ie Ros
Program !e Wed"ng Planner’s
MARCH 2013
ULTIMATE WEDDING PLANNER
Start Your Own Wedding Planning Business in 8 WEEKS! Exclusive Program Places Limited! FREE 1-to-1 Mentoring Worth €1,000!
PROGRAM STARTS ON 8TH MARCH 2013!
ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
Copyright Š 2012 Rosie The Wedding Planner All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, recording or otherwise, without the prior written permission of the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this program, the publisher and authors assume no responsibility for errors and omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein. The author and the publisher specifically disclaim any responsibility for any liability, loss, or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this program.
Rosie The Wedding Planner www.theweddingplanner.ie
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ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
Welcome to my Ultimate Wedding Planner Training Program! Being a Wedding Planner is quickly becoming recognised as an exciting and sought-after career choice as it involves strategy, multitasking, logistics, team management, communications, travel and creativity. If you would like to combine this career choice with running your own business and enjoy the freedom of being your own boss, then my Ultimate Wedding Planner Training Program is for you!
In March 2013 I will be offering FREE 1 to 1 mentoring to all students! You will be learning directly from my experience! Above: Lisa and Andy: One of my 2012 couples at my exclusive castle venue. Left: My most recent destination wedding couple Stephen and Shirley who got married in Austria on 14th February 2013!
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ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
How does the program work? The programme is broken into 10 modules delivered over 8 weeks through a private membership area on my training website. Only my students present and past will have access to all the information in this area. The modules are taught through audio, video demonstrations, e-books and guides. Transcripts of all the audio material will be available for you to print out and read in your own time or you can listen to the audio tutorials while you are stuck in traffic or at the gym! If you opt to upgrade to one-to-one mentoring (free to those on the programme in March 2013) you will receive 4 hours of mentoring (a one-hour session every 2 weeks) to review the information and training you have accessed in the previous two weeks. We can do this through Skype or by phone. I will also be available by email anytime during the 8 weeks to answer any questions you might have. Over the 8 weeks, the content you have access to will gradually grow into the full programme. Using my step-by-step approach we will build your business together and develop your wedding planning knowledge.
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ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
Do I have to complete the program in 8 weeks? No! If you miss a week, no problem – if you miss 4 weeks, no problem! The information will be there for you when you come back to our rendezvous point (the membersʼ area)! You will have ulimited access to this information, so you can log in whenever you wish, to brush up on your knowledge or to clarify what I have shared with you. You will also have unlimited access to updates on the programme, new leads and wedding industry information and tips that I will share to help you keep on top of your game!
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ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
Why is This Program Different to Other Wedding Planning Courses? While wedding planning is serious business it is also great fun and that is how I will be sharing my information with you! I want you to succeed as quickly as possible and I want you to enjoy the programme while I share all my business and wedding planning knowledge with you! So you will not get lots of stuffy textbooks, fluff and filler bumph from me!
What I deliver is the information you need to get your wedding planning business up and running asap without the fluff! Lots of courses ʻteachʼ you how to plan a wedding and dedicate a small part of their course to the setting up and running of your business. (This usually involves telling you useless information such as: you will need to have a desk, computer, stapler and folders with dividers!)
Of course, Iʼll teach you all the practical ʻstuffʼ By searching the Internet you could soon piece you will need for planning weddings – big and together all you need to know in order to plan a small, regular and unusual – but a lot of this wedding and you could have this information for information is already free on my websites! FREE (you can start by looking at my website What makes my program different is that I will aimed at brides and grooms: share with you my wedding planning business theweddingplanner.ie!) knowledge that will help you to get your business started within as little as 8 weeks if you Planning a wedding is not rocket science! You wish! do not need a course to show you how to do it or how to research this information! If you want to take longer – 10 weeks, 6 months, However, planning lots of weddings in one year a year – to do the program, no problem! The involves a different type of planning and getting information will be delivered to you week by week over 8 weeks and it is up to you whether a wedding planning business up and running, you wish to access it and work on it immediately and getting enquiries and bookings coming in your door is a very different process! And that is or take your time. why I developed my program. Iʼm your mentor and coach not a strict teacher! I want you to enjoy the program at your own No one else offers this comprehensive style of pace. wedding planner training and mentoring!
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ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
And that’s not all!
And there’s even more!
I will be adding information and updates to the training website which you will have ongoing access to, as well as fortnightly quick ʻto-dosʼ that will improve your business and website. The training website will also have a listing of wedding industry companies, wholesalers and other contacts that you will find useful and which will help you to develop potential income streams for your wedding business.
Should you want to offer destination weddings, you will also have access to the membership area of my destination wedding website www.runawaybrideandgroom.com
This website will also have a front page area full of planning tips and articles and open to the general public. This is to attract bridesto-be to the site so that they can get to know you! When you have your business started, you can add your tips and planning advice to this site which will develop recognition of you as a trusted wedding expert and push potential clients back to your own website!
Commission and net rates offered to wedding planners will be detailed on the site, so you can pick and choose which ones you want to work with! I will also give full descriptions and photos so that you can promote your venues and locations quickly and easily through your business and on your own website.
This has a private membership area similar to the training site. It will have details of wedding venues, tour operators and companies which want to do business with wedding planners!
I will even introduce you to my business partners in the different locations and give you full access to all the wedding packages you can use for your own clients, and get generous commissions from, so you can start your business and get back-up support from me as you deal with your first paying clients!
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ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
C E RT I F I C AT E of
TRAINING
This certifies that ANNIE SULLIVAN
Has Successfully Completed Rosie The Wedding Planner’s Program of Training to be a
DE STINATION WEDDING PLANNER And has been approved By The Wedding Services Guild
5 February 2013 DATE
TRAINER
Will I Get A Certificate? Yes, if you complete and submit the six assignments in the programme you will get a certificate of training and you can display The Wedding Services Guild logo on your website. However, this is not a FETAC or City & Guilds style course; this is an apprenticeship with a professional internationally renowned wedding planner! If you are willing to put in the work I will be there to support you while you take your first steps in this exciting profession.
So let us look at what I will be sharing with you. If you feel it is for you please do sign up and let us get working together!
ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
Program Content
Content of the Program Module 1: Introduction Finding Your Niche and Your Mojo! In this module I explain the different types of niches that wedding planners slot into, the role of a wedding planner and the role of the wedding professional in each niche. I will discuss how to use my program, the personal skills that will help your business, how to identify your passion and build your business around this passion! • In Country Wedding Planner • Destination Wedding Planner • Wedding Coordinator • Wedding Decor • High End/Low End • Going With Your Passion! • How To Use This Program
• Inbound versus Outbound Weddings • Packages versus Bespoke • Adopting Locations and Venues • Tapping Into the Destination Wedding Market
brides now do at least some of their wedding research online. By 2020 there will be 3 BILLION more people online, so developing your business
Module 2: Let’s Get Your Business Started! Yes before we even start mastering the art of wedding planning, you are going to start developing your business online - by the end of week 2, you will have your business name and your website started! Even if you have a shopfront already and are adding wedding planning as an additional service, 86% of
online NOW is essential for getting bookings and for standing out from the crowd, as the number of wedding planners grows worldwide. In this module I will teach you through video how to
ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
create a website by yourself within 2 hours! Using the ideas we created for your business in Module 1 we are going to decide on your business name and get your website started. As we work through the program you will add information about your business and services to your website so that by the end of the 8 weeks you will be ready to hit the ground running! • Picking A Name for Your
In this module we will go into where to start with the planning process as a planner, listening to what your client wants and identifying your role in their wedding plans and how to advise clients on suitable destinations and locations and how to help them make decisions to get them started. • Wed Legals and Suppliers • Timelines • The Start, Middle and End • Client meetings, e-mail and phone calls Module 4: Getting Clients and Managing Multiple Bookings without Getting Frazzled!
Business - Made Easy! • Full tutoring on How To Create Your Website from start to finish! • What to put on your Website to be Effective Module 3: Planning a Wedding as a Planner not as a Bride Often clients will approach you just after their engagement feeling completely green about the wedding planning process or with ideas of what they want but little direction or structure.
It is all very well having a nice website and feeling confident about wedding planning but now it’s time to start developing income! In this Module I will be sharing all my hard earned experience from the last 10 years of how to get bookings! Also how to manage lots of weddings without getting burned out and frazzled.
• Specialising and Adopting Venues and Locations • Attracting Destination Clients • Developing Packages • Adding Oomph! • Ease of Management • Developing Your Team Module 5: The Important Bit! Full Steam Ahead with the Wedding Day You could be dealing with clients for more than two years prior to their big day. In this section we deal with the weeks building up to the big day, what you need to do, practical advice for your own preparation for the day and the morning of the wedding. We will also go into the aspects of planning the ceremony. I have written a series of 6 guides dealing with the different aspects of wedding
ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
planning which will help you Module 6: understand the whole process and will be a valuable resource The Party ! when you are dealing with your clients. This is part two of the wedding day. We will look at the pros I will also supply you with and cons of different options worksheets to make it easy for (from castles to backyards) that you to help your clients plan clients can book for their their vows, readings and reception so that you can help ceremony from start to finish - them identify the best option they’ll love you for it! for their dream wedding. We’ll look at catering options, • The Ceremony service providers, your role at • The Preparation the reception and how to deal • The Morning Of with emergencies. We have a • Venues and Locations lot to cover so put the kettle • Celebrants on! • Your Role • Paperwork • Blessings, Symbolic, Legal
• The Reception • Venues and Locations • Emergency and Contingency Plans • Your Magic Bag of Tricks Module 7: Organise your Business Okay, so by now you will know your niche, know how to attract clients, how to deal with their enquiries and how to plan their weddings! You will even have your business set up on line! This Module will show you how to organise your business. I will share with you the best ways and systems I have
ROSIE’S ULTIMATE WEDDING PLANNER TRAINING PROGRAM
developed to manage your business and your clients. We will also delve into your website opening your door to enquiries and to starting to attracting clients! • Pricing • Client profiles • Vendor Lists • Project File • Invoices/Receipts • Banking - Client Account • Contracts • Managing Enquiries Your Website Part 2: • Your Website’s Content • Attracting Clients • How To Hook Potential Clients • Free Offers • E-zines Module 8: Making Money! There is a limit to the amount of hands on weddings a wedding planner can do in one year! Dealing with 15-20 hands on weddings (full-on wedding planning as opposed to outbound destination wedding planning - you will see what I mean when you start the program!) will keep you pretty busy but it does not mean that your income has to be capped by the amount of weddings you take on. There are lots of ways to earn additional income within your wedding planning business.
Throughout the program I will highlight some of those opportunities and in this module I will develop some ideas with you including wedding fairs and commissions. I will also tell you my secret to staying in great locations and venues around the world for free! • Upsells/Extra Income Streams • Free Travel! Module 9: PR and Marketing I was a director of a PR and events company for 3 years and developed The Ultimate Job In The World - the best viral PR campaign for a startup wedding business ever seen! So, I am a whizz at PR and marketing especially for the wedding industry! I will share with you the ways you can appear in newspapers, radio or magazines for free!
• Best ways to get into the media! • Networking • Marketing Your Business Module 10: It’s Only The Start! At this point we review what we have covered together in the previous weeks and spit and polish what you learnt. We will also look at ways we can work together, how I can help you promote your business and the ongoing support and leads I will be giving you! Your website will be up and running and I will be here to help you respond to your first enquiries and your first booking! So this is far from farewell - but rather, welcome to the wedding pro team!
Below: TV Crew at one of my weddings!