The Beautiful Meme Union flag
Burden&Franc
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Union Flag Rationale
Rationale
Left form unchanged. Monochrome flag is a united flag. Red symbolises the life blood of those past, present and future.
Burden&Franc
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Union Flag What’s N.E.W.
Rationale
Inject positivity from negativity. Create a sense of community. Form an equal culture based identity for the tri-national stage.
Burden&Franc
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N.E.W. What’s N.E.W.
Logo created from shapes of existing Union Flag.
Burden&Franc
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N.E.W. In the street
Possible print campaign. ‘NEW’ can be used in multiple scenarios depending on context. Would create an awareness of change and a positive aura.
Burden&Franc
-06-
N.E.W. Tourism
Campaign also used to greet visitors and welcome back citizens in airports and train/coach stations. ‘Welcome to your new home away from home’.
Burden&Franc
-07-
N.E.W. Tourism
N. Ireland Belfast
England London
Wales Cardiff
Burden&Franc
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N.E.W. Application
Burden&Franc
-09-
N.E.W. Celebrating the N.E.W.
To again push this sense of pride and positivity, we created the idea of an exhibition celebrating all things N.E.W. It also demonstrates how the slogan is adaptable to almost any context, similar the flag itself.
Burden&Franc
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N.E.W. The N.E.W paper
The N.E.W paper would be available in all major cities and towns throughout the Union. Again re-enforces a sense of community.
Burden&Franc
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N.E.W. Coin
Special edition 3 pound coin to celebrate the NEW Union.
Burden&Franc
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