DIGITAL MARKETING – NOT JUST AN ACTIVITY, INVESTMENT
• If you’re thinking of to start a new venture, but just don’t have a clue on marketing and advertising, then fear not! In this modern era, everything is going on digital. • The traditional way of advertising were gone. It won’t work in the present competitive market. This situation leads to the invention of digital marketing. It was launched in year of 1971, when Ray Tomlinson sent his first mail to himself, because nobody else was on reply back then. Funny, isn’t it?.
• Nowadays many start-ups were ended up with losses, due to the lack of proper marketing technologies. Most of the companies in the world, having their own websites to capture the ultimate customers. Because it is very convenient, ease to use, customer friendly etc. • Instead of using traditional marketing, companies can use the techniques like SEO, SEM and SMM in digital marketing to boost up the business revenue.
• SEO is a tool which is practiced to create traffic in a website. It is purely organic with long lasting results. But it definitely takes time to be develop a website (late process).
O K , L E T U S S E E AB O U T S M M AN D S E M AN D H OW I T WOR K S : -
• SMM stands for social media marketing, its main aim is to promoting the product in the social media’s like Facebook, twitter, Instagram etc. The content should be funny and short, but it must be engage with the business. Because people will not attracted to the elaborative ads at the first impression. Brands like lenskart, Nike, myntra were develop their businesses through advertising in Facebook. Now they are considered to be the top brands in India.
• On the other hand, SEM stands for search engine marketing, SEM engaged in the paid campaign, it is none other than google AdWords and Bing AdWords. It is similar to SEO. But, you can see the results faster than it. SEM includes the position of targeted advertisements in a user’s web index results.