BQ Yorkshire Special Feature Autumn 2015 by We Are UMi

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WELCOME Leeds Business Week

Making a week that counts BQ Editor Mike Hughes meets Geoff Shepherd, the driving force behind Leeds Business Week For the last seven years, Yorkshire Mafia has been a pivotal part of the region’s business scene. Founded by Geoff Shepherd and his business partner Sat Mann, it proudly says its thousands of members “reflect Yorkshire’s pride, its energy, drive and refusal to be beaten by adversity”. Geoff sees the same energy and pride having the same remarkable success with Leeds Business Week. He is the captain of the ship. Making sure everyone is on board, mingling with happy passengers and crew and setting a course for the whole city. But the unique thing about LBW is that it is run by the city itself – under one banner more than 100 speakers will present their ideas, share their knowledge and inspire thousands of delegates at more than 100 events across the city. “Yorkshire Mafia does one day of events itself, but the rest is down to the business community out there. They put events forward and are largely responsible for populating them,” says Geoff. “Some events are designed to be quite small and focused and some have 300-400 people attending. Last year we gave away 5,800 seminar seats – if you put a commercial value on that it would be an astronomical figure and the economic impact is quite substantial.” “The number of delegates is increasing year on year and it is now the region’s second-largest business event, after our own conference. There are 750,000 people in the wider city region and it is an important place – an economically powerful region,” says Geoff. “It’s our third one, so there is still a learning curve here, but I can’t see why everyone isn’t involved in it. We have a lot of headroom left and we are an ambitious organisation, so there’s no reason why we shouldn’t have a thousand businesses taking part. For the first time this year, LBW is having its own board, which reflects the need for large-scale organisation of such a major event. The principle of ‘we are stronger

together’ has run through the core of the Yorkshire Mafia since it was set up in 2008, and now the principle is gaining traction in many business-focused cities. The Leeds Business Week model would lift any city’s prospects and with a watching brief on the possibility of devolution, could play a key part in their futures. Perhaps those regional models might even come together under one UK-wide banner and Britain could be truly open for business. “I think we will see more and more of this collaborative approach – and it all starts with trust,” Geoff adds. “I think that is the way the country is growing – we all know it is the smaller businesses that pull the country out of recession. Larger organisations growing by 2% a year isn’t going to do it, but a lot of smaller companies getting over the VAT threshold and starting to hire people in their hundreds and thousands makes a massive difference. “Events like this help those firms gain the advantage they need. Markets and business will always find a way and this time it happens to be us and, lo and behold, there happens to be a growing appetite. Leeds Business Week is here, it’s growing and it’s not going away.” Geoff’s complete immersion in the business community gives him a unique insight into how it is operating and events like LBW magnify that. For him, the networking opportunities for both new and established businesses are a clear highlight. “I love watching people meet each other. They haven’t met before, but they can carry on meeting outside our infrastructure and those relationships flourish into good friendships

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as well as business arrangements. We have some great content and some outstanding partners, but if we bring a few thousand people together, what does that mean? I would love to see the economic impact of that mapped. We want the week to be about people sharing ideas and getting together to make things happen. Once you get a room full of people talking about something, you should get a solution to it.” There are big, complex and serious issues to be tackled, but there is no need for it all to be too heavy-duty and there will be smiles all around the venues, not only at the lunches and dinners. The modular structure of the event means delegates can tailor what is going on to their own needs and build their own LBW – what Geoff describes as “a giant business buffet, where you walk up and choose whatever suits your particular dietary needs”. Events like this are crucial to Leeds, and therefore to the wider region. Alongside official avenues of support, businesses have to show that they are an aware and coherent group as well as thriving individuals. Strength in numbers is a simple phrase, but it speaks volumes. Geoff Shepherd’s work in bringing Leeds Business week so far in such a short time is vital in helping prove that sectors representing many thousands of workers hold an extraordinary level of influence, so a willing combination of those sectors – even just for one week a year – can change a whole city. n

INTERVIEW Leeds Business Week

Jonathan Kini tells BQ Yorkshire editor Mike Hughes how communications giant Vodafone UK is helping Yorkshire SMEs

Changing the way we work

INTERVIEW bqlive.co.uk

Saying that new businesses need all the help they can get doesn’t detract from their drive and ambition. They’ve come up with the idea that will change their lives and want to earn their living from it. But to do that well, and securely, they need to quickly build a structure of support and advice. Organisations like Vodafone UK have a huge responsibility to help small companies become successful companies that grow and play an important part in the regional economy. That’s a commitment that is now led by Jonathan Kini – its Head of Small and SME Business for the last year – who says he ‘passionately believes that as communications converge the products and services that Vodafone UK are developing will help change the way Britain works’. “We’re really starting to drive it now, with the products and services being developed for the market,” said Jonathan – known throughout the sector as JK. “I love the work - listening every day to entrepreneurs who have taken the risk and are running their own businesses. I find their stories and their drive and ambition fascinating and it gives me a lot of inspiration. “There is a huge amount of confidence and ambition as well, with a recent survey saying eight out of ten new businesses believe they will grow in the next year. That will be a challenge with the economic growth rate at the moment, but to have that ambition is awesome.” Vodafone UK is one of those instantly recognisable brands – a multi-national giant whose speechmark logo designed by Saatchi and Saatchi translates around the world. So building lasting and trusted relationships with very small regionally-focussed firms could be a challenge. But that’s where JK comes in. “SMEs in the UK turn over £1.6trillion, which is about half the UK economy. That is brilliant for Britain, and includes a spend on communications and technology. But where to spend and on what is where the confusion and trepidation comes into the market. They

are quite rightly asking ‘how will that help my business?’”. “It is for us corporations to demonstrate how products and services can bring that growth, not only in reducing bills, but increasing productivity, lowering operating costs and improving their employee and customer engagement.” This is all about having the right skills in the right places. BQ entrepreneurs know their goals, and have a clear vision of where they want to be. But that includes having the right people around them who have different skillsets to them, but make up one team. “Unlike the corporates which have an IT department and a HR office, you have to be cautious as an SME because sometimes people want an extremely high level of detail in a lot of areas. We can provide that knowledge in a language that people understand and appreciate.

“Vodafone UK has always aligned itself with enterprise, and we know SMEs are a massive growth area, so want to be the brand of choice for them” “But we also want to congratulate and celebrate so many businesses who are adopting the cloud and using communications in the best way. They are seeing incredible growth in their businesses and, of course, we want to show how they are using our products for that.” Vodafone UK call these Ready Businesses because of their open-minded approach to ICT. To take them to the next stage Vodafone UK has to provide an organic product line which will grow with its clients’ needs. Top of the list for Jonathan is a group of systems called One Net, which integrates fixed and mobile communications. Not surprisingly, he’s a big fan, describing it as ‘a hero product’. “One Net can help small companies achieve

business goals, bringing their systems together and converging them on the cloud so they never miss a call and get full productivity benefits. “For the SOHO (small office/home office) businesses and really fledgling ideas, we have an express version that allows a landline to be put on a mobile so they can market themselves with a geographically local number. “But these businesses can scale up and scale down very quickly, so we have a full portfolio of products to bring in whatever stage a business is at.” This early investment to future-proof a business is important enough to at least consider, so it’s worth a little bit of self-promotion if at least adds to an entrepreneur’s knowledge and perhaps triggers an enquiry that pays off down the line. “Vodafone UK has always aligned itself with enterprise, and we know SMEs are a massive growth area, so want to be the brand of choice for them, and know they need a different set of services and operate around different regions. “We have a team based in Leeds, focusing only on the city and the surrounding area. Partnering with groups like Yorkshire Mafia and events like Leeds Business Week helps us as part of that business community. “We’re not taking part just to hit commercial targets, we want to tell our story to the markets and are offering bootcamps teaching business how to reap the opportunities in digital at very little cost and how to utilise social media. “We see Leeds as a place where we are going to do a lot of innovation, with trials and pilot schemes, including working with the council and the chamber of commerce and hopefully with the universities. It can’t be a one size fits all approach when there are so many different entrepreneurs here.” Jonathan Kini is an influential man with gamechanging ideas, part of a global company with a focus on Leeds - a Yorkshire powerhouse. That’s a potent combination. Watch this space. n

LEEDS BUSINESS WEEK bqlive.co.uk

So much choice, so BQ editor Mike Hughes takes a look at some key events in a packed agenda for Leeds Business Week If we presume even the city’s business bosses have to sleep sometime, this year’s Leeds Business Week has an average of an event about every half-hour. More than 100 events over five days should satisfy even the busiest exec. Whether you have assembled your own timetable from the list of speakers and will be switching from workshop to speech and back to workshop or prefer the broad brush approach of just turning up and grazing for the day, you will find something of interest. And the networking opportunities are endless, from the chance meeting in one room to organised dinners and breakout sessions, it’s a one-week Masters course in business success! The list of events on leedsbizweek.com covers every aspect of every sector, but let me take

you on a brief BQ guide to some recommended slots, from the biggest events to the smaller essential dates. Let’s start our tour with events run by the people behind the week, Yorkshire Mafia. You could start your week with them by putting your questions to a top panel at the Leeds City Summit, a Q&A discussion on the Monday in Salem Chapel on Hunslet Lane from 11am to 12.30. This is very much in the style of BBC Question Time, with a panel of leaders from both the private and public sectors. The next day they are centre-stage again, with the customer conference from 9am-4pm at the Leeds Club on Albion Place. This is a hugely useful series of seminars and workshops for business owners, executives and not-for-profit organisations to improve their knowledge in how to generate, target, funnel, grow and

engage with their customers. Still want more? Then on the Wednesday is the Festival of Business back at the Leeds Club, which is packed, featuring such big-hitters as Leeds Beckett University and Blacks Solicitors. From the first event starting at 10am to the last one finishing around 5pm, you can hear the latest thinking and gain valuable advice on everything from the Internet of Things to wealth management and from digital comms to leadership lessons. You’ll also notice some sessions with titles you can’t resist. How about ‘You haven’t got a hope in hell’, ‘The Hidden Truths; 10 Key Things Small Businesses Overlook’, or Armstrong Watson offering ‘22 and a half ways to increase your profits and improve cash flow’. But it wouldn’t be a Mafia event without the chance to relax and unwind, and there are two prime chances to do just that on the Thursday. Sponsored by IT consultancy BJSS Limited, Bibis

LEEDS BUSINESS WEEK bqlive.co.uk

much to discover Italianissimo on Criterion Place is the venue for the Leeds Business Lunch from 12pm to 3pm. It’s one of the most popular events of the week, and last year more than 200 business people were networking over fantastic food, with guest speakers. This year, the sales-free conversation will continue over the road with a drinks evening from 6pm to 11pm at Chaophraya on Swinegate. There are plenty of other key events through the week. Look out for Vodafone UK, one of the members of the inaugural LBW board, who will be at the Leeds Club on Tuesday from 11am to 11.45am and at 2pm until 2.45pm where Head of Small and SME Business, Jonathan Kini will talk candidly about paths to business growth, with ‘take them away and use them’ tips to help unlock potential. On Wednesday there is a double helping of Vodafone UK, back at the Leeds Club on Albion Place. From 11am-11.45am digital transformation wizards Freeformers will be

helping run a digital-training bootcamp to help SMEs connect and engage with customers and from 3pm to 5pm they will be looking at the Internet of Things, wearables and how the rules of game playing can have lessons for businesses. People management experts Tomorrow’s Future, based in Wakefield, are also worth checking out. On Wednesday at the Leeds Club (that’s going to be a busy place from the 12th to the 16th!) Samantha Brook will host an interactive session called ‘What makes You You’, which will help you explore and discover more about yourself. You’ll learn how to recognise and appreciate differences in others and adapt your behaviour

to interact more effectively. Ripon-based Supporting SME Leaders has a team of highly experienced business owners and professionals each with over 30 years of experience in their areas of expertise. The company offers advice on everything from markets to branding and cashflow to accounts. Join them on the Wednesday when MD Mark Deere will be running ‘The Hidden Truths; 10 Key Things Small Businesses Overlook’. That’s only a taste of what is on offer at LBW2015. BQ’s advice? Plan ahead, scan the timetables.... and make the most of every connection. These five days could change your business. n

“Whether you have assembled your own timetable from the list of speakers and will be switching from workshop to speech and back to workshop or prefer the broad brush approach of just turning up and grazing for the day, you will find something of interest

LEEDS BUSINESS WEEK bqlive.co.uk

The juxtaposition is undeniably striking. Fine food, laughter and enjoyment in splendid surroundings with successful business leaders... next to the most severely challenged victims of social deprivation. In many places, the former would literally cross the road to avoid the latter, but not in Yorkshire. Here Aissa Gallie knows this is a good news story. As development manager for homelessness charity Simon on the Streets, she is constantly searching for supporters to help throw the next lifeline to an organisation which has always got more work than it can handle. They have been helped on many occasions by Yorkshire Mafia, and are one of the charities which will benefit from Leeds Business Week. As well as taking part in events, the organisation will receive the proceeds of a ‘Come Dine with Simon’ competition hosted and supported by The Novotel, which pitches two West Yorkshire businesses against each other in a cook off for a group of very brave paying guests. For the last 15 years, as Aissa explains, SOTS has helped those in Leeds, Bradford and Huddersfield that almost everyone has crossed the road to avoid. “We work with people who have multiple and complex needs who aren’t receiving meaningful support elsewhere. They will have issues around addiction, mental health and alcoholism. When you have all those things together, the odds are you will be rough sleeping or at least at risk of it. “We have the resources to work with around 100 people across the region, but we do not meet the full need because the numbers in Leeds are growing. We are an independent charity, so we do not take any government funding. “But that is completely deliberate because we want to be able to offer unlimited opportunities to change and funding often has a set target to achieve and some people just don’t fit into that. “They might need a year of support to build up a relationship, or we might help someone for five or ten years to take those big steps forward, because at the root of their problems there is often a childhood trauma that has remained unresolved and has been a trigger and the start of a downward spiral and a very chaotic lifestyle. The work of Simon on the Streets, whose name is taken from Simon of Cyrene, who walked alongside Jesus as he carried his cross, is necessarily confrontational. That is its job out on the dark, wet and threatening streets, but Aissa says Leeds businesses appreciate that role and

Helping the other side of the street BQ editor Mike Hughes hears from Aissa Gallie how Leeds businesses are helping the homeless are helping people make the changes they need. “We simply wouldn’t exist without the help we get from Leeds businesses. We used to get the majority of our income from trusts and foundations, but as Government funding has affected them, last year we only got 18 per cent from them. The rest is private donations and events and we are absolutely indebted to Leeds businesses. “Yorkshire Mafia has been the key relationship that has kept SOTS afloat over the last couple of years. In the future, we would at least like to be able to meet the need here and in Bradford and Huddersfield. But we also want to influence the

work done at higher levels so that needs are met.” This eloquent woman is a champion of a largely forgotten group of people wandering our streets. I am sure that at some stage in their lives it would have been inconceivable to them that things would go so badly wrong. Just as inconceivable as the idea would be to anyone taking part in Leeds Business Week. But a common thread here is relationships. The business ones that make up Yorkshire Mafia and LBW can make possible the lifesaving ones happening just around the corner every night. That’s the power of business. n

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PROFILE Vodafone UK

Diamond Logistics is a ready business Diamond Logistics is the UK’s fastest growing logistics provider. The company has opened 14 new locations in the last two years, and plans a further 25 in the next year. Its success is built on rapid response and a can-do attitude. Incoming calls are the lifeblood of the business. As Diamond grows it needs a communications infrastructure linking its landline and mobile calls. It wants to cut down customer call waiting times and make it easier for staff to work out of hours, out of the office. CHALLENGE • Upgrade the communications estate to ensure business continuity • Eliminate missed calls and improve response times • Create out of hours remote working • Find a telephony system that can support the business as it grows SOLUTION • Vodafone One Net Business provides landlines, mobiles and desktop communication all on one system BENEFITS • Continuity across the business. Supports the business operations with continuity, underpinning Diamond’s same-day service • Better, quicker response to calls. Enables remote working with free call routing from landline to mobile; as a result, Diamond is answering 10 percent more calls than previous • New technology, same cost. Upgrades entire communications estate at no additional cost to previous systems in place • Telephony system flexible to grow as they do. Delivers a telephony system that can support the business as it continues to grow from 15 to 40 sites by the end of 2015 CHALLENGE Rethinking logistics Diamond Logistics has a straightforward mission, and CEO Kate Lester has a direct way of expressing it: “We want to liberate British business from bad couriers.”It’s well on its way. The company, formed in 1992, is now the UK’s fastest growing logistics provider. It has expanded from one office in Guildford to fifteen franchised operations in the past two years.

Diamond’s landline, mobile and desktop phones in one, cloud-based system. It means calls to landlines are automatically directed to mobiles, or diverted to a personal mobile. Drivers have an individual four-digit number, allowing head office to direct calls quicker.The system can intelligently route calls, helping customers choose the service they want first time. For the caller, it’s just one number, regardless of whether they’re calling the Guildford head office or any of the franchise offices.

It plans to open a further twenty five sites in the next twelve months.“In terms of same day delivery, we’re already the third largest provider,” says Kate. “We’re doing some pretty special stuff.”Kate’s new business strategy is proving it can take on jobs no one else can manage: “We make a lot of gains when people are desperate for change, where their regular courier has let them down. We’re a logistics trouble shooter. Ninety per cent of our larger contracts come through word of mouth recommendations.”Recent jobs include rushing legal documents to a barrister on the courthouse steps, emergency blood supplies, and Fernando Alonso’s passport to the airport ahead of the Chinese Grand Prix. “We’re doing a job for one client in London, making 762 deliveries in one night. They gave us three days’ notice. Those are the kind of hoops we like jumping through.”The business relies on the phone. “You might book a standard logistics job online, but for same day you want to speak to someone. You wouldn’t email for an ambulance, would you?” says Kate. “Our skill is being able to react quickly.”Stung by the disruption of winter’s snowfall in 2013, and the difficulties of getting into the office to answer non-diverted phones, Diamond began the search for an alternative telephony system. It wanted one that could knit its landline and mobile communication needs together, and have the flexibility to grow as the business grows.

BENEFIT Delivering a great service, whatever the weather “Forget the occasional heavy snowfall, disaster recovery is a reality. We’re based on a large industrial estate and we’ve had four power cuts in four years. No power means no incoming calls,” says Kate. “Incoming calls are paramount to our business. Without phone lines we’d lose same day work – and there is plenty of competition out there.”Vodafone One Net Business ensures Diamond can alter their incoming call routing without the need to be in the office. So they can continue to operate from any location. Customers only ever have to use one central number. “We’re a 24/7 business, with operations on going all round the country,” says Kate. “Vodafone provide the infrastructure we need to operate effectively. I know we’re answering 10 per cent more calls than previous.”Kate says Vodafone One Net Business comes in cheaper than the previous solution and brings added value with a far greater flexibility to improve their service. It is easily scalable to cope with future expansion as the business grows. Now able to work remotely, staff say it’s improved their work-life balance. “I tend to work 14-hour days,” says Kate. “This solution helps make my life a little easier.”

Diamond Logistics CEO, Kate Lester, will be appearing at the two Vodafone UK workshops at the Leeds Club on

SOLUTION Improving response with one central number Vodafone One Net Business provides and integrates

Tuesday October 13th – to secure your place call Jason Bullock - your local Vodafone UK Business Development Executive on 01134 260000 or 07825116961

PROFILE Leeds Beckett University

Business graduates key to region We spoke to the Dean of Leeds Business School, Professor Chris Prince, about why regional businesses are so vitally important to the university, and to Leeds Business School in particular Leeds Beckett University is one of the UK’s biggest providers of professional education, training, research and development, transforming the lives and prospects of thousands of individuals and organisations every day. Leeds Business School, part of Leeds Beckett University, is proud to be launching a partnership with Leeds Business Week for the next three years. “As a business school, we are in the heart of the thriving city of Leeds. What better location could there be?” Leeds is the second largest financial centre outside of London and has all of the major sectors represented - so it’s easy to see why so many graduates stay in Leeds. Leeds Business School is the largest provider of graduates at the university with more than 1,300 enrolling on business or law courses every year. “We are proud to be part of Leeds Beckett University, and proud of our passion for nurturing not just great graduates, but innovative thinkers, exceptional business people, dynamic postgraduates, and enterprising professionals,” says Professor Prince. A graduate of the university himself and born and bred in Leeds, Professor Prince studied Economics and Public Policy and has been Dean and Pro Vice Chancellor now for 18 months, joining the university from Birmingham City. “I can’t move in this city without running into a graduate of ours in a senior position in a big organisation in the city, which is great! It really is testament to the calibre of our graduates and the currency of our programmes,” he said. Leeds Business School is already intertwined with many sectors and businesses in the region in many ways, such as modules being co-designed by employers to ensure they are fit for purpose and relevant. “It’s vital that we provide courses and graduates that employers want and that is why we work so closely with industry and the professions on designing the courses. In my experience, businesses find that our placement students or graduates have a great deal to offer; a fresh approach, a different way of looking at things. That is invaluable in ensuring businesses and our region continues to thrive and grow. It’s about embracing a dynamic city and being part of a regional business success

Left, Professor Chris Prince, Dean and Pro Vice Chancellor, Leeds Business School. Right, Rose Bowl, home of Leeds Business School story, one that provides meaningful experiences and opportunities that will be valued on both a national and international stage.” Professor Prince’s strategy for the Business School is to increase these collaborations with businesses in the region even further, and become even more integral to the business life of the city. “There are so many different ways that we as a university and a business school can work with businesses of all sizes – by offering CPD, consultancy/research, undergraduate and postgraduate courses, bespoke education, placements, coaching, mentoring, live projects. The university – and Leeds Business School in particular - offers a range of services to businesses of all sizes to work with us for the benefit of their own organisations, our students, and the wider city region. “Businesses in our region need great graduates with the relevant skills and experience to help to drive the growth of our city region and cement our position as a real powerhouse of the north. When business and universities come together, you get a really unique combination of skills and expertise which can be very powerful.” The Business School is always looking ahead and

one of the upcoming developments is developing a framework for in-company degrees. “It’s vital that we work hand in hand with businesses and being such an integral part of Leeds Business Week will help us to reach out to an even bigger audience, ” said Professor Prince. • Leeds Business School has origins dating back to 1898 • Leeds Beckett University contributes £500m to the economy every year • Leeds Beckett University employs more than 3,100 staff • The university has more than 32,000 students on courses in Leeds and on overseas programmes.

For more information please contact the Leadership Centre at Leeds Business School: Email: leadershipcentre@leedsbeckett.ac.uk Call: 0113 812 4813 www.leedsbeckett.ac.uk/leadershipcentre

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