2 minute read
The Porschaden
Story & Photos: Porsche AG
For special occasions, custom special models, known as editions, are designed and manufactured in limited production runs on behalf of the sales organisations in the individual countries. These are individualised cars for certain markets that relate to specific topics such as regional events or anniversaries.
A current example is the Porsche 911 Turbo S 20 Years Porsche China Edition, which was produced to celebrate the 20th anniversary of the China market. The editions impress with a harmoniously coordinated exterior and interior concept, individual decorative wraps, embossed details, logos on trim strips and door entry guards and other details. Alongside the personal customer vehicles and editions, the Porsche Exclusive Manufaktur also produces limited small series and one-offs. In contrast to the individualised series production cars and editions, body modifications and far-reaching technical adaptations are also possible for the limited small series. These include unique front and rear aprons, special roof designs and Powerkits, for example.
Following the 911 Turbo models with flat nose produced in a small series in the 80s, the first limited Exclusive small series left the factory in 1992. The 911 Turbo S Lightweight (Type 964) already included a host of new features that would later be introduced in the series production cars. A total of 86 vehicles were built at a unit price of 295,000 German marks. This was followed in 1993 by a 911 Turbo 3.6 Flatnose (Type 964), of which 76 vehicles were built. The majority of these models were additionally equipped with a Powerkit.
The 911 Carrera 2 Speedster in the wide look of the Turbo models is even rarer and more exclusive than the 911 Turbo S Lightweight model: it was produced 15 times at customer request. In 1995, Porsche produced 14 units of the 911 Turbo Type 993 as a Cabriolet model.
As the final small series in the era of air-cooled Porsche 911 cars, the powerful 911 Turbo S (Type 993) was launched in 1997 with a total of 345 units built. In 2009, the 911 Sport Classic (Type 997) was produced, a series limited to 250 cars that combined both traditional and modern features. One year later, the sports car manufacturer presented the 911 Speedster (Type 997), a tribute to the 356 in a limited edition of 356 units.
Based on the Panamera Turbo S Executive, the Panamera Exclusive Series was handed over to customers in a production run limited to 100 vehicles between 2014 and 2015.
With the 911 Turbo S Exclusive Series (Type 997), the Porsche Exclusive Manufaktur heralded the sharpening of its image under a new name in 2017.
The 911 Speedster (Type 991) with Heritage Design package emphasised the lifestyle-oriented positioning of the Porsche Exclusive Manufaktur. This is continued by the 911 Targa 4S Heritage Design Edition (Type 992).
This is the first of a total of four collectors’ vehicles from the Heritage Design strategy. Historical exterior and interior design elements have been reinterpreted and combined with the latest technology in an exclusive small series from Porsche Exclusive Manufaktur. The 911 Targa 4S Heritage Design Edition reached dealerships in autumn 2020. Only 992 units will be built, matching the internal model series code. Along with the introduction of the limited small series, selected interior elements will also be available for all current 911 models as part of a Heritage Design package.
