Fall 2014 by Roots Canada

A window into the world of Roots

SHOWCASING THE BRAND

Issue 118 â&#x20AC;˘ Fall 2014

Nathaniel Summers

New flagship store in Toronto offers a fresh take on the Roots retail experience

In their innovative design of 80 Bloor St. West, Diane Bald, (right), and Pauline Landriault bring the cabin to the city, paying tribute to the past and future of Roots

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I S S U E 118 THE BLUE DOT TOUR ........... 4 Fighting for the right of Canadians to a healthy environment HOMETOWN HOCKEY............ 5 Roots makes custom jacket for sportscaster Ron MacLean

SWEATS ON CAMPUS .......... 7 Company creates apparel for UofT and scarves for YorkU TOM THOMSON LAUNCH ..... 8 Collection honouring the late Canadian painter THE ADDED TOUCH .............. 9 A glimpse into the Roots world of the accessory designer MORE THAN A STORE ..........10 Celebrating the just-opened flagship store in Toronto HEALTH TIP ........................... 14 Learning about the importance of drinking water daily AN ACTIVE WORKPLACE .... 15 Head Office employees integrate fitness into their work day NEW AND NOTEWORTHY .... 16 A guide to just-launched Roots products ON THE TOP .......................... 18 Spotlighting Roots stores that surpassed sales goals ROOTS TV ..............................19 Latest segment in behind-thescenes video series KNOCK KNOCK .................... 20 A round-up of celebrities who recently visited Roots stores MUSICAL ROOTS ................. 22 A look at Canadian indie group Bruce Peninsula CHEF’S CORNER .................. 22 A healthy recipe for grilled salmon with avocado salsa Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Interns PARISIMA BAHA ERIN MACDONALD ALISSA RANDALL ALICIA SKRINJAR NATHANIEL SUMMERS

The Source is published by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to thesource@roots.com. Letters may be edited for length and clarity. Each issue of The Source is also available at http://issuu.com/rootscanada

Issue 118 • Fall 2014

Parisima Baha

MAKING A DIFFERENCE ...... 6 Employee volunteers for “Me to We” organization to build school

SPECIAL DELIVERY

A selection of recent letters from the world of Roots IN PRAISE OF THE STORY

Thank you for the Roots gift to Story Planet. Based in Toronto, Story Planet is a non-profit story-making centre that encourages young people to create and tell stories by sparking their curiosity, fueling their interests and equipping them with the tools they need to launch their voices. We serve young people who are disadvantaged or marginalized due to social, economic or linguistic barriers. We offer free workshops to support children and youth in becoming creative and effective communicators. Thank you for your invaluable generosity and support. Liz Haines, Executive Director Story Planet, Toronto SHINING THROUGH

Thank you so much for donating items for the 14th Annual Shining Through Centre for Children with Autism Gala and Silent Auction. Close to 1,400 people attended, and it was our most successful event yet. All proceeds support the centre’s therapy and programs. This is my son’s fourth year at Shining Through, and I’ve seen Roots donate to our gala and silent auction every year. We are deeply appreciative of your continued generosity. Nicole Irwin The Shining Through Centre Woodbridge, ON

THE POWER OF OUTDOORS

Thank you for supporting the recent Project Canoe Annual Pub Night Fundraiser. With your sup-

port, we raised more then $7,100 for our programs that benefit youth who are facing a variety of barriers. Over 100 people attended the event and enjoyed hearing Kevin Callan speak about the transformative power of the outdoors and how programs such as those offered by Project Canoe can help youth-at-risk develop the skills and confidence to get them headed in a positive direction in life. Thank you once again for your support. Eric Cartlidge, Executive Director Project Canoe, Toronto LENDING A HAND

The Roots support of Hands Across the Nations’ humanitarian work in Mali and Bolivia is greatly appreciated and will make a real-life difference. To give you an idea, it costs us approximately $75 to secure and install a bio-sand water filter in a village hut in Mali. From this filter, a family of up to 20 villagers can drink clean water. The filter is easy to maintain and will last several years. Since dysentery, caused by drinking polluted water is the number one cause of health problems and deaths in Mali, having access to clean water dramatically improves health. Louise Lupo Fund and Product Procurement Hands Across the Nations Toronto WAY OUT WEST

Just wanted to send you a quick

note to let you know of our positive shopping experience at Roots in California. We were in Los Angeles visiting from Toronto and we were surprised to see Roots had a store in Beverly Hills. As we entered the store, one of the employees greeted us with a very warm and friendly smile. He was extremely helpful and a real delight to speak with. He was very helpful in suggesting where to go and what to see in the area. We both left the store saying that he was a great retail employee and a great representation of your store and company. Bev and Danny Myles Toronto WELL RECEIVED

On behalf of the Manitoulin Island Mission Team, we would like to express our deep gratitude for your participation in our recent Silent Auction and Bake Sale. It was a great success, as we raised more than $2,400 for projects to help those in need on the native reserve. Without your donation, we would not have been as successful as we were. Thank you once again and may God bless you! Mountain Island Mission Team Pickering, ON

EXPRESS YOURSELF

We invite you to send us your letters and/or your most creative photos or illustrations for publication in The Source. Please send your submissions to photogallery@roots.com The Source • 3

ON A MISSION TO KEEP CANADA GREEN

With support from Roots, David Suzuki travels across the country for the Blue Dot Tour

n a country known for stunning landscapes and abundant natural resources that are a source of great pride for Canadians, it’s surprising that Canada isn’t among the 110 countries that officially acknowledge people’s right to a healthy environment. On a mission to change this, David Suzuki, renowned scientist and environmentalist, is launching the Blue Dot Tour this fall. Joining with opinion leaders, national icons and local change-makers, the goal is to have every Canadian’s right to a healthy environment enshrined in the Constitution’s Charter of Rights and Freedoms. “It’s time to protect the people and places we love,” says Suzuki. “What’s more im-

David Suzuki, (2nd from left), and team kicking off the tour in Newfoundland

Leading environmentalist David Suzuki

portant than the right to breathe fresh air, drink clean water and eat healthy food?” Supported by the David Suzuki Foundation, along with local and national sponsors like Roots, the tour will be visiting 20 cities from coast-to-coast, starting in St. John’s, New-

foundland and ending in Vancouver. It will run from Sept. 24 to Nov. 9 and feature community events and concerts. Along the way, Suzuki will be joined by celebrity guests, including musicians Neil Young and Feist, author Margaret Atwood and humanitarian activist

Stephen Lewis. Roots is the official supplier of merchandise for the tour – making and donating Roots Blue Dot hoodies, T-shirts and toques to be sold at the venues. The items will also be carried in select stores, with proceeds going to the David Suzuki Foundation. It’s the latest installment in a longstanding relationship Roots has with Suzuki, in keeping with the company’s well-established environmental heritage. Commencing with the Blue Dot Tour, the multi-year campaign will encourage support for the cause and take important steps toward establishing a healthy environment as a right for all Canadians. • To learn more about the Blue DotTour, visit www.bluedot.ca

PACT TEAM BACK IN ACTION

Members of Roots-sponsored initiative reunite for daunting Ontario canoe race

embers of the Paddle Across Canada Tour (PACT) that Roots sponsored last year for their epic voyage reunited for a “light” paddle in mid-August. Taking to their 25-foot North Canoe adorned with the Roots logo on the bow, they participated in the first-ever Kingston to Ottawa marathon canoe race. Open to canoes, kayaks and paddle boards and all ability levels, the event challenged competitors to 32 hours of nonstop paddle and portage along a 202-km route. The PACT team was comprised of Marc

PACT members in action in the first-ever Kingston to Ottawa marathon canoe race

Soberano, Hollye Ervine, Scott Graham and Peter Vooys along with newcomers Jill Zeppa and Evan Woodley. Sadly, 14 hours into the race,

organizers pulled boats off the water due to severe weather conditions. PACT had made it to Smiths Falls, halfway to the finish, when the event was aborted.

A STYLISH STROLL ON THE RUNWAY W

Disappointed but encouraged by their performance (3rd at the stop time), PACT intends to compete in future adventure races, come rain or shine.

Roots franchisee boosts brand awareness in China with special fashion show

Models show off Roots apparel at a fashion show in Chongqing, China

4 • The Source

ith 31 stores in China, Roots is an increasingly wellknown foreign brand in the highly populous Asian country. Shirley Ding, a Roots franchisee who owns and operates 11 stores in some of China’s largest cities, is a part of the reason behind the growing success of the brand. Shirley has a history of raising awareness of Roots through creative promotional projects. With recent initiatives – like her latest Roots fashion show at a Canada Investment Summit in Chongqing, a large city in

southwest China – she continues to boost the brand’s profile. The late July event was hosted by the Chengdu Government Investment Department – Chengdu is an economic, transportation and communication hub in western China – along with the Canadian Consulate General. Featuring the Roots Canada Day Collection, the fashion show provided entertainment for the group and familiarized them with the brand following a day of business meetings and speeches. Issue 118 • Fall 2014

Ron MacLean in his custom Roots Awards Jacket for the Rogers Hometown Hockey Tour

HOMEGROWN BRANDS AND HOMETOWN HOCKEY

Roots fashions custom jacket and other items for Ron MacLean’s Rogers Hometown Hockey Tour

s one of the most watched TV programs in the country’s history, the CBC’s Hockey Night in Canada is inseparable from Canadian culture. This fall, 61 years after its inception, the classic sports franchise is being re-launched with pizzazz by Rogers for the 2014-15 NHL season. In outfitting Hockey Night staple and veteran on-air personality Ron MacLean, Rogers wanted a jacket that would be the perfect fit. “When thinking of how we could represent a feeling of

Canada – the hometowns, the hockey and the people that make up our great country – in one look, there was only one jacket that made sense,” says Dean Bender, Senior Vice-President of Creative for Rogers. “The Roots Awards Jacket means Canada, and some of the greatest moments and images in Canadian sports history are dressed in this classic jacket.” Along with his Saturday night hosting duties on the venerable Coach’s Corner with Don Cherry, Ron will be presenting Rogers Hometown Hockey Tour

on Sunday nights. Clad in his custom Roots jacket, he will travel from city to city, interacting with fans while hosting Hometown Hockey onsite from the Sportsnet Mobile Studio. Accompanied by other Sportsnet personalities, Ron will feature local NHL player profiles and grassroots stories each week during his half-hour pre-game show. Rolling across the country, Hometown Hockey will visit a different community each week, holding free outdoor hockey festivals for all ages and wrapping up with a viewing of an NHL

game broadcast on Sundays. Kicking off in London, Ontario the weekend of October 11, the tour will make 25 stops, drawing crowds of hockey fans together with activities and entertainment for the whole family. Images of Ron promoting the new program while wearing his Roots jacket can be seen in the Rogers national and regional ad campaign. Roots will also be making special scarves and toques for the tour. For dates and location info for the Rogers Hometown Hockey Tour, visit www.hometownhockey.com.

A FRESH TWIST ON DISTANT TALES New collection draws inspiration from two classic NFB films

reat stories have a timeless quality, appealing to generation after generation. Some also inform new readers of past traditions long forsaken. Such stories are at the heart of a new Roots collection. As part of its ongoing, wellestablished interest in Canadian subjects, Roots has teamed up with the National Film Board of Canada (NFB) to develop apparel inspired by two iconic NFB productions. Beginning in September, Roots is offering an original collection based on these vintage films that have captivated many people for decades. The first is the animated short film based on Roch Carrier’s revered children’s tale, The Hockey Sweater. Produced by the NFB in 1980, The Sweater spotlights time-honoured Canadian traditions and Quebec culture. Narrated by Carrier Issue 118 • Fall 2014

The Hockey Sweater

himself, it recounts his real-life experience in Sainte-Justine, Quebec following a moment of childhood anguish. After his mother orders him a jersey of his beloved Montreal Canadiens from a catalogue, Carrier retells the dismay when he instead receives a jersey of the archrival Toronto Maple Leafs and the

ridicule he then endures. Carrier’s recollection has intrigued so many people that the story has also been made into an orchestra piece and appears on the Canadian five-dollar bill. The second NFB piece, Log Driver’s Waltz, is a lighthearted animated short film based on a traditional Canadian folk song.

Released in 1979, The Log Driver’s Waltz is one of the most viewed films in the NFB’s online collection. It celebrates, through the musical classic of the same name, the rhythmic movement of log drivers who used to transport lumber down Canadian rivers. Highlighting the nostalgic aura of the NFB retro logo and the timeless appeal of the two films, the new Roots collection includes hoodies, longsleeves and T-shirts, all made in Canada. Available in select stores, the Tshirts feature symbolic illustrations from The Sweater and The Log Driver’s Waltz, while the hoodies and longsleeves incorporate the NFB retro logo. The collaboration with the NFB coincides with its 75th anniversary and continues the Roots tradition of exploring Canadian stories and aspects of the country’s diverse history. The Source • 5

THE VALUE OF A HELPING HAND

Store employee volunteers in Nicaragua to assist children in need

t often takes only one experience to change your perception of your surroundings. For Chelsea Ng, Store Associate at the Markville store in Markham, Ontario, a family vacation in the Dominican Republic sparked an urge to help make a positive impact in the world. In late July, Chelsea went to Nicaragua with 28 other volunteers for two weeks to take part in a project led by Me to We, an organization dedicated to helping the disadvantaged through education and social work. “While on a family trip, I witnessed several young children chasing after our tour bus as they yelled for food and money,” says Chelsea, 17. “I felt guilty for staying in such a luxurious resort while there were several families only a few minutes away who were starving and struggling for survival.”

Getting down to work, Chelsea Ng in Nicaragua on her volunteer trip

Chelsea’s work in Nicaragua was a far cry from her job at Roots. She spent most of her time at the construction site of a school in El Trapiche, a small community northwest of the

country’s capital of Managua. Her main duties included leveling the ground, mixing concrete, laying bricks, painting and sanding wood. As a rural community with only 157 residents, El Trapiche had no school. Through initiatives organized by Me to We and Free the Children, children there now have access to education. “The parents would often tell us how grateful they were that their kids now have a school to go to,” says Chelsea, who joined Roots last year. “It was one of the most rewarding experiences of my trip.” Me to We is a for-profit social enterprise that’s part of a group of organizations including Free the Children and We Day. Since 2012, Me to We has built two classrooms in El Trapiche, providing both primary and secondary school education to

residents. In addition, volunteers have helped build a water tank to supply the community with clean water. They’ve also constructed latrines and hand-washing stations to ensure the health and well-being of children. Chelsea’s time in Nicaragua has taught her to better appreciate life and not to take things for granted. “While in Nicaragua, I walked two kilometers with fellow volunteers and members of the community just to get two buckets of clean water,” says Chelsea. “It was difficult to see how people there often have to struggle for clean water, something that we in North America take for granted.” When not working at Roots, Chelsea is in Grade 12 at her local high school. · For more information on Me to We, visit www.metowe.com.

SCHOOL OF LEATHER’S IN SESSION

Retail Operations Department introduces a new video training program for retail staff

ince leather goods have always been at the heart of Roots, it’s little surprise that they are the focus of the company’s first-ever major video training program for retail employees. With the first phase recently completed at a select group of stores, the Retail Operations Department is now preparing to roll out the project at all locations early in the new year. The School of Leather video series was filmed and edited in Toronto by Roots TV’s Davin Bujalski, featuring longtime Leather Specialist Andy McCurban as host. The training has three levels, each containing five categories (Product Knowledge, Selling Skills, Visual, Loss Prevention and Customer Service) and eight segments ranging from one to seven minutes in length. Christina Cook, VP of Retail Operations, first thought of the project while seeking a way to better educate store employees about Roots merchandise. “Leather is a vital part of the heritage of Roots and as such, 6 • The Source

it’s important to teach our associates the degree of detail and craftsmanship that go into the making of every leather item in the store,” says Christina. “In doing that, this information can be shared with our customers and not only will that customer be ours for life but he or A scene from the training video of Leather she will also share it Specialist Andy McCurban in the factory with other people.” join in early 2015. The videos The three levels in the series educate employees primarily are Apprentice, Craftsman and on the craftsmanship of leather products. This includes historical Master Craftsman. To advance to each new level, employees must background about Roots leather and the process that leather bags, first pass an examination for which they receive a certificate. shoes and apparel go through Apprentice is geared toward all from conception to ultimately reaching the hands of customers. store employees and takes two weeks. All district, store and When employees better underassistant managers must comstand these aspects, they are plete the Craftsman and Master more effective salespeople. The training will also inspire staff by Craftsman levels. Craftsman is also mandatory for keyholders giving them a greater sense of and Master Craftsman is mandapride in what they sell. tory for in-store leather specialThe video program’s first ists as well. Because levels two phase began in early July with and three are more in-depth, they 21 pilot stores. Other stores will

require two to three months. Alongside the videos, a printed handbook is given to employees to prepare them for their final examination. It contains a multiple-choice component and a series of hands-on tests, such as making a Roots “burrito,” the term for the rolled-up tissue paper used in stuffing leather bags. This initiative was put in motion by the Retail Operations team, including Hannah Siteman, Business Manager, and Roanne McCready, Special Operations Coordinator, with help from the leather team at the factory and Cory McGown, Store Manager and Leather Specialist in Toronto. If the School of Leather training program proves successful after it’s fully launched in the winter, it may be expanded to include other products such as sweats. The Retail Operations team, which has undergone the program as well, is planning to introduce it to the Online Customer Service team. The training will also be open to any Head Office employees who are interested in being certified. Issue 118 • Fall 2014

Looking north at Front Campus, University of Toronto

A GREAT SWEAT ON CAMPUS

By popular demand, Roots expands its customized apparel at UofT and York University

tudents preparing for exams at university know well that nothing beats sweats for comfort when it comes to apparel to study or unwind in. From cozy fleece hoodies to comfortable sweatpants, Roots has long been the place to shop for students looking for great sweats. With a new Roots “shop-inshop” added to the University of Toronto’s (UofT) campus bookstores in August, students can now purchase customized apparel which features the school’s trademark logo and the excellent quality of Roots sweats. The assortment includes sweatshirts, sweatpants, T-shirts, jackets, bags and accessories. “Roots is consistently the top clothing brand that students are interested in seeing co-branded

with the University of Toronto,” says Chad Saunders, VicePresident of Retail at the University of Toronto Press (UTP). UTP is a campus retailer that works closely with UofT operating, among other things, bookstores on each campus. Each year, the UofT bookstores survey students on their product and brand preferences, and Roots is consistently one of the top choices. As a result, UTP approached Roots in 2012 to develop a new program, which launched shortly thereafter. Since then, Roots UofT clothing has proved highly popular with students, which led to this recent expansion and launch of the shop-inshop concept. UTP worked with Patricia MacInnis, Manager of Li-

censing and B2B, along with Melinda McDonald, VicePresident of Wholesale and Business Development at Roots, and Kristina Kazandijan from Ancillary Services at UofT. “This collaboration is a great fit,” says Anne Macdonald, Director of Ancillary Services that operates the university’s trademark licensing office. “Roots is a well-loved Canadian brand and the University of Toronto is Canada’s largest and most distinguished university. The merchandise looks great and the campus community loves it.” Assuming the student response continues to be strong, there’s a good chance the line will continue to expand, according to Chad. Meanwhile, in other campus

apparel news, Roots has teamed up with York University in Toronto for the first time to create customized soccer scarves. Ordered for the fall, they will be used as gifts to welcome international students as they begin their sojourn in Canada. Foreign students studying at York University are encouraged to take part in a Facebook contest by posting a photograph of themselves with their name, city and country of origin along with the words, “World at #YorkU.” “Roots is a preferred supplier of York University and that’s why we wanted to work with them,” says Philip Shea, Associate Director of the York International program. “It was great to give the students the soccer scarf as a gift as it’s such an international item.”

TIPS FROM THE TOP

Store Manager in Mont Tremblant arranges lessons of a lifetime for young skaters

(L-R): Arianne Labelle, Joannie Rochette, Carolyne Dupras, Laurence Labelle

Issue 118 • Fall 2014

n no small part thanks to Roots, the dream of learning from an Olympic medalist became a reality for 21 young female skaters in Mont Tremblant, Quebec. In late July, Joannie Rochette, Canadian figure skater and Bronze Medalist at the 2010 Vancouver Olympics, conducted a workshop at the local Figure Skating Club. Knowing that Joannie would be in town signing autographs and that she had given skating lessons to children in the past, Carolyne Dupras, Manager

of the Roots store in Mont Tremblant, reached out to her through Facebook. Joannie kindly agreed to run the clinic for the children. In appreciation, Carolyne gave her a Roots sweatshirt that she wore during the workshop, and while meeting fans and taking pictures afterwards. Thanks to this great initiative, the girls – including Carolyne’s daughters Arianne and Laurence Labelle – received tips from a figure skating idol. Photos from the event also appeared in local newspapers. The Source • 7

A TRIBUTE TO AN ICON Launch of Tom Thomson collection officially kicks off in Toronto

(L-R): Deborah Haswell, Virgina Eichhorn, Ian Boddy, Diane Bald, Bill Walker and Michael Budman

n the previous issue of The Source, the cover story spotlighted a new Roots project paying tribute to the life and legacy of legendary Canadian artist and outdoorsman Tom Thomson. In early August, some 75 people attended the launch of the new Roots Tom Thomson collection, showcasing its men’s and

women’s apparel, accessories and leather items. The event took place at the Roots Rosedale store in Toronto. Representing Roots were Co-Founders Don Green and Michael Budman; Design Director Diane Bald and Director of the Roots Yoga Studio and Design Consultant Denyse Green. Other notable guests

included Director and Creator of the Tom Thomson Art Gallery in Owen Sound, Ontario Virginia Eichhorn; Owen Sound Mayor Deborah Haswell; City �� Councillor and Vice-Chair of the TOM Board Ian Boddy; MPP for Bruce-Grey-Owen Sound Bill Walker and Principal and Senior Architect at Moriyama and Teshima Brian Rudy.

ONE DAY SALE DRAWS ONE BIG CROWD Roots celebrates 41 years with anniversary sweat sale event

o celebrate the company’s 41st anniversary, Roots held its annual Sweat Sale event on August 14. Both retail and online customers were treated to 41 per cent off all sweats for one day only. Large crowds arrived at the stores throughout the day eager to shop and take advantage of this special discount. To kick things off, Roots gave away 40 pairs of sweatpants to the first 40 customers in line at participating stores. People began lining up as early as 5 a.m. to get their hands on a pair of free sweats. Buddy the Beaver, the Roots mascot, was on hand to welcome customers, handing out 41 pairs of sweatpants to those who found him at different downtown Toronto locations. The Sweat Sale proved a phenomenal success, establishing a new record at Roots for total revenue generated in one day both online and in stores.

Crowds of customers at the 41st anniversary Sweat Sale at Toronto’s Eaton Centre

Roots mascot Buddy the Beaver

Sweat Sale ad in Metro Toronto newspaper

Bloor St. Sweat Sale signage

Customers shopping inside Bloor Street store Crowds line up early for the big sale at the Bloor St. West location in Toronto

8 • The Source

Issue 118 • Fall 2014

LESSONS FROM LYNNE

Accessories designer shares insight gained during her career at Roots Lynne Morris, (left), with Meghan Erin, (middle), and Syd Beder

n recent years, the Roots Cabin Sock has become nothing if not ubiquitous. With its iconic red stripe appearing on a wide range of popular accessories and apparel, the sock evokes the brand’s strong sense of comfort, quality and style. But each season, the designers behind the sock must think about how they can match, if not surpass, its success. “Of course, this pressure is the elephant in the room,” Senior Designer of Accessories Lynne Morris says. “You can never rest on your laurels for too long.” Lynne is part of the team that decides how styles and fabrics can reinvent accessories, including favourites such as the Cabin Sock. This year, designers have introduced the item in more colours and expanded the Chunky Cabin collection with new yarns, which Lynne predicts will be a must-have this November. The Cabin Sock’s enduring popularity has taught Lynne that updating classics is a key to success. “Collections are a combina-

tion of new items and tweaking favourites,” says Lynne. “The challenge is coming up with the right combination of the two.” Lynne’s extensive work at Roots and other companies has taken her to many places including Paris, Tokyo and Hong Kong to scope out new trends. Interestingly for someone who’s so welltravelled in the world of fashion, design wasn’t her original path. “I had always enjoyed sewing and making my own things, but thought it wasn’t going to be a career option,” says Lynne. A Toronto native, she first gained insight into the business world when studying at Western University in London, Ontario, where she earned her B.A. in Administrative and Commercial Studies. But a year-long stint in advertising after her studies left her creatively unsatisfied, and she went on to study Fashion Design at Ryerson University. Soon she landed her first job in fashion as a technical designer for Club Monaco. At the same time, Lynne also gained experience as an entrepreneur in her

side business selling accessories for cyclists. In 1993, she began at Roots as a technical designer and eventually became a sourcing manager. As accessories continued to grow, she was later promoted to her current position as senior accessories designer in 2006. Since then, she’s had numerous hits for the company, including Olympic uniform accessories and the aforementioned Cabin Sock. Getting the sock to look and fit right is one of her proudest achievements at Roots. “It changed yarns, suppliers, constructions,” she says of the design process. “As funny as it

Cabin Socks

may sound, it didn’t start out exactly as you see it today.” When designing accessories, Lynne draws inspiration from all over the globe. While she calls Tokyo and Japanese retailers major trendsetters, she says Roots seeks to do more than just be influenced by what’s popular at the moment. “We look at trends but also look at how we can interpret for our customer that trend,” she says. “I know that if we make it unique to Roots and add our signature touch, it will make it successful.” Lynne’s work relies heavily on research and collaboration. Once Creative Director Stephanie Holden sets a theme for the season, designers begin work on their pieces. They draw their concepts on Adobe Illustrator, with other designers and members of the Art Department adding details throughout the creative process. “My design assistant, Meghan Erin, is fantastic at researching trends and providing a fresh young perspective,” says Lynne, also crediting Syd Beder, Senior Director of Apparel Design, for his ideas. The design team makes accessories an essential part of the Roots mix as they continue to be highly popular and compliment the look of other apparel. “Our socks and scarf collections are adding colour and interest to the clothing and leather products,” says Lynne, also noting her department’s sales success. “At Christmas, the products we create account for nearly a fifth of the business, so it’s very significant.”

ON YOUR MARKS, GET SET, GO!

Host of popular reality TV travel contest shows off Roots apparel

Jon Montgomery

Issue 118 • Fall 2014

n mid-summer, one of Canada’s most popular TV programs returned – and Roots was once again on the scene of the travel reality contest otherwise known as The Amazing Race Canada. Starting in July, the show had 11 teams of two competing in various physical challenges around the world

for 25 days. Members of each team include siblings, spouses, co-workers and friends. For the second year in a row, Roots has outfitted the show’s host Jon Montgomery, this time, in a Roots sweater and T-shirt. Also an Olympian, Jon won Canada a Gold Medal for

skeleton at the 2010 Winter Olympics in Vancouver. The Amazing Race Canada airs on Tuesday nights on CTV. See the contestants face off and Jon sporting other Roots looks on TV or catch the online video extras that capture the drama of the bigpaying competition. For more details, visit www.ctv.ca. The Source • 9

A CABIN LIKE NO OTHER

Behind the design of the new Roots flagship store in Toronto is a sense of rustic luxury and the feeling of a modern cabin in the woods brought to the city. By ERIN MACDONALD

t its best, a store is more than a repository of merchandise for customers. At its most engaging, shopping is more than just purchasing products. That’s the challenge in designing and managing a flagship store for a major lifestyle brand. At Roots, where the retail experience is an intrinsic part of its identity and success, a new flagship store presents a significant opportunity. This couldn’t be truer than it is in Toronto, where the latest Roots flagship store has just opened. Located on the southern edge of Yorkville’s renowned shopping district, the freshly renovated and artfully designed space covers two levels and showcases all of the signature Roots items. A major attraction for Torontonians and visitors alike, Bloor St. West is one of the most exclusive retail territories in Canada and one of the most luxurious in North America. Dominated by leading international brands like Hermes, Prada, Coach and J. Crew, the famed retail area stretching from Bay St. to Avenue Rd. has been dubbed the Mink Mile. This isn’t new ground for Roots, as it has been a part of the Bloor West scene for nearly two decades, 10 • The Source

starting with its 95 Bloor St. store in 1996, to the previous flagship store at 100 Bloor St. West until last May, to its location at 80 Bloor. Since the latest store represents an important milestone in the history of Roots, Co-Founders Michael Budman and Don Green paid extra attention to the design and opening of the new Bloor site. “Both the location and the store itself are ideal for Roots,” says Michael. “This new flagship provides a great showcase and ultimate shopping experience for the entire Roots brand for both our

local customers and the many foreign tourists attracted to this vital part of Toronto.” In keeping with the area’s prestige, the flagship store features an expanded leather department with an in-house leather specialist and a personal monogram shop, along with the brand’s seminal products like shoes, active apparel and accessories. Setting it apart from others on the strip is the store’s nature soundtrack, playing the sounds of birds and splashing beavers. “The architectural details and natural light in the store make it View of customers shopping for leather and accessories

a wonderful space to work in,” says Store Manager Heather Dotchison. “The sounds of the outdoors, loons and the lake are the constant backdrop to every conversation and sale. It’s so nice to work for a Canadian company where the co-founders frequent [the store] daily and love to hear from their customers first-hand. It’s a true testimony of their dedication to the Roots culture.” Following the mid-August launch, a grand opening took place during the first weekend of the Toronto International Film Festival (TIFF) in early September. With live music, refreshments and chief mascot Buddy the Beaver greeting customers at the entrance, the daylong event drew in much of the Bloor St. crowd and many famous faces like actor Bill Murray and hockey legend Wayne Gretzky. While the store is considerably smaller than the previous Bloor St. location, the extensive renovation and redesign of the 6,500-square foot flagship has created a warm and welcoming venue that embodies the essence of the brand. “We are in half the space here than we had at 100 Bloor,” says Michael. “But not only does everything fit, it looks better now.” Issue 118 • Fall 2014

Roots Design Director Diane Bald and Senior Director of Planning and Development Pauline Landriault were the store’s design architects. Since first collaborating in 1988, the pair has worked together on designing around 300 locations. This latest project is special as it marks an important shift in store design, introducing a more modern aesthetic, and reaffirms the affinity Roots has for Bloor St. West. Charmed by the Canadian Modernist heritage of 80 Bloor, Diane and Pauline sought to maintain the building’s original character while introducing a wholly new aesthetic to the Roots brand. “Many things go into designing a store,” says Pauline. “There’s more than meets the eye. The site and the building itself are very unique, along with its history, and we wanted to preserve that.” Diane and Pauline approach the design of each Roots store contextually, taking into account its specific location, culture and history. This dedication to detail is reflected at 80 Bloor, continuing a long tradition of quality and craft that’s synonymous with Roots. By stripping the space down to its essentials and using a simple palette of neutral tones, accented with clean, contemporary finishes, Diane and Pauline highlight the building’s architecture and original Modernist character. “Just as a product needs to tell a story,” says Diane, “a store needs to become more of an experience.” Since its beginning, the site has helped shape Toronto’s artistic and cultural heritage. Initially a Victorian-era home for much of the 19th and 20th century, it became a tea room frequented by young architects and designers to discuss Canadian craftsmanship. They orchestrated the “Architecture and the Allied Arts” exhibition at the Art Gallery of Ontario in 1927, effectively putting Canadian Modernism Issue 118 • Fall 2014

on the map. In 1972, architect Peter Carter designed the current building. A former student and employee of legendary architect Mies van der Rohe, one of the pioneering masters of modern architecture, Peter used the Modernist aesthetic and reduced the architecture to its essence. This includes the stripped-down

natural materials and fixtures that hold true to the architecture’s Miesian influence, the design showcases the original heritage of both the brand and the building. “The whole look and feel,” says Pauline, “is inspired by the building itself.” While the design duo gathered inspiration from the past,

An interior view of the leather department

façade and vertical columns that run the length of the building’s height, along with simple materials, like powder-coated steel mullions, glass and travertine stone. “As we uncovered things, we discovered things,” says Diane. “The glass and the travertine walls were beautiful finds that we returned back to their original state. We were inspired by Mies van der Rohe and recalled that original design.” Adhering to the minimalist principle, Diane and Pauline revealed the beauty of the interior by removing the drywall covering the travertine that lines the central service core and integrating simple, Modernist elements throughout the shop. With

they were innovative in styling the store. Staying true to the fundamental Roots atmosphere they’ve developed over many years, Diane and Pauline designed the interior using earthy, natural tones and materials with simple finishes, like tribe leather, granite tile and knotted white oak. “The design is taking Roots into the future,” says Diane. “We created a design that represents rustic luxury – the feeling of a modern cabin in the woods brought to the city, warm and welcoming, like the Roots ethos, and the perfect background to highlight the timeless products we create. We want our clientele to feel like they’re coming into our cabin, with the comfortable

The new store is in an area that’s a major attraction to Torontonians and tourists alike

leather couches, the crackling fire (an installation by Jim Budman), space and lots of daylight.” Enhancing the look of the store are the Scandinavianinspired styles seen in much of the detailing, such as the wood slat architectural features. This design will be reflected in Roots locations internationally, as the layout and fixtures will be adapted for stores in Asia. Another consideration of the design was the commitment Roots has to environmental sustainability, leading to the integration of energy saving elements like a high efficiency LED lighting system. Each LED in the store consumes 70 to 80 per cent less energy than a typical bulb while providing the same luminosity. Given the crowds and impressive results that have the store already exceeding sales targets, it’s clearly resonating with customers. “The store is great,” says Jessica Danziger-Lin, a 26-year-old Torontonian and shopper at 80 Bloor. “I love how open it is, the mix of men’s and women’s apparel together and the friendly staff. I’ll definitely be back.” More than just a retail emporium, the store will be a social hub for the Bloor West area. In keeping with the involvement of Roots in the arts, entertainment and sports communities, the venue will host a variety of special events throughout the year. While Roots continues to grow and strengthen its online presence, the opening of the flagship store is a reaffirmation of the company’s retail vigor. In 2013, a year marking its 40th anniversary, Roots experienced its best year ever, in no small part thanks to the performance of its Canadian retail stores. “Even with all the growth in our online business, customers show us they still love shopping in our retail stores,” says Michael. “80 Bloor is a wonderful way to usher in our 42nd year.” The Source • 11

PICKING FA

Canadian stylemakers co pieces with their favo

Gracie Carroll

Erica Ehm

ast year, as part of the 40th anniversary projects at Roots, Photographer and Senior Art Director Ilich Mejia created a series of striking black and white portraits of dozens of employees photographed in their favourite sweats. This summer, Roots invited Canadian fashion aficionados to the Head Office in Toronto for a similar photo session. From designers to bloggers, stylists to actors and their children, they posed in front of Ilichâ&#x20AC;&#x2122;s camera in Roots sweats along with some of their other favourite outfits and accessories. The images figured prominently in Roots store

Anita Clarke

Julio Reyes

Max Fagen

Ryan Johnson

AVOURITES

ombine their own fashion ourite Roots sweats windows, newspaper ads and transit shelters in Toronto and Vancouver as part of the promotional ‘sweatstyle’ campaign for the 41st anniversary sale. “The sweatstyle series appealed to multiple generations and allowed each of the stylemakers to explore his or her own fashion tastes while sporting Roots sweats,” says Amanda Rotstein, Digital Fashion Editor at Roots, who helped coordinate the project. Beyond simply a fashion campaign, the project gave back to the community. Along with the photos, Roots made donations to various charities in the name of each stylemaker featured.

Lola Flanery and Sacha Grierson

Bianca Venerayan and Danielle Roche

Luke Bilyk

Lola Flanery Nicole Wilson

Joshua, Erica and Jessie Ehm

HEALTH TIP

25th Anniversary Edition MX-5

THE IMPORTANCE OF DRINKING WATER o beat the heat this past Tmore summer, you likely drank water than you do the

rest of the year. Despite the onset of fall’s cooler weather, you should continue drinking as much water as possible. Water is essential to one’s health. The human body is able to last weeks without food but only days without water. Not drinking enough of it can cause kidney stones, lower your mental and physical performance and cause dehydration. Water is vital because it carries and distributes essential nutrients to cells, regulates body temperature through sweating, helps with digestion and much more. A hydrated body has a well functioning digestive system and liver, both of which help rid the body of waste and toxins. The minimum recommended quantity to consume daily is eight to 10 glasses. The following tips make it easier for you to incorporate more water into your day: · Add your own flavouring: Not everyone enjoys drinking plain water, but rather than adding flavouring agents that are full of sugar, try experimenting with your favourite fruit. Watermelon together with mint, or oranges and berries are tasty, healthy options to add to your water. Freezing fruit and placing it in your water instead of ice cubes allows your water to stay cooler longer and creates a stronger taste. · Eat water: If you are struggling to drink the daily-recommended amount of water, try eating what you are lacking. Foods rich in water, such as cucumbers, celery and melons, are a delectable addition to your daily diet. · Be wary of artificial drinks: In recent years, water filled with vitamins, minerals and flavouring has become popular for many people looking to quench their thirst during and/ or after a workout. While they may provide additional energy, some are rich in calories and lack the essential nutrients of plain water. You can meet approximately half of your daily fluid intake with other drinks but regular water is always the healthiest option. · Sources: www.betterhealth.com

14 • The Source

ZOOM ZOOMING IN STYLE

A hundred Mazda owners drive away with custom Roots leather luggage set

select group of Mazda travel bags. Mary-Jane Carlesso, Account drivers is finding it easier “We felt that this type of Manager in Wholesale and B2B to hit the road and travel in Mazda customer who appreciat Roots, for the collaboration. Canadian style with customized ates a handcrafted feel for their Delivered in July, the leather leather goods thanks to Roots. automobile, much like the MX-5 luggage sets feature three comEarlier this year, Mazda offers in terms of driving experi- ponents: the Banff Travel Kit, Motor Corporation, a leading ence, precision and craftsmana travel pouch for toiletries; a automotive company, marked the ship, will also Small Banff Bag for travelling 25th anniversary of its successful that features an interior passport sports car, the Mazda MX-5. pocket, carrying handles and To celebrate the milestone a comfortable shoulder this past summer, the comstrap; and a Large Banff pany created 100 special Bag. Made from Black edition vehicles of the 2015 Prince leather from Italy, model for the Canadian the bags are designed and market. At the same time, it handcrafted in Canada and teamed up with Roots to profeature the 25th anniversary Large Banff Bag with Mazda’s anniversary logo vide the first 100 people who MX-5 oval-shaped logo on purchase the special edition the centre of the items and car with a lavish travel luggage appreciate similar qualities in on the luggage tags. set as a gift. Roots leather goods,” says Mark Mazda previously worked Since Mazda considers the Peyman, Manager of Product with Roots in 2005, orderMX-5 to be especially popular as Strategies and Development at ing products for a promotional a weekend getaway and travelMazda Canada. “We know Roots contest. Mazda Canada Inc. is a type car, it sought a commemora- is a maker of fine leather goods subsidiary of Mazda Motor Cortive gift for the type of drivers and we thought it would be a poration of Hiroshima, Japan, a buying this best-selling roadster. good match, and a good synergy leading automotive company and Mazda deemed Roots the perfect for the drivers of this car.” the third largest import brand in fit due to its high quality leather Mark worked directly with Canada.

DÉJÀ VU

A voyage back in time to a vintage moment from the pages of The Source

weats have long been a staple of the Roots brand. In 2006, the company reinvented one of its most popular items with the “Anatomy of a Great Sweat” campaign, whose slogan was based on the first Roots ad in 1974 (“Anatomy of a Root”). The cover story of The Source (Issue 50 - August 2006) provided an overview of how Roots was making one of its main cornerstones the most sought-after item for the new season. The Design team created a softer-feeling product with new value-added features. Based on customer feedback, they introduced seam pockets to the Men’s and Women’s Cooper Basic Sweatpant. Designers also incorporated low-waist sizes into the women’s styles and introduced new colours for the season to complement the basic range of heather grey and black. Today, sweats continue to be one of the company’s most successful items. They are highly popular among celebrities, retail and online customers of all ages and are even ordered by businesses as customized apparel. Issue 118 • Fall 2014

WORKING ON THEIR FITNESS

Head Office employees fit running, Eldoa, Pilates and yoga into their work day

hether it’s canoeing in Algonquin Park, hiking in the Canadian Rockies or striking a pose at the Roots Yoga Studio in Toronto, being active has always been an integral part of the company’s culture. Today, there are more people exercising at Head Office than ever before. In April, the Retail Operations Department formed a running group. Lisa Boodhoo, Customer Service Coordinator, Nicole Ivory, Customer Service Representative, Roanne McCready, Special Projects Coordinator and Hannah Siteman, Retail Operations Manager, started training for a 5 km race by jogging 2 km twice a week on a nearby bike trail. “We work closely and effectively together, which is why we feel it’s important to take moments to bond as a team over a shared activity,” says Hannah. “We are supporting each other in our training with a clear goal in mind to achieve collectively.” Jane Shiraishi, Merchandise Flow Analyst, runs 5 km four times a week, in addition to taking regular yoga classes. On her longer outings, she jogs anywhere from 10 to 21 km. If someone’s new to the activity, Jane goes out with him/her until the person feels confident enough to run alone. That’s how Subin Yoo, Technician, Toddler and Infant Boys, took to running at work two years ago with Jane and now goes out five times a week on her own. “It feels great to take some time and do something good for myself,” says Subin. “I think I

Stretching for yoga

Issue 118 • Fall 2014

can focus better at work after and exercises to create space running.” between each vertebrae, which Daisy Li, Merchandise Plan- aids with back problems, neck/ ning Manager, has been runshoulder issues, flow of energy, ning for the past two years and posture and maintenance of currently jogs 5 km three times healthy organs. a week during her lunch break. “Eldoa helps participants For Daisy, it helps her stay in maintain a correct posture while shape, get some fresh air, relieve sitting at their desks and while stress and clear her mind. walking,” says Neena Taylor, CarQuality men Nunez, Assurance Women’s Specialist Wear Buyer, and Eldoa took up the participant. activity last “Since each summer with organ in our Jane, Subin body is atand Daisy. tached to our Since then, spinal cord these running and the nerenthusiasts vous system, staggered maintaintheir jogs ing spinal and go out strength individucontributes ally to ensure to healthy everyone has organs.” (Left to right) Hannah Siteman, Roanne McCready, Nicole Ivory and Lisa access to the In 2012, Boodhoo getting ready for their run shower afteran activity wards. Carmen now runs twice close to the heart of the coma week. pany began at Head Office with “With busy lives, it’s hard the introduction of yoga, twice to find the time to work out, so a week. The complimentary to have the opportunity to do it one-hour classes take place on here at work is amazing,” says Tuesdays and Thursdays, giving Carmen. “If it wasn’t for yoga participants an outlet for physiand running here, I wouldn’t cal activity, developing peace of have enough time for that much mind and uniting employees. exercise.” Grethe Liverud, InternaIn January, Roots introduced tional Logistics Coordinator and Eldoa classes to employees, Head Office Yoga Instructor, which now take place once a enjoys teaching Vinyasa Flow, week in the Muskoka Lounge. which focuses on connecting It’s different from Pilates and breath with movement. This yoga because it focuses specifistyle of yoga increases energy, cally on the back. Eldoa creator, focus and productivity, while Guy Voyer, an osteopathic relieving mental and physical doctor, designed all stretches stress.

“These yoga classes offer participants physical wellness, spiritual awareness and feeling community,” says Grethe, who previously taught classes at the Roots Yoga Studio. “It’s a wonderful outlet to relieve any physical stress caused by sitting at a desk. Yoga also creates a sense of unity where staff from different departments engage in a common pursuit together, which builds better communication and trust.” The activity that first set the company’s Head Office fitness initiative in motion was Pilates in 2005, shortly after moving into its current location. Now, Pilates is available to employees once a week in the Executive Boardroom. “Pilates is amazing for the core and for stretching the back and hips,” says Lynne Morris, Senior Accessories Designer and Pilates organizer. “It’s different from yoga because the focus is based on developing core strength. The small intimate class and the expert instruction allow everyone to get personal attention. It’s as close to a private lesson as you could possibly get.” Whether it’s heart-racing cardio, healthy organ maintenance, core strengthening exercises or simply staff unity, Head Office fitness programs have it covered. An active lifestyle has always influenced the company, which is apparent in its products and culture. Employees who embrace and embody this way of life better understand and appreciate what’s at the heart of Roots and what has contributed to its many years of success.

Head Office employees taking part in an Eldoa class

The Source • 15

NEW & NOT A guide to just-launc Photography, layout: Stephanie Holden and Natalie Fagen

(Clockwise, starting top left): Madison Backpack $278 / Chunky Cabin Toque $38 / Roots Cabin Cardigan $98 / Cozy Fleece Legging $48 / Western Riding Boot $318 / Cottage Knee Sock $14 / Atwood Flannel Shirt $78 / Chunky Cabin String Mitt $40 / Chunky Cabin Infinity Scarf $50 16 • The Source

Issue 118 • Fall 2014

TEWORTHY ched Roots products

(Clockwise, starting top left): Roots Cabin FZ Hoody $108 / National T-Shirt $36 / Men’s Cabin Glove $48 / Roots Cabin Thermal Toque $36 / Heritage Plaid Shirt $78 / Roots Cabin Scarf $64 / West Pant $88 / Tuffer Boot $218 / Cabin Socks Two Pack $18.50 Issue 118 • Fall 2014

The Source • 17

FINE PRINT

DRESSING DOWN FOR A GOOD CAUSE

Store employee participates in underwear run to raise cancer awareness

I COVERAGE OF ROOTS IN THE MEDIA

Here are some recent sightings of Roots in newspapers, magazines and on TV and websites: · Chatelaine: Oct. issue. Muskoka Timepiece cited in style section. Models featured wearing Cabin Socks and Tuff Boots. · Toronto Star: Sept. 10. Spotlight on Mary Maxim collection to be launched in Nov. · Stylist Canada: Sept. 5. Highlighted Roots x NFB collection in “Fashion” section. · Animation Magazine: Sept. 4. Roots NFB 75th anniversary collection featured. · Toronto Star: Sept. 4. Roots x NFB collection in “Fashion & Style” section. · Now: Sept. 4. Roots NFB collection in “Life & Style” section. · LouLou: Sept. Village Bag included in “Editor’s Pick” section. · Best Health: Sept. Madison Pack in Grey Rock Prince in “New & Now” section. · Glow: Sept. Spotlight on Madison Clutch. · Men’s Journal: Sept. NFL’s New Orleans Saints player featured wearing Commander Jacket. Also, Don’s CarryOn showcased in style pages. · Flare: Sept. Downtown Pack in Black Box Leather appeared in fashion spread. · National Post: Aug. 30. Student Pack in “Style & Design” section. · Selectism.com: Aug. 21. Leather Trucker’s Wallet highlighted. · Now: Aug. 21. Featured 80 Bloor St. as Toronto’s “Store of the Week” in “Life & Style” section. · Toronto Star: Aug. 20. Profiled new Toronto flagship store in “Fashion & Style” section. · Globe and Mail: Aug. 16. Roots Seymour Watch featured on front cover of style section. · Globe and Mail: Aug. 15. Roots collaboration with the Tom Thomson Art Gallery discussed in style section. · Now: Aug. 14. Roots included in round-up of great sweats. · Slice.ca: Aug. 11. Madison Pack in Grey Rock Prince cited as a top backpack. · Vancouver: Aug. 5. Featured the Tom Thomson collection.

· Zoomer: July-Aug. Cover story on Don and Denyse Green, and Michael

Budman and Diane Bald. · Toronto Star: July 30. Tom Thomson collection included in style section. · Chatelaine: July 25. Spotlighted Tom Thomson collection. · Canadian Living: July 25. Featured Tom Thompson collection. · Global TV: July 17. Roots in round-up of “Stylish Cottage Essentials.” · Out.com: July 16. Featured Mowat Watch in “Daily Crush.” · Chill: Summer. Spotlight on Roots Original Sweatpant and NHL Award Jacket.

18 • The Source

n 2008, when store employee Morgan Gibson discovered that she could raise money for a worthy cause by running in her underwear, she jumped at the chance. It proved a rewarding experience. This past summer, Morgan participated in her third Underwear Affair in Vancouver to raise awareness for “down there-ness.” Organized by the BC Cancer Foundation, the Underwear Affair run spotlights cancers below-the-waist, such as prostate, ovarian, colorectal, bladder, testicular, uterine and cervical. “As a woman, there are so many cancers below-the-waist that affect us,” says Morgan, Assistant Store Manager of the Robson-Thurlow store in Vancouver. “I wanted to see what I could do to raise money to fight those types of cancers.” Organizers encourage participants to dress-up in eccentric costumes with many choosing to run in their underwear. For her part, Morgan chose to wear her black underwear, a pink

sports top and knee socks during the event in early July. With a breathtaking course along the seawall perimetre of False Creek

This year, Morgan raised $550 for her run, exceeding her target of $400. Although she doesn’t know anyone personally who had a below-thewaist cancer, Morgan still feels as if it’s her duty to take part in the run. “I’ve known several people who’ve passed away as a result of cancer,” says Morgan, 27. “Although they weren’t cancers belowthe-waist, I feel as if I’m running in honour Morgan showing her of them.” support by running in Since it began in her underwear 2006, the Underwear Affair has raised over in downtown Vancouver, the $5.1 million for the BC Cancer community cheered from the Agency. In British Columbia, sidelines while the participants 37 per cent of new cancer cases ran. this year will involve cancers With a variety of options, the below-the-waist. These diseases Underwear Affair offers a 10-km are often considered “taboo,” run, a 5-km walk, or the Booty as many people feel uncomfortHunt, which is a fun scavenger able to talk about them and they hunt through the streets of Vanare often seen as embarrassing couver. Morgan chose to chalor shameful. Proceeds from the lenge herself by participating event go to research for cancers in the 10-km run in preparation below-the-waist. for the GoodLife half-marathon · To learn more about the Underin October in Victoria, British wear Affair, visit www.uncovertheColumbia. cure.org.

GREAT MOMENTS IN RETAIL

Spotlighting the top performing Roots stores based on their sales results

hortly before this issue of The Source went to press, we received the final sales figures for Roots stores in recent months. Topping the pack in terms of company stores in August, the Square One store in Mississauga, Ontario claimed the top spot, while the Northgate Square store in North Bay, Ontario did so in July. As for the Roots 73/Outlet category, the location in the Kings Crossing store in Kingston, Ontario took first place in August. The Pickering, Ontario store won the July spot. Congratulations to Marlene Saillian, Manager of the Square One store; Heidi Gallager, Manager of the Northgate Square store; Emily Baldwin, Manager of the Kings Crossing store; Ashley Campbell, Manager of the Pickering Town Centre store and to their respective teams for their winning performances. Hats off to all of the other stores that surpassed their sales goals in August and July.

Square One store: Guillermo Mesa, Store Manager Marlene Saillian and Christine Calcetas

Issue 118 • Fall 2014

ROOTS TV: THE LATEST EDITION Video series goes behind-the-scenes at Roots Retail Workshop Day

ting them here, getting them to touch and feel the product, to ask questions, learn about the product, create an interactive forum that they can do so to get charged, excited and inspired, then to meet people from the office.” The day began with an official welcome, followed by a fashion show. Staff modeled a selection of new items from both Roots and Roots 73. The audience was asked to guess which was which by holding up the appropriate sign. In each case, almost everyone guessed right.

Next, the group was divided into 13 teams to attend a series of workshops that offered a behind-the-scenes look at different aspects of Roots. Building on the success of last winter’s inaugural Workshop Day, the Retail Operations Team, in conjunction with other departments, made this one even more engaging, adding several new captivating features. For example, the Visual Department organized a visual triathlon during which teams were presented with a messy, simulated store setting that they had to clean up and put back together as quickly as possible. Another new addition was a session by the Marketing Department explaining the various com-

ponents in the promotional campaign for the anniversary sweat sale. The product workshops themselves provided pertinent information about the fall merchandise with lots of fun thrown in for good measure. All the better that those presenting the products were the people involved in their design and production. Jillian Grant, Kids Design Assistant: “The Field Guide is one step in getting to know the product and how to sell it but actually seeing it in person, feeling the fabrication, seeing the colours and why we chose to do these styles, it really helps the managers to sell at the store level.”

Filmed and edited by Davin Bujalski

(Narration): Like with most good ideas, the basic thinking behind the recent Retail Workshop Day is quite simple. The more you know a product, the better you can sell it. Such was the goal in early August when 110 staff from 43 stores in Ontario converged on the Head Office in Toronto for a morning and afternoon of learning. The benefits were many, especially for the store employees. Christina Cook, Vice-President, Retail Operations: “There’s a lot of value in getting retail employees together at the Head Office to network with their fellow peers. But, more importantly, just get-

This time, attendees had an added incentive to listen closely. At the end of each workshop, the presenter would ask questions about the products featured and those answering correctly received prizes. Mike Veira, Store Manager, Ajax, Ontario: “It’s amazing, fun, interactive. I love the fact that we’re able to see everything that’s coming. It gives us great motivation for what’s coming for the season.” There was also a photobooth set up for store staff to appear in pictures in the sweat style campaign for the Anniversary Sweat Sale Event. Issue 118 • Fall 2014

It all added up to a great day of making store employees more informed about the products and better acquainted with Head Office staff. The dividends will surely be felt throughout the fall season and beyond. Robert Sarner, Roots TV: “This latest Retail Workshop demonstrates why this project has become so popular with both store staff and Head Office employees. Given its impact, there’s every reason to believe this initiative will now become a regular fixture on the company’s retail calendar. This is Robert Sarner for Roots TV in Toronto.” The Source • 19

GREEN TIP

GUESS WHO JUST DROPPED IN

Taking attendance of special guests at Roots stores and in the media

C RECYCLING OLD CELL PHONES

or most people, cell phones Fnecessity. are no longer a luxury but a There are now over 7

billion cell phone users worldwide. As technology changes, consumers are always trying to keep up with the latest gadgets. What happens when they replace them with a newer model? Sadly, most mobile phones end up in local landfills, harming the environment as they contain toxic materials such as cadmium, nickel and lithium. As these toxins are released, they contaminate the soil and drinking water. Approximately 96 per cent of the material in cell phones is recyclable, but only 12 per cent of used mobile devices are being recycled in Canada. Cell phones are made of gold, lead, copper and plastics – all of which require energy to mine and manufacture. By recycling, these materials can be used to create new products. · It’s easy to recycle: Many companies will recycle your old devices responsibly and for free. With drop-off boxes across Canada, they send the phones to a recycling facility where they are then refurbished. Most cell phone providers give you the option to bring back your old phone for a credit that can be used toward purchasing a new device. Regardless of its brand, age, or if the mobile device still works, it can be recycled. · Donate for a cause: Often people upgrade to a new cell phone even when their old one still works. Rather than throwing it out, you can donate your phone so that those in need can benefit from it. Many recycling programs and major telecom companies have partnered with local charities through this initiative. Proceeds from recycling mobile devices are donated to participating charities. In Canada, there is also a program that donates money received from recycling cell phones to purchase international calling cards for Canadian soldiers overseas. Before recycling your cell phone, be sure to delete all personal information by removing the SIM (subscriber identity module) card from your phone. You must then delete all text messages. · Sources: blog.wwf.ca; www.benefitsof-recycling.com; www.davidsuzuki.org

20 • The Source

elebrities have long made a point of shopping at Roots and developing friendly ties with the brand. Here are the latest sightings of prominent figures from the entertainment industry and sports world who recently visited the company’s stores, head office, factory or were seen wearing Roots. (Stores listed alphabetically) · Banff, AB – Henry Winkler, famous for his role as “The Fonz” in Happy Days stopped by the store. · British Columbia – BC Premier Christy Clark spotted wearing the Roots x Douglas Coupland scarf. · Etobicoke, ON – Toronto Maple Leafs forward David Clarkson was seen shopping at the Sherway Gardens store. · Halifax, NS – Singer/song writer Matt Mays and Colorado Avalanche forward Matt Duchene were both spotted at the Roots Spring Garden location. · Mont Tremblant, QC – Olympic Bronze Medalist and Canadian figure skater Joannie Rochette wore Roots while giving skating lessons at the Mont Tremblant skating club. · Niagara Falls, ON – Singer Brian Hyland, singer David Somerville, former NFL player Lawrence Fisher and actor/comedian Richie Minervini shopped at the Fallsview location. · Niagara Falls, ON – Spencer Rice of Kenny vs. Spenny dropped in to the Lundy’s Lane outlet. · Oakville, ON – Motive actor Louis Ferreira stopped by the Lakeshore store. · Ottawa, ON – Rapper Tyler the Creator visited the William St. location. · Ottawa, ON – Ottawa Senators defenseman Erik Karlsson was at the Rideau Centre location picking up the Heritage Plaid Shirt, along with a toque for his wife. · Scarborough, ON - Former Olympic Team Canada hockey player Vicky Sunohara stopped by the store. · Toronto - Actor Martin Short stopped by the Roots Central store, as did actor Kurtwood Smith from That 70s Show, picking up a Cargo Bag in Tribe Leather. · Toronto – Hockey legend Wayne Gretzky tried on leather jackets and took photos with staff at the Bloor St. flagship store. · Toronto – Actor Bill Murray visited the Bloor St. flagship store while in town for TIFF. · Instagram – Actress Meghan Markle from the hit television show Suits wore her Roots Hoodie in Algonquin Park. · Instagram - P.K. Subban of the Montreal Canadiens wearing the Roots 73 Canada tank he wore on the cover of Maclean’s. · Television - Actress Kim Cattrall wearing the Alana Jacket on the set of her new show Sensitive Skin.

Premier Christy Clark

Magic Johnson with P.K. Subban, (right)

Bill Murray

Meghan Markle, (right)

Michael Budman and Wayne Gretzky

Kim Cattrall on Sensitive Skin Issue 118 • Fall 2014

STAYING POWER SALUTING THOSE WHO GO THE DISTANCE

n recent months, various employees celebrated benchmark anniversaries with the company. Congratulations to the following people for their huge contribution and enduring loyalty to Roots:

Maria Afonseca, Leather Bags, Factory, 20 years Louisa Carreiro, Leather Table Work, Factory, 20 years Halina Cwik, Leather Stitcher, Factory, 20 years Helena Rego, Leather Cutter, Factory, 20 years Wade Stansbury, Store Manager, London, ON, 20 years Mariana Suarez, Leather Repairs, Factory, 20 years Corinne Cantor, Sales Associate, Richmond Hill, ON, 15 years Kerry Colangelo, Sales Associate, Belleville, ON, 15 years Filomena Correia, Janitor, Factory, 15 years Helena Jecz, Leather Table Work, Factory, 15 years Linda Kirshenblat, Sales Associate, Toronto, 15 years Maria Martins, Leather Table Work, Factory, 15 years Kristine Nahwegahbow, Assistant Manager, Thunder Bay, ON, 15 years Alba Osorio, Leather Stitcher, Factory, 15 years Natalie Fagen, Visual Coordinator, Head Office, 10 years Robert Sarner, Director of Communication & Public Affairs, Head Office, 10 years Emilia Turano, Sales Associate, Toronto, 10 years Michael Veira, Store Manager, Ajax, ON, 10 years Violet Ali, Leather Table Work, Factory, 5 years Adella Chester, Assistant Manager, Edmonton, AB, 5 years My Que Duong, Leather Table Work, Factory, 5 years Lari-Ann Heard, Keyholder, Oshawa, ON, 5 years Jenna Little, Sales Associate, St. Catharines, ON, 5 years Michelle Marques, Keyholder, Mississauga, ON, 5 years Diana Nosic, Sales Associate, Cambridge, ON, 5 years Gregory Pare, Store Manager, Hamilton, ON, 5 years Lilavatiben Patel, Leather Table Work, Factory, 5 years

ON THE MOVE NEW APPOINTMENTS AND PROMOTIONS

Erin McPhee, Graphic Artist, Head Office Shannon Morgan, District Manager, Vancouver, BC Alexandra Contini, Web Designer, Head Office Adrianne Gammie, Designer, Head Office Chris Ivanovs, Graphic Designer, Embellishment, Head Office Shelli Oh, Designer, Head Office Claudio Pagliaroli, Photographer, Head Office Codi Chantal Sellers, District Manager, Head Office Kamaldeep Singh, Buyer, Head Office Rachel Weng, Wholesale Coordinator, Head Office

Issue 118 • Fall 2014

STARTING LINEUP

Introducing the people who make it happen at Roots stores As part of our continuing series of retail team pictures, this issue spotlights the store in Beverly Hills, California. Left to right: Brandon Colby, Charlene McAnoy, Debbie Jung (Store Manager) and Gary Jones. Ariadné Galapon, 6 months, Winnipeg, MB

Linda Rente, 61, with grandsons Talon Travis, 3, and Easton Travis, 6 months, Dover, New Hampshire

Hanna Wiers, 6 weeks, Dryden, ON

Penny, 11 months, Toronto

Calum Gale, 3, St. John’s NL

SPEAK TO MY AGENT

Little – and not so little – customers show their Roots

e often receive unsolicited photos from people eager to show us pictures of themselves, their family members and even their pets, wearing Roots. Sometimes the senders ask if we could use the photos in a future advertising campaign for Roots. While we can’t promise that, we are happy to publish them in The Source. Over the years, Speak To My Agent has

become one of the most popular items in our magazine. Everyone is welcome to submit their favourite shots to be considered for publication. Please send your pictures to photogallery@roots.com. Be sure to include the name and age of each person or pet in the photo, place of residence and a sentence stating that you agree for the photo to be used in The Source.

The Source • 21

MUSICAL ROOTS

Spotlighting the Canadian indie band Bruce Peninsula

amed after the famous Canadian national park in Ontario, Bruce Peninsula (BP) is transforming the indie scene. With a hodgepodge of musical styles, including American-gospel, African-folk and modern-progressive rock, BP’s music is often praised for its genre-less qualities. The Toronto-based band is comprised of lead singer Misha Bower, singer/guitarist Matthew Cully, singer/guitarist/ metallophonist Neil Haverty, bass guitarist/lap steal player Andrew Barker and drummer Steve McKay. Fans are eager for the band to become more prolific and release new material. While they haven’t put out a full-length record since 2011, members of BP continue to tour both individually and as a group, as well as release previous recorded works for their fans online. Starting in 2006 as a folkduo with Bower and Cully, after playing one show together, they integrated long-time friend Haverty into the group. They then added McKay and Barker, forming the core of BP. Most of the band members were close friends during their adult years, later gaining new and experienced musicians for the group. The band also features a large rotating choir section made up of various Canadian artists. These include The Weather Station’s Tamara Lindeman, Ivy Mairi, Snowblink’s Daniella Geshundheit, Kari Peddle and

Leon Taheny. “Every band is made up of individuals but sometimes it’s easy to just look at the whole and lose the people inside it,” says Haverty, 31. “Ours is a band that sounds the way it does through an alchemy of our indi-

more album, Open Flames. Unlike A Mountain Is A Mouth, the band decided to place more emphasis on its planning and pre-production process, while still pushing musical boundaries beyond what had become its signature sound. Unfortunately,

Each of the band members has an affinity to Bruce Peninsula, having either camped at or visited the place during their childhood years. North of Owen Sound, Ontario, the Peninsula is located between Georgian Bay and Lake Huron.

After a year-long hiatus from making music, Bruce Peninsula is working on its third studio album

vidual talents. There’s something exciting about the way the music changes while passing through each filter and I think it’s the real reason that the music sounds unique when it comes out the other end.” In 2009, their debut album, A Mountain Is A Mouth, attracted critical acclaim and was nominated for the Polaris Music Prize long-list that year. Following its success, BP supplied the soundtrack for Small Town Murder Songs, a feature film by Ed Glass Donnelly, which premiered at the Toronto International Film Festival (TIFF) in 2010. Coming off their successful first album, the group returned to the studio to record its sopho-

it was delayed a year due to an unexpected illness that affected one of the band members. Haverty was diagnosed with a rare but curable form of leukemia in late 2010, the day after the band received the master copy of Open Flames. During the hiatus, BP offered up unreleased material through its “Bruce Trail Fire Sale” project, which allowed fans to download songs for free online throughout 2011. Once Haverty’s leukemia was in remission, the band went to its namesake of Bruce Peninsula, where members rented a cottage to re-familiarize themselves with the songs off of the record before releasing it and going on tour.

BP’s highly anticipated follow-up album in 2011, Open Flames, gained favourable reviews among audiences. “The best part about making music is trying to discover the original bits and trying to experiment,” Haverty told Exclaim. “I don’t think we want to be in a band where we’re doing something that we’ve heard before. We want to push ourselves.” Although quiet on the music front for over a year, BP is currently working on its third studio album. With no release date yet planned, Haverty recently told The Source that the band is excited about its new material, saying that it’s changing its music to best reflect its current musical style.

CHEF’S CORNER

Roots-friendly recipes that promote a healthy diet and bring pleasure to your palate

GRILLED SALMON WITH AVOCADO SALSA What better way to celebrate the end of the warm weather 22 • The Source

than with a barbeque. This recipe for grilled salmon with avocado salsa is low in carbohydrates, packed with omega 3 fatty acids and monounsaturated fats. The salmon and avocado compliment each other well, and adding lime, onion, chili pepper and cilantro provides a tasty contrast of tangy flavours. It’s easy to make and a guaranteed crowd (and family) pleaser. Total time: 45 minutes

Yields: 4 people Salmon Ingredients: 2 lbs salmon, cut into 4 pieces 1 tbs extra virgin olive oil 1 tsp salt 1 tsp ground cumin 1 tsp paprika powder 1 tsp onion powder ½ tsp ancho chili powder 1 tsp black pepper Avocado Salsa Ingredients: 1 avocado, sliced ½ small red onion, sliced Juice from 2 limes 1-2 tbs finely chopped cilantro (adjust for preference) Salt to taste

Instructions: 1. Mix the salt, chili powder, cumin, paprika, onion powder and black pepper together. 2. Rub the salmon fillets with the olive oil and the seasoning mix. 3. Refrigerate for 30 minutes. 4. Pre-heat the grill to 400° F. 5.Combine the avocado, red onion, cilantro, lime juice and salt in a bowl and mix well, chill until ready to use. 6. Grill the salmon to desired doneness (around 5 minutes). 7. Top with avocado and enjoy!

Source: www.thecookierookie.com

Issue 118 • Fall 2014

A WINDOW INTO

THE WORLD OF ROOTS

THE SOURCE

Telling the Roots story since 2005

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2014-09-25 9:27 AM