11COINS

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#11

Name_ Ross Francis Student ID_ 102181 Level_ 06 Module Code_ OUG603

Brief Title Type Of Brief Skills Collaborators Nature of Collaboration

COINS

Brief

Print for exhibition

Create a print or series of prints for the Leeds Print Festival LCA Student Stall. I am interestd in the value of prints and how value is assigned to prints. In order to convey this I am going to enter into a pragmatic process of visually representing the price of each print.

Concept Generation Joel Burden In this collaboration I came up with the concept, I laid out the coins and Joel illustrated them. Joel took charge of the print production.

Background

Leeds Print Festival is a week long festival that champions contemporary and traditional print making processes with an opening night celebration, print exhibitions, a series of talks, and even a print fair.

Considerations

The format of the prints and the detail that is acheivable through the screen printing process.

Solution

When engaging with the brief I had recently been very influenced by Daniel Eatock. I had been reading his books, watching talks and lectures by him, and engaging with his work. Under his influence, I came up with the concept for a series of prints that displayed the value of the print, but had the same value in their edition. I wanted to have a visual representation and an exploration into the value placed on prints, so editions of 100 were created with this in mind. £100 Print = Edition of 1 £10 Print = Edition of 10 £1 Print = Edition of 100

Evaluation

There is not particularly too much to evaluate about this brief. The brief took 2 days to complete. I have a lot of silly ideas that I can execute as a graphic response, and I think this could be added to the list. What sets this apart from the other ideas I have had, is that this idea has been executed. Being influenced by Daniel Eatock, I took the role of producing a piece of design as an art object. While I am glad I executed the idea, I think I need to be careful having ideas like this. They have very questionable value to my practice. I do not particularly want to make my living exhibiting prints, or making pretentious statements like this one and they have little value to people other than myself. I have a tendency to critique and I love the world of satire, I feel that this particular brief reflects that, but has also allowed me to realise that there is a time and a place for it. I’m unsure that I will be conducting many briefs like this in future, as I am beginning to find that there needs to be a more useful context for my work.


Research/Design Direction

Ross Francis 102181

Extended Practice OUGD603

What did I do?

Why did I do it?

Was it successful?

This brief was another one of those vanity briefs, where I had an idea and had to implement it for my own satisfaction. Having had a Daniel Eatock moment, I decided to think about everything laterally for a couple of weeks solidly. While nothing I thought about was particular of much use, it was a really good exercise to make me feel more creative, even if it was only for a short while. I think that thinking like this can be really useful if implements into normal briefs. When I was thinking of the form they would take I picture Hirst’s Spot Paintings.

I did this brief as I felt that I need to get things out of my system. Eatock clearly has a reason for collecting his musings and his continue search for whatever it is he is searching for. I personally sometimes have to get things down, and I feel it is important to do so. I also think it is important to realise when to implement ideas. I think that ideas for the self can lead to interesting places, especially if they solve a design problem, in which case they become something more than a personal project for the self. Unfortunately this solves nothing.

I am not particular sure I can gauge whether or not it was successful. In reflection the brief is a bit silly. It’s pretention is slightly too much for a print festival and needs to be in a art gallery somewhere, where people can read into far more than I did. I think in future, I will note down all my ideas, and act on them when I feel they can be of use, or can help others. Ideas I have for apps, websites, or business are far more beneficial to invest my time in over my tendency to think of silly parodies and satire.

COINS Brief #11


Presentation

Ross Francis 102181

Extended Practice OUGD603

COINS Brief #11


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Ross Francis 102181

Extended Practice OUGD603

COINS Brief #11


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