Booklaunch Brand-Driven Innovation by Erik Roscam Abbing Program Booklaunch October 27, 2010 14:00 - 17:30 Faculty of IDE, TU Delft Joost van der Grinten zaal
Dear Friends, I am triple proud today! I am proud to have such a great group of people together from so many different backgrounds. People from schools and universities, from product and service industries, non-profit organizations, agencies and consultancies. And although we have a full program for you, we do hope that you will find plenty of time to mingle and be inspired by each other. I am also proud to celebrate the convergence of three disciplines: the worlds of branding, innovation and design are merging at a rapid pace, resulting in new ideas, processes and businesses. You, the speakers and visitors of this book launch event, are the living proof of this convergence, and I look forward to celebrating with you! The third reason I’m proud is that my book, Brand Driven Innovation, is finished. It was quite a ride, I’m very happy with the result, and I’m glad it’s done. I missed some of you dearly during the writing, and it’s great to be back among the living ;-) Have a wonderful afternoon; I am very grateful that you are here. Cheers!! Erik Roscam Abbing Delft, October 27th 2010
Program 13.30
Welcome with coffee and tea
14.00
Joost van der Grinten zaal open
14.15
Welcome Erik and Jos van der Zwaal
14.45
Jan Buijs (TU Delft)
15.00
Igor Kluin (Qurrent)
15.15
Guido Stompff (OcĂŠ)
15.30
Break - Coffee & Tea
16.00
Aldo De Jong (Claro Partners)
16.15
Ralf Beuker (University of MĂźnster School of Design)
16.30
Linda Knapen (NLISIS/DSM )
16.45
Arne van Oosterom (Designthinkers)
17.00
Judith van Zanten (Priva)
17.15
Interview Jos van der Zwaal with Erik
17.30
Presentation of first copy to Dean Cees de Bont by Erik
17.45
Drinks and opportunity to buy the book
Host: Jos van der Zwaal Jos van der Zwaal (1949) participates personally in projects, initiatives and activities in the field of design, design management and brand/identity development. He is consultant, coach and lecturer on design management and brand/identity development, Program Manager IDIS Seminars for the Design Industry, Ambassador of CBRD, lectorate Cross-media, Brand, Reputation and Design Management at INHOLLAND University of Professional Education.
Jan Buijs For more than 20 years, Jan Buijs (1948) has been full professor and chair in product innovation and creativity at the Faculty of Industrial Design Engineering (IDE) of the Delft University of Technology (DUT). He was educated as an industrial design engineer (MSc in Delft 1976), and received his PhD (also in Delft) in 1984. Before working at the Delft University he spent ten years as a management consultant.
Igor Kluin Igor Kluin (1973) worked in advertising before he embarked on his adventure as innovative entrepreneur in the renewable energy business, by founding Qurrent in 2006. Qurrent enables its customers to generate their own energy locally from renewable sources, using solar panels, micro wind turbines, heat pumps and hydrogen fuel cells. In 2007 Qurrent won a starting capital injection at the PICNIC Green Challenge, handed out by Virgin’s Richard Branson.
Guido Stompff In 1993 Guido Stompff completed a master degree from the faculty of Industrial Design, TU Delft. After working for two small design offices he became part of the design team of Océ Technologies, based in Venlo. Guido Stompff always had an inquisitive mind, questioning about and reflecting upon the design discipline and its contributions. It resulted in several publications in a variety of subjects, before settling upon the relation between brand and new product development.
Aldo de Jong Aldo de Jong holds a master in chemical engineering of the Delft University of Technology. After jobs at Procter and Gamble and General Electric, Aldo embarked on an MBA at Barcelona’s IESE Business School. From then on, Aldo’s career has centred on consulting in strategic innovation and design, first at Eggo innovation consultants and later at Smart Design (Barcelona office), consulting his clients on how to use design as a strategic tool to drive innovation in their business. Aldo recently left Smart Design to start his own company Claro Partners.
Ralf Beuker Ralf Beuker holds a diploma in Business Administration from the University of Paderborn, Germany; Ralf is a Professor for Design Management and Dean at the University of Applied Sciences School of Design in M端nster, Germany. Ralf also consults in the areas of strategy consultancy, design management and technological innovation. Ralf teaches at many leading design management programmes in Europe, and since 1998 runs www.designmanagement.de.
Linda Knapen After graduating in sports-management and marketing Linda worked in different marketing-positions. Four years later she was looking for more than marketing. NLISIS introduced her to the world of brands and customer driven innovation. Full of enthusiasm and eager to learn, she adopted the brand driven innovation approach and is now busy putting it in practice on a day to day basis. Learning (fast) while doing is the motto at the moment.
Arne van Oosterom Arne van Oosterom is owner and Strategic Design Director at DesignThinkers, a strategic design agency based in Amsterdam, the Netherlands, that specializes in social innovations, service innovations, customer centred design, marketing 2.0 and branding. Arne is also lecturer and Chairman of the Service Design Network Netherlands, founder of Wenovski, the design thinkers network and guest lecturer at various European institutions. Arne has a background in communications design.
Judith van Zanten Judith van Zanten (1984) graduated at Priva two years ago to finish her study Industrial Design at TU Delft. With plenty room for growth and an optimal working environment, she started as design manager at Priva. In this function the identity of Priva is translated into both internal and external touchpoints, such as products, processes, services and communication. As Priva puts people first, human driven innovation and human centered design are practiced on a day to day basis. Judith loves people, music and design, dreams about inspiring people, and expresses herself by playing the piano and singing.
Address & Route Address Faculty of Industrial Design Engineering Joost van der Grinten zaal Landbergstraat 15 2628 CE Delft
Route by Car (see map) 1. From the A13, take the exit Delft Zuid 2. Follow the signs TU Delft 3. Take the turn to Schoemakerstraat 4. Turn left at Christiaan Huygensweg 5. Turn right at Mekelweg 6. Take the first exit left 7. This is Landbergstraat
Route by Public Transport From Delft station: Bus 121 or 174 to Zoetermeer, Busstop Aula TU
Zilver Innovation B.V. Lombardkade 42 a 3011 ZB Rotterdam t: 010 - 4654344 e: erik@zilverinnovation.com www.zilverinnovation.com www.branddriveninnovation.com Twitter: @roscamabbing Hashtag: #BDIbook Facebook: http://on.fb.me/bdibook