Spring 2015 by Roots Canada

A window into the world of Roots

Zach Hertzman

SPRING FORWARD A new season beckons

Issue 120 â&#x20AC;˘ Spring 2015

We have been delivering colour and speed to Roots since 2005. TPH速 is a family owned Canadian business that specializes in short-run on-demand printing.

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I S S U E 120 CELEBRATING STYLE .......... 4 Spotlight on the Canadian Arts and Fashion Awards ALL ABOUT HUCK ................ 5 Behind the upcoming Roots x Huck collaboration BUILT TO LAST ...................... 6 The journey of an avid traveler and his Roots boots JUST LIKE A PRO ...................7 Roots outfits players in pro hockey fantasy camp IN THE MOOD FOR INDIGO... 9 What inspired the Brilliant Blues spring line BEIJING CALLING ................ 10 Roots lands in Chinese capital with new flagship store …IT’S SATURDAY NIGHT .....12 Roots makes special collection for SNL’s 40th anniversary BEHIND THE LOOK ...............16 Dressed by Roots, Head Office staffer competes in Miss Canada CLOSE TO HOME ..................17 New line made at WS & Co. continues 25-year collaboration CANADA UP CLOSE.............. 18 Ambitious new 3-D project depicting country and Roots store PICKING FAVOURITES ......... 19 Fashion maven Jeanne Beker gives us her top picks ART FROM THE HEART ...... 20 Profile of Roots employee and her artistic creations ON LOCATION ...................... 21 Store manager offers insider’s guide to his city of Halifax KNOCK KNOCK .................... 22 Keeping tabs on celebrities who recently visited Roots stores NEW AND NOTEWORTHY ... 24 Just-launched Roots products at a glance

Publishers MICHAEL BUDMAN, DON GREEN Editor ROBERT SARNER Interns PARISIMA BAHA ERIN MACDONALD ALISSA RANDALL NATHANIEL SUMMERS

The Source is published by Roots Canada Ltd. We welcome letters from readers for publication. Please address all correspondence to The Source, Letters to the Editor, Roots Canada, 1400 Castlefield Ave., Toronto, Ontario, M6B 4C4 or by email to thesource@roots.com. Letters may be edited for length and clarity. Each issue of The Source is also available at http://issuu.com/rootscanada

Issue 120 • March/April 2015

SPECIAL DELIVERY

A selection of recent letters from the world of Roots FOR THE KIDS On behalf of SickKids Foundation, I want to thank Roots for the generous donation in support of our hospital. The support SickKids receives from its community is integral to achieving the world leadership role to which we aspire. Thanks to philanthropically inclined individuals and companies like Roots, who understand the importance of making our children’s health a priority, SickKids conducts ground-breaking health research, educates the scientists and healthcare leaders of tomorrow, and provides patients with the best care the world has to offer. Thank you for believing in the power of philanthropy and for believing in the work of our hospital. As a result, countless sick children will not only feel better, they will be better, too. Loni Griffin Associate, Events SickKids Foundation, Toronto WELL-RECEIVED I just wanted to tell you about a great shopping experience I recently had at your Heartland store in Toronto. I had called ahead about the exchange I wanted to do and they put the items aside for me to try on. When I got there, I was greeted by Alex Blake, a manager there. She was very pleasant, knowledgeable and offered me helpful advice on my purchase. I greatly appreciated her patience with me

while I made my decision. People rarely call or write in about great customer service but I’m a big believer in telling companies when I’ve had a great shopping experience. I had only been in Roots once before, but you better believe I’ll be back and it will be at the Heartland location. Sharon Griffith Toronto WAY TO BE UNITED I wanted to express my sincere gratitude to Roots for your generous support of the Ontario Public Service Walk and Run for United Way event in Toronto. The support for staff prizes and giveaways from Roots helped motivate OPSers to give a little more or provide more encouragement to friends and family to support them. In addition to the Toronto event, we had nine other regional events across Ontario and together we raised nearly $150,000 for United Way organizations. Robert Burns Chief Administrative Officer Gov’t of Ontario, Toronto MAKING TRACKS On behalf of the Cardiac Health Foundation of Canada, thank you for supporting our successful 30th anniversary of the Walk of Life in Toronto. Over 1,800 participants, sponsors, exhibitors and volunteers enjoyed the Walk, Run and Dance-A-Thon events and the Af-

ter Party. More than $450,000 was raised and your generous contribution was greatly appreciated. Barbara Kennedy, Exec. Dir. Cardiac Health Foundation of Canada, Toronto REASON TO RETURN I’m writing in recognition of a specific employee at your Toronto store on Bloor St. West. I was there recently to purchase some boots, and just as he’s done several times previously in recent years, Andrew McCurbin showed me great customer service. He’s courteous, professional and knowledgeable about the products in your store. The quality of his assistance is equal to the quality of your shoes. I will definitely continue to shop at Roots, specifically at this store for the great selection and the customer service that Andrew provides. I think it’s important to recognize great customer service and the individuals behind it. J. Simon Burns Toronto

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THE SOURCE ONLINE

For the online version of this issue and previous issues of The Source, visit issuu.com/ rootscanada or roots.com The Source • 3

A NIGHT OF STYLE

Co-chaired by Roots co-founders, CAFA gala pays tribute to Canada’s fashion leaders

n a Saturday night in late January, the Canadian Arts and Fashion Awards event in Toronto was the place to be for the country’s style cognoscenti as they assembled to honour emerging and wellestablished talent. In its second year, CAFA paid tribute to a vast array of homegrown designers with a glam evening of presentations, a gala dinner and after-party. Industry leaders, VIPs, the media and award nominees gathered in red carpet style for the dazzling event at the Fairmont Royal York Hotel. Roots Co-Founders Michael Budman and Don Green were the honourary chairs of the event, hosted by Yahoo Style editor-in-chief Joe Zee. Following a video tribute to Roots and its impact on Canada’s style scene, Don and Michael took to the stage to speak to the crowd of 600 people. They contrasted the country’s fledgling fashion industry back in 1973 when they started the company with the vibrant reality today. They said it was gratifying for them to have seen such impressive development. “In recent years, that evolution has been particularly impressive,” said Don. “The CAFAs are a natural extension of that growth, reflecting a coming of age of Canada’s world of style and design.” Founded in 2014, CAFA’s organization is dedicated to raising awareness of Canadian fashion talent at home and abroad through industry events and mentorship opportunities for designers to develop their business. A.R.

Don and Denyse Green, Diane Bald and Michael Budman

Michael Budman and Don Green Joe Zee

Elisha Cuthbert and Lyriq Bent

Heather Marks Chantelle Winnie and Brad Goreski

Kardinal Offishall and Lyriq Bent

Susan Hart, Brittney Kuczynski, and Vicky Milner

AND THE WINNERS ARE...

Presenting the 2015 CAFA award recipients · Womenswear Designer of the Year Award: Mikhael Kale · Menswear Designer of the Year Award: Philippe Dubuc · Swarovski Award for Emerging Talent, Fashion: Sid Neigum · Swarovski Award for Emerging Talent, Accessories: Beaufille · Outstanding Achievement Award: Marie Saint Pierre · Accessory Designer of the Year Award: Jerome Rousseau · Hudson’s Bay International

4 • The Source

Canadian Designer of the Year Award: Erdem Moralioğlu · Yorkdale Stylist of the Year Award: Zeina Esmail · Sephora Image Maker Award: Tommy Ton · Model of the Year Award: Anaïs Pouliot · Fashion Blogger of the Year Award: Tommy Ton · Vanguard Award (for bringing international attention to Canada’s fashion industry): Joe Zee

Yasmin Warsame and Coco Rocha

Caitlin Cronenberg and Sarah Gadon

Cheryl Hickey

Issue 120 • March/April 2015

WHEN YOU PADDLE AGAINST THE FLOW

New Canadian-made collection results from collaboration with British magazine

aking, experiencing, exploring the world around us and encouraging others to do the same: These are the mutual aspirations that have connected Roots with Huck, an independent British magazine, for a premium collection arriving in Roots stores, at UK retailers and online in late April. The line, made locally in Canada and designed to withstand any adventure, is inspired by Huck’s first book, Paddle Against The Flow. Published in March, it features a selection of insightful voices compiled since the unconventional bi-monthly magazine began in 2006.

As its website explains, “For nearly a decade, Huck has roamed the globe documenting counterculture as it unfolds, seeking out freethinkers. Now, we’ve collated all those insights into Paddle Against The Flow, a sort of how-to guide for a creative life from indie stars.” As an encourager of the independent, adventurous spirit, Roots was highly receptive when approached by Huck about a possible collaboration. “This is definitely something very different from what we’ve done in the past,” says Chris Ivanovs, Graphic Designer, Special Projects. “Roots and Huck both have very similar ideals – celebrating originality, encouraging creativity – but from very different places, with quite a different approach and format. However, with this collection we looked to bridge these places to make something that enriches both Roots and Huck, and introduces both sides to new

places and opportunities.” Given that everyone in the book is there because they do things their own way, the collection is designed for living an independent and innovative life. Some of those gracing the pages are artist and author Douglas Coupland; director, producer and screenwriter Spike Jonze; rapper, songwriter and record producer Nas; and musician and visual artist Kim Gordon, to name a few. “The awesome book Paddle Against the Flow that Huck brought to Roots has a wealth of knowledge and inspiration to draw from,” says Jacqui Gardner, Roots Design Associate. “We were also up against a tight timeframe, which required a resourceful and creative approach.” With an exclusive Awards Jacket and Student Pack, a fivepanel hat and a variety of men’s and women’s T-shirts made from the Roots signature workout

jersey, the collection provides the perfect outfit for whatever adventures lay ahead. “The collection is an additional visual accompaniment to a book that has a pretty strong style itself,” says Chris. “That being said, it was all designed with the idea that even if you haven’t heard of Huck or Roots or Paddle Against the Flow yet, you could still wear these pieces as a sort of introduction. They are bold and identifiable, without trying to be too flashy or gimmicky. It’s all meant for people to actually get out and use these products – to make something, anything, happen.” E.M. Woman’s Nomad 3/4 sleeve T-shirt

Paddle Against the Flow Exclusive Awards Jacket The Shaun Tomson Issue Exclusive Student Pack

Issue 120 • March/April 2015

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IF THESE BOOTS COULD SPEAK

John Beaton’s peripatetic footwear go the distance, and then some

ow many pairs of boots does it take to climb the Pyramid of the Sun at Teotihuacán in Mexico; travel along the Steppe and Gobi Desert in Mongolia; wander the Serengeti Plain in Tanzania and Maasai Mara in Kenya; walk up and down the Great Wall of China; and hike up the Great Dividing Range of Australia? For retired lawyer and world trekker, John Beaton, it took only one pair: His Canadianmade Roots boots, which have logged thousands of kilometers and multiple adventures over a 13-year period. To this day, John uses these well-worn Tuff boots in his daily life in Island View, New Brunswick. Such is his affinity for this footwear that he recently made a short video about them for Roots. His daughter, Katie Beaton, was shopping in Toronto at the Bloor St. store when she spoke about her father and his boots to employee Lolimar Garcia. After hearing the story, Lolimar suggested Katie get John to send her a video. In it, he holds his Roots boots, describing all the places he’s traveled with them and praising them for their “quality craftsmanship, durability and comfort.” John bought the boots in

John Beaton and his Roots boots

Tuff boots purchased in 2002

2002 and they’re still holding up well. Having been to so many places with his boots, his most harrowing experience occurred when not wearing them. In September 2004, while on a trip to Mongolia with his wife and son, they took a kayak excursion on the Tuul River. Normally, John would have taken his boots with him, but this time he decided to leave them behind in the driver’s van in case the kayak capsized. As they progressed down the river, John noticed the current picking up speed. The river

narrowed and became shallower and, while on a sharp turn, the kayak overturned, forcing everyone into the fast-moving water. Eventually, with assistance from a Mongolian horseman on the shore, they got to dry land after some dramatic moments. Wet, without other clothes and darkness quickly approaching, they were stuck in the middle of nowhere. Fortunately, they found a few members of the Mongolian Supreme Court having a picnic nearby. They wrapped the drenched travelers in blankets, and gave them food and drink,

as one of them went to search for their driver who was 10 km down the river. When the driver finally arrived, a wonderful gift awaited John. At the back of the van were his Roots boots, all nice and dry. Slipping his feet into his familiar footwear provided instant solace. “It felt great to be reunited with those boots,” says John, 73. “Had I not left them in the van, they’d be lost forever at the bottom of a river in Mongolia. I guess they were just meant to stay with me.” P.B.

IT’S ALL ABOUT THE JACKET

Drake teams up with Roots to create much sought-after exclusive item

ver the trendsetter, Canadian superstar rapper Drake has got people talking again with his new collaboration with Roots. Since debuting the latest OVO x Roots October Varsity Jacket at fellow OVO member PartyNextDoor’s concert in New York last fall, fans of fashion and Drake alike have been discussing the most recent co-branded venture, impatient for its release. In late February, the limited edition varsity jacket went on sale at the OVO flagship store in downtown Toronto, sending the Internet and social media abuzz. With a bison leather shell, merino wool knit trim and 6 • The Source

Drake sports the new jacket with PartyNextDoor in New York

a classic front snap closure, the all-black jacket makes for a stylish way to welcome the spring season. Designed and handcrafted at the Roots leather factory in Toronto, the intricately detailed jacket features a patch of the October’s Very Own logo on the chest, crossing Canadian and US flags on the side of the arm, OVO’s signature owl logo on the sleeve and “OCTOBER” written in block lettering across the back. With an extremely limited release – only 60 of the jackets were made – the exclusive item sold out shortly after its release at the OVO flagship in Toronto. Issue 120 • March/April 2015

JUST LIKE A PRO

In support of charity, Roots outfits participants at Wayne Gretzky’s 13th annual Fantasy Camp

urning a hockey fantasy into reality, a group of diehard hockey fans takes to the ice, wearing full equipment, making plays with hockey legend Wayne Gretzky and other former NHL players in a once-in-a-lifetime experience – a pro-style training camp and tournament. In early March, male and female players – young adults and older – from around the world converged on Las Vegas, Nevada for the 13th annual Wayne Gretzky Fantasy Camp. Established in 2002, three years after Gretzky ended his illustrious NHL career, the camp raises funds for his charity foundation that provides less fortunate youth with hockey opportunities. Hosted by the Great One himself along with several ex-NHL players and trainers, organizers replicate the pro-hockey experience with a week of intense practices, training and tournaments for participants. This year, 120 people, most from Canada, took part in the fantasy camp. During their stay, the campers relaxed in style with leather varsity jackets and scarves that Roots donated in support of the charity. In

previous years, Roots supplied the camp with custom hoodies and toques. “The items that Roots has created for us year after year have always been the campers’ favourites,” says Jenny Granich, Executive Assistant of Gretzky and Marketing Director for WDG Enterprises Inc., Gretzky’s business. “The ice rink is freezing so the Roots items are in high demand, plus they look amazing!” Jenny worked with Patricia MacInnis, Manager, Licensing and B2B, and Mary-Jane Carlesso, Account Manager of B2B at Roots, for the order of 200 varsity jackets and scarves. The women’s leather jacket is light grey with white leather sleeves and adorned with the Roots and camp logos. The men’s jacket is similar, except for the fact that the body is black. The knit scarves are white and red with the logos at each end. A longtime friend of Roots Co-Founders Michael Budman and Don Green, Gretzky has often supported the brand and its hockey-related initiatives and other projects. A.R.

Brandon Prust suited up in his hockey gear and varsity jacket

STYLE ON AND OFF THE ICE Montreal Canadiens players show their Roots

rofessional hockey player Brandon Prust knows a good thing when he sees it. Currently in his third season with the Montreal Canadiens, the 30-year-old forward is always proud to wear the team’s venerable CH logo. That was evident when the city’s Off The Hook (OTH) boutique recently held a VIP launch party for its exclusive line of street wear featuring subtle Montreal

Canadiens details, designed by OTH in collaboration with the franchise. Several players attended the event including Proust who donned a Canadiens varsity jacket made by Roots exclusively for members of the storied team. OTH is located a few doors down from the Roots flagship store on St. Catherine Street in downtown Montreal.

HEAD FIRST

Magazine offers Roots toques at fashion film competition in Whistler, BC

n today’s blogosphere, fashion, film, photography, music and other art forms co-exist under the same roof. For the second year in a row, style and beauty magazine Elle Canada celebrated the symbiosis of movies and mode by holding a fashion film competition. In early December, the magazine flew three finalists to the Whistler Film Festival, north of Vancouver, to screen Issue 120 • March/April 2015

Sarah Gadon

their one to two-minute fashion films. Elle Canada is a major sponsor of the Whistler Film Festival and supports the Spotlight On series that pays tribute to young female talent in film. This year, they honoured Canadian actress Sarah Gadon with an intimate evening conversation and clips of her recent work on screen. During the event, Elle announced the

winner of their competition. Visit www.ellecanada.com/ fashionfilm to watch the winning film. Roots supplied custom toques to Elle Canada who reached out to the company again for the order after receiving praise on similar headwear the previous year. The magazine gifted their guests the toques during their VIP reception at the festival. The Source • 7

8 • The Source

Issue 120 • March/April 2015

TRUE BLUE

With its storied past, the indigo shade helps inspire a distinctive new look this spring

xcept for those insensitive to colours, everyone has his or her favourite hue. For Senior Merchandise Director Syd Beder, one colour has always held sway over him. That helps explain why this season, blue is so evident at Roots, especially the indigo shade. “We often use indigo in our collections, but we really grew our collection for this spring and summer,” says Syd, who has an extensive background in the fashion industry. “Indigo is such a beautiful living colour. It works with other tones so easily because it’s a neutral.” Last year, following his life-long study of indigo-dyed clothing, Syd encouraged his design team to accentuate the rich, versatile colour in the 2015

spring/summer collection called Brilliant Blues. While Roots has previously used indigo in apparel, this is the first time it’s enjoyed such prominence and creative interpretation. Syd’s fascination with the colour began as a young boy when he was curious about how denim got to be blue. The colour has a long, storied history, including an association with royalty in ancient societies. Legendary

Egyptian Queen Cleopatra painted herself with the dye, derived from the indigo plant. In the late 13th century, famous Italian explorer Marco Polo was the first to report on the preparations and value of indigo dye in the Far East. In Europe, Syd Beder before it became more common, another source for the dye was the woad plant.

Since the 1890s, indigo has been widely used in the making of blue denim. The fact that in recent years blue was becoming increasingly popular in the fashion world added to Syd’s impetus to showcase the colour this year. He also insisted that a natural indigo dye be used instead of a synthetic one because it’s more environmentally friendly and fades in a way that’s more appealing. “Indigo is a living colour and if treated properly, garments dyed in indigo take on a wonderful patina over time,” says Syd. “In the future, we plan to explore this trend further. We’ll be using blue with some beautiful organic fabrics in the coming seasons. It’s so Roots when done that way!” A.R.

SHOWING APPRECIATION

Toronto Region Board of Trade turns to Roots to thank its major supporters

hat better way to say ‘thank you’ than with Roots fine leather goods? That’s what the Toronto Region Board of Trade decided in February when it came to choosing gifts for the major sponsors of its 127th Annual Dinner, a highlyanticipated event on the city’s business calendar. The gala evening, which this year took place in late January, Issue 120 • March/April 2015

celebrated outstanding business leadership along with city/ region builders, and presented a special award to Toronto businessman and philanthropist Larry Tanenbaum. With 1,400 business and community leaders in attendance, including Ontario Premier Kathleen Wynne, the event proved a great success. A few weeks later, at a special reception in honour of the

main contributors to the Annual Dinner, the Board of Trade gave all the major sponsors – Telus, Rogers, Scotiabank, CPA, Odgers Berndtson and CGI – customized Banff Bags ordered from Roots.

Roots Banff Bag

The Source • 9

DATELINE BEIJING

Just-opened flagship store in China represents a major step forward for Roots as the brand’s popularity reaches new heights in Asia. By ERIN MACDONALD

long with ushering in the Year of the Sheep/Goat, the Chinese New Year in February marked the onemonth anniversary of the Roots flagship store’s grand opening in Beijing, China. Given the strong Canadianness of Roots, it might surprise many to learn how prominent the Roots brand is in Asia. “As healthy living and outdoor activities continue to gain greater popularity in China, Roots provides an experience for Chinese people to achieve the active lifestyles they’re looking for,” says Eric Lee, Senior Manager of Marketing and E-Commerce at China’s Fung Retailing

Group. “In China, fun, natural and optimistic people find that Roots matches their outlook on life and provides a unique way to express themselves as an environmentally friendly and socially aware people.” While Roots currently has 23 stores in China – including locations in some of the country’s biggest cities, like Chengdu, Chongqing and Xi’an – and 101 stores in Taiwan, the Beijing flagship opening reflects the ever-growing presence and

popularity of the brand in Asia. As a developing consumption-oriented country, China presents an exciting retail market where customers are increasingly attracted to foreign brands, especially those associated with highquality products and services. This growing consumer appetite is most pronounced in Beijing. Situated in northern China, with a population of over 19.6 million, Beijing is the nation’s political, cultural and

educational centre. Though it’s renowned for opulent palaces, temples, parks and gardens, the city is also known for its lucrative and rapidly growing retail sector. “Today, more than 400 Canadian companies are active in China,” says Guy SaintJacques, Canada’s ambassador to China. “The breadth of Canadian business interests in China is wide ranging, including Canadian fashion and consumer product companies, among which Roots is a Canadian leader and standard bearer for the industry. And with more and more Chinese tourists, students and business people visiting Canada every year, the Skyline of Beijing

Inside the Roots flagship store in Beijing

10 • The Source

Issue 120 • March/April 2015

awareness and recognition of Canadian brands like Roots and their strong Canadian values will continue to grow in China.” Located in the rapidly developing Western part of the city, the 250-square meter (2,700-square foot) store is housed in the Beijing Charter Mall and is the premier store in China to showcase the Roots Home collection. “The Roots flagship store in Beijing is the first of its kind in China,” says Brian Lee, CEO of Asian-based retailer Branded Lifestyle, part of the Li and Fung group of companies with which Roots has been working since 2006. “Chinese people are more and more seeking a natural, active and healthy lifestyle – Roots is a brand that truly meets their needs. So it’s no coincidence that we chose Beijing for this particular store as it’s not only China’s capital city, but it’s a cultural hub. This store is a showcase to the people of China to display the values and products Roots stand for.” The flagship opening was the largest event that Roots has had in China, with appearances from Roots Co-Founders Michael Budman and Don Green, Canada’s Ambassador to China, Guy Saint-Jacques, popular TV personality and musician, Kelly Cha, actress Joyce Feng, and many other local VIPs and journalists. Between the fashion show, ribbon cutting, media interviews, celebrity and VIP receptions,

Employees in the Beijing flagship

Group of models from the grand opening fashion show

grand opening press conference and Roots gift giving ceremony, the new flagship store entered the Beijing market in style. “This was one of the most professional, well-orchestrated store events that I’ve been to,” says Don. “The marketing and retail teams in Beijing did an excellent job of preparing all the details and creating a great excitement both at the actual store and at the runway show nearby.” Not surprisingly, those involved in the country’s other Roots stores welcomed this major step in the brand’s growth in Asia. “The new flagship store in Beijing is a great development

for Roots in China,” says Shirley Ding, who owns and operates 12 Roots stores in some of China’s commercial hubs. “It will help more people in Beijing to discover the brand. I’m glad to see more Roots stores opening in different cities in China as it becomes more and more popular.” Given the retail and cultural differences between Canada and China, Roots has joined with Branded Lifestyle to successfully navigate Beijing’s consumer market. Branded Lifestyle represents five major brands which together account for one of the largest retail operations in the countries where it operates. Based in Asia

(Left to right): Don Green, Brian Lee (CEO of Branded Lifestyle), Guy Saint-Jacques (Canadian Ambassador to China) and Michael Budman at the store’s grand opening event

Issue 120 • March/April 2015

and owned by Fung Retailing, Branded Lifestyle owns or franchises more than 1,000 retail outlets in China, Taiwan, Korea, Hong Kong, Macau and elsewhere in Asia and the Middle East. In addition to regular branded merchandise, Roots also produces collections that are unique to Roots Asia, such as the current Modern Sporting Goods collection, which is a special anniversary athletic line. “We work closely with our partner to create custom collections for Asia that capture the essence of Roots in a more colourful way,” explains Melinda McDonald, VP of Wholesale and Business Development at Roots. “Bright colours appeal to these consumers, along with fun graphics and unique embellishments. We’re so proud of our collaborative relationship with Branded Lifestyle in Asia, as this closeness has fueled our creative, open-minded approach to growing the Roots brand.” Since the late January grand opening, the reaction in China’s cultural epicenter has been overwhelmingly positive, with the store outperforming its sales targets in the first month. “The new store in Beijing is a significant move in the growth of Roots in China,” says Don. “It illustrates how well the brand travels and hopefully is a major step in the globalization of Roots.”

The Source • 11

LIVE FROM NEW YORK...

With its longtime friendship with the iconic TV comedy show, Roots creates collection for SNL’s milestone

f there’s one day of the week in North America that’s near-holy for both purveyors and consumers of TV comedy, it’s Saturday. That’s thanks mainly to NBC’s marquee show Saturday Night Live (SNL) which first took to the air in 1975. In mid-February, with help from an unprecedented, starstudded reunion of former cast members and guest hosts, SNL celebrated its 40th anniversary with a 3½-hour laugh fest that honoured its legendary past. Unknown to most people, there’s a close relationship between Roots and SNL that dates back to before Executive Producer Lorne Michaels left Toronto for New York to create the now-iconic sketch comedy show. Roots CoFounder Michael Budman was close friends with Michaels and several members of SNL’s original cast, including stars such as Dan Akroyd, Gilda Radner and John Belushi. Michael and his wife, Roots

Design Director Diane Bald, attended the 40th anniversary live broadcast at the famed NBC studio in New York. A trailblazer from the outset, SNL proved highly influential and wildly successful within weeks of its first broadcast. With excellent writers and a stellar cast performing daring, cutting-edge humour that spared few sacred cows including in the political arena, the program attracted big-name hosts and musical guests − and generated phenomenal ratings. Through the years, it’s consistently launched the careers of many comedy and acting greats, including those mentioned above, along with Bill Murray, Mike Myers, Eddie Murphy, Adam Sandler, Will Ferrell, Tina Fey, Jimmy Fallon, Kristen Wiig and Amy Poehler and many others. In the process, SNL has become the longest-running, highest-rated show on late-night TV, with Michaels still at the helm. Roots has done many

collaborations with SNL, with most items (including the anniversary collection) sold at the NBC store at Rockefeller Centre in mid-town Manhattan. The anniversary collaboration includes men’s and women’s T-shirts and hoodies, along with a variety of leather items, including luggage tags, key chains, book covers and pouches, all of which are also available at select Roots stores and online at roots.com. E.M.

Items from the Roots SNL collection

SNL’S Lorne Michaels at the 40th anniversary taping

PAYING IT FORWARD

Recalling his own past, store employee assists at-risk youth in downtown Toronto

ne person may not be able to change the world, but it only takes one person to change a life. That’s something Tafari Steele has experienced firsthand. At age six, he joined the Big Brothers Big Sisters’ mentorship program and attended one of its affiliated camps. It changed his life. Growing up in Toronto without the guidance of a father, Tafari gradually built his confidence with the help of his mentors. At 14, Tafari became a mentor himself, working at a sleepover camp. In 2010, he and a friend created Camp GTA, a non-profit organization that provides at-risk youth in downtown Toronto affordable recreational and skill development opportunities. While many city residents may mistake GTA for Greater Toronto Area, the acronym actually stands for Growth, Transition and Achieve. The camp, based at a local school, 12 • The Source

has programs in leadership, entrepreneurism and personal enhancement for kids aged five to 18. Last year, 250 kids attended Camp GTA. Tafari

have gone to post-secondary school. Looking back, he’s surprised, given his own difficult upbringing, that he ended up attending university himself.

Tafari Steele (top left) huddles together with youth at Camp GTA

is now looking to expand into other areas of Toronto, with at least 1,000 youth enrolled. Of the 12 young teenagers Tafari first worked with in the leadership program, eight

Transitioning from what he described as, “an angry, lonely and misguided boy,” to a man who believes he can accomplish his dreams, has made him someone young people can

relate and look up to. “I feel like it’s just been fate for me to work with kids,” says Tafari, 27. “And it’s the best feeling in the world when they remember me. It’s just good to reminisce about the positive things you’ve done in your life to help out other people.” Along with a passion for working with youngsters, Tafari has an interest in fashion design. He joined Roots in 2013, eager to learn about the business. Although he keeps his retail and camp lives separate, the two worlds occasionally meet when the kids discover him at the Roots store in Toronto’s Eaton Centre where he’s a Keyholder. Often, Tafari sees boys and girls proudly wearing the Camp GTA T-shirts that he designed as a symbolic reminder for them, that as they grow, if they set their minds to it, they can achieve anything. P.B. · To learn more about Camp GTA, visit CampGTA.ca.

Issue 120 • March/April 2015

CaMP OOchIGeaS Donate toDay and give kiDs with Cancer what they need most - the chance to be a kid go to ooch.org

in-hospital Issue 120 • March/April 2015

ooch downtown

Ooch Muskoka

CANCER CHanGEs a CHILD’s LIFE. SO DOeS CaMP.

The Source • 13

LEAVE IT TO BEAVER

Subtly new interpretation of Roots logo stays true to company’s time-honoured symbol season, Roots is Tof itshisintroducing a new version logo as part of the

Roots dark green used for the background. The first products to sport this new interpretation of the logo will be the Summer 2015 collection arriving in stores and online in April. A few months

‘hangtags’ applied to all apparel. The change is subtle, entails only the addition of a six-letter word, and is based on a version of the logo that the company used in the 1990s. Reaffirming the company’s home country and the source of inspiration behind the brand, “Canada” has been added beneath “Roots” in light, uppercase sans-serif letters, along with Slightly altered logo to be seen first on hangtags in April the traditional

later, it will start to also appear on product labels when the Fall 2015 collection becomes available to customers in July. Today, few logos in Canada are as readily recognized as the venerable Roots symbol. After 42 years, it now has neariconic status throughout the entire country. During that time, Roots has presented its name and logo with different visual renderings and graphic interpretations, as seen on these two pages. Regardless of the font style, the timeless strength of the one-syllable word, Roots, always shines through.

With the original logo above them, Michael Budman, (left), and Don Green stand outside their first store in Toronto in 1973

Its shape may have changed over time, with more or less foliage in evidence, but Canada’s hallowed beaver has always been an inseparable part of the Roots identity. From the outset, the beloved mammal dominated the company’s original logo, designed in 1973 by Toronto graphic designers Heather Cooper and Robert Burns. At the time, they didn’t know that the beaver was also the longtime symbol of Camp Tamakwa where Roots Co-Founders Michael Budman and Don Green, in their youth, both discovered Algonquin Park and developed their love for Canada. The original logo’s wording (“Natural Footwear”) reflected the fact that Roots began as a shoe company.

ORCHID BEAVER

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LA VIE D’ARTISTE

Roots Home Store Manager Donna Sved channels her creativity into painting

f there’s one part of the multidimensional world of Roots that most customers are unfamiliar with, it’s Roots Home. Established in 1998, it consists largely of plush, Canadian-made leather furniture for the home or office setting. Throughout the showroom, large vibrant pieces of art adorn the walls, created by the manager, Donna Sved, a self-taught artist who loves to be creative with design and colour outside of work. When not at Roots, Donna devotes much of her time to painting pieces for art shows and events in Toronto. “I wasn’t planning on making art a career,” says Donna, 53, who was born in New York. “I just loved to paint and get my hands dirty.” Growing up in Brooklyn in a house with lots of art, Donna had a spirited sense of style from a young age. It started with her mother, who owned a catering business. As a child, Donna was frequently involved in her mother’s work. “My mother often made me decorate cookies and they had to be like a piece of art, they couldn’t just be sprinkles,” says Donna. “My love of art developed because my mother always had an eye for colour.” In her youth, Donna explored various career paths. She went to baking school, explored retail,

Donna Sved, Roots Home Store Manager, with one of her paintings

GREAT MOMENTS IN RETAIL

Spotlighting the top performing Roots stores based on their sales results

Employees at the Morgan Crossing store in South Surrey, BC (L-R): Alyza Sundo, Taranjot Kaur, Marylou Guzman (Store Manager), Gurleen Chohan and Maricar Bonao 16 • The Source

efore this issue of The Source went to press, we received the final sales figures for stores in February and January. Coming out on top in terms of company stores in February was the RobsonThurlow store in Robson, BC taking first place, while the store in Venice, California claimed the top spot in January. As for the Roots 73/Outlet category, the Morgan Crossing location in South Surrey, BC tops the pack in February. The Kings Crossing store in Kingston, Ontario store won the January spot. Hats off to Susana So Manager of the RobsonThurlow store; Debbie Jung, Manager of the Venice Beach store; Marylou Guzman, Manager of the Morgan Crossing store; Emily Kimmett, Manager of the Kings Crossing store and to their respective teams for their winning performances. Congratulations to all of the other stores that surpassed their sales goals in February and January.

representing Baby Guess in California and worked in New York at the Sam Salz Gallery. Her access to galleries and museums raised her appreciation of all forms of art. In 1986, at age 24, Donna moved to Toronto with her husband. She discovered Roots and was attracted to the product, particularly the furniture collection. She admired the work of Design Director and architect Diane Bald, the creator of Roots Home. In 1998, Donna joined Roots, working at the Home store for nine years. In 2007, she left to pursue a silk screening business, designing and painting on custom apparel. After turning 50, Donna took up painting in a more serious way. Her husband built a studio in their house and a few months later, she had her first art show. Although she has no formal art education, she took a few art classes in 2011 at the Art Gallery of Ontario in Toronto. Two years later, she returned to Roots. Donna likes to be experimental in her work, painting everything from a subject in the news to a friend going through hardship to things related to mental health or simply, happy things. Working mostly with acrylic and oil pastels on canvas and wood panel with layers of texturing, her multi-layering technique provokes movement and action in her work. “I paint from my head, my own interpretation of beauty and nature,” says Donna, a mother of two sons. “I paint what my feelings are and sometimes I’m in the mood to just paint beautiful colours or to write something underneath and hide it.” In the last three years, Donna has sold about 120 paintings. They are small to large in size, between $250 to $2,500 each. She’s had shows at galleries in Toronto, and has featured her work at local art festivals, even selling some of her work in the streets of New York. A.R. • Donna’s upcoming art show in Toronto: April 23 and 24 at Wychwood Barns Community Gallery at 76 Wychwood Ave. See also: www. artbydonnasved.com

Issue 120 • March/April 2015

CLOSE TO HOME

True to its 25-year collaboration with Roots, WS & Co. is busy producing Canada-inspired apparel

athy Cheng is nothing if not passionate about her work and the challenge of manufacturing in Canada. As the President of WS & Co. in Toronto, she could be forgiven for sometimes feeling lonely as so much of the country’s apparel production facilities have closed in the past 25 years in the face of offshore competition. Thanks to the determination and exemplary work of Kathy and her father, Roots makes some of its clothing domestically. Currently, WS & Co. is hard at work making a variety of upcoming Roots merchandise − the 2015 Canada Collection, Smile T-shirts and the Roots x Huck collaboration. In recent months, it also made some of the SNL 40 collection and the Valentine’s Day Heart Canada hoodies, along with the Tom Thomson and Explore Canada collections last year. Wherever possible, Roots tries to make as many of its products in Canada − both at its own factory in Toronto and with a select number of manufacturers. It’s much more difficult than it was when Roots began in 1973, as a lot of the necessary raw materials, labour, machinery and technology have shifted overseas. Based in Toronto, WS & Co. is one of Canada’s last remaining full-service garment manufacturers. In addition to working

Kathy Cheng at the WS & Co. factory in Toronto

with Roots for 25 years, it has also made products for both Canadian and foreign brands including Holt Renfrew, Polo Ralph Lauren, J. Crew and Gap. Kathy isn’t fazed by intense competition from less expensive offshore manufacturers. Instead she concentrates on developing innovative production techniques, specialty washes and efficiency improvements in addition to providing a more attentive, timely and collaborative relationship with clients. That includes a quick turnaround, lower minimum orders and overall flexibility. “Since it’s difficult to compete with offshore producers purely on price points, we instead focus on adding value to our brand relationships,” says Kathy. “We take a more collaborative approach with product

development and bulk production, where we share our technical expertise with our partnering brands to ensure an effective and efficient production.” Kathy immigrated to Canada from Hong Kong with her family in 1979. Nine years later, her father Chak Cheng and his two siblings opened a small sewing contracting firm, Wing Son Garments, in Toronto which became quite successful. In 2009, after the business downsized, Kathy became her father’s partner and rebranded the company, adding a private label line, Redwood Classics. Since then, the company has grown considerably and today has 100 employees operating out of a 50,000 sq. ft facility. For her part, Kathy has proven a dynamic, astute businesswoman. Last year, she was one of the win-

ners of the 2014 Entrepreneurial Winning Women competition, an annual executive leadership program. As Senior Merchandise Director at Roots, Syd Beder works closely with WS & Co. on special collections, especially those strongly linked to Canadian culture. “Through our extensive work with WS & Co. over the years, they’ve learned what we expect and insist on in Roots products, which includes quality fabrics, expert workmanship and great looking product,” says Syd. “On the business side, they know how crucial it is to deliver on time. Often, as an added bonus, they’ll suggest fabrics and styles they feel fit with the Roots aesthetic, which can be quite helpful.” While Kathy acknowledges that products made overseas are not necessarily inferior to those made in Canada, she knows that the human, non-tactile factors she brings to the table make a huge difference. “We’re immensely proud of the work we get to do with Roots,” says Kathy. “To be associated with such an innovative and respected brand that’s recognized the world over as representing what makes Canada great is an honour for us. We’re forever grateful for the loyalty that Roots has shown us and the quality of our relationship.”A.R.

MOVING IN THE SAME DIRECTION

Staff from Ottawa district lace up as they spend the day gliding on the Rideau Canal

Ottawa district staff enjoying the winter weather on the Rideau Canal Issue 120 • March/April 2015

he cold may discourage some from leaving the warmth of their homes, but for Roots District Manager Susan Young, the winter outdoors proved ideal for team bonding. As the new leader for the Ottawa region, Susan decided to bring together staff from her stores by organizing four group activities a year. The first one took place recently on the Rideau Canal, a 202-km waterway connecting downtown Ottawa to Kingston, Ontario. In the winter, a 7.8-km stretch is open to the public, making it the world’s largest skating rink. In February, Susan’s team,

along with some of their respective family members, enjoyed a beautiful, fun day on the ice. “We’ve had quite a few people join the Roots family toward the end of 2014,” says Susan. “And we wanted to have a chance for everyone to put faces to names while enjoying some physical activity.” The team couldn’t have asked for a better day for it. With temperatures at a high of –3oC, they glided their way down the canal for over 6 km in total. This spring, they’re planning a hike in Gatineau Park, just 15 minutes east of Ottawa. The Source • 17

CANADA LIKE NEVER SEEN BEFORE

Original Roots store figures in ambitious new project depicting country in miniature

magine being able to see all of Canada in just a couple of hours. Okay, not exactly all of its 10,875,800 sq. km, but certainly many of its landmarks and other attractions, albeit in a much smaller scale. That’s the idea behind a massive project to create an original exhibit of Canada in miniature form. Now taking shape in a warehouse just outside Toronto, Our Home and Miniature Land is a $10-million venture slated to open in 2017 to coincide with Canada’s 150th birthday. Jean-Louis Brenninkmeijer is the driving force and visionary behind the elaborate, threedimensional depiction of the country’s noteworthy features in miniature. He recently unveiled to a select group of people the first phase of “construction” featuring two exhibits (Toronto and Hamilton), almost a year in the making. Nestled among the attractions, monuments and street scenes is a Roots store. The idea for the project dates back to 2011 when Jean-Louis noticed how intrigued kids were by model railway layouts in his home. He also took inspiration from similar existing projects in Holland, Germany and Israel. His goal is for people to see Canada in a new way. In visiting the interactive facility, residents (especially students) and tourists will learn about the country’s

history, geography and culture. “I think kids learn more through storytelling, by experiencing rather than sitting in front of a book or computer and trying to memorize dates and events,”

ect, Jean-Louis consulted with model railway clubs in Toronto. He met David MacLean, former president of the city’s Model Railway Club, who became Jean-Louis’ business partner.

Jean-Louis Brenninkmeijer stands amid his Toronto cityscape

says Jean-Louis, 54, a model rail train enthusiast. “This is the best way to educate people and to transfer knowledge and stories.” Originally from Holland, Jean-Louis lives in Oakville, Ontario. With an extensive background in the retail and investment sectors in Europe and North America, he’s still involved in his family business, C&A, a large international retail chain based in Europe. In the first year of the proj-

They put together the current team of six, which includes an artist, carpenter, architect and engineer, who’ve worked countless hours handcrafting replicas of well-known sites, buildings and monuments and creating the overall structure. Their work is meticulous, given the great attention to detail and accuracy. Some of the highlights of the Toronto display include the Rogers Centre with a working videotron and thousands

of spectators and lights; a three-metre-tall CN tower with moving elevators; a vintage Tim Hortons drive-through; moving streetcars, GO trains and subways; the Air Canada Centre and hundreds of replicas of recognizable buildings and sites. Most of the exhibit is built on a scale of 1:87. When finished, the project will occupy 20,000 to 25,000 sq. ft., the equivalent of just over two football fields. Jean-Louis decided that given the prominence of Roots in Canada, he wanted to include a detailed version of the first store from 1973 in the Toronto exhibit. When asked why the original store instead of a current one, he said it was because of the great story behind the start of Roots. When the project expands, it will move to a permanent, much larger home in Toronto. JeanLouis intends to add several other exhibits, featuring more cities and provinces. To make the display more interactive, there’ll be a phone app that will send notices to visitors when they enter a particular exhibit. For example, visitors can click on a picture of Roots when it pops up on their phones and choose to watch a series of educational videos on the company. A.R. • For more information, visit www. miniatureland.ca

LET IT BEE

Activist salutes Roots for spotlighting role of endangered bees. By CARLY STEIN he recent “Bee Mine” camTneeded paign by Roots drew muchattention to the plight of

honey bees. It’s not a moment too soon as we all stand to gain from anything that addresses this growing problem. What problem, many of you are probably asking. Why should the state of the bees matter to you? The health of bees is seen as an ecological barometer. If you snack on almonds, enjoy a slice of apple pie or appreciate a cup of coffee, you should consider nature’s modest little superheroes – bees. They’re responsible for pollinating about a third of our food supply. Today, after years of giving 18 • The Source

back to us, bees need our help. In 2014, Canadian beekeepers reported an average loss of 25 per cent of their honey bee colonies over the winter, with Ontario reporting a 58 per cent loss. While scientists and beekeepers seek answers, they say that pesticides are one of the main culprits. Still not convinced bees need our attention? It’s not just fruits and veggies that we would lose without bees. Honey bees play a vital role in

pollinating alfalfa, which cows, like many other grazing animals, eat. Through cross-pollination, bees even help increase cotton production. So, you can thank the bees the next time you put on that cozy Roots sweatshirt. Without serious action, the bee population may further decline, reducing our food supply. To help these little creatures, you can start in your own backyard. Building a bee

bath is as simple as putting out a shallow bowl of water with rocks in it, which provides bees with fresh drinking water. You can also plant some bee-friendly flowers (such as foxglove, lavender and sunflower). When planting, reduce pesticide use. You can also support our bees by donating to organizations dedicated to protecting them such as the Canadian Honey Council, which represents beekeepers across Canada. It’s clear that our buzzing friends play an instrumental role in our ecosystem, so spread the love by supporting the little guys who work their wings off to help our environment flourish. Issue 120 • March/April 2015

PICKING FAVOURITES

Fashion maven Jeanne Beker gives her top choices 1988, so he never lived to see this amazing book. But my mom is 94 and still ticking, so the fact that she’s still around to see the publishing of this precious testament to their courage is a particular joy for me.

about growing and glowing in her own magical way. We went to Nashville recently to record some of her songs, and I was blown away by how good they are and just how much she’s grown.

MOVIE

Sun Valley Serenade. This 1941 classic, featuring the Glenn Miller Orchestra, Sonja Henie, John Payne, Lynn Bari and Milton Berle, is sheer romantic nostalgia for me. When my kids were little, our family spent every weekend

One of Canada’s leading chroniclers of the world of style, Jeanne Beker is well known for her lively, well-informed fashion coverage, both as a newspaper columnist and TV personality. Based in Toronto, she’s also written several books and designed clothing. BOOK

Joy Runs Deeper. My parents, Joseph and Bronia Beker, are Holocaust survivors who came to Canada in 1948 after losing everything, to re-imagine their shattered lives. About 30 years ago, they both wrote their memoirs − stories of fearlessness and tenacity that inspired me throughout my life and made me

FOOD

Cheese fondue. Maybe it’s all the cheese fondue that I got to savour on my Alpine ski trips back in the 1980s but I’ve developed a passion for cheese fondue and the whole cozy experience of gathering ‘round a fondue pot and sharing a romantic meal in this way.

MAGAZINE

at our little 1930s cottage in Muskoka, Ontario and that sweet film was one of our favourites. As we were all avid skiers, and the story is set at a ski lodge in Sun Valley, Idaho, the movie held a special kind of charm for us. But the music of the Glenn Miller Orchestra, John Payne’s dashing good looks and Sonja Henie’s campy performance made it especially entertaining.

The Paris Review. I love the art of the interview, and in The Paris Review I’ve read some of the most exquisite conversations with many of the world’s most influential authors. Delving into the hearts, minds, and creative processes of these literary giants is always fascinating, and The Paris Review has helped give me an even deeper appreciation of their style and their messaging.

QUOTE

“Life shrinks or expands in proportion to one’s courage.” - Anais Nin. I got turned on to French diarist Anais Nin when I was living in Paris in 1973/74. I always found this quote to be so true: The more fearless we are, the bigger our lives will be. I was always determined to have a big love, so I knew I had to be fearless.

MODE OF TRANSPORT

Car vs. Canoe. Torn between my 1979 Super Beetle convertible and my cedar strip canoe.

TRAVEL DESTINATION

SINGER

who I am today. Last fall, the Azrieli Foundation published their memoirs in a wonderful little book, for which I wrote the introduction. My dad died in Issue 120 • March/April 2015

Joey O’Neil. My daughter Joey has been living in the Yukon for the past three years. Her life in her little log cabin, off the grid, is about as far as you can get from the bright lights and razzamatazz of the fashion world. She makes incredibly beautiful music in that cabin, songs from the heart

Canada’s East Coast. I spent three glorious years living in St. John’s, Newfoundland, in the mid1970s, and fell in love with the East Coast. It has both a cultural charm and a majestic beauty. And the people are all salt-of-the-earth. I go back to Newfoundland with regularity, and in recent years, have especially fallen for the west coast of the island (Gros Morne Nat’l Park). I’ve also been spending a lot of time in Nova Scotia − Chester is one of the most gorgeous little villages imaginable.

ROOTS PRODUCT

The bags. Any bag. Love ‘em all. They always help me get through my multi-faceted life in style. Besides, Roots bags are just plain cool. The Source • 19

GREEN TIP

SAVE YOUR EASTER EGGSHELLS

id you know that you can compost eggshells? Like humans, plants can get calcium deficiency. Adding eggshells – a great source of calcium – to your garden soil can help your plants grow healthy and strong. It’s important to wash your eggshells with warm water or bake them in the oven for about 20 minutes to avoid harbouring Salmonella, a bacteria that causes food poisoning. Also, any Easter eggs that contain glitter, stickers and/or other decorative embellishments should not be placed in a compost pile. Another fun way to reuse eggshells is to create sidewalk chalk out of them. Follow these steps to make homemade chalk: 1) Put 5-8 eggshells into a coffee grinder and mix until you get a fine powder. 2) Mix the powder with 1 tsp. of hot water, 1 tsp. of flour and optional drop(s) of food colouring. 3) Pack the mix into toilet tissue rolls and leave the mix to dry. 4) Once hardened, remove the rolls and it’s ready for use.

·For more ways to reuse egg-

shells, visit http://www.theprairiehomestead.com/2012/08/9things-to-do-with-eggshells.html ·Source: http://www.gardeningknowhow.com/ 20 • The Source

SUBSTANCE BEHIND THE LOOK With her commitment to an important cause, Harleen Malhans scores well in Miss Canada pageant, dressed in Roots

all, skinny, ditsy, catty and an advocate for world peace may be what many associate with pageant girls, thanks in part to Hollywood movies like Miss Congeniality. However, sitting at the front desk of the Roots headquarters in Toronto, during her day job as Office Administrator, wearing sweats, minimal makeup and her hair in a bun, Miss Canada contestant Harleen Malhans is anything but superficial. Representing Toronto in the recent Miss Canada pageant in Laval, Quebec, Harleen won second runner-up. Contrary to popular misconception, the event is not so much a beauty competition as it focuses on the contestant’s personality, including her charitable platform. Harleen chose to highlight a cause that is personal to her. Standing in front of an audience of about 300 people, she spoke about ending violence against women. Growing up, she witnessed her mother being a victim of domestic violence. Although a difficult subject, especially in public, Harleen knew she had to speak about it. “Domestic violence and sexual assault are not a comfortable topic to openly discuss,” says Harleen, 24. “However, it needs to be talked about. People of all backgrounds, genders and ages must actively work together to help create a powerful change in our society.” It wasn’t until she competed in her first pageant in 2013 and was crowned Miss India Canada that Harleen found the courage to be an advocate for ending violence against women. She saw the impact her voice had on her community and that she could use her title to make a difference. Since winning Miss India Canada, Harleen has worked closely with the Ernestine’s Women’s Shelter in Etobicoke,

Ontario and Nellie’s Women’s Shelter in Toronto. She also works with We Are Your Sisters, an organization that a previous Miss India Canada started to bring all former and new win-

ners of

Harleen Malhans in her salt and pepper dress

ners of the Miss India Canada pageant together to put an end to rape and human trafficking. Not only was the Miss Canada event the first time Harleen participated in a national pageant, but she also made history by being the first to wear a Roots Salt and Pepper Evening Gown. When Visual Presentation Manager Patrick Davis and Special Collections Designer Adrian Aitcheson heard that Harleen was competing in Miss Canada, they approached her with the idea of making her a salt and pepper dress. “I thought they were joking and I think they thought they were half-joking,” laughs Harleen. “But then, they actually brought it to the design team.” Women’s Designer Lorrain Chow took the lead in creating the dress with the help of the design team and Harleen’s input. The result was a hit at the pageant and an experience Harleen will never forget. “I think it gave me a little edge having that authentically, proudly Canadian dress and just being a little different,” says Harleen. “I received so many compliments on the dress from other contestants, their family and friends and even strangers from the audience!” Moving forward, Harleen is thinking of participating in Miss Universe Canada 2016. Her main focus right now is to strengthen her platform and continue to work with local women’s shelters in her community. She also wants to start her own fundraisers and campaigns to raise awareness about the cause throughout Ontario. Next year, she may embark on a trip overseas with an organization that advocates for women’s rights and ending violence against them. P.B. Issue 120 • March/April 2015

ON LOCATION

The Source takes to Halifax in our series of Roots towns and cities Martin Look, Manager of the Roots store on Spring Garden in Halifax, gives his top picks on where to go and what to do in the Nova Scotia capital. As part of a new series on Canadian destinations, The Source looks to Roots staff for the hottest Canadian sights. RESTAURANT Ristorante a Mano - Best northern Italian food in town. Great atmosphere, service and staff. Feels like you are on vacation. 1477 Lower Water St. at Bishop’s Landing, Halifax, (902) 423-6266 LATE-NIGHT HANGOUT The Lower Deck - Where the music flows as freely as the ale and good times are guaranteed. Historic Properties, 1887 Upper Water St., Halifax (902), 4251501

CAFE/COFFEE SHOP The Coburg Coffee House Offers a range of coffee, teas, specialty drinks and smoothies. Comfortable seating and a casual atmosphere make it a great destination for coffee with friends or a place to read a book. 6085 Coburg Rd., Halifax, (902) 429-2326

BREAKFAST STOP The Coastal Café - The staff are super friendly, the food is amazing (try the huevos rancheros), and they make a delicious London Fog. 2731 Robie St., Halifax, (902) 405-4022

TOURIST ATTRACTION Pier 21 - A National Historic Site and Atlantic Canada’s only national museum (Canadian Museum of Immigration). Formerly the gateway to Canada for one million immigrants between 1928 and 1971. It was also the departure point for 500,000 Canadian soldiers during World War 2. 1055 Marginal Rd., Halifax, (902) 425-7770

LOCAL ACTIVITY Farmers Market at Seaport – Home to 250 vendors that sell Nova Scotia’s best local products

– seafood, fresh local organic produce and fruit, and more. 1209 Marginal Rd., Halifax, (902) 492-4043 BEST PLACE FOR A WALK (Year-round) Point Pleasant Park. (Summer) Halifax Waterfront Boardwalk ADDED APPEAL Halifax is the surfers paradise on the East Coast. Lawrencetown Beach in known for their great waves and considered a yearround location for surfers.

PIECE OF LOCAL TRIVIA Distance between Halifax and Victoria, B.C. is 4,482 km. Distance between Halifax and London, England is 4,471 km. Goes to show the vast size of Canada. Dublin, Ireland, is closer to Halifax than Vancouver, BC.

MELTING FOR FROSTY

Store team gets inventive to showcase an indoor snowman for customers

Waterloo store employees are all smiles with Frosty Issue 120 • March/April 2015

s part of new seasonal merchandise introduced for the winter, Roots for the first time offered a reusable snowman kit. It consisted of a felt carrot nose and pipe, button eyes and the iconic Roots cabin scarf, all contained in a drawstring bag. After considering how best to display it for customers, the team at the Waterloo, Ontario store rose to the occasion. Using their creativity, they decided to create an

indoor snowman. Using a small child mannequin as the base, they molded the body with tissue paper. They then applied the pieces from the kit and topped little Frosty with an Alex Pom Pom toque. “The customer feedback was amazing,” says Bethany Auber, Keyholder. “Everyone thought it was an easy conversation starter for associates with customers. It definitely helped raise interest in the kits.” The Source • 21

STAYING POWER SALUTING THOSE WHO GO THE DISTANCE

GUESS WHO JUST DROPPED IN

Check out these well-known personalities rocking their Roots

n recent months, various employees celebrated benchmark anniversaries with the company. Congratulations to the following people for their huge contribution and enduring loyalty to Roots: Lok Cheung, Leather Cutter, Factory, 40 years Celina Vaca, Leather Stitcher, Factory, 20 years Janet Braam, Store Manager, Toronto, ON, 15 years Sonia Mancini, Sales Associate, Richmond Hill, ON, 15 years Young Soon Mclellan, Sales Associate, Grandview, BC, 15 years Antonea Kabelaki, Technical Development, Women’s, Head Office, 10 years Ewa Kielak, Store Manager, Toronto, ON, 10 years Anne Woodbury, Assistant Manager, Mississauga, ON, 10 years Sabrina Levesque Lebrun, District Visual Coordinator, Head Office, 5 years Brielle Levita, Sales Associate, Burlington, ON, 5 years Tieu Ly, Leather Stitcher, Factory, 5 years Elysea Marcello, Assistant Manager, Caledonia, ON, 5 years Michael Meunier, Keyholder, Mt. Tremblant, QC, 5 years Karina Morales, Leather Table Work, Factory, 5 years KaWing Ng, Keyholder, Richmond, BC, 5 years Jane Shiraishi, Planner, Head Office, 5 years Casey Smith, Store Manager, St. Catherines, ON, 5 years Josee Taillon, Store Manager, Boisbriand, QC, 5 years Susan Tope, Sales Associate, St. Catherines, ON, 5 years Lan Thi Vo, Leather Sewing Machine, Factory, 5 years Pinghong Yang, Leather Table Work, Factory, 5 years

David Miller and Elisha Cuthbert (right) Shay Mitchell

he latest sightings of prominent figures who recently visited the company’s stores, Head Office, factory or were seen wearing Roots while out and about. (Stores listed alphabetically) · Halifax, NS – Canadian costume designer Steven Wright from the supernatural drama TV series Haven stopped by the Halifax Shopping Centre location, picking up the Men’s Brossard Quilted Jacket. · Los Angeles, CA – In early February, actress Shay Mitchell from the hit TV show Pretty Little Liars struck a pose in her Roots onesie (photo found on her Instagram page). · Niagara Falls, ON – A Roots fan, Toronto Raptors player Amir Johnson shopped at the Fallsview location and took photos with Store Manager Mandi Corb-Knight and Keyholder Janet Schutten; The sons of former American actor/singer Ricky Nelson – Gunnar Eric and Matthew Gray (also famous for their rock band Nelson) shopped at the Niagara Falls store, taking photos with Store Manager Mandi Corb-Knight. · Toronto – Toronto Maple Leafs centreman Tyler Bozak visited the Roots Central location in the Eaton Centre; Canadian actress Elisha Cuthbert did some shopping for sweaters at the Stockyards location and took a photo with Assistant Manager David Miller; Canadian Olympic kayaker Adam van Koeverden stopped by Roots Central to do some shopping. · Winnipeg, MB – Ondrej Pavelec, goalie for the Winnipeg Jets, did some shopping with his dad at the Polo Park Mall store. · Vancouver (Robson) – Actress Kim Cattrall, best known for her role in TV show Sex and the City, Lewis stocked up on a variety of Roots Hamilton items including eight pairs of Cabin socks; Several members of the NHL’s Nashville Predators shopped for hoodies and sweatpants; Canadian actress Jewel Staite, popular from the TV show Firefly and the spin-off film Serenity visited the store for some Christmas shopping; Zack Kassian, a right winger on the Vancouver Canucks, also popped in to do some shopping.

Prince of Dubai, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum

Amir Johnson (left) and Mandi CorbKnight

ON THE MOVE NEW APPOINTMENTS AND PROMOTIONS Laura Cordova, Colour Coordinator, Head Office Shelby Guergis, Graphic Designer, Head Office Tomasz Gumienny, Merchandise Analyst, Head Office Harleen Malhans, Office Coordinator, Head Office Brian Mendoza, Designer, Men’s, Head Office Lynn Rhinds, Allocator, Head Office Jocelyn Rozon, Planner, Head Office Joe Zhao, Quality Control Specialist, Head Office 22 • The Source

Gunnar (left) and Matthew Nelson (far right) with Mandi Corb-Knight

Issue 120 • March/April 2015

SPEAK TO MY AGENT People love showing off their Roots

hether it’s babies in classic crews, best friends in sweatW pants, families in cabin cardigans or pups in Cheyenne dog coats, customers regularly send us photos of them proud-

Oscar Bennett, 4, Metcalfe, ON

ly sporting their Roots gear. You’re welcome to submit your favourite shots for publication in The Source. Please send your pictures to photogallery@roots.com.

Mia Adler, 6, Toronto

Brando Vitullo, 3, Vincent Vitullo, 6, and Allegra Vitullo, 3, Kleinburg, ON

Adyson Weglowski, 7 months, and Blakely Hobbs, 10 months, Whitby, ON

Hunter, 3, and Madelyn Rodgers, 5, Grand Lake, NS

Cameron Butt, 35, Grayson, 4 months, Shakespeare, 7, and Janelle Perilli, 34, Toronto

Issue 120 • March/April 2015

The Source • 23

NEW & NOT A guide to just-launc Photography, layout: Stephanie Holden and Natalie Fagen

(Clockwise, starting top left): Boyfriend Fit Sunset Hoody $82 / Zip Tassel Pouch $88 / Dockside Henley $34 / Park Socks $18/2-pack / Sunset Slim Sweatpant $70 / Italian Suede Sport Sneaker $198 / 5-minute Journal $22.95 (online) / Two-tone Wallet Prince $108

24 • The Source

Issue 120 • March/April 2015

TEWORTHY ched Roots products

(Clockwise, starting top left): Tyson Kanga Hoody $78 / I Envelope Sleeve Tribe $78 / Five-minute Journal $22.95 (online) / Definition T-Shirts $30 / Medium Zip Pouch Tribe $24 / Small Zip Pouch Tribe $18 / Tyson Slim Sweatpant $68 / Italian Sneaker Tribe $218 / Dylan 5-Panel Cap $28 / Top Zip Key Pouch Tribe $18

Issue 120 • March/April 2015

The Source • 25

HEALTH TIP

Packing a huge nutrient punch, superfoods offer a myriad of benefits for your body

uperfoods are nutrient powerhouses that pack large doses of antioxidants, polyphenols, vitamins and minerals. Add these superfoods to your diet and start enjoying the health benefits. Fermented foods: Incredible for gut health, sauerkraut, kimchi and other such foods aid digestion, encourage a healthy immune system and improve your complexion.

Black rice: This unusuallooking rice has antioxidants six times

higher than the brown or white varieties and contains anthocyanins, which is good for your heart. Matcha powder: A more souped-up version of green tea, matcha powder has powerful antioxidants called catechins, providing you with more nutrients and less caf-

STARTING LINEUP

Featuring the employees who make it happen in Roots stores Continuing our series of retail team pictures, this issue spotlights the Granville store in Vancouver. Left to right: Judy Zhuang, Mélanie Girard-Brisson, Joe Jeon, Karen Chan (Store Manager), Lyn Temperley, Enid Chen Absent: Lindsay Hrycyshyn, Adrienne Raleigh

CHEF’S CORNER

Roots-friendly recipes that help promote a healthy diet and bring pleasure to your palate SPINACH SOUP INGREDIENTS: 1 and 1/2 cups palak (spinach) 1/2 cup onion (cut into small pieces) 1 teaspoon corn flour or maida 2 teaspoons butter 1/2 cup milk (optional) Pepper powder Salt PREPARATION: Heat 1 teaspoon of butter. When it melts, add spinach and fry for 1-2 mins. Add 1 cup water and cook till spinach leaves become tender. Grind them into a smooth puree using mixer/ blender. Heat remaining butter and fry onions till they turn translucent. Now add spinach puree. Mix corn flour in milk or water and add this to the spinach mixture stirring continuously. Add salt and pepper. When it thickens to desired consistency, remove from heat. Serve hot. SERVES : 2 PREPARATION TIME: 15 minutes 26 • The Source

feine. Dandelion greens: These bitter leafy greens, found near the kale and spinach at your local grocery store, help detoxify the liver, are an excellent source of vitamins A, C and K, and a source of fibre, calcium, manganese and iron.

· Source: https://au.lifestyle. yahoo.com

MUSICAL ROOTS Here’s a look at our top five favourite songs currently playing on Roots Radio, as selected by Davin Bujalski. Out Loud 1 Thinking Ed Sheeran

This is the third single from the English-born singer/ songwriter’s second album X. It has hit number one in over 10 countries and is a surefire favourite in the Roots stores.

To Be Loved 2 Better Francesco Yates

The pop-funk infused song is the 19-year-old, Canadianborn artist’s first single from his upcoming album, scheduled for release later this year.

3 Budapest - George Ezra

This is the first single from the British singer/songwriter’s debut album Wanted On Voyage. It has reached top 10 in over 10 countries.

4 One Love - Bob Marley

On Feb. 6, we played Bob Marley music all day at Roots locations in Canada and the US in celebration of what would have been the musician’s 70th birthday.

Sorrow 5 Divine Wyclef Jean (ft. Avicii) Proceeds from sales of this upbeat single, part of the Share the Sound of an AIDS-Free Generation campaign, will benefit the Global Fund to fight AIDS and HIV prevention.

Issue 120 • March/April 2015

A WINDOW INTO

THE WORLD OF ROOTS

THE SOURCE

Telling the Roots story since 2005