Research clearly demonstrates the relevance and viability of wanting to shift opinions on the luxury fashion industry. This project aims to see how this can be most effectively achieved through a new PR campaign in collaboration with Fashion Revolution. By looking at Fashion Revolution current positioning we know that they are globally recognised. However, when I used the ‘Ansoff Matrix’ to analyse Fashion Revolution, I have discovered that there is evidently still an opportunity to grow through both developing new campaigns and through targeting a new market. Additionally, from conducting research on Fashion Revolutions performance online, their social media channels are a key aspect to their digital marketing strategy, yet they only use four channels out of a possible ten. Therefore, to maximise coverage of the organisation, Fashion Revolution need to expand their online channels to increase awareness and reach new audiences. This will be attainable through my proposed PR campaign.
