Project objectives Design a comprehensive online platform to Generate online buzz about Dior Beauty
Create an interactive and engaged community of fans
Drive traffic to Dior.com
Understand beauty needs and wants of the community
Develop deeper understanding of and loyalty to the Dior brand in North American market
WE ALL SHARE BEAUTY
The Dior Secret
system map
PHASE 1
PHASE 2
PHASE 4
PHASE 3
Dior
VIRAL CAMPAIGN
Launch Event & invitations
Collective Reward
Online Registration
Invite Friends
5 FEATURES
Perpetuating the Dior Secret
Benchmark #1
Benchmark #2
Benchmark #3
BUD STAGE
BLOSSOM STAGE
BLOOM STAGE
system map
PHASE 1
PHASE 2
PHASE 4
PHASE 3
Dior
VIRAL CAMPAIGN
Launch Event & invitations
Collective Reward
Online Registration
Invite Friends
5 FEATURES
Perpetuating the Dior Secret
Benchmark #1
Benchmark #2
Benchmark #3
BUD STAGE
BLOSSOM STAGE
BLOOM STAGE
system map
PHASE 1
PHASE 2
PHASE 4
PHASE 3
Dior
VIRAL CAMPAIGN
Launch Event & invitations
Collective Reward
Online Registration
Invite Friends
5 FEATURES
Perpetuating the Dior Secret
Benchmark #1
Benchmark #2
Benchmark #3
BUD STAGE
BLOSSOM STAGE
BLOOM STAGE
system map
PHASE 1
PHASE 2
PHASE 4
PHASE 3
Dior
VIRAL CAMPAIGN
Launch Event & invitations
Collective Reward
Online Registration
Invite Friends
5 FEATURES
Perpetuating the Dior Secret
Benchmark #1
Benchmark #2
Benchmark #3
BUD STAGE
BLOSSOM STAGE
BLOOM STAGE
Aesthetic concept rooted in the dna of dior
artistic inspiration: roxy paine, david weiss & peter fischli
Dior has a secret ...
The secret is revealed ...
pin quick shop subscribe share like
credits to
Dior Beauty Offices Burak Nehbit Joshua Inman David Weiss & Peter Fischli David Stark intothegloss.com sparklingglitter.tumblr.com anniegirl.tumblr.com vanityfair.com voguegonerouge.tumblr.com
the dior team Columbia Business School Nadine Beolchi Ariela Picciotto Maiko Shimazaki Elizabeth Sovolos Parson’s School of Design Sofia Brunner Tyler Haney Rosalind Louvet Supriya Shah
Thank you! Questions?