 720

B$ 2,000 B$ 1,000 B$ 400

US$ 1,600

RM 1,600

S$ 960

US$ 576

B$ 320

Q PREMIUM POSITION 1st Double Page Spread Centre Spread Back Cover Inside Back Cover Facing Contents Page Facing Credits Page

US$ 12,000 US$ 12,000 US$ 8,000 US$ 10,000 US$ 6,000 US$ 6,000

RM 12,000 RM 12,000 RM 8,000 RM 10,000 RM 6,000 RM 6,000

S$ 7,200 S$ 7,200 S$ 4,800 S$ 6,000 S$ 3,600 S$ 3,600

US$ 4,320 US$ 4,320 US$ 2,880 US$ 3,600 US$ 2,160 US$ 2,160

B$ 2,400 B$ 2,400 B$ 1,600 B$ 2,000 B$ 1,200 B$ 1,200

Q NON-REGULAR PLACEMENT Cover Takeover Reverse Cover Fold Cover Panel Flap Cover Logo (40mm x 40mm)

US$ 20,000 US$ 15,000 US$ 10,000 US$ 5,000

RM 20,000 RM 15,000 RM 10,000 RM 5,000

S$ 12,000 S$ 9,000 S$ 6,000 S$ 3,000

US$ 7,200 US$ 5,400 US$ 3,600 US$ 1,800

B$ 4,000 B$ 3,200 B$ 2,000 B$ 1,000

Q LOADING Other Specified Position

20% loading

Q REGULAR PLACEMENT Full Colour Double Page Spread Full Page Quarter Page Horizontal Black & White Quarter Page Horizontal

SME & ENTREPRENEURSHIP MAGAZINE MALAYSIA

19-4, Block D2, Jalan PJU 1/39, 47301 Petaling Jaya, Malaysia [t] +603 7880 3511 [f] +603 7880 3515

PRODUCTION FULL PAGE • BLEED SIZE • 220mm x 285mm FULL PAGE • TRIMMED SIZE • 210mm x 275mm

DOUBLE PAGE SPREAD • BLEED SIZE • 430mm x 285mm DOUBLE PAGE SPREAD • TRIMMED SIZE • 420mm x 275mm

PANEL AD • TRIMMED SIZE • 190mm x 65mm PANEL AD • BLEED SIZE • not permittable PANEL AD • LIVE AREA • not applicable

DOUBLE PAGE SPREAD • LIVE AREA • 400mm x 255mm GUTTER BLEED • Capital Asia is perfect bound. Allow 10mm across the gutter 5mm each side.

FULL PAGE • LIVE AREA • 190mm x 255mm

PDF format only (CMYK process colour) Images and photographs at 300 DPI resolution 5mm bleed on all sides with crop marks are required for Double Page Spread, Full Page and Panel Spread ads

RATES: All rates quoted are on per insertion basis, and shall be paid in local currency at exchange rates determined by the Publisher. All rates are subject to local government tax and service charge. FREQUENCY: SME is published monthly, on the 1st of each month. Additional issues may be published as the need arises. AGENCY COMMISSION: All bona-fide advertising agencies are entitled to 15% commission on gross. DEADLINES: Cut-off date for booking is 4 weeks before publication and cut-off date for materials is 2 weeks before publication. PRINTING: By offset, perfect or staple bound. All inside pages are printed on art paper, with cover positions printed on art card or art paper. Weight and finishing may vary. MATERIAL REQUIREMENT: SME uses the latest computer-to-plate (CTP) technology. Final artwork should be delivered in CD or DVD in any of the following formats: .tiff, .ai, .idd, .pdf (preferred) saved at 300 dpi resolution. A digital proof must accompany all final artworks. Colour reproduction is on best-effort basis and the Publisher cannot be held responsible for any variation in colour. PAYMENT: Cash payment upon booking is required for first-time clients. For all other clients / agencies payment is due upon presentation of invoice. A deliquency charge of 2% per month will be charged on any invoice outstanding for more than 15 days from the date of invoice. A 5% cash discount is allowed for payments received upon booking, for both first-time and regular clients. TERMS AND CONDITIONS: Full terms and conditions as stated on insertion order and contract apply.

Q Q ADVERTISING, EDITORIAL AND MARKETING CONTACTS

Q WEBSITE ADVERTISEMENT, DIRECT EMAILS, BUNDLING AND 3RD PARTY MAIL INSERTION Price upon request

Please supply all artwork in the following formats:

Q Q TERMS AND CONDITIONS

All ads should be in printable file with no modification or conversion necessary A digital proof must accompany all final As we used CTP technology, all files will be output into plate and printed as-is, and the Publisher cannot be held liable for any errors as a result of this process.

SINGAPORE 74 South Bridge Road, Level 6, Singapore 058704 [t] +65-62200090 [f] +65-62200060 INDONESIA Gedung Jamkrindo, 5th Fl, Jln. Angkasa Blok B-9 Kav 6, Kota Bandar Baru Kemayoran, Jakarta Pusat, 10270, Indonesia [t] +6221-6542313 [f] +6221-6540408 BRUNEI 3, Spg 396/137, Jalan Kebangsaan Lama BC4115 Bandar Seri Begawan, Brunei Darussalam [t] +673 898 7502

Q Q Advertising Enquiry: advertising@smemagazine.asia Q Q Editorial: editor@smemagazine.asia PANEL SPREAD • TRIMMED SIZE • 400mm x 65mm PANEL SPREAD • BLEED SIZE • not permittable PANEL SPREAD • LIVE AREA • not applicable

Q Q Business Opportunities / Partnership: marketing@smemagazine.asia Visit our website for full list of an advertising / editorial contact near you. www.smemagazine.asia www.financialdaily.tv

THE LEADER. ʯʣʮʣʻʵʫʣ ͙ ʵʯʧ ʈ ʧː˖˔ˇ˒˔ˇːˇ˗˔˕ˊˋ˒ ʯ˃ˉ˃˜ˋːˇ ͙ ʵʯʧ ʵˑˎ˗˖ˋˑː˕ ʧ˚˒ˑ ͙ ʰ˃˖ˋˑː˃ˎ ʹˇ˄ ʔʎʒ ʨˑ˔˗ˏ ͙ ʯ˃˔ˍˇ˖ ʱ˒˒˒ˑ˔˖˗ːˋ˖ˋˇ˕ ʨˑ˔˗ˏ ͙ ʧː˖˔ˇ˒˔ˇːˇ˗˔˕ˊˋ˒ ʧ˚˒ˑ ͙ ʵʯʧ ʨˋː˃ː˅ˋ˃ˎ ʴˑ˃ˆ˕ˊˑ˙ ͙ ʹˑˏˇː ʵʯʧ ʴˑ˃ˆ˕ˊˑ˙ ͙ ʵʯʧ ʈ ʧː˖˔ˇ˒˔ˇːˇ˗˔˕ˊˋ˒ ʥˑːˉ˔ˇ˕˕ ͙ ʫː˘ˇ˕˖ˑ˔˕ ʧ˚˅ˊ˃ːˉˇ ʤʴʷʰʧʫ ͙ ʵʯʧ ʈ ʧː˖˔ˇ˒˔ˇːˇ˗˔˕ˊˋ˒ ʯ˃ˉ˃˜ˋːˇ ͙ ʵʯʧ ʵˇˏˋː˃˔ ʵˇ˔ˋˇ˕ ͙ ʤ˗˕ˋːˇ˕˕ ʵ˖˃˔˖ʐ˗˒ ʥˎˋːˋ˅ ʵʫʰʩʣʲʱʴʧ ͙ ʵʯʧ ʈ ʧː˖˔ˇ˒˔ˇːˇ˗˔˕ˊˋ˒ ʯ˃ˉ˃˜ˋːˇ ͙ ʵʯʧ ʈ ʧː˖˔ˇ˒˔ˇːˇ˗˔˕ˊˋ˒ ʥˑːˉ˔ˇ˕˕ ͙ ʫː˘ˇ˕˖ˑ˔˕ ʧ˚˅ˊ˃ːˉˇ

ʫʰʦʱʰʧʵʫʣ ͙ ʵʯʧ ʈ ʧː˖˔ˇ˒˔ˇːˇ˗˔˕ˊˋ˒ ʯ˃ˉ˃˜ˋːˇ ͙ ʵʯʧ ʈ ʧː˖˔ˇ˒˔ˇːˇ˗˔˕ˊˋ˒ ʧ˚˒ˑ ͙ ʵʯʧ ʨˋː˃ː˅ˋ˃ˎ ʴˑ˃ˆ˕ˊˑ˙ ͙ ʫː˘ˇ˕˖ˑ˔˕ ʧ˚˅ˊ˃ːˉˇ

*OREDO 3HUVSHFWLYH /RFDO ,QVLJKW

*OREDO 3HUVSHFWLYH /RFDO ,QVLJKW

SME & Entrepreneurship Magazine (SME) is the first publication dedicated to small and medium enterprises. Featuring current news and in-depth analysis, and practical articles and features in everyday language, little wonder that SME is touted as the most authoritative publication for SMEs. A rapidly expanding sector, SME companies form the bulk of businesses throughout Asia and is often referred to as the thrust of the new economy. SME speaks to the owners and entrepreneurs, people at the driving seats of their respective businesses.

With a trendy cover coupled with a creative and refreshing layout, SME is exciting, inspiring and motivating. Driven by an excellent pool of correspondents and contributors, SME’s high quality articles are diversified, detailed and written in a way that gives our readers a global perspective whilst maintaining unique local insight.

Advertising with SME gives you: Immediate access to movers and shakers in the Southeast Asian region and beyond.

Reach out to business owners and entrepreneurs in a medium they trust and love.

A highly targeted readership at competitive rates.

Enhance the effectiveness of your brand message with Southeast Asia’s fastest growing Englishlanguage business publication.

COVER TO COVER WE ARE PACKED WITH INFO!

Q Q SME IS SEPARATED INTO SEVERAL MAJOR SECTIONS:

AVERAGE TIME SPENT READING SME MAGAZINE Less than 1 hour

8% More than 2 hours

24% 68%

1 – 2 hours

Source: SME telephone survey of 300 subscribers READER’S CREDIT CARD OWNERSHIP

More than one credit card

86%

IN THE NEWS Featuring local and global news affecting SMEs, ranging from politics and the economy to business and corporate news.

PERSONALITY + PROFILE The Personality + Profile section features real-life entrepreneurs and their businesses and discusses their roads to success, tips and pitfalls, as guide to other SME owners and managers.

97% At least one credit card

READERS BUSINESS TRAVEL INVOLVE FLIGHT + ACCOMMODATION At least 12 business travel per annum At least 6 business travel per annum

23% 77%

98% At least 2 business travel per annum

READERSHIP DEMOGRAPHICS

SME MAGAZINE – THE MOMENTUM KEEPS GROWING! ASEAN

19,632 34,782 27,295 38,790 32,600 14,750 42,100 36,832 16,632

19,632 62,077 5,327 91,467 7,890 103,454

MALAYSIA

WE ARE STILL BY FAR THE BEST AND FASTEST SELLING MAGAZINE!

Notes: Indonesia, Singapore and Brunei editions commended August 2008, August 2009 and September 2009 respectively, and includes all institutional copies Source: Distribution Report, Circulation Returns Report, Publisher’s Internal Records

COMPETITIVE COMPARISON

AVERAGE READERSHIP PER MONTH

CIRCULATION MALAYSIA SME Magazine 42,100 Nearest Competitor* 22,500

ASEAN

March – December 2007 January – December 2008 January - December 2009 January – February 2010

58,896 104,346 81,885 116,370 97,800 44,250 15,981 126,300 109,146 49,896 23,670

58,896 186,231 274,401 ASEAN 309,012

Basis: Circulation x 3 (assuming the same copy is read by the buyer / subscriber + 2 other people)

1,710 3,167 81,885 8,614 97,800 44,250 15,981 9,380 109,146 49,896 23,670

CIRCULATION INDONESIA SME Magazine 36,832 Nearest Competitor* 38,000 CIRCULATION SINGAPORE SME Magazine 16,632 Nearest Competitor* 12,000

AVERAGE SUBSCRIBER PER MONTH March – December 2007 January – December 2008 January - December 2009 January – February 2010

INSIGHT Our much-beloved Insight section features top notch contributors and industry experts who share practical tips and know-how on dealing with common business issues. This includes the business environment, human resources, legal, advertising & promotions, branding and public relations.

READERS AVERAGE HOUSEHOLD INCOME (PER ANNUM)

AVERAGE CIRCULATION PER MONTH March – December 2007 January – December 2008 January - December 2009 January – February 2010

SME MAGAZINE READERS ARE AFFLUENT DECISION MAKERS!

CHINA / INDIA ROUNDUP A specialist section introduced to cover news and happenings, including opportunities for SMEs in these two countries – the fastest growing markets in the world.

58,896 186,231 274,401 309,012

CIRCULATION BRUNEI SME Magazine 7,890 Nearest Competitor* not applicable * Based on figures as claimed by nearest competitor (all business monthlies)

More than RM 300,000

24%

12% 64%

INDONESIA More than US$ 96,000

21%

16% 63%

SINGAPORE More than S$ 300,000

18%

23% 59%

BRUNEI

More than B$ 120,000

22%

21% 57%

Less than RM 120,000 RM 120,000 to RM 300,000 Less than US$ 48,000 US$ 48,000 to US$ 96,000

MARKET FOCUS Market Focus discusses current and emerging markets in details, with specific focus on business and export potentials to the country or region in focus.

Less than S$ 120,000 S$ 120,000 to S$ 300,000 Less than B$ 60,000 B$ 60,000 to B$ 120,000

SME Magazine readers are affluent individuals – comprising the upper-end businessmen and professionals of the PMEB grouping.

FEATURE A regular feature with a how-to approach to some of the most common SME issues and requirements, including banking products, insurance, wealth management, business set-up, intellectual properties and so on.

SPECIAL REPORT Special Report highlights industries and issues that are affecting the markets and the economy as a whole, including interviews with key industry players, governing bodies and consumers for a holistic view of the issues.

AT YOUR LEISURE + IN THE MARKET At Your Leisure brings out the lighter side of the magazine. It brings forth the latest hip and trendy leisure and lifestyle subject matters in town and our regular book review section. In the Market features our own selection of new products and services for SME owners, with an Editor’s Choice for the product of the month.