D E E N S N O I T A Z I N A G R O Y H W ? G N I T E K R A DIGITAL M
• FOOD FOR THINKING: HOW LONG DO YOU USE THE INTERNET IN A DAY? AN HOUR? 4 HOURS? 9 HOURS?
12 HOURS? THINK AGAIN... YOU'RE ONLINE 24/7. THE PLATFORM MAY CHANGE - SELDOM YOU'RE CHECKING YOUR MAIL, OTHER TIMES YOU'RE ON TWITTER OR FACEBOOK, THE REST YOU MAY BE ON INSTAGRAM OR WHATSAPP OR MAYBE GOOGLING. BUT YOU'RE ALWAYS ATTACHED. THESE MEDIUMS CUMULATIVELY FORM THE DIGITAL COMPASS. AND COMPANIES WHICH ARE RELATED TO YOU THROUGH THESE MEDIUMS HAVE YOUR MINDSHARE. THE DIGITAL MARKETING COMPANY IN CHENNAI IS THE BEST PLACE TO GET DIGITAL MARKETING TRAINING IN CHENNAI.
THE FOUR PILLARS OF DIGITAL MARKETING
• SEARCH • SEARCH ENGINES ARE THE LEADING PILLAR OF A DIGITAL APPROACH. ACCORDING TO GOOGLE STATISTICS, THERE ARE
OVER 200 LAKHS WHO USE THE GOOGLE SEARCH ENGINE IN A MONTH MAKING OVER 11 MILLION SEARCHES MAKING IT IMPORTANT FOR COMPANIES TO HAVE A BIG PRESENCE IN THIS PROGRAM.
• SEARCH ENGINE OPTIMIZATION CAN BE ACCOMPLISHED THROUGH PAID STRATEGIES BOTH AND ORGANIC. FOR E-
COMMERCE BUSINESSES, ONLINE ADVERTISING (TEXT AND DISPLAY) PRESENTS A MAJOR ROLE IN DIRECTING TRAFFIC AND TURNING THEM TO LEADS AND ULTIMATELY, POSSIBLE CUSTOMERS. THE DIGITAL MARKETING SERVICES IN CHENNAI CAN DO BEST SEO SERVICE IN CHENNAI.
SEARCH • SEARCH ENGINES ARE THE LEADING PILLAR OF A DIGITAL APPROACH. ACCORDING TO GOOGLE
STATISTICS, THERE ARE OVER 200 LAKHS WHO USE THE GOOGLE SEARCH ENGINE IN A MONTH MAKING OVER 11 MILLION SEARCHES MAKING IT IMPORTANT FOR COMPANIES TO HAVE A BIG PRESENCE IN THIS PROGRAM.
• SEARCH ENGINE OPTIMIZATION CAN BE ACCOMPLISHED THROUGH PAID STRATEGIES BOTH AND
ORGANIC. FOR E-COMMERCE BUSINESSES, ONLINE ADVERTISING (TEXT AND DISPLAY) PRESENTS A MAJOR ROLE IN DIRECTING TRAFFIC AND TURNING THEM TO LEADS AND ULTIMATELY, POSSIBLE CUSTOMERS. THE DIGITAL MARKETING SERVICES IN CHENNAI CAN DO BEST SEO SERVICE IN CHENNAI.
SOCIAL • TODAY, IT WILL BE A HARD TASK TO FIND ONE WHO IS NOT ALREADY ON A SOCIAL PLATFORM. MAY IT BE TWITTER, FACEBOOK, GOOGLE+, LINKEDIN OR ANY OTHER? EVERYONE IS PRESENT ONE AT-LEAST ONE MEDIUM. IN FACT, BY THE COMMUNITY, FACEBOOK HAS THE NEXT LARGEST POPULATION AFTER CHINA WITH OVER 1,350 MILLION RECORDED USERS. AND ACCORDING TO AN IDC SURVEY, 70% OF SMARTPHONE USERS VISIT FACEBOOK 13.8 TIMES DURING THE DAY. THE DIGITAL MARKETING AGENCY IN CHENNAI CAN DO GREAT SMM FOR YOUR BUSINESS.
EMAIL MARKETING • DRAWING THE TARGET MARKET AND CONVERTING THEM INTO CONSUMERS DO NOT STOP THE PROCESS. COMPANIES NEED TO TRAIN THE CUSTOMER BASE AND BUILD A LONG-TERM RELATIONSHIP WITH THE CLIENTS. THIS IS WHERE EMAIL MARKETING COMES TO WORK. ACCORDING TO FORBES, 1-3% OF WEBSITE VISITORS MAKE PURCHASING DECISIONS THE FIRST TIME THEY COME TO A WEBSITE. BUT FROM THE PERSPECTIVE 97%, 65% MAKE POSITIVE PURCHASING DECISIONS POST-RIGOROUS E-MAIL CAMPAIGNS.
• WITH THE STARTLING RATE OF BYOD POLICIES BEING UTILIZED IN BUSINESSES AND THE RISE IN PEOPLE USING A SMARTPHONE, COMPANIES NEED TO SHIFT THEIR ATTENTION ON MOBILE ADVERTISING TOO! MAY IT BE YOUR AN E-MAIL OR WEBSITE, IT SHOULD BE MOBILE FRIENDLY.
• FOR MORE INFORMATION: DIGITAL MARKETING IN CHENNAI.