7DAYSINMYLIFE.COM
AN ONLINE USER RESEARCH TOOL
WELCOME
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7DAYSINMYLIFE.COM
7daysinmylife.com is an online user research tool. It will help you understand your customers better. This will inspire you and your team to develop more relevant brands, products or services. And it will give you the insights to base decisions on.
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WHAT IS 7DAYS?
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7DAYSINMYLIFE.COM
7daysinmylife.com is an online environment where users can create their own diary. They can upload images, type text and add icons. They are triggered to talk about themselves by the assignments you give them. These assignments will be about the use of your products and services, and about the context in which they use them. Example assignments are: ‘map your day on a timeline’, ‘create a mind map’, ‘provide images of important events in your week’.
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HOW DOES 7DAYS WORK?
7DAYSINMYLIFE.COM
1. You create your research assignments and upload them to the content management system. 2. You select users and give them an access code. 3. You select the research team and give them an access code. 4. Users will start creating their diary, by uploading images and text, using email, web, or mms. 5. The research team will receive e-mail updates of daily progress. 6. The research team can visit the diaries, comment on them and discuss their insights with their colleagues (users don’t see this). 7. All the content can be exported to image folders, or pdf’s. 8. The data remains yours; to be used in workshops, innovation projects, design briefs, further ethnographic research etcetera. 3
WHY SHOULD YOU USE 7DAYS ?
7DAYSINMYLIFE.COM
Knowing your user means good business. It enables you to create valuable products and services that will be the foundation for your organisation’s future. But simply asking your user what he wants or needs, will not give you the insights you are looking for. You need to help your user to express his needs. 7days was developed with this in mind: giving users the tools and means to share with you how they live, what they dream of, what they need, and how they want to use your products and services.
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WHO CAN USE 7DAYS ?
7DAYSINMYLIFE.COM
7 days can be used by market researchers, innovation teams, design teams and R&D teams. 7days can be used to gain insights in consumers as well as professional users, by business to business and business to consumer companies alike. The tool has been used succesfully by companies in the following industries: household appliances fashion lifestyle interior products professional equipment real estate health 5
WHAT ARE THE BENEFITS OF 7DAYS?
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7DAYSINMYLIFE.COM
1. 7days is very easy to set up and use for researchers. 2. 7days is fun and easy to us e for participants. 3. 7days offers results that are very authentic since they are generated by users. 4. 7days offers results that are very relevant for you, because they are triggered by your specific assignments. 5. 7days offers results that are visual, inspiring and easy to use for creative teams, in design, branding and innovation projects. 6 7days offers results that are very versatile and practical, to be used continuously in workshops, creative sessions, personas etcetera.
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COLOFON
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7DAYSINMYLIFE.COM
colofon 7daysinmylife.com is a service developed by zilver innovation bv Lombardkade 42a 3011 ZB Rotterdam, the Netherlands www.zilverinnovation.com e: welcome@7daysinmylife.com contact Christa van Gessel MSc for more information.
The research methodology behind 7daysinmylife.com is based on academic work at the Delft University of Technology Studio Lab, by Pieter Jan Stappers, Froukje Sleeswijk Visser, and Liz Sanders. 7