#11
Name_ Ross Francis Student ID_ 102181 Level_ 06 Module Code_ OUG603
Brief Title Type Of Brief Skills Collaborators Nature of Collaboration
COINS
Brief
Print for exhibition
Create a print or series of prints for the Leeds Print Festival LCA Student Stall. I am interestd in the value of prints and how value is assigned to prints. In order to convey this I am going to enter into a pragmatic process of visually representing the price of each print.
Concept Generation Joel Burden In this collaboration I came up with the concept, I laid out the coins and Joel illustrated them. Joel took charge of the print production.
Background
Leeds Print Festival is a week long festival that champions contemporary and traditional print making processes with an opening night celebration, print exhibitions, a series of talks, and even a print fair.
Considerations
The format of the prints and the detail that is acheivable through the screen printing process.
Solution
When engaging with the brief I had recently been very influenced by Daniel Eatock. I had been reading his books, watching talks and lectures by him, and engaging with his work. Under his influence, I came up with the concept for a series of prints that displayed the value of the print, but had the same value in their edition. I wanted to have a visual representation and an exploration into the value placed on prints, so editions of 100 were created with this in mind. £100 Print = Edition of 1 £10 Print = Edition of 10 £1 Print = Edition of 100
Evaluation
There is not particularly too much to evaluate about this brief. The brief took 2 days to complete. I have a lot of silly ideas that I can execute as a graphic response, and I think this could be added to the list. What sets this apart from the other ideas I have had, is that this idea has been executed. Being influenced by Daniel Eatock, I took the role of producing a piece of design as an art object. While I am glad I executed the idea, I think I need to be careful having ideas like this. They have very questionable value to my practice. I do not particularly want to make my living exhibiting prints, or making pretentious statements like this one and they have little value to people other than myself. I have a tendency to critique and I love the world of satire, I feel that this particular brief reflects that, but has also allowed me to realise that there is a time and a place for it. I’m unsure that I will be conducting many briefs like this in future, as I am beginning to find that there needs to be a more useful context for my work.