View with images and charts NESCAFÉ History of Nescafe
Quality coffee since 1938 The rich taste of your favorite coffee is reflected in its rich history. Nescafe products are produced by Nestle. The beginnings of NESCAFÉ can be traced all the way back to 1930, when Nestlé was approached by the Brazilian Coffee Institute to seek a way to preserve the huge coffee surpluses. Nestlé took up the challenges, coffee specialist, Max Morgenthaler, and his team set out to find a way of producing a quality cup of coffee that could be made simply by adding water, yet would retain the coffee’s natural flavor. After seven long years of research in Swiss laboratories, they succeeded in producing the world's first fully soluble coffee extract and quickly gained popularity around the world. Today NESCAFÉ is the world's leading coffee brand with more than 4,000 cups of NESCAFÉ enjoyed every second throughout the world.
The new product was named NESCAFÉ – a combination of the Nes-root of Nestlé and the word café. NESCAFÉ was first introduced in Switzerland, on April 1st, 1938. For the first half of the next decade, however, World War II hindered its success in Europe. NESCAFÉ was soon exported to France, Great Britain and the USA. American forces played a key role in re-launching NESCAFÉ in Europe by virtue of the fact that it was included in their food rations. Its popularity grew rapidly through the rest of the decade. By the 1950s, coffee had become the beverage of choice for teenagers, who were flocking to coffee-houses to hear the new rock ’n’ roll music. In 1965 NESCAFÉ continued to bring the world's best cup of coffee by introducing freeze-dried soluble coffee with the launch of Gold Blend. A few years later, a new technology was invented to capture more aroma and flavor from every single coffee