I ntroduci ng
HOW TO PROTECTYOURMOSTVALUABLEASSET
MARKETING PLAN Douglas Elliman represents the most sought after properties here in the U.S and with Knight Frank across all continents. Marketing extraordinary properties requires a seasoned Professional with Discretion, Contacts and Extensive Expertise. EXPERIENCE MATTERS! THE RIGHT REALTOR MAKES ALL THE DIFFERENCE. The Rose Harris Group of Douglas Elliman goes above and beyond to provide the most Exclusive Promotional Venues and Unique resources to sell your home. We have a distinct Marketing Edge with high-end homes, condominiums and affluent clientele in South Florida. We offer an impressive Local & Global Network, Power Marketing Strategies and Corporate Relocation – all with Concierge Service. Upon placing your home on the market with Douglas Elliman, The Rose Harris Group will: 1. Enter your property on the regional multiple listing service (MLS) which links to exclusive websites all over the world. 2. Display a Rose Harris / Douglas Elliman sign on the property within three days from listing date. 3. Design a custom marketing program with photos, graphics and brochure advertising for both internet and in Local, National, and International newspapers and magazines. 4. Design a multi-scene virtual web tour & Video featured on elliman.com, realtor.com, miamirealestateresource.com, miamiherald.com, etc., to better promote your listing. 5. The Rose Harris Group will also distribute to all our Internet Partners including WSJ.com, nytimes.com, Washingtonpost.com, zillow.com,
trulia.com, yahoo.com, google.com, AOL.com, frontdoor.com, openhouse.com, cyberhomes.com, smarteragent.com, homefinder.com, propgoluxury.com, Instagram and facebook.com to keep your listing current. 6. Create a full-color property brochure featuring the home for buyers previewing. 7. Hold a catered Broker’s Open house to assure maximum exposure to the area’s finest realtors. 8. Utilize ‘Open Houses’ on Sunday (by request only.) 9. Insert photo display ad with Douglas Elliman advertising page in local area newspapers and magazines. 10. Distribute a promotional postcard to targeted market areas and prospective buyers i.e. introducing the home, price changes, just sold. 11. Douglas Elliman creates more buyers for your property through our International Network of more than 19,000+ agents, 489 offices in over 89 countries; Douglas Elliman also specializes in an agent-to-agent referral network. As your realtor, The Rose Harris Group will personally oversee all inquiries, showings and advertising regarding your property. We are committed to expert contract negotiations and superior transaction management. Our approach to selling homes is interactive, accessible and engaging. We are certain The Rose Harris Group & Douglas Elliman will exceed all of your expectations with utmost Professionalism, Integrity and Service.
WHYDOUGLASELLI MAN?
ROSEHARRI S. COM
YOUR PROPERTY,
OUR PRIORITY We have more agents, more sales, more reach than any other brokerage. We can bring you more buyers, more exposure and the highest price for your property. Our scale adds value to your property. We already have your buyer’s attention.
© 2017 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
OUR STRENGTHS, YOUR RESULTS.
elliman.com
HOW WE SELL
YOUR PROPERTY Douglas Elliman brings an unparalleled array of resources to work directly with you. We develop the marketing plan that will sell your property the way you want to sell it.
PRELAUNCH
1
TARGETED OUTREACH
Full marketing plan and budget is prepared. Creative development for brochures, professional photography, direct mail, property website, email campaign, etc., begins. If necessary, property is staged.
2 3 4
Word is spread through our sphere of influence (clients, broker network, influencers, etc.). Initial contacts with the press (if applicable) are made.
Š 2017 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
BUZZ CREATION
Website rolls out. Email campaign is launched. PR and social media sources are activated (if applicable).
FULL COURT
elliman.com
All marketing channels are saturated with content about your property. Your property is featured on Elliman.com—and appears across our unmatched syndication of search engines, broker events, print and digital advertising, social media and more.
PRICING
STRATEGIES We use market-tested research to find the right listing price for your property.
PERCENTAGE OF BUYERS WHO WILL VIEW PROPERTY
-10 % -5 % FAIR MARKET VALUE
+5 % +10 % ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE
PERCENTAGE OF PROSPECTIVE PURCHASERS WHO WILL LOOK AT PROPERTY
WHY THIS STRATEGY WORKS Properties
priced at market levels indicate proper appraising, assisting in the buyer’s ability to secure a loan.
ACTIVITY
More
buyers are attracted, and more serious offers are received.
© 2017 DOUGLAS ELLIMAN REAL ESTATE.
EQUAL HOUSING OPPORTUNITY.
Marketing
time is shortened, with immediate activity from the moment the property becomes available.
Increased
activity on the property can often cause it to sell at or above asking price.
1
2
3
4
5
NUMBER OF WEEKS
elliman.com
6
7
ROSEHARRI S. COM
ROSEHARRI S. COM
ROSEHARRI S. COM
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