ROSARIOCANALES FASHION MARKETING & MANAGEMENT
contents 02
10
ANALYTICS
PUBLIC RELATIONS
05
14
FINANCIALS
EVENT PRODUCTION
07
17
PRODUCT DEVELOPMENT
VISUALS + STYLING
 02
Comparative Shopping ReportÂ
ANALYTICS
Taking a look into dominant players in men's denim by observing company backgrounds, promotional mixes, and category best sellers.
 03
04
Consumer and Market Segmentation
ANALYTICS
Studying the feasibility in launching a line of interchangeable chokers in the US to Millennial and Generation Z women.
05
FINANCIALS
6 Month Buying Plan Selecting assortments for a 6 month buying to optimize projected sales goal.
06
Financial Estimate
FINANCIALS
Ensuring the appropriate amount of inventory on hand throughout year's fluctuating demand by referring to cost sheets and expenses.Â
07
PRODUCT DEVELOPMENT
Trend Forecasting Collecting inspiration to forecast upcoming trends in color stories, fabrics, and styles.
08
PRODUCT
Private Label Creating a collection with collected inspiration to
DEVELOPMENT
develop flats and croquis.
09
10
PRODUCT
Net-a-Porter Virtual Try-on Creating more opportunities in e-commerce with
DEVELOPMENT
non-traditional retailing innovations.
11
PUBLIC RELATIONS
Net-a-Porter PR Press release development and scheduling for the launch of new shopping features.
12
PUBLIC RELATIONS
Pop-up Shop PR Preparing press releases and branding for the launch of a shoe retailer in SoHo.
13
PUBLIC RELATIONS
Modern Luxury PR Creating recaps for promotional content by using various platforms.
14
EVENT PRODUCTION
Modern Luxury Events Helping to promote and execute events in Atlanta to various publication based on consumer segmentation.
15
16
EVENT PRODUCTION
Jezebel Event Development Developing a theme and outlining a schedule for an upcoming event.
17
VISUALS + STYLING
AMERICASMARTÂ Visual Merchandising Dressing forms in looks according to trends of markets (Boho for October's spring market week, and bridal with accents of colored metals for VOW market week).
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VISUALS + STYLING
Lookbook Spread Executing a fashion shoot and styling models to aesthetic of assigned company (Nasty Gal), and keeping branding in mind during creation of storyline.
19
VISUALS + STYLING
Fashion Writing Using styling and writing to create impactful themed collages.