Marketing Strategy of an Event Organization Company: A Study on ExpoNet Exhibition (pvt) ltd. Bangladesh
INTRIDUCTION Event Marketing is public sponsorship of events or activities related to sports, art, entertainment, fair, exhibition or social causes. Although the origin of event marketing can be traced backed to philanthropic activities over a century ago, many observe identify mega events in the mid 1980s, such as the 1984 summer Olympics, Statue of liberty centennial, and live aid concert, as arousing marketers “interested in sponsorship in the united state, according to the international events groups, event sponsorship has grown rapidly in recent years, to total dollar 33.7 billion globally in 2006.Designing or developing a 'live' themed activity, occasion, display, or exhibit (such as a sporting event, music festival, fair, or concert) to promote a product, cause, or organization. Also called event creation. History of events There comes a time in almost every marketing campaign when we will need personal contact with their clients and potential clients. They need to see that we’re human. They need that special boost of enthusiasm about their company and its products that can only be conveyed in a face-to-face experience. When that time comes, the finest advertising techniques in the world won't help we. So we are now explain the previous important in Bangladesh. 1. 1974 Nov 5, 1974 - In the view of many experts, events of the last two years, such as the Arabs' oil embargo and the huge Soviet grain purchases, have rapidly. This may require government regulation of marketing and distribution systems. Many agricultural scientists feel that if these requirements. 2. 1977 Apr 11, 1977 - The futures market Is not a perfect mechanism, but as more and more LDC's are learning, it Is a useful financial tool in both the marketing and the importing of commodities. But we do not so respect prominence, which, in any event, is strictly a parochial, home-based affair