6 minute read
03 / BRAND ASSETS
FASHION REVOLUTION LUXURY FASHION IS NOT INNOCENT
FASHION REVOLUTION LUXURY FASHION IS NOT INNOCENT 19
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This is the Fashion Revolution logo.
Our iconic logo will not be changed for this campaign, it will remain the same to ensure it stays recognisable and that our branding is clear and concise.
It should be used on all communications and will be used on all offline assets in this campaign.
Download our logo from the Resources page on our website.
FASHION REVOLUTION LUXURY FASHION IS NOT INNOCENT
Typeface
Typography is a key part of our brand identity but for this campaign we will be changing the core typeface to ‘Futura’ to make the campaign more distinct and recognisable. This keeps the campaign separate from our other campaigns that continuously run throughout the year.
Futura Condensed is our primary font and is used for headlines and body copy. Zombie Checklist Alpha is used for ‘Luxury Fashion is not Innocent’ and the other posters. We use Futura Condensed as a secondary font and sometimes we use Futura Medium and Futura Bold.
Download our fonts from the Resources page on our website.
Futura Bold
ABCDEF GHIJKLM NOPQRST UVWXYZ
Futura Condensed ExtraBold
ABCDEF GHIJKLM NOPQRST UVWXYZ
Futura Condensed
ABCDEF GHIJKLM NOPQRST UVWXYZ
Futura Medium ABCDEF GHIJKLM NOPQRST UVWXYZ
FASHION REVOLUTION
Typeface
Here are some examples of fonts being used in Fashion Revolution communication’s. LUXURY FASHION IS NOT INNOCENT 21
FASHION REVOLUTION
Posters
Here are some examples of the posters that will be used in this campaign.
01 / Luxury Fashion is not innocent.
02 / Who Made my Luxury handbag?
03/ Who Made my Designer Dress?
Download these posters from the Resources page on our website. LUXURY FASHION IS NOT INNOCENT 23
01/ 02/ 03/
FASHION REVOLUTION
Colours
This is the colour palette for the campaign ‘Luxury Fashion is not Innocent’.
RGB should be used for all digital assets, CMYK for print and PANTONE for special spot treatments in printing.
Download our colours for this campaign from the Resources page on our website. LUXURY FASHION IS NOT INNOCENT
#757271
#706837 #8c8c8c
#efe8d7 #bdbdbc
#f3efe5
FASHION REVOLUTION
Gradients
These are the gradients especially designed for this campaign and can be used for any content creation for the campaign.
They have been created from a combination of the core campaign colours and are totally unique.
Download our gradients from the Resources page on our website. LUXURY FASHION IS NOT INNOCENT 26
FASHION REVOLUTION
Photography
Our photos aim to capture the bold, inclusive and inquisitive mood of Fashion Revolution.
However, you will notice that this imagery contrasts with our normal imagery that is often very colourful. This is because for this campaign the images will be solely in greyscale to reflect the luxury consumer and industry’s appeal.
Download our campaign’s photography from the Resources page on our website. LUXURY FASHION IS NOT INNOCENT 27
FASHION REVOLUTION
Photography
Our photos aim to capture the bold, inclusive and inquisitive mood of Fashion Revolution.
Additionally, the photography will reflect our tone of voice for action-oriented visual communications. This is why many of our images will be created by the supporters of the campaign. LUXURY FASHION IS NOT INNOCENT 28
FASHION REVOLUTION
Icons & Emojis
Here are the icons & emojis that will be used for this campaign. They will be used in both humorous and serious contexts, to help with visual communications.
Download our campaign’s icons & emojis from the Resources page on our website. LUXURY FASHION IS NOT INNOCENT 30
FASHION REVOLUTION
Tone of Voice
The tone of voice for this campaign is serious and optimistic to reflect the mission and objectives.
The more consistent and cohesive our message is, the stronger we are and more likely our messages are to be heard and understood.
Rather than making people feel guilty, we aim to help them recognise that they have the power to do something to make a positive change. LUXURY FASHION IS NOT INNOCENT
