Root Info Solutions
Travel Apps: Help or Hype? Taking a glance on the stats for application available on Google's Play store and Apple's App Store, it's surprising to note 3.8 million apps and more than 2 million respectively. And out of which, 5% of all apps are travel or related app. Undoubtedly, these apps offer a promising future, streaming the travel experience to make it enjoying and comfortable for the users. Here, the question arises, if these apps are delivering the expected experiences? Again, having a look around the numbers, we have come across that on an average 64% of the user abandons a travel app in just 30 days. Thus, it means there might be certain loops and hole that requires to be updated to benefit travel industry.
Proper Channel Throughout The Trip:
On-demand Conversations:
Depending on a travel agent to curate travel experiences may always not be the right option. Mobile applications more flexible sought of personal assistants available 24/7 throughout the travel. For instance, it provides updates including pre-travel flight statuses and traffic information by Airline.
Chatbots render customer service, educate customers, and exchange products and services. For Instance; Hipmunk - an online travel company located in San Francisco, the AI-powered chatbot assistants for Facebook Messenger, Slack, and Skype support users to request Hello Hipmunk questions such as suitable time to go to Iowa from Washington? Or find cheapest hotel chain in Florida?
Another instance; Airbnb is an app that helps users book accommodation - as well as it is an all-inclusive travel company. With its relatively enhanced trips feature, it lets users experience pursuits at their destinations.It also recommends activities on trips, confirmed by local users.
Another instance; Alexa - Amazon’s virtual assistant has various abilities, well, the most-used skill is "search". In 2016, Google announced that 30 percent of its quest queries related to particular locations.
Experiments with progressive web apps PWAs include a collection of APIs that allow mobile websites to serve the functionality of native apps, like offline access and push notifications. An SEO-friendly PWA website reduces operating costs. For instance; with a PWA, it's not necessary to support both a website and mobile apps. A PWA accommodates travelers with an intense and dynamic experience. Trivago’s website has fortuitously emerged into a PWA. Adopted the PWA, now it is available in 33 languages across 55 countries. This approach treasures 150% growth in user engagement and many return visits, and their conversion rate increased by 97%.
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