STUDY SEPT. 2022

While a majority of consumers want to ‘moderate’ their alcohol consumption - across markets and across demand spaces - it’s hard to do so e ectively. Whereas 92% seek to moderate their drinking, only 48% see themselves as successful. They rely on compensating behaviors - having fewer drinks or drinking water - but don’t feel that they have the options they need to successfully moderate, fit in and feel good in the moment.

61% of consumers want better choices when it comes to non alcoholic drinks

45% say it’s possible to still have fun when moderating

58% switch between no/low and full-strenght drinks on the same occasion