5WPR CEO Ronn Torossian YouTube Updates
Tom Hanks Gives NYC Cab Driver the “Ride of His Life” In the spirit of today’s 24-hour social media news cycle, a Humans of New York post quickly went viral featuring a picture of a cab driver who serendipitously befriended Tom Hanks and ultimately got invited to attend the megastar’s Broadway show. After meeting Hanks in a cab and hitting it off, the driver began coincidentally picking up other passengers that knew the famous actor. After sending his regards to Hanks through mutual acquaintances, the driver received a message inviting him and his wife to the actor’s Broadway show with backstage passes. “Celebrities know that no matter where they go, social media is following them,” explained Ronn Torossian,CEO of 5WPR. “There’s no such thing as privacy anymore, for good and for bad, and Tom Hanks was a great sport.”
Taylor Swift named the Global Ambassador of Tourism for New York City NYC Go announced Taylor Swift as a global ambassador for tourism in the Big Apple, in what seems to be an effort to get more Millennials to visit and move to the city. Swift will also be performing in Times Square on New Year’s Eve. “I think that it’s a great way to reach a new audience, it’s a great way to get younger people” commented Ronn Torossian, CEO of 5WPR. “She’s not a born and bred New Yorker, but hey, neither is Hillary Clinton and she’s out Senator. Swift is an awesome choice for the brand ambassador of New York City.” Swift recently released a hit song titled, “Welcome to New York.”
Picture of Target Employee Goes Viral on Twitter A teenage target cashier names Alex Lee became an overnight Twitter sensation after a girl snapped his picture and posted it to her social media account, trending the hashtag #AlexFromTarget for the world to see. “Is there value for Target to use Alex for national advertising? Absolutely yes,” said Ronn Torossian, CEO of 5WPR. But the overnight fame may not be sustainable longterm. “I would tell him to take any deal he can get right about now, and to make sure that he is saving his money.” Since the Twitter tornado began, Alex has been interviewed by national publications and talk shows, including The New York Times and the Ellen show.
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