Corporate Identity Manual V- 01 | April 2020
INTRO... A brand is unique. The Corporate Identity Manual (CIM) strengthens brand quality by providing a unique, strong and consistent image of Pharma Plus in the minds of all our stakeholders. The CIM will will guide you in the application of the corporate identity in all of your communication activities. If you have any questions about the corporate identity, do not hesitate to contact marketing@pharmaplus.com.kw I wish you every success in the daily building of our corporate image.
Pharma Plus Corporate Indentity Manaul
GRID CONSTRUCTION
A modern version of the red cross symbol in blue, internal white cross resembles the infinite possibilities & round corners of the cross initiate its ability fit within spaces around it. It›s carefully constructed in a grid-based layout to have aesthetic visual appeal.
Pharma Plus Corporate Indentity Manaul
MINIMUM CLEAR SPACE
The Pharma Plus logo must stand out in all uses. Maintain clear space on all sides of the logo. The free zone stops the logo from competing with other elements and graphic expressions. The minimum clear space above and under the logo is “X“. All spaces around the logo should respect the “X” space all the time.
Clear space use in pictogram.
Minimum width 2.5 cm
Pharma Plus Corporate Indentity Manaul
COLORS & FONTS USED
PRIMARY COLORS
FONT TYPES
C M 87 53
Y 0
K 0
Pantone 300 C 87%
C 0
Y 0
K 0
Pantone Black
M 0
Avenir LT Std - 85 Heavy Busda cus, nostrum fugiae sustio in eic te plam quo corioreicto molores ipsae volum neseque officil licipsanto omnias aut utas de iur senem re aute net maio. Nequiae parum qui od qui conecab oreriatio.
SECONDARY COLORS C M 60 90
Y 0
K 0
Pantone 526 C 92%
C M 13 94
Y 84
K 3
Pantone 1797 C
C M Y K 59 2 100 0
Avenir LT Std - 55 Roman Occum qui alis eati voloratibus atem videm id eatus atio. Itae nis andunt prae venda dolendi voloreprate mint.
Avenir LT Std - 95 Black Utatur moluptatet vero officiis sa volo initatur, venimet ut exped molora con et omnis velicie ndenis acest ut prat di dolestin cum qui quas is ne poreperna.
Pantone 368 C
GE Dinar Two - Medium - فارما بلس GE Two - Bold Markazi Text
- فارما بلس - فارما بلس Pharma Plus Corporate Indentity Manaul
LOGO TYPES
Arabic version
Hybrid version
Pharma Plus Corporate Indentity Manaul
USE CASES
Main Logo
PERMITTED
NOT PERMITTED
No gradient on main emblem
Single monotone colors
Modifications to the emblem
Distortions
Non compatible and non permitted colors
Pharma Plus Corporate Indentity Manaul
SUPPORT GRAPHICS
Following abstract grid pattern can use along with main logo in some applications if applicable.
Pharma Plus Corporate Indentity Manaul
8.8mm
APPLICATIONS - Letter Head
The Pharma Plus letterhead is printed on A4 paper (210 mm x 297 mm) with the permitted colors.
8.8mm
55mm
Address footer: Avenir 10pt and 8pt leading - 30% black
Letterhead
Continuation sheet
Pharma Plus Corporate Indentity Manaul
8.8mm
APPLICATIONS - DL Envelope
The Pharma Plus DL is printed on Hispapel ready-made envelope (220 mm x 110 mm) with the permitted colors.
55mm
8.8mm
Address footer: Avenir 10pt and 8pt leading - 30% black
Pharma Plus Corporate Indentity Manaul
APPLICATIONS - A4 Envelope
The Pharma Plus A4 Envelope is printed on Hispapel ready-made envelope (220 mm x 320 mm) with the permitted colors.
Address footer: Avenir 10pt and 8pt leading - 30% black
25.5mm 10.4mm
10.4mm 10.4mm
67.3mm
Pharma Plus Corporate Indentity Manaul
APPLICATIONS - Business Card
5mm
The Pharma Plus Business card is printed on 300 gsm Conqueror brilliant white Paper (90 mm x 50 mm) with the permitted colors. Follow the font size guide
38mm
5mm 14.4mm
Name
10pt
Avenir LT Std 55 roman
Title
8pt
Other info
7pt
Avenir LT Std 55 roman
5mm
5mm
Avenir LT Std 65 medium
7pt Domain Name Avenir LT Std 55 roman
Pharma Plus Corporate Indentity Manaul
APPLICATIONS - Lab Coat
The Pharma Plus lab-coat logo is made out of embroidery stitching
50mm 25mm Pocket upper base line
Follow the font size guide
Pharma Plus Corporate Indentity Manaul
APPLICATIONS - Drug Delivery Box
Use the 1/3 of the width for the logo as shown in drawing, thermal box dimensions may vary as per different brand or custom build types.
X
Thermal insulated carton
Pharma Plus Corporate Indentity Manaul
APPLICATIONS - Social Media Banners 800px
Use 800px X 800px canvas space for social media banners. Keep X spaces around the leading edges.
800px
Pharma Plus Corporate Indentity Manaul
Please respect the guidelines of the CI manual to keep the integrity of the brand.
If you have any concerns or questions regarding the guidelines please contact. Tel : +965 0000 0000 email : marketing@pharmaplus.com.kw
Thank You....
Branding and CI manual design by arabtech.com.kw