MARKETING AND COMMUNICATION

from DOSSIER MARKETING MBI

by ROTARY GRIMAUD

EVENT

STORY TELLING .................................................................

BRAND BOARD .................................................................

LOGO .............................................................................

PERSONA ........................................................................

TARGET ..........................................................................

SWOT .............................................................................

BRAND MAPPING ..............................................................

BENCHMARK COMPETITORS .................................................

BENCHMARK PRICES ..........................................................

LINE UP...........................................................................

PRICES.............................................................................

COMMUNICATION ..............................................................

DISTRIBUTION .................................................................

RETROPLANNING ...............................................................

SUPPLIERS ....................................................................

«My bugs and I» is a collection where I enlived insects, each look representing a different little creature. My silhouettes are big and the outfits are voluminous because I wanted to showcase the majesty of insects in contrast to their small size, to allow for appreciation of their morphological details and complexity.

By definition, insects are living beings with technical attributes that allow them to adapt to the environment around them; they need to hide, hunt, reproduce, etc. As such, I was inspired by the technical aspect that connects us to the natural world, adding many details such as carabiners, elastic cords, and materials adapted to meteorological variations.

In addition to this, I left a large door open to the imagination with pronounced, original shapes and colors that are out of the ordinary. One can feel an Asian inspiration in my silhouettes, like Yamamoto or Yayoi Kusama, who also have this childlike aspect with ambiguous creations that are both literal and crazy. I wanted to create an impactful and playful collection that reflects my personality. I like to think that it’s a kind of quirky minimalism.

Factually, you can find padded jackets with growths and vivid color associations. I want people to quickly understand which insect it represents, allowing me to explore various different themes while still maintaining a cohesive thread. That’s why you can find kimonos next to puffer jackets or even fur.

So, try to call upon your inner child to discover my insects.

Story telling my bugs and I - US

Lisa Schreiber

¨My bugs and i¨ is my first collection. Having spent the year designing insects that come to life, insects that come straight from my mind, they represent more than just clothing but rather real characters.

That’s why I named the collection with this very literal name to portray an image of myself amidst all these characters. It’s a lively and dynamic collection, which is why I used 3D for the logo to illustrate volume and movement

«US» is the brand name I have chosen because it refers to a group, a community. It represents both the consumers who gather around the brand, and the creators who work together on the projects.

With this name, each collection will be defined by a pronoun (me, you, he, she,...), such as the collection «My Bugs and I», but there could also be «She is Dark» for an all-black women’s collection, or «We Are Running» for a collection focused on running. This name allows for free creativity and emphasizes the family aspect.

Those who will buy the products of the «US» brand are men and women predominantly aged 18 to 35 (although all ages are welcome) who are interested in the artistic milieu in general, but especially in what has been happening over the last 20 years (music, urban art, installations, etc.).

This is a sophisticated and demanding clientele who appreciate original and high-quality clothing and design. They are interested in innovative designs and new technologies. They like the idea of having unique pieces (especially for special occasions) that come from a socially and ecologically responsible firm.

They enjoy being involved in social movements and the development of gathering spaces or neighborhood living.

In summary, a clientele that lives with its time and aspires to live in a pleasant world. aspires to live in a pleasant world.

Diane is 26 years old and was born in Bordeaux. She moved to Paris for her higher studies in an sound engineering school.

Today, she is a DJ and part of a group of beatmakers/ singers/DJs who perform in small venues in Paris and its surroundings, such as the Hasard Ludique, the Point Éphémère in the 18th arrondissement, or the Chinois in Montreuil. Her two passions are, of course, electronic music and creating her own music videos using techniques like stop motion or mixed animation with real footage.

After her studies, she spent a year in Argentina hiking and meeting new people. She plans to move away from Paris because, even though life is interesting there, she finds the cost of living too high and the quality of life better in the South, as well as having greater artistic freedom. She often wears clothes from the brand during her sets or for events

After her studies, she spent a year in Argentina hiking though