Visual Identity Guidelines Version 01 | April 2012
Here is everything you will need to know about the Zone brand and how to bring it to life!
brand story
corporate identity
brand benefits
corporate identity restrictions
customer perspective
typography colour image style
marketing exterior signage & vehicle livery interior signage & reception in-room stationery
brand story brand benefits customer perspective
We are social beings. We like to surround ourselves with people and experiences that refresh and recharge us. Because we know that it is the people we meet, the new connections we form, and the experiences we share that drive us forward. At Zone by The Park, we understand this passion for life. That is why we go beyond a high quality room and service experience to be a catalyst. A place that connects its guests through smart contemporary design, a happening bar and restaurant, and a vibrant nightlife. Where business and pleasure meet and greet. In inspiring conference rooms and relaxing retreats. It is a home that buzzes with life. A starting point to enjoy the city. Where you meet, socialise and enjoy the power of people.
Vibrant, energetic, always moving, always buzzing.
Blend of global influences and local culture. Blend of global influences and local culture.
Imaginative use of modern design and local influences with one purpose – to be a social catalyst.
Always connected.
A place that understands the modern traveller.
The place to be and be seen.
Social We believe that our design and environment inspires and encourages our guests to meet, mingle and share
Lively We believe in a place and in service that is quick, efficient and always on the move
At Ease We believe that our friendly identity will allow our guests to feel at home and be who they are (and let their
When you stay with us We want you to experience the pleasure and fun of meeting new people. We want you to experience the best of contemporary design, prompt service, quality meeting spaces, and a happening bar and restaurant. Most of all, we want to ensure that for you to have the best time in the city, you do not need to head out – the scene is right here.
I visit because It is a place where I get to meet a special set of like-minded people in a contemporary setting, giving me the opportunity to exchange information, ideas, trends and perspectives in a productive and comfortable atmosphere.
the logo how the logo was built the space around the logo typography colour image style
The logo The buzz of the Zone starts to fill you up the minute you set your eyes on the logo! Bzzzz! Can you see it light up?
The teeniest the logo can get is 18mm
How the logo was built
This demonstrates how the neon zone logo was alligned, nipped and tucked. Let’s take a moment to look at it’s perfection.
*Moment taken* Now remember, this is given to you as an artwork, stick to it!
The space around the logo Just like you, the logo needs it’s space. So stay out of it’s way! The diagram
demonstrates what the minimum space should be around the logo
What the font?
Gotham Rounded Book
The Zone has it’s own typeface called Gotham Rounded. We chose is because it makes a great neon sign when lit up. It comes in three weights -
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()<>?:”{}|
Gotham Rounded Medium
Gotham Rounded Bold
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()<>?:”{}|
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()<>?:”{}|
PANTONE 3395 CMYK 69–0–100–0 RGB 100–255–5
PANTONE 116 C CMYK 016–100–0 RGB 255–210–0
PANTONE 186 C CMYK 100–69–0–9 RGB 6–66–255
PANTONE 186C CMYK 0–100–81–4 RGB 226–25–55
PANTONE 311 C CMYK 63–0–12–0 RGB 0–237–255
Photography is very important for Zone. In order to capture those buzzing moments in our daily lifestlyle, Zone has adopted the ‘Lomography’ style of photography. Lomographers shoot candid photos which are not perfect or planned. They are candid in their moments and style. It could be blurry and burnt. Just like life, it’s not perfect. But it captures the sponteinity and buzz of life perfectly. The Zone uses this photography style and technique to capture its essence of being social, lively and at ease.
People The people of Zone are to be captured in their moment â&#x20AC;&#x201C; Candid. Sudden. Laughing. Jumping. Making faces. Blurred out. In movement.
Food The food should not be over styled. Top shots, always in vivid colour.
The buzz The Zone portrays its buzzing lifestyle through its photography. Parties, people, concerts, moving lights and constant activity should be the subjects of the photographs.
Spaces The spaces should echo the buzzing vibe of the brand. Neon colours for accenting contrasted against raw surfaces like stone, concrete and wood should be the architectâ&#x20AC;&#x2122;s brief.
stationery brochure website sales ppt newspaper advertisement building signage room number signage toiletries vehicle livery
vehicle livery
Thank you for any clarifications please contact roshnee.desai@landor.com